EET THE EW MONTREAL AZETTE 2014 MEDIA KIT MONTREALGAZETTE.COM

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1 EET THE EW MONTREAL AZETTE 2014 MEDIA KIT

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3 REIMAGINE YOUR NEWS Postmedia has invested significantly in research, technology, storytelling and product development over the past three years. With your audiences and our audiences in mind, we are proud to unveil the fully reimagined news media brand the new Montreal Gazette. Research In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news and information on smartphones, tablets, websites and in print. This proprietary study provided us with unparalleled insights into the media consumption habits of Canadian audiences. We have used these insights to create a suite of news media products that speak to our different audiences in new ways. Storytelling For 236 years the Montreal Gazette has focused on local news and local audiences. With this revolutionary redesign the Montreal Gazette continues to do so in compelling and innovative ways. Utilizing the unique characteristics of each platform, and driven by our research, the Montreal Gazette is customizing the storytelling experience for audiences by platform. Product Development Postmedia has created differentiated, distinctive and dynamic products across our four platforms to connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging experts in user-experience and design, Postmedia reimagined the new Montreal Gazette with elegant and engaging print, web, smartphone and tablet products. 3

4 A BOLD TRANSFORMATION With a bold transformation and a complete reimagining of news media, the Montreal Gazette has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring the right audiences at the right time to our advertisers. The Montreal Gazette s content reaches half-a-million Montrealers each week. For 236 years the Montreal Gazette has been Montreal s choice for news and information, keeping readers informed with in-depth analysis and context. With revitalized products across all four platforms, readers will engage with stories differently, on different platforms, at different times throughout the day. Conceptual Redesign The Montreal Gazette s redesigned masthead combines a contemporary version of the nameplate with an abstract representation of the Montreal island and its surroundings. Rendered in shades of blue, reflecting the iconic St. Lawrence River and referencing Quebec s provincial colours, the new masthead reinforces our connection to the city and unifies our print, web, smartphone and tablet platforms MEDIA KIT

5 PLATFORMS Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads what on which platform, the Montreal Gazette s four-platform strategy connects readers to what they care about most and is fully tailored to their reading habits. We continue to offer compelling news and information with powerful insight and analysis for a distinctive, differentiated and dynamic experience on every platform. Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a compelling reader experience. Unique advertising opportunities are available for print, web, smartphone and tablet to give brands extensive options for unique engagement with their target markets. 5

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7 PRINT Print readers have a deep emotional connection with their newspaper. Their daily morning routine requires personal time to start their day knowing what s happening in the world and in their city. The Montreal Gazette is their daily briefing on the happenings in the city and beyond, with engaging storytelling and bold photography all contained within a fresh new design. Primary Target Audience HHI: $80K-$100K Morning readers Marital Status: Married Empty-nesters Education: Post-secondary Print is a habitual and lifestyle choice Buying Power: High Most likely to be a Postmedia loyalist Highest growing audience to engage on social media High audience crossover with desktop Design Beautifully redesigned and easily navigated, the new Montreal Gazette newspaper provides a strong local focus up front, with insights and analysis on the news that matters to readers. The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes strong local content backed by a national and world file. Print s niche will be second-day headlines and analysis, the back-story, rather than breaking news. New design formats have been created to tell stories in compelling ways and audience research will help direct content selection. 7

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9 WEB This dynamic one-stop shop for all things news is the very hub of the Montreal Gazette. Here readers will find breaking news twenty-four hours a day from across the Postmedia network, from the latest headlines to sports to entertainment, in a dynamic responsive design that is optimized for all devices. Primary Target Audience HHI: All Marital Status: Everyone Education: Varied Buying Power: Mixed Engaged multiple times throughout the day Broad demographics and interests Heavily influenced by referrals Good audience crossover with all platforms Design Always on and always up-to-date, the Montreal Gazette website is the hub of news for our readers, providing the broadest and most comprehensive information. The new responsive design is easier to navigate with tagged, indexed, and organized content that is sectionalized for a search-driven audience. Breaking news, analysis, opinion and features create a simple, efficient and aesthetically pleasing experience for audiences and advertisers. The emphasis is on local coverage, supplemented by national and international content curated and managed by a central Postmedia news desk. Each piece of content is optimized for the web through related links, photo galleries and multimedia. 9

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11 TABLET APP Every weekday evening at 6 p.m. our nightly news magazine ipad app refreshes to showcase the richest and most in-depth content that Montreal has to offer. The touch and explore interactive content provides current-affairs news features, as well as a strong arts and lifestyle offering, through audio, video, text and photo galleries. Primary Target Audience HHI: $100K+ Marital Status: Married Education: Post-secondary Buying Power: Very high Evening readers Comfortable with technology Likely to make an online purchase Moderate social media use and commentary Most read to pass time or for general interest Design The Montreal Gazette tablet magazine app offers an evening news and current-affairs edition delivered in an informative, entertaining and interactive way to take readers on an engaging journey. Illustrating and illuminating the top stories of the day, our new ipad app offers creative approaches to storytelling and innovative ways to deliver content, with previews, profiles, video, audio, galleries and animation. It is a true multimedia experience, where current-affairs features are brought to life and your message is presented in a distinctive and memorable fashion. 11

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13 SMARTPHONE APP Young and on-the-go, the Montreal Gazette s mobile audience expects their news at their fingertips. With an emphasis on local content updated in real time, stories are provided in short, snappy doses with features such as audio, video, and photos for quick, bite-sized snippets of information. Primary Target Audience HHI: All Marital Status: Half are Single Education: High School + Buying Power: Moderate Plugged in, on-the-go audience Strong contingent of students and new grads Most comfortable with new technology Most active on social media and likely to comment Most likely to buy online Design Our new smartphone app for both iphone and Android is designed with a specific approach to fit the unique attributes of a mobile audience and a mobile device it s the news, distilled for quick and easy consumption. The mobile app is a live, local news service that connects readers to the crucial information of the day when it happens and when they need it. It is focused on what s happening now in Montreal with story summaries, pictures, maps, audio and video elements that are optimized for sharing. Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Montreal s mobile audiences with the quality and credibility readers have come to expect from the Montreal Gazette. 13

14 AD SIZES: PRINT Print Ad Sizing: To create consistency across our brands and to simplify campaign booking we have adopted a modular layout. This gives our clients flexible advertising positions and creates a better experience for our loyal readers. Custom Ad Sizes: Speak to your sales representative about custom ad size opportunities MEDIA KIT TAKE OWNERSHIP IN THE SPOTLIGHT GET RESULTS FUNDAMENTALS Take Ownership In The Spotlight Get Results Fundamentals MODULA Take Ownership Take Ownership Double Page W21.680" 2/3 Horizontal x H20.500" W H Double W10.340" Page x H13.786" W21.680" W /3 Horizontal x H H20.500" W H W10.340" x H13.786" 2/3 Horizontal W10.340" x H13.786" 1/2+ W x H W8.242" x H14.286" In The Spotlight Get Results Fundamentals 2/3 Horizontal W10.340" x H13.786" W x H In The Spotlight Get Results Fundamentals Double Page W21.680" x H20.500" W x H W x H In The Spotlight Get Results Fundamentals Double Page W21.680" x H20.500" W x H W x H /2+ W8.242" x H14.286" W x H /2+ W8.242" 1/3 Vertical x H14.286" 1/2+ W5.095" x H13.643" W8.242" 1/3 Vertical x H14.286" W5.095" x H13.643" W x H W x H W x H W x H /3 Vertical W5.095" x H13.643" W x H /3 Vertical W5.095" x H13.643" 1/5 Page W4.046" x H10.214" W x H W x H /5 Page W4.046" x H10.214" W x H /5 Page W4.046" 1/8 Pagex H10.214" 1/5 W4.046" Pagex H6.429" W4.046" 1/8 Pagex H10.214" W4.046" x H6.429" W x H W x H W x H W x H /8 Page W4.046" x H6.429" W x H /8 Page W4.046" x H6.429" W x H Frequency Special W4.046" x H4.286" W x H Frequency Special W4.046" x H4.286" W x H Frequency Special W4.046" Big Box x H4.286" Frequency W4.046" x H2.857" Special W4.046" Big Box x H4.286" W4.046" x H2.857" W x H W x H7.257 W x H W x H7.257 Big Box

15 0" 0" 6" 0" 6" 6" " " " " " " " " l l" 0" 6" " " " l " l m " m LAR AD SIZES Full Page W10.340" x H20.500" W x H Full Page W10.340" x H20.500" W x H Full Page W10.340" 2/3 Vertical x H20.500" W x H Full W8.242" Pagex H17.071" W10.340" W /3 Vertical x H H20.500" W x H W8.242" x H17.071" W x H /3 Vertical W8.242" x H17.071" W x H /3 Vertical W8.242" x H17.071" 1/2 W Horizontal x H W10.340" x H10.214" W x H /2 Horizontal W10.340" x H10.214" W x H /2 Horizontal W10.340" 1/4 Horizontal x H10.214" W H /2 W10.340" Horizontal x H5.071" W10.340" W x 1/4 Horizontal H H10.214" W H W10.340" x H5.071" W x H /4 Horizontal W10.340" x H5.071" W x H /4 Horizontal W10.340" x H5.071" 1/6 Page W5.095" x H6.786" W x H W x H /6 Page W5.095" x H6.786" W x H /6 Page W5.095" 1/10 Page x H6.786" 1/6 W2.997" Pagex H6.786" W5.095" 1/10 Page x H6.786" W2.997" x H6.786" W x H W7.613 x H W x H W7.613 x H /10 Page W2.997" x H6.786" W7.613 x H /10 Page W2.997" x H6.786" W7.613 x H /16 Page W2.997" x H4.286" W7.613 x H /16 Page W2.997" x H4.286" W7.613 x H /16 Page Correction/Teaser W2.997" x H4.286" W1.948" 1/16 Page x H2.286" W4.949 x H5.806 Correction/Teaser W2.997" H4.286" W1.948" x H2.286" W7.613 x H W7.613 x H W4.949 x H5.806 Correction/Teaser 2 x 2 1/2 Double Page W21.680" x H10.214" W x H /2 Double Page W21.680" x H10.214" W x H /2 Double Page W21.680" 3/5 Vertical x H10.214" W x H /2 W6.144" Double x H20.500" Page W21.680" W /5 Vertical x H H10.214" W x H W6.144" x H20.500" W x H /5 Vertical W6.144" x H20.500" W x H /5 Vertical W6.144" x H20.500" 1/2 Vertical W5.095" x H20.500" W x H W x H /2 Vertical W5.095" x H20.500" W x H /2 Vertical 1/4 W5.095" Vertical x H20.500" W5.095" 1/2 Vertical x H10.214" 1/4 W5.095" Vertical x H20.500" W5.095" x H10.214" W x H W x H W x H W x H /4 Vertical W5.095" x H10.214" W x H /4 Vertical W5.095" x H10.214" 1/7 Horizontal W5.095" x H5.857" W x H W x H /7 Horizontal W5.095" x H5.857" W x H /7 Horizontal W5.095" Regular Banner x H5.857" 1/7 W10.340" Horizontal x H2.857" W x H7.257 W5.095" Regular Banner x H5.857" W10.340" x H2.857" W x H W x H W x H7.257 Regular Banner W10.340" x H2.857" W x H7.257 Regular Banner W10.340" x H2.857" W x H /2 Banner W5.095" x H2.857" W x H /2 Banner W5.095" x H2.857" W x H /2 Banner W5.095" 2 x 2 x H2.857" 1/2 W1.948" Banner x H1.429" W5.095" 2 x 2 x H2.857" W1.948" x H1.429" W x H7.257 W4.949 x H3.630 W x H /4 Page W10.340" x H15.357" W x H /4 Page W10.340" x H15.357" W x H /4 Page W10.340" x H15.357" W x H /4 Page W10.340" x H15.357" W x H /3 Horizontal W10.340" x H6.786" W x H /3 Horizontal W10.340" x H6.786" W x H /3 Horizontal W10.340" x H6.786" W x H /3 Horizontal W10.340" x H6.786" W x H /7 Vertical W4.046" x H7.357" W x H /7 Vertical W4.046" x H7.357" W x H /7 Vertical W4.046" Hanging x Banner H7.357" 1/7 W10.340" Vertical x H1.429" W x H3.630 W4.046" Hanging x Banner H7.357" W10.340" x H1.429" W x H W x H W x H3.630 Hanging Banner W10.340" x H1.429" W x H3.630 Hanging Banner W10.340" x H1.429" W x H3.630 Ticker Banner* W10.340" x H0.714" W x H1.814 Ticker Banner* W10.340" x H0.714" * For W Ticker Banner front x H1.814 sections, please contact a Sales Rep Ticker Banner* W10.340" Business Card x H0.714" W x H1.814 Ticker W2.997" Banner* x H2.143" W10.340" W7.613 x Business Card x H5.443 H0.714" W x H1.814 W2.997" x H2.143" W4.949 x H3.630 *For Ticker Banner front sections, W7.613 please contact x H5.443 a Sales Rep Business Card 15

16 AD SIZES: DIGITAL Web Catfish 970 x 60 WEB AD SIZES Pushdown 970 x 90 / 970 x 415 Web Web DIGITAL AD SIZ DIGITAL DIGITAL Tile A Leaderboard 728 x x 40 Leaderboard Billboard 728 Leaderboard x x x 90 Digital Ad Sizing: To create consistency across our brands and to simplify campaign booking we have standardized our ad units. This allows our clients to develop innovative creative, while ensuring a superior user-experience for our readers. Custom Ad Sizes: Speak to your sales representative about custom ad size opportunities. Mobile & Tablet Wallpaper Filmstrip 300 x 600 Catfish 970 x 60 Catfish 970 Catfish x Home 60 Page Ta 970 x 60 Pushdown 970 x 90 / 970 Pushdown x Pushdown x Pre-Roll 90 / 970 x x / x 41 Wallpaper Wallpaper *A variety of Wallpaper HPTO advertising opp Interstitial 300 x 250 Banner Filmstrip x 50x 600 Filmstrip 300 Filmstrip x x 600 Pul 320 Mo Slider TABLET AD SIZES 320 x 50 Mobile opt only Tallblock Mobile & Tablet Mobile & Tablet300 x 600 Mobile & Tablet * SMARTPHONE AD SIZES Interstitial 300 x 250 Interstitial 300 Interstitial x x 250 Banner 320 x 50 Contact Informati 2014 MEDIA KIT Toronto Montreal Slider Slider 320 Slider x 50 Mobile 320 x 50 opt only 320 x 50 Mobile opt only Mobile opt only T 3

17 D SIZES EFFECTIVE MAY 20, 2014 ITAL AD SIZES EFFECTIVE Tallblock MAY 20, 2014 x x 600 lboard oard 0 x 250 Big Box 300 x 250 Top Layer Ad Big Box up to 1000 x x 250 Master/Companion 728 x x 250 Master/Companion 728 x x 250 me Page Takeover* 0 Tile 160 x 40 Tile XXL Box 160 x x 648 Tallblock 300 x 600 Tallblock 300 x e-roll n 0 - / x 415 secs Billboard 970 x 250 Billboard Portrait 970 x x 1050 Top Layer Ad up to 1000 x 1000 Top Layer Ad up to 1000 x 1000 Home Page Takeover* er vertising opportunities are available including Home video Page pre-roll Takeover* and channel takeovers. XXL Box 468 x 648 XXL Box 468 x 648 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. p 00 Pull 320 x 50 Mobile opt only Pre-Roll Adhesion Pre-Roll secs320 x secs Mobile opt only Portrait 300 x 1050 Portrait 300 x 1050 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. Full-page Interstitial 1024 X 768 Capable of video Banner 320 x 50 ormation Banner 320 x 50 Pull Pull 320 x x 50 Mobile opt Mobile onlyopt only Vancouver Adhesion Adhesion 320 x x 50 Mobile Mobile opt only opt only Tallblock Tallblock 300 x x 600 Full-page Interstitial Full-page Interstitial 1024 X X 768 Capable of video Capable of video 17

18 AUDIENCE TARGETING Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day. Whether it s flipping through the newspaper in the morning, or swiping through content at night, our four platforms deliver engaging marketing solutions that connect with your audience. Standard Targeting Geography Context Sponsorship Technology National News Brand Takeover Language Provincial Homepage - Homepage Manufacturer City Section - Section Device Type Postal Code Sub-section - Sub-section Capabilities Keyword Connection Audience Buying Solutions Behavioural Your customer s interests are diverse, but marketers can capture the right audience even outside traditional segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters to serve ads to users based on their online activity. Retargeting Sometimes consumers don t convert right away. That s why we offer retargeting opportunities to drive your customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again, after they have expressed interest in your brand MEDIA KIT

19 Geography Canada is the second largest country in the world, but don t be intimidated by the geography! We can reach your audience whether they re located in the vast concrete canyons of the city, the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts. Dayparting Consumers read news on a variety of platforms throughout the day. Postmedia offers integrated advertising solutions that reach readers where and how they access news. Dayparting allows us to reach your audience at the particular time of day you desire. Content Targeting - Site Our network offers award-winning content all across the country. Advertisers can reach key markets by targeting just one, or all of our premium brands. Content Targeting - Channel Our channel targeting allows advertisers to put their ads in front of their customers alongside category content that is relevant and interesting. Content Targeting - Contextual Successful advertising is about reaching the right audience. Ensure your ads are delivered in an optimal environment surrounded by relevant content for your brand. With contextual targeting, your marketing efforts will be more effective at reaching your desired customer. enewsletters & eblasts Utilizing our database of engaged and loyal subscribers, eblasts and enewsletters are a proven method of delivering additional exposure straight to your customer s inbox. This is a great opportunity to reach customized and targeted audiences with strong share of voice. Segmentation Identify groups of users who exhibit similar traits. Algorithmic Modelling Using an algorithm, identify groups of users who exhibit similar traits to those who have visited the client website. Audience Extension Target Postmedia s audience off-network. Programmatic Buying Leverage technology to place bids on open market impressions. 19

20 Duffy ducks questions about housing allowance A3 The man who city led South Africa hats Everything on you out of apartheid one-of-a-kind need to know about the LRT was as clever as creations E5 plan A6 he was virtuous, gorgeous, from the garbage as cunning Instruments gorgeous, as made from the recycled garbage items he was bold CONTENT make Instruments A17 for uniquely made beautiful from recycled music items E1 IND OF The troubled make for uniquely beautiful music E1 country he you leaves DELA behind A19 Comment A24 hats on one-of-a-kind hats on Reach the right audience at the right time with the right message. The Montreal Gazette creations one-of-a-kind offers E5 a variety creations E5 Saturday, of content d ecember to align 7, with 2013your advertising O ttaw a needs. c I t IZe N e S tablished IN 1845 e S tablished IN 1845 ges snub FEEs w that doubled surcharge ims not being enforced ymour are openly rebelling ervative government led a surcharge inp victims and made ory for anyone cone, giving offenders to pay the fine or in t ordering it at all. essentially thumbes at the new law, ory on Oct. 24, that ourt s discretion to f the person couldn t. The change was part vative government s enders Accountabils Act, and followed victims rights adudges were waiving too freely. fully automatic, that me judges have been st it and not charging nment likes to put a stop to that kind of thing by troublesome judges who feel their independence, Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may. The bureaucrats may feel that it happens anyway no matter what the judge says, said Coulson. That same day, another judge invited a lawyer to make a constitutional challenge to the new law. The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer. If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice? asked the judge. NEWS NEWS Five getaways to help you politics forget about Isn t politics winter ironic? K1 Duffy ducks Isn t it ironic? questions Duffy ducks about housing questions allowance A3 about housing city allowance A3 Everything city you need to know Everything you about the LRT observer need to know plan A6 about the LRT Robert plan A6Sibley finds himself on his pilgrimage in Japan B1 you you Five travel getaways to help you forget about to help Hockey you winter K1 forget about Wayne Scanlan winter K1 sizes up the Senators ahead of the NHL s trade deadline C1 Five getaways ONTENT Did you say 50 years? asked the federal prosecutor to laughter. s ee judg e S on A4 soccer context context Tom Finney, finds himself on 2014 MEDIA KIT THE News MIND OF MANDELA DENIS FARRELL, ThE ASSocIATED PRESS FILES coverage to your doorstep every day. Ottawa, Context JuDgEs snub Gatineau mayors The man seek who NEw FEEs led The South man who Africa NCC seats Saturday, d ecember 7, 2013 O ttaw a c I t IZe N e S tablished IN 1845 travel context SportS travel Farewell to Sir observer the greatest Englishman to Robert observer lace Sibley on boots C5 finds himself on Robert Sibley his pilgrimage in Japan B1 his pilgrimage in Japan B1 Whether it s happening downtown, on the West Island or at the National Assembly, the Montreal Gazette s award-winning journalists bring topnotch news and business International news, commentary, editorials and letters to the editor: the Montreal Gazette s new Context section will tell readers what they need to be in the know. Tory law that doubled surcharge out led South of apartheid Africa You ll find a comprehensive for victims package not being of national enforced and international news along was out of as apartheid clever as AndrEw SEymour with provocative, insightful columns from stop to Montreal that kind of thing and by troublesome judges who feel their inde- he was was clever virtuous, elsewhere. ottaw as a CIt IZen pendence, Ontario Court Justice as he cunning was virtuous, as Ottawa judges are openly rebelling Peter Coulson said after sentencing against a Conservative government a crack addict who had stolen seven You law that doubled a surcharge intended to help victims and made I have ruled that he not have to pay chocolate bars to eight days in jail. he as cunning was bold as A17 Hockey them mandatory for anyone convicted of a crime, giving offenders Wayne Scanlan the Victim Fine Surcharge. Let the was bold A17 This The section troubled chips fall where they may. focuses up to on 60 years the to pay best the fine aspects or in The of bureaucrats life in Montreal, may feel that from the city s renowned sizes up the country The troubled he one case not ordering it at all. it happens anyway no matter what Judges are essentially thumbing their best noses in at restaurants, the new law, That food same day, and another wine. judge in- Look here for coverage of movies, the judge says, said Coulson. Senators ahead of cultural leaves country scene he to the the NHL s trade made mandatory on Oct. 24, that vited a lawyer to make a constitutional challenge to the new law. deadline C1 removed the court s discretion to music, behind leaves TV, fitness, A19 waive recipes, the fee if the fashion, person couldn t travel The and 31-year-old home man, decor. who had afford to pay it. The change was part soccer Comment behind A19 A24 of the Conservative government s Increasing Offenders Accountability for Victims Act, and Comment A24 followed david reev E ly ottaw a CIt IZen The NCC doesn t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution. After their first formal meeting since Gatineau s Maxime Pedneaud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from relentless obstruction in the City of Ottawa s efforts to create a world-class transit system for the National Capital Region to the unilateral decision to close Rue Gamelin in Gatineau. They signed it and sent it to Prime Minister Stephen Sports Harper, demanding reforms that should start with adding an elected official from each city council to the 15-member NCC board. Whether you are a die-hard I m told it is fully Canadiens automatic, that of fan justice? or asked want the to judge. plug in to Englishman the Alouettes to or these troublesome judges have been Did you say 50 years? asked the relieving against it and not charging federal prosecutor to laughter. lace on boots C5 the Montreal Impact, it, so the government Sports likes section to put a s ee has judg e S the on A4scores, statistics and stories behind the stories. And our Hockey Inside/Out site, app and section have everything you ever wanted know about the venerable Habs franchise. John Baird, the minister responsible for the commission, gave the idea a chilly reception. s ee MAYORS on A5 DENIS FARRELL, ThE ASSocIATED PRESS FILES DENIS FARRELL, ThE ASSocIATED PRESS FILES Ottawa, Ottawa, JuDgEs snub Gatineau JuDgEs snub mayors Gatineau seek NEw FEEs NEw FEEs NCC mayors seats seek NCC seats david reev E ly ottaw a CIt IZen david reev E ly The ottawncc a CIt IZen doesn t know enough about local affairs and is getting in The the NCC way of doesn t progress, know the enough mayors of about Ottawa local and affairs Gatineau and is charged getting Wednesday, in the way of and progress, putting the them mayors on its of Ottawa board is and their Gatineau solution. charged Wednesday, After their and first putting formal them meeting on since its board Gatineau s is their solution. Maxime Pedneaud-Jobin After their was first elected formal last meeting fall, he and since Ottawa Gatineau s Mayor Maxime Jim Watson Pedneaud-Jobin with was a elected list of grievances, last fall, he emerged from and Ottawa relentless Mayor obstruction Jim Watson in the City emerged of Ottawa s with a efforts list of grievances, to create a world-class from relentless transit obstruction system for in the National City of Ottawa s Capital efforts Region to create to the a unilateral world-class decision transit system to close for Rue the Gamelin National in Capital Gatineau. Region They signed to the it unilateral and sent it decision to Prime Minister to close Stephen Gamelin Harper, in Gatineau. demanding They reforms signed Rue that it and should sent it to start Prime with Minister adding Stephen Harper, official demanding from each city reforms coun- an elected cil that to should the 15-member start with NCC adding board. an complaints by victims rights advocates that judges were waiving the surcharge too freely. just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer. If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends Tory law that doubled surcharge for Tory victims law that not doubled being enforced surcharge for victims not being enforced AndrEw SEymour stop to that kind of thing by troublesome judges who feel their inde- ottaw a CIt IZen AndrEw SEymour pendence, stop to that kind Ontario of thing Court by troublesome Coulson judges who said after feel their sentencing inde- Justice Ottawa ottaw a CIt judges IZen are openly rebelling Peter against a Conservative government a pendence, crack addict Ontario who had Court stolen Justice seven law Ottawa that judges doubled are openly a surcharge rebelling intended against a to Conservative help victims government and made I a crack have ruled addict that who he had not stolen have to seven pay chocolate Peter Coulson bars said to eight after days sentencing jail. them law that mandatory doubled for a surcharge anyone convictetended of to a help crime, victims giving and offenders made chips I have fall ruled where that they not may. have to pay in- the chocolate Victim bars Fine to Surcharge. eight days Let in jail. the up them to 60 mandatory years pay for the anyone fine or convicted case of a crime, not ordering giving it offenders at all. it chips happens fall where anyway they no may. matter what in the The Victim bureaucrats Fine Surcharge. may feel Let that the one up Judges to 60 years are to essentially pay the fine thumbing one their case noses not ordering at the it new at all. law, it That happens same anyway day, another matter judge what in- or in the The judge bureaucrats says, said Coulson. may feel that made Judges mandatory are essentially on Oct. 24, thumbing their the noses court s at the discretion new law, to tional That challenge same day, to another new judge law. in- that vited the judge a lawyer says, to said make Coulson. a constitu- removed waive made the mandatory fee if the person Oct. couldn t 24, that vited The a 31-year-old lawyer to make man, a constitutional pleaded challenge guilty to the to new stealing law. a who had afford removed to pay the it. court s The change discretion was part to just of waive the the Conservative fee if the person government s couldn t bottle The of 31-year-old rum from man, the LCBO, who had Increasing afford to pay Offenders it. The change Accountability of the for Conservative Victims Act, government s and followed fine bottle surcharge, of rum from said the his LCBO, lawyer. had was part no just means pleaded to pay guilty the to $100 stealing victim a complaints Increasing Offenders by victims Accountability for Victims that judges Act, were and followed waiving that fine surcharge, victim fine said surcharge, his lawyer. would rights advocates no If means I granted to pay him the 50 $100 years victim to pay the complaints surcharge by too victims freely. rights ad- that If appropriately I granted him reflect 50 years the to ends pay SportS Farewell to Sir Tom Finney, the greatest SportS SportS Hockey Wayne Hockey Scanlan sizes up the Wayne Scanlan Senators ahead of sizes up the the NHL s trade Senators ahead of deadline C1 the NHL s trade soccer deadline C1 Farewell soccerto Sir Tom Finney, Farewell to Sir the greatest Tom Finney,

21 MORE FROM THE MONTREAL GAZETTE Hockey Inside/Out Urban Expressions West Island Gazette Off Island Gazette 21

22 MONTREAL GAZETTE SALES CONTACTS Integrated Advertising & Strategy Charlene Assels Director, Integrated Advertising & Strategy Phone: National Accounts, Automotive & Agencies Giancarlo Lanzetta Director, Integrated Advertising Phone: Retail & Real Estate Sean Duckett Manager, Integrated Advertising Phone: New Business Filippo Scordo Manager, New Business Development Phone: Classifieds Phone: montrealgazette.com/placeanad ONTACTS 2014 MEDIA KIT

23 Ad Upload Details Digital: Print: Additional Contacts: Sponsorship Request montrealgazette.com/partnerships General Subscription & Billing Queries Phone: / readtheg@montrealgazette.com Contact your Montreal Gazette or Postmedia representative for more information and material specifications. 23

24 2014 MEDIA KIT

25 OICI LE OUVEAU ONTREAL AZETTE KIT MÉDIA 2014

26 UE LA RÉVOLUTION OMMENCE KIT MÉDIA 2014

27 RÉINVENTEZ VOS NOUVELLES Postmedia a beaucoup investi dans la recherche, la technologie, la narration et le développement de produits au cours des trois dernières années. En gardant en tête vos auditoires et les nôtres, nous sommes fiers de dévoiler notre marque de médias d information entièrement réinventée le nouveau Montreal Gazette. Recherche En 2013, avec notre partenaire de recherche Ipsos Canada, nous avons réalisé un sondage auprès de plus de adultes canadiens sur leurs comportements et préférences en matière de consommation de nouvelles et d informations sur les téléphones intelligents, tablettes, sites Web et éditions imprimées. Cette étude exclusive nous a fourni des données sans précédent sur les habitudes de consommation de médias des auditoires canadiens. Nous nous sommes servis de ces données pour créer un ensemble de produits de médias d information qui s adresse à nos différents auditoires d une façon nouvelle. Narration Depuis 236 ans, le Montreal Gazette a mis l accent sur des nouvelles locales et des auditoires locaux. Grâce à cette conception révolutionnaire, le Montreal Gazette continue dans cette optique de manière attrayante et novatrice. Utilisant les caractéristiques uniques de chaque plateforme et guidé par notre recherche, le Montreal Gazette personnalise l expérience de narration pour les auditoires de chaque plateforme. Développement de produits Postmedia a créé des produits différenciés, distinctifs et dynamiques sur nos quatre plateformes pour atteindre plus d auditoires, de façon plus significative et plus fréquemment au cours de la journée. En tirant profit des experts en expérience utilisateur et en conception, Postmedia a réinventé le nouveau Montreal Gazette avec des produits élégants et engageants en édition imprimée, sur le Web, le téléphone intelligent et la tablette. 3

28 UNE TRANSFORMATION AUDACIEUSE Grâce à une transformation audacieuse et à une réinvention complète des médias d information, le Montreal Gazette a changé sa façon de créer et de livrer du contenu aux auditoires. Cette nouvelle approche met surtout l accent sur des nouvelles locales et une narration orientée pour des plateformes afin d amener à nos annonceurs les bons auditoires, au bon moment. Le contenu du Montreal Gazette atteint un demi-million de Montréalais chaque semaine. Depuis 236 ans, le Montreal Gazette est le choix de Montréal en matière de nouvelles et d information, en tenant les lecteurs informés avec des contextes et des analyses en profondeur. Grâce à des produits revitalisés sur les quatre plateformes, les lecteurs aborderont différemment les histoires, sur différentes plateformes, à différents moments de la journée. Refonte conceptuelle L en-tête remanié du Montreal Gazette allie une version contemporaine de notre marque et une représentation abstraite de l île de Montréal et de ses environs. Aux tons de bleu qui rappellent le fleuve Saint-Laurent, figure emblématique du Québec, et les couleurs provinciales, le nouvel en-tête renforce notre relation avec la ville et unifie nos plateformes - l édition imprimée, le Web, le téléphone intelligent et la tablette. ONTREAL AZETTE KIT MÉDIA 2014

29 PLATEFORMES Postmedia a réinventé la façon dont les lecteurs locaux apprécient leurs nouvelles. À la suite de recherches approfondies sur qui lit quoi sur quelle plateforme, la stratégie sur quatre plateformes du Montreal Gazette met les lecteurs en contact avec ce qui les intéresse le plus et est parfaitement adaptée à leurs habitudes de lecture. Nous continuons à offrir de l information et des nouvelles captivantes avec des analyses et des points de vue convaincants pour une expérience distinctive, différenciée et dynamique sur chaque plateforme. Les annonceurs peuvent profiter de la couverture massive ou d auditoires hyperlocaux afin de mettre sur pied une campagne fascinante pour offrir une expérience de lecture captivante. Des possibilités de publicité exceptionnelles sont offertes pour l édition imprimée, le Web, le téléphone intelligent et la tablette afin de donner aux marques de nombreuses options pour un engagement unique avec leurs marchés cibles. 5

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31 ÉDITION IMPRIMÉE Les lecteurs de l édition imprimée ont un lien émotif profond avec leur journal. Leur routine matinale quotidienne nécessite du temps personnel pour commencer leur journée en prenant connaissance de toute l actualité internationale et de leur ville. Le Montreal Gazette est leur rapport quotidien des événements en ville, et bien plus, avec une narration attrayante et une photographie audacieuse, le tout dans une nouvelle conception originale. Auditoire principal cible IHH$ : 80 k$ à 100 k$ État matrimonial : Marié Éducation : Post-secondaire Pouvoir d achat : Élevé Lecteurs du matin Parents esseulés L édition imprimée est un choix d habitude et de style de vie Le plus susceptible de loyalisme à l égard de Postmedia L auditoire à plus forte croissance qui s engage sur les médias sociaux Croisement élevé de l auditoire avec ordinateur de bureau Conception Magnifiquement révisé et facilement navigable, le nouveau journal Montreal Gazette offre une forte composante locale par des aperçus et des analyses de nouvelles qui importent aux lecteurs. Le journal est une expérience familière pour des lecteurs fidèles, actualisé en un nouveau format élégant qui promeut un contenu local important appuyé par un dossier mondial et national. Le créneau de l édition imprimée sera les grands titres et les analyses du lendemain, les origines de l histoire, au lieu des nouvelles de dernière heure. De nouveaux formats ont été créés pour raconter les nouvelles de façon convaincante et les études d auditoire aideront à orienter la sélection du contenu. 7

32 EB KIT MÉDIA 2014

33 WEB Ce guichet unique dynamique pour toutes les nouvelles est le centre névralgique du Montreal Gazette. Les lecteurs y trouveront des nouvelles de dernière heure de façon continue sur l ensemble du réseau de Postmedia, telles que les dernières manchettes, les sports et le divertissement, dans une conception adaptive dynamique optimisée pour tous les appareils. Auditoire principal cible IHH$ : Tous État matrimonial : Tout le monde Éducation : Variée Pouvoir d achat : Varié Occupé toute la journée Données démographiques vastes et intérêts étendus Fortement influencé par des recommandations Croisement fréquent de l auditoire sur toutes les plateformes Conception Toujours en fonction et toujours à jour, le site Web du Montreal Gazette est la plateforme de nouvelles pour nos lecteurs, leur offrant l information la plus vaste et la plus complète. La nouvelle conception adaptive facilite la navigation grâce à un contenu indexé et organisé, lequel est segmenté pour un auditoire orienté vers la recherche. Des nouvelles de dernière heure, des analyses, des opinions et des fonctionnalités créent une expérience esthétiquement agréable, simple et efficace pour les auditoires et les annonceurs. Accent sur une couverture locale complétée par un contenu national et international, lequel est organisé et géré par le bureau central de nouvelles de Postmedia. Chaque élément de contenu est optimisé pour le Web par des liens connexes, des galeries de photos et du multimédia. 9

34 KIT MÉDIA 2014

35 APPLICATION POUR TABLETTE Chaque soir de semaine, à 18 h, notre application de nouvelles du soir pour ipad se rafraîchit et présente le contenu le plus riche et le plus exhaustif que Montréal peut offrir. Le contenu interactif de type «touchez et explorez» propose des fonctionnalités pour les actualités, de même qu une offre importante pour les arts et le mode de vie au moyen de supports audio et vidéo, de textes et de galeries de photos. Auditoire principal cible IHH$ : 100 k$ et + État matrimonial : Marié Éducation : Post-secondaire Pouvoir d achat : Très élevé Lecteurs en soirée À l aise avec la technologie Porté à faire un achat en ligne Utilisation modérée des médias sociaux et moyennement susceptible d émettre des commentaires La plupart lisent pour passer le temps ou pour leur intérêt général Conception L application pour tablette du Montreal Gazette offre une édition de nouvelles en soirée et d actualité livrée de façon informative, divertissante et interactive pour amener les lecteurs dans une aventure captivante. Illustrant et illuminant les principales histoires de la journée, notre nouvelle application pour ipad offre des approches créatives pour la narration et des façons novatrices de livrer le contenu avec des aperçus, des profils, des vidéos, de l audio, des galeries et de l animation. C est une véritable expérience multimédia, où les articles d actualités prennent vie et votre message est présenté d une manière distinctive et mémorable. 11

36 KIT MÉDIA 2014

37 APPLICATION POUR TÉLÉPHONE INTELLIGENT Jeune et en mouvement, l auditoire mobile du Montreal Gazette s attend à avoir ses nouvelles au bout des doigts. En mettant l accent sur une couverture locale actualisée en temps réel, les histoires sont offertes à petites doses percutantes avec des fonctionnalités telles que de l audio, des vidéos et des photos pour des entrefilets d information rapide. Auditoire principal cible IHH$ : Tous État matrimonial : La moitié sont des célibataires Éducation : Études secondaires et + Pouvoir d achat : Moyen Auditoire branché et en mouvement Fort contingent d étudiants et de nouveaux diplômés Le plus à l aise avec les nouvelles technologies Le plus actif sur les médias sociaux et susceptibles d émettre des commentaires Le plus porté à acheter en ligne Conception Notre nouvelle application pour iphone et Android est conçue avec une approche spécifique pour répondre aux attributs uniques d un appareil et d un auditoire mobiles ce sont les nouvelles concentrées pour une consommation rapide et facile. L application mobile est un service de nouvelles locales en direct qui met les lecteurs en contact avec les informations importantes de la journée, lorsqu elles se produisent et au moment où ils en ont besoin. Elle est axée sur l actualité de Montréal avec des résumés d histoire, des photos, des cartes de même que des éléments audio et vidéo qui sont optimisés pour le partage. Intelligente, rapide et toujours à jour, l application offre une expérience de nouvelles locales complète pour des auditoires montréalais mobiles, avec la qualité et la crédibilité auxquelles le Montreal Gazette a habitué les lecteurs. 13

38 FORMATS MODULAIRES DE PUBLICITÉ Mainmise Formats publicitaires - édition imprimée Pour une meilleure cohérence sur l ensemble de nos marques et pour simplifier le processus de réservation d une campagne, nous avons adopté une mise en page modulaire. Ceci offre à nos clients des positions de publicités flexibles en offrant une meilleure expérience à nos fidèles lecteurs. Formats publicitaires sur mesure Veuillez communiquer avec votre conseiller ou conseillère aux ventes pour discuter des possibilités sur mesure. KIT MÉDIA 2014 MAINMISE DOMINANCE EFFICACITÉ LES BASES Mainmise Mainmise Dominance Dominance Dominance Dominance Efficacité Efficacité Les bases Les bases FORMATS DE PUBLIC Double page L21,680po 2/3 horizontale x H20,500po L55,067 x H52,070 Double L10,340po page x H13,786po L21,680po x H20,500po 2/3 horizontale L55,067 x H52,070 2/3 horizontale L10,340po x H13,786po L26,264 x H35,016 2/3 horizontale L10,340po x H13,786po 1/2+ L26,264 x H35,016 1/2+ Efficacité Efficacité Les bases Les bases Double page L21,680po x H20,500po L55,067 x H52,070 Double page L21,680po x H20,500po L55,067 x H52,070 L26,264 x H35,016 L10,340po x H13,786po L26,264 x H35,016 L8,242po x H14,286po L20,935 x H36,286 L8,242po x H14,286po L20,935 x H36,286 1/2+ L8,242po 1/3 verticale x H14,286po L20,935 H36,286 1/2+ L5,095po x H13,643po L12,942 x H34,653 L8,242po x H14,286po 1/3 verticale L20,935 x H36,286 L5,095po x H13,643po L12,942 x H34,653 1/3 verticale L5,095po x H13,643po L12,942 x H34,653 1/3 verticale L5,095po x H13,643po 1/5 L12,942 page x H34,653 L4,046po x H10,214po L10,278 x H25,944 1/5 page L4,046po x H10,214po L10,278 x H25,944 1/5 page L4,046po 1/8 pagex H10,214po L10,278 H25,944 1/5 L4,046po pagex H6,429po L10,278 x H16,330 L4,046po x H10,214po 1/8 page L10,278 x H25,944 L4,046po x H6,429po L10,278 x H16,330 1/8 page L4,046po x H6,429po L10,278 x H16,330 1/8 page L4,046po x H6,429po L10,278 x H16,330 Spécial fréquence L4,046po x H4,286po L10,278 x H10,886 Spécial fréquence L4,046po x H4,286po L10,278 x H10,886 Spécial fréquence îlot L4,046po x H4,286po L4,046po Spécial fréquence x H2,857po L10,278 x H10,886 L10,278 x H7,257 îlot L4,046po x H4,286po L10,278 x H10,886 L4,046po x H2,857po L10,278 x H7,257 îlot

39 ATS MODULAIRES BLICITÉ 0po m 0po m 0po m 0po m 6po 6po 6po po po po po o o o po po po po po o o o po m 6po po po po o o po m Pleine page L10,340po x H20,500po L26,264 x H52,070 Pleine page L10,340po x H20,500po L26,264 x H52,070 Pleine page L10,340po 2/3 verticale x H20,500po L26,264 H52,070 Pleine L8,242po page x H17,071po L20,935 x H43,360 L10,340po x H20,500po 2/3 verticale L26,264 x H52,070 L8,242po x H17,071po L20,935 x H43,360 2/3 verticale L8,242po x H17,071po L20,935 x H43,360 2/3 verticale L8,242po x H17,071po 1/2 horizontale L20,935 x H43,360 L10,340po x H10,214po L26,264 x H25,944 1/2 horizontale L10,340po x H10,214po L26,264 x H25,944 1/2 horizontale L10,340po 1/4 horizontale x H10,214po L26,264 H25,944 1/2 L10,340po horizontale x H5,071po L26,264 x H12,880 L10,340po x H10,214po 1/4 horizontale L26,264 x H25,944 L10,340po x H5,071po L26,264 x H12,880 1/4 horizontale L10,340po x H5,071po L26,264 x H12,880 1/4 horizontale L10,340po x H5,071po 1/6 L26,264 page x H12,880 L5,095po x H6,786po L12,942 x H17,236 1/6 page L5,095po x H6,786po L12,942 x H17,236 1/6 page L5,095po 1/10 page x H6,786po 1/6 L2,997po pagex H6,786po L12,942 x H17,236 L7,613 x H17,237 L5,095po x H6,786po 1/10 page L12,942 x H17,236 L2,997po x H6,786po L7,613 x H17,237 1/10 page L2,997po x H6,786po L7,613 x H17,237 1/10 page L2,997po x H6,786po L7,613 x H17,237 1/16 page L2,997po x H4,286po L7,613 x H10,886 1/16 page L2,997po x H4,286po L7,613 x H10,886 1/16 page Correction/accroche L2,997po x H4,286po L7,613 H10,886 L1,948po 1/16 page x H2,286po L4,949 x H5,806 Correction/accroche L2,997po x H4,286po L7,613 x H10,886 L1,948po x H2,286po Correction/accroche 2 x 2 1/2 double page L21,680po x H10,214po L55,067 x H25,944 1/2 double page L21,680po x H10,214po L55,067 x H25,944 1/2 double page L21,680po x H10,214po 3/5 verticale L55,067 H25,944 1/2 L6,144po double x H20,500po page L15,606 x H52,070 L21,680po x H10,214po 3/5 verticale L55,067 x H25,944 L6,144po x H20,500po L15,606 x H52,070 3/5 verticale L6,144po x H20,500po L15,606 x H52,070 3/5 verticale L6,144po x H20,500po 1/2 verticale L15,606 x H52,070 L5,095po x H20,500po L12,942 x H52,070 1/2 verticale L5,095po x H20,500po L12,942 x H52,070 1/2 verticale 1/4 L5,095po verticale x H20,500po L12,942 H52,070 L5,095po 1/2 verticale x H10,214po L12,942 x H25,944 L5,095po x H20,500po 1/4 verticale L12,942 x H52,070 L5,095po x H10,214po L12,942 x H25,944 1/4 verticale L5,095po x H10,214po L12,942 x H25,944 1/4 verticale L5,095po x H10,214po 1/7 L12,942 horizontale x H25,944 L5,095po x H5,857po L12,942 x H14,877 1/7 horizontale L5,095po x H5,857po L12,942 x H14,877 1/7 horizontale L5,095po Bannière x standard H5,857po L12,942 H14,877 1/7 L10,340po horizontale x H2,857po L26,264 x H7,257 L5,095po Bannière x standard H5,857po L12,942 x H14,877 L10,340po x H2,857po L26,264 x H7,257 Bannière standard L10,340po x H2,857po L26,264 x H7,257 Bannière standard L10,340po x H2,857po L26,264 x H7,257 1/2 bannière L5,095po x H2,857po L12,942 x H7,257 1/2 bannière L5,095po x H2,857po L12,942 x H7,257 1/2 bannière L5,095po 2 x 2 x H2,857po L12,942 H7,257 1/2 L1,948po bannière x H1,429po L4,949 x H3,630 L5,095po 2 x 2 x H2,857po L12,942 x H7,257 L1,948po x H1,429po 3/4 page L10,340po x H15,357po L26,264 x H39,007 3/4 page L10,340po x H15,357po L26,264 x H39,007 3/4 page L10,340po x H15,357po L26,264 x H39,007 3/4 page L10,340po x H15,357po L26,264 x H39,007 1/3 horizontale L10,340po x H6,786po L26,264 x H17,236 1/3 horizontale L10,340po x H6,786po L26,264 x H17,236 1/3 horizontale L10,340po x H6,786po L26,264 x H17,236 1/3 horizontale L10,340po x H6,786po L26,264 x H17,236 1/7 verticale L4,046po x H7,357po L10,278 x H18,687 1/7 verticale L4,046po x H7,357po L10,278 x H18,687 1/7 verticale L4,046po Bannière x suspendue H7,357po L10,278 H18,687 1/7 L10,340po verticale x H1,429po L26,264 x H3,630 L4,046po Bannière x suspendue H7,357po L10,278 x H18,687 L10,340po x H1,429po L26,264 x H3,630 Bannière suspendue L10,340po x H1,429po L26,264 x H3,630 Bannière suspendue L10,340po x H1,429po L26,264 x H3,630 Bannière ruban* L10,340po x H0,714po L26,264 x H1,814 Bannière ruban* L10,340po x H0,714po * Pour L26,264 plus d information x H1,814 sur les Bannière ruban* bannières ruban, veuillez contacter L10,340po x H0,714po votre conseiller ou conseillère L26,264 x H1,814 publicitaire. Bannière ruban* L10,340po x H0,714po L26,264 x H1,814 L4,949 x H5,806 *Pour plus d information sur les bannières L4,949 ruban, x H3,630 veuillez contacter votre conseiller ou conseillère publicitaire. 15