Syllabus for OP courses

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1 OPTIONS PROFESSIONNELLES Syllabus for OP courses FP

2 SOMMAIRE Pages Choix des Options Professionnelles Aerospace Management (English Course)... 5 Banking and Corporate Finance (English Course)... 8 Banking and Financial Markets Business Immobilier Développement Urbain et Loisirs Business to Consumer (B to C) Contrôle de Gestion, Gouvernance et Risk Management Entrepreneur International Business : Going to Asia and Middle East (English Course) International Marketing Management (English Course) Management des Activités Culturelles et Créatives Management des Ressources Humaines Management et Communication des Entreprises de Service Management en Environnement High-Tech Management en Ligne (ecommerce, emarketing et ebusiness) Management Stratégique des Grands Groupes Supply Chain Management Sustainable Business (English Course) TEAM Options Professionnelles

3 CHOIX DES OPTIONS PROFESSIONNELLES 2011 TRES IMPORTANT L Option Professionnelle (OP) constitue un élément important de votre scolarité en Formation Professionnalisante. Après l apprentissage de l ensemble des techniques de gestion qui constitue la base de la formation nécessaire à tout cadre généraliste, l Option Professionnelle se propose de privilégier l intégration de l ensemble des disciplines de gestion (Droit, Economie, Marketing, Finance, Contrôle de gestion, Gestion des Ressources Humaines, Production industrielle, etc.) ainsi que l entraînement à la prise de décision. S appuyant sur l étude de la problématique d un secteur économique ou d un métier, en groupe d étudiants tutorés par un ou plusieurs professeurs compétents, l Option Professionnelle comporte des études de cas et de nombreuses interventions de professionnels du secteur. Pour avoir une information complète sur les diverses Options Professionnelles proposées, nous vous invitons à : - consulter attentivement cette brochure descriptive de chacune des Options Professionnelles afin de découvrir leurs orientations, leurs objectifs et les moyens choisis par le(s) professeur(s) responsable(s) ; - assister aux présentations animées par les responsables d options, selon le calendrier diffusé ultérieurement. Votre affectation dans une OP sera effectuée par ordre de mérite en fonction de votre moyenne de Formation Approfondie. Pour cela, nous vous demanderons d effectuer, selon la procédure informatisée décrite ci-après 5 choix d OP par ordre décroissant de préférence. En fonction de votre moyenne de Formation Approfondie, vous aurez au mieux votre premier choix, mais peut-être le deuxième ou le troisième, etc. Aucun changement d OP n étant possible après les affectations, il est donc important que tous vos choix soient réfléchis et non aléatoires. Par ailleurs, l Ecole pourrait être amenée à ne pas ouvrir une OP proposée en cas d effectif insuffisant. Dans ce cas, si cette OP constitue votre 1 er choix, vous serez affecté(e) dans votre deuxième choix. Si cette OP constitue votre deuxième choix (votre moyenne ne vous permettant pas d être affecté(e) dans votre 1 er choix) vous intégrerez votre 3 e choix. Options Professionnelles

4 Nous attirons votre attention sur le fait que les modalités d évaluation proposées à l intérieur de chaque OP peuvent connaître des aménagements qui vous seront communiqués ultérieurement par chaque professeur responsable d OP. Un mémoire de recherche est à réaliser dans le cadre de la Formation Professionnalisante. Ce mémoire de recherche est un élément incontournable du dispositif d attribution du Grade de master à notre diplôme. Ce mémoire se déroulera dans le cadre de l option professionnelle et sera encadré par le responsable de l option. Les modalités précises de ce mémoire vous seront présentées lors d une réunion de présentation organisée au début du mois de septembre. A la différence des deux programmes DSCG et Recherche en Management, toutes les Options Professionnelles ont le même objectif pédagogique d intégration de l ensemble des disciplines de gestion auxquelles vous êtes formé(e); elles ne sont en aucune façon des spécialisations. Options Professionnelles

5 AEROSPACE MANAGEMENT GENERAL OBJECTIVES The main aims of the AEROSPACE MANAGEMENT Professional Management Option are to prepare and train participants for management decision-making, project management and changes in the aerospace business environment. The option has two broad development objectives: in addition to learning the relevant management skills, students will be encouraged to adopt an open-minded and creative approach to the challenges and opportunities of business in the aerospace sector, thus enabling them to: analyse, evaluate and implement international development projects linked to global business strategies in the aerospace sector; work as a general manager in existing and emerging national, regional or international markets and, in the context of this responsibility, be able to make sound commercial and financial decisions; anticipate, recognise and deal appropriately with cross-cultural issues in team-work, problem-solving, negotiating and general social interactions, in the conduct of international business. Since the global aerospace environment is mainly Anglophone, students will be expected to work in English in this option; there is, therefore, a major emphasis on improving the students ability to use both spoken and written English during the programme. The aerospace management option is conducted in English. Participants must, therefore, be able to follow lectures, participate in discussions and submit assignments in English. The oral examination is also conducted in English. ORGANISATION OF THE OPTION GENERAL STRUCTURE Ten weeks of classes, conferences and professional workshops. Document analysis and press reviews of information relevant to the sector. Written and oral assignments individually and in teams. A six month internship in a French, European or international company. Students are required to complete and submit an approved project completed during their internship. Options Professionnelles

6 STRUCTURE OF PRESENTED MODULES The option is built around ten core themes and modules: MODULE 1: THE AEROSPACE MARKET MODULE 2: KEY ECONOMIC AND TECHNOLOGICAL ISSUES MODULE 3: PROFESSIONS IN THE AEROSPACE SECTOR MODULE 4: INTEGRATING THE MANUFACTURING & SALES FUNCTIONS MODULE 5: STRATEGIC PLANNING & MARKET POSITIONING MODULE 6: TECHNICAL AND COMMERCIAL TERMINOLOGY MODULE 7: PROCUREMENT & SUPPLY CHAIN MANAGEMENT MODULE 8: OPERATIONS MANAGEMENT MODULE 9: INTERNATIONAL PROJECT MANAGEMENT MODULE 10: MARKETS AND PRICING ASSIGNMENTS AND ASSESSMENTS Throughout the programme a number of written and oral assignments will be set. These will be performed individually as well as in teams, and will include: Field studies & case studies. Press reviews. Presentation of a professional thesis. Analysis and presentation of a specific issue in the aerospace sector. A strategic analysis report. Students will be assessed on the basis of: the standard of their written and oral assignments, their overall participation in the activities of the option, their internship performance report, and the outcome of a viva voce examination. Options Professionnelles

7 THE INTERNSHIP (6 months, January August) Objectives The focus for the student is on the completion and submission of a management project that is potentially of benefit to the host company. Whilst project goals and themes vary widely, they have in common a strong international component and require students to demonstrate a high level of personal autonomy throughout. Through their project activities and other responsibilities delegated to them, students are provided with an opportunity to contribute to the growth and development of the business and to experience, on a daily basis, the challenges of management and decision-making in the global aerospace business. The internship provides students with an opportunity to develop a network of business contacts for their future careers, possibly a first job in the host company and, of course, valuable work experience to augment their CV s. Location and characteristics The internship takes place in an International, European or French business enterprise of any size operating in the global aerospace sector or with clients closely linked to this sector anywhere in the world. Examples of internship project themes Market research studies, project management, international marketing support, development of global partnerships, procurement, supply chain management, safety at airports, etc. Possible host companies for internships AIR FRANCE - KLM Group, THALES(ALCATEL)ALENIA SPACE, ASTRIUM, ATR, BF GOODRICH, BOEING, EADS, AIRBUS, EUROCOPTER, HONEYWELL, LIEBHERR AEROSPACE, SPOT IMAGE, UNITED AIRLINES, SAGEM SNECMA, THALES, SICMA AEROSEAT Faculty in charge of the Management Option Cordula BARZANTNY Professor International & Intercultural Management / Groupe ESC Toulouse Business School : +33 (0) Bureau bâtiment Caffarelli Didier KLYSZ President-CEO - Aeronautical Consulting Services International. : +33 (0) Assistant to Aerospace OP Sandhra MOURRAUT +33 (0) Bureau 113, bâtiment Lascrosses Options Professionnelles

8 BANKING and CORPORATE FINANCE A- OVERVIEW OF THE OP OBJECTIVES The economic uncertainties of today s world, the internationalization, the narrowing margins due to hyper-competitive markets and the volatility in the financial markets make it all the more necessary for finance managers to be aware of how financial management decisions can affect the success of any organization. The increasing complexity of the business and financial environment supports the demand for well-qualified personnel in the area of corporate finance. Financial systems and financial services firms' strategies are now involved in a fundamental, far reaching process of realignment and change. The strategic priority of banks and firms has shifted away from growth and size alone towards a greater emphasis on profitability, performance and shareholder value creation. The growing economic importance of financial sectors has also re-emphasized that bankers, financial managers, consultants must have a clear understanding of the theory and practice relating to banking and corporate finance. Firms basically face two broad financial questions: "What investments should the firm make and how should it pay for those investments?" The first question involves spending money; the second involves raising it. The Banking and Corporate Finance OP is aimed at providing an answer to the numerous questions that you are confronted with as a financial manager or a banker. This OP is designed to prepare finance professionals with a strong background in analytical and practical decision making. This profile is increasingly demanded by a wide range of multinational corporations and financial institutions such as banks, mutual funds, pension funds and insurance companies. More precisely, the Banking and Corporate Finance OP is designed for providing you with an up-to-date suite of tools in order to: - analyze and solve complex financial issues; - to formulate alternative strategies; - to be aware of the implications of different strategic options This program is intensive (more than 150 H in roughly two months) and often taught in English (more than 50% of the program). Most of the lectures (at least 2/3 of the program) are given by high skilled professionals. Graduates have entered their professional careers with positions in financial departments of general businesses, investment banking firms, broker-dealer firms, management consulting firms, various departments of commercial banks and other financial institutions or in functions such as Risk Manager, portfolio management, Financial Product Structurer, Consultant. Options Professionnelles

9 The OP program assumes that entering students have a thorough understanding of the Finance Concentration (OAP Finance) courses. These prerequisites can be studied in the following textbooks: o Options, Futures and Other Derivatives, John Hull: Chapters 1 to 15 ou Finance de marché R Portait-P Poncet Dalloz. o Financial markets and corporate strategy, M Grinblatt and S Titman. Mc graw hill. o Macroeconomics, 5/e, Olivier Blanchard Pearson ed. o Corporate Finance textbook: Brealey Myers, Bodie Merton or Berk and DeMarzo. B- COURSE OUTLINE 1 The OP Banking and Corporate Finance roughly consists of 8/12 classes from various sizes. Some lectures will be held on either a one or two day(s) basis or several 3 hours slot over one month. The OP Banking and Corporate Finance will cover following topics: 1. Financial Analysis and Firms Valuation 2. Financial Accounting and Financial Planning 3. International Finance and Risk Management (hedging strategies) 4. Lbo, Mergers and Corporate Restructuring 5. Real Options and Capital Budgeting Decisions 6. Banking Management 7. Financial Markets Structure 8. Financial Communication and Value Based Management C- INTERNSHIP Organization: Each student must validate a 6 months (or more) internship starting on January (and no later than February). Students should begin their internship search as early as possible. From our experience, students, who have completed an internship in finance related subjects at the end of the FA, find their third year internship much more easily. Each internship must first receive an approval of the OP managers. It is expected that students will seek positions with banking or corporate finance responsibilities in investment banks, portfolio management firms, corporate firms or consulting firms. Internship Report: At the end of their internship, students must send to the OP manager a report written in English or French of roughly 20 pages that describes missions and contributions realized during the internship. By June, Internship report defense will be organized in both Toulouse and Paris. 1 The precise content of the OP may lightly differ from this general presentation due to turnovers in faculty. Options Professionnelles

10 D- RESEARCH THESIS An important part of the OP grading concerns the writing of a research thesis on a Banking or Finance related subject. General Presentation: The primary focus of your lectures concerns practical issues on Banking and Corporate Finance. The aim of this thesis is to equip you with the latest theoretical developments of the financial literature. This thesis can thus be viewed as a perfect complement of the core program and will develop your analytical skills. This research thesis could be undertaken by groups of 2 students and will be written in English or French. Each student or group must find and choose a subject as soon as possible. Your aim in this work is to provide a critical review of academic research on a precise development of the financial literature. Your subject could have either an empirical basis or a theoretical foundation (or both). Here are examples of possible subjects: Contracts For Difference Pricing of Convertible Bonds Optimal Capital Structure and Firm Evaluation: an analysis of impacts of bond issuing Default Forecasting Models Bankruptcy costs Analysis of Joint Venture Contracts Création de valeur : un outil d'évaluation Politique de rémunération du Dirigeant et Performance de l'entreprise Gestion du Résultat net et Hypothèse de lissage des profits : Etudes théorique et empirique Evaluation et mécanisme de prise de participations dans le capitalinvestissement Le coût du capital des sociétés françaises : analyse théorique et empirique How to find a subject? Your first task concerns the choice of a subject. We recommend you to choose a theme that is related with your professional project. This will guarantee your motivation to deepen your understandings and skills on that subject. The second step is to identify keywords that are related to the chosen subject. The third step is to collect academic papers that deal with your subject. To do so, you might search using your keywords in those bibliography databases: - (FEN (Financial Network)): database for preprint articles - Econlit (available at the Médiathèque) database for published work - Options Professionnelles

11 The following list includes journals that should constitute the basis references of your research: [ Journal of Applied Corporate Finance ] [ Journal of Finance ] [ The Journal of Financial Economics ] [ The Journal of Business ] [ Review of Financial Studies ] [ Journal of Financial Markets ] [ Financial Management ] [ The Journal of Financial and Quantitative Analysis ] [ Journal of Risk Finance ] [ Journal of the Eastern Finance Association] [ Quarterly Review of Economics and Finance ] [ Applied Mathematical Finance ] [ The Journal of Economics and Finance ] [ Journal of Financial Intermediation ] [ Journal of Financial Research ] [ Journal of Computational Intelligence in Finance ] [ The Journal of Restructuring Finance ] [ Journal of Real Estate Finance and Economics] [ Financial Analysts Journal ] [ Financial Services Review ] [ Finance & Development ] [ Journal of Computational Finance ] [ Journal of Financial Engineering ] [ Asia Pacific Journal of Finance ] [ Global Finance Journal ] [ Finance India] [ Financial Analysts ] [ Mathematical Finance ] [ Journal of Money,Credit and Banking ] Finance and Stochastics ] Prospective Schedule 2 : - Subject Search (September): Students should send the constituted groups and prospective subject titles to OP managers by . - Research Thesis Report (End of January). Structure of the thesis: The thesis length should be approximately 20/25 pages including references. Some tables, graphs and proofs can be provided in appendices. Double-spacing should be used throughout. Thesis should have one inch margins on all sides and use a 12 point font. References should be listed alphabetically by author at the end of the thesis. References: JC Gabillon: Le mémoire en OP BCF. 2 Subject to changes depending on Toulouse Business School requirements. Options Professionnelles

12 E- OP GRADING Weightings of the following elements are precisely defined at the beginning of each year: - Research thesis - Courses Evaluation: There is no coefficient associated with the different courses. One final exam, - Course Attendance F- CONTACTS Faculty in charge of the Option : Dr. Jean-Claude GABILLON Professor of Finance, Department of Economics and Finance OP Secretary: Amandine SOUVIGNON - Room 107 (Immeuble Lascrosses) Options Professionnelles

13 BANKING AND FINANCIAL MARKETS G- OVERVIEW OF THE OP OBJECTIVES Over past decades, world economies have undergone profound transformations. Among them, the role of financial markets has considerably risen, driven by the tremendous growth of domestic and international financial transactions. As recently as thirty years ago, the universe of financial instruments was composed almost exclusively of deposits, short- and long-term plain vanilla debt, and equities. Financial institutions have specialized in relatively narrow segments of these markets. In the intervening years, significant developments in technology and in the pricing of assets have enabled innovations in financial instruments that allow risks to be separated and reallocated to the parties most willing and able to bear them. This phenomenon has notably led to the tremendous development of derivatives markets. While these markets were started to operate in the early 70s, they count now for more than 600 trillions USD as compared with the 30 trillions of the total world GDP. In the past few years, the rate of financial innovation has even quickened, pushed by the economic globalization and the changing volatility of market prices. Financial systems and financial services firms' strategies are now involved in a fundamental, far reaching process of realignment and change. The strategic priority of banks has shifted away from growth and size alone towards a greater emphasis on profitability, performance, and shareholder value creation. The growing economic importance of financial sectors has also re-emphasized the fact that bankers and consultants must have a clear understanding of the theory and practice relating to banking and finance. The financial industry has then gone through a complete transformation. Deregulation of financial markets, spurred by dramatic technological evolutions, tore down the walls that had existed between domestic and international money and capital markets; as well as between banks, insurance companies, investment firms, and stock brokers. Major financial institutions that once offered only a narrow set of services, such as retail banking, now provide investment banking, investment management, insurance, brokerage, with the objective to become true global players. The aim of the Banking and Financial Markets OP is to provide an in-depth operating knowledge and hands-on understanding of the capital markets and their instruments by developing students critical and professional skills. This OP is thus designed to help finance professionals develop strong analytical, practical, and quantitative skills. This profile is increasingly demanded by financial institutions, as well as consulting outfits. More precisely, the OP is designed for providing you with an up-to-date suite of tools in order to: o analyze and solve complex pricing and structuring issues; o to work out, adapt or formulate alternative rewarding investment strategies; and o to manage the risks of financial decisions. Options Professionnelles

14 Students are required to choose between two tracks. The choice of the AFP track is only available to students from this optional program (and incoming students with a quantitative background and a good command in French). o The Financial Market (FM) Track is intended for students who are interested in careers related to capital markets. It pursues lectures of the minor Financial Markets of the Finance Concentration in FA (OAP Finance Dominante Marchés Financiers). o The Advanced Finance Program (AFP) Track is intended for students from the AFP program. It consists of all the FM track lectures + lectures in Quantitative Finance. The overall program is intensive (more than 150 hours in roughly two months and more than 200 hours for AFP students). Most of the lectures are taught in French with some held in English. More than 50% of the lectures are taught by high-skilled practitioners. Students graduating from this program will feel at ease to begin their professional careers in functions such as: o Broker o Trader o Portfolio Manager o Sales in Trading Rooms or Investment Management firms o Risk Manager o Financial Product Structurer o Quantitative Analyst o Middle officer o Consultant The OP program assumes that entering students have a thorough understanding of the Finance Concentration (OAP Finance Dominantes Marchés Financiers) courses. These prerequisites can be studied in the following textbooks: o Options, Futures and Other Derivatives, John Hull: Chapters 1 to 18 o Investments, Zvi Bodie, Alex Kane, and Alan Marcus A special review package is available on the net: A comprehensive understanding of it is a prerequisite before attending the program since all professors will assume a complete knowledge of this material. H- COURSE OUTLINE The OP Banking and Financial Markets roughly consists of 8-12 classes from various sizes. Some lectures will be held on either a one or two day(s) basis or several 3 hours slot over one month. Options Professionnelles

15 The OP will cover among others the following topics 3 : Common courses: o Financial Markets Microstructure o Financial Macroeconomics o Risk Management o Interest Rates Derivatives o Structuring with Derivatives o Exotic Products o Hedge Funds, Trading Strategies & VBA Modeling o Monte Carlo Methods in Finance with Excel-VBA o Structured Credit Derivatives o Financial Analysis for Portfolio Managers o Methodology of Research in Capital Markets and Quantitative Finance o Bloomberg Courses of the AFP Track: o All previous Lectures + o Financial Econometrics (VaR test, ) o Interest Rates Modeling o Credit Risk Modeling o Advanced Topics in Option Pricing I- INTERNSHIP Organization: Each student must validate a 6-month (or more) internship starting on January (and no later than February). Students should begin their internship search as early as possible. From our past experience, students, who have completed an internship in finance related subjects at the end of the FA (gap year), find their third year internship much more easily. The internship must first receive an approval of the OP managers. It is expected that students will seek positions related to financial markets including consulting positions. Internship Report: At the end of their internship, students must send to the OP manager a report written in English or French of roughly 20 pages that describes missions and contributions realized during the internship. By June, Internship report defense will be organized in both Toulouse and Paris. 3 The precise content of the OP may slightly differ from this general presentation due to turnovers in faculty. Options Professionnelles

16 J- RESEARCH THESIS An important part of the OP grading concern the writing of a research thesis on a Market Finance or Banking related subject. General Presentation: The primary focus of your lectures concerns practical issues on financial markets and their instruments. The aim of this thesis is to equip you with the latest theoretical developments of the financial literature. This thesis can thus be viewed as a perfect complement of the core program and will develop your analytical skills. This research thesis will be undertaken by groups of 2 students and will be written in English or French. Each student or group must find and choose a subject as soon as possible. Your aim in this work is to provide a critical review of academic research on a precise development of the financial literature. Your subject could have either an empirical basis or a theoretical foundation (or both). An empirical contribution is appreciated. Here are examples of possible subjects: o Intensity Models of Credit Risk o Performance of CPPI Strategies o Pricing of bonds with embedded options using lattice methods o Pricing of exotic financial products with finite differences o Non-Parametric portfolio performance measurement o Hedge Funds Performance Persistence o Portfolio Performance Attribution o How to find a topic? Your first task concerns the choice of a subject. We recommend you to choose a theme that is related to your professional project. This will guarantee your motivation to deepen your understandings and skills on that subject. The second step is to identify keywords that are related to the chosen subject. The third step is to collect academic papers that deal with your topic. To do so, you might search using your keywords in the following bibliography databases: o Financial Economist Network): database for preprint articles o Econlit & Business Source Premier (available at the Library): database for published work o Prospective Schedule: o Subject Search (September): Students should send the constituted groups and prospective subject titles to OP managers by . Options Professionnelles

17 o Subject Validation by OP Managers: Students prepare a short Powerpoint presentation with the key issues of their thesis (around mid October) o Detailed Plan: Students prepare a 10 minutes Powerpoint Presentation that develops the detailed plan of their study (around late October) o Research Thesis Report (Late January) Structure of the thesis: The thesis length should be approximately 25 pages excluding appendices and tables. Doublespacing should be used throughout. Thesis should have one inch margins on all sides and use 12-point font. References should be listed alphabetically by author at the end of the thesis. The typical organization (depending on your focus) of your work could be described as follows: o Introduction (1-3 pages): The problematic should appear clearly at this stage (important studied questions). Why those questions are important and relevant? (practical or theoretical arguments). Plan announcement. o Critical literature review (5-8 pages) (academic and non academic): Main findings o Models description (8-10 pages): Theoretical models: contributions and assessment of their limits (hypotheses, derivation, expected results) Empirical models: econometric specification, database description, main findings o Conclusion: main findings presentation and possible extension (1-3 pages) For empirical studies, dataset can be built using Bloomberg; Datastream and/or Infinancials (both available at the library). References: o Béaud, Michel, «L art de la thèse : comment préparer et rédiger une thèse de doctorat, un mémoire de DEA ou de maîtrise ou tout autre travail universitaire», Paris : Éditions La Découverte, o Madsen, David, Successful dissertations and theses, San Francisco : Jossey-Bass, 1983 K- OP GRADING Weightings of the following elements are precisely defined at the beginning of each year: o Research thesis o Courses Evaluation: Most of lectures will be graded using a case study with sometimes an in-class presentation. Students depending on subjects they want to deepen/specialize in, will be required to fulfill at least 5 cases. o Course Attendance Options Professionnelles

18 L- CONTACT INFORMATION Heads of the Program: Laurent GERMAIN and Nicolas NALPAS 3 rd floor (Caffarelli Building) 3 rd floor (Caffarelli Building) Tel.: +33 (0) Tel.: +33 (0) OP Assistant: Amandine SOUVIGNON Room 107 (Lascrosses Building) Tel.: +33 (0) Options Professionnelles

19 BUSINESS IMMOBILIER DEVELOPPEMENT URBAIN ET LOISIRS Option crée en partenariat avec le groupe VINCI, 1 er groupe Immobilier mondial et depuis 2005, partenaire avec l INSA Ecole d Ingénieur spécialisé. Depuis quelques années, on assiste, dans la Communauté Européenne, à un fort développement du secteur de l Immobilier dans toutes ses composantes : logements, bureaux, loisirs. La demande des entreprises concernées est insuffisamment satisfaite en matière d encadrement et plus particulièrement de formation de gestionnaires. De plus en plus, les entreprises de ce secteur se tournent vers les écoles de commerce pour leur fournir les cadres de demain, et tout le secteur est touché,que ce soit les promoteurs, les constructeurs de logements collectifs et de maisons individuelles, les entreprises sociales pour l habitat ( ex HLM), l immobilier de loisir ou les développeurs urbains ; Même des métiers historiquement réservés aux étudiants issus des écoles d ingénieurs, s ouvrent maintenant en priorité aux étudiants des écoles de commerce (conducteur de travaux par exemple) Dans ce type d entreprise vous pouvez être embauché au service commercial, marketing développement, RH et financier. OBJECTIFS GENERAUX 1/ Découvrir les différents métiers, liés au secteur de l immobilier. 2/ Savoir appliquer les techniques de gestion spécifiques aux domaines de l Immobilier, et du développement urbain. 3/ Acquérir une approche professionnelle de la résolution des problèmes techniques des divers secteurs concernés. 4/ Connaître les particularités de l Immobilier de Loisirs. DEROULEMENT DE L'OPTION 1/ L option couvre les 3 domaines d interventions : - l immobilier, particulier ou de bureaux - le développement urbain - l immobilier de loisirs 2/ Intervention des principaux acteurs : Options Professionnelles

20 - Promoteurs (Publics, Privés) - Marchands de biens - Administrateurs de biens - Agent Immobilier - Institutionnels (Mairie, Conseil Régional ) 3/ Cours avec l INSA TP sur le suivi d une opération de construction avec interventions d urbaniste, d architecte etc acquisition du vocabulaire technique. 4/ L option est pluridisciplinaire Donc seront abordées les principales politiques fonctionnelles, dont : - La Politique Financière - La Politique Marketing (Public, urbain, territorial, de loisirs ) - La Politique / Assurance - L environnement juridique (Loi Malraux, Plus value immobilière et statut fiscal, notion de droit de l urbanisme..) LES ENTREPRISES BOUYGUES, VIVENDI, GROUPE EFFIAGE, GROUPE GEORGES V, RUGGIERI PROMOTION, MONNÉ DECROIX, OPAC, KAUFMANN ET BROAD, Caisse Dépôts et Consignation- CAPRI, BANQUE BTP, PIERRE ET VACANCES, VAL D EUROPE-DISNEY, CITE DE L ESPACE. MODALITES D EVALUATION Elles portent sur : 1. Une Etude Terrain, ou une étude de cas MKT, par groupes avec rapport écrit et soutenance orale 2. Une évaluation individuelle de tous les étudiants par le Contrôle Continu. 3. Un mémoire de recherche, obligatoire pour tous les étudiants d option professionnelle. 4. Un Rapport et une soutenance de stage Options Professionnelles

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