Our brand in action. 3.1 Corporate applications 3.2 Marketing applications 3.3 Merchandise 3.4 Events and tradeshows

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1 Our brand in action 3.1 Corporate applications 3.2 Marketing applications 3.3 Merchandise 3.4 Events and tradeshows 58

2 3.1 Corporate applications If a communication does not directly address consumers and is not partnered, then we consider it a corporate application of our brand. This section gives an overview of corporate applications, from stationery to PowerPoint presentations. We ve already produced editable templates for many common items; to start using them, either check the CTC intranet or get in touch with the Publishing department. To comply with the standards of the Federal Identity Program, all corporate applications must use both the Canada wordmark and our corporate signature. See section 2.6 for details. 59

3 Canadian Tourism Commission Commission canadienne du tourisme Stationery: letterhead, envelope, business card and nametag Our stationery templates have been created with fixed and editable regions, allowing you to customize contact details. (Note that the Olympic and Paralympic Host Country Composite appears only on these items and only until the completion of the 2010 Winter Games.) DIE #015 SHEET SIZE: 9.75 x 12 Vancouver, Canada V7X 1L2 Gloria Loree Media and Public Relations, Canadian Tourism Commission Vancouver, Canada V7X 1L2 Nametag The name should be set in the headline style, in one of the brand colours. DIE #015 SHEET SIZE: 9.75 x 12 No.10 envelope (front and back) Letterhead Business card All business cards are bilingual, with one side printed in English and the other in French. 60

4 Fax, forms and memos These templates are available as Word files, with fixed and editable regions. Canadian Tourism Commission canadienne Commission du tourisme Suite 1400, Four Bentall Centre Bureau 1400, Four Bentall Centre 1055 Dunsmuir St., Box , rue Dunsmuir, C. P Vancouver, B.C., Canada V7X 1L2 Vancouver (C.-B.), Canada V7X 1L2 Tel Fax Tél Téléc Overtime Authorization Form Formulaire d'autorisation pour heures supplémentaires Last Name Nom : Division/Section : First Name - Prénom : Standard Work Week / Semaine de travail normale : Yes-Oui Compressed Work Week / Semaine de travail comprimée : Yes-Oui fax / télécopie OVERTIME / HEURES SUPPLÉMENTAIRES PAYMENT / PAIEMENT Company / Société DATE WORKED / DATE TRAVAILLÉE Start / Début End / Fin x 1.5 x 2.0 REASON FOR OVERTIME / RAISON POUR LE SURTEMPS Cash / En espèce Leave / Congé MEALS/ REPAS Fax / Télécopieur (#hrs) (#hrs) ( ) ( ) ( ) Tel / Téléphone To / Destinataire From / Expéditeur Date / Date Please enter body of Memo here. / Veuillez taper votre texte ici. Pages / Pages TOTAL CONVERTED HOURS / I attest to the accuracy of the overtime hours reported. / Je certifie l'exactitude des heures supplémentaires indiquées sur ce formulaire. Employee's Signature - Signature de l'employé(e) Date Authorized By / Autorisé par Supervisor's Signature - Signature du (de la) surveillant(e) Date FOR HR USE ONLY / VERIFIED BY: À L'USAGE EXCLUSIF DU SRH / VÉRIFIÉ PAR: #C50242 / 6000 / / v2 Fax Form Memo 61

5 Multi-purpose folder Other colours and patterns may be used, and photos can optionally be included on the inside. The logos and URL are fixed. Folder cover (9 x 12 ) Inside 62

6 Greeting card This folding card fits a standard A2 envelope, and allows for changes to the photography, colours and graphics. The logos, recycling symbol and URL are all fixed % Greeting card (4.125 x 5.25, front and back) 63

7 PowerPoint presentations Our standard PowerPoint template offers a number of cover, divider and text page options to suit a wide variety of presentations. Cover page (available in several colours and patterns) Inside pages (available in several colours and patterns) 64

8 Reports Our standard report template is editable to allow for both consistency and flexibility. Asia Pacific Strategic Marketing and Sales Plan 2009 Report cover 65

9 Websites For all corporate websites, the corporate signature appears in the upper left corner and the Canada wordmark in the upper right corner. Corporate website homepage 66