1 20 10 MEDIA planner Canadian Insurance Top Broker General Insurance Register Annual Statistical Issue Special Market Source Guide The Brown Chart citopbroker.com assurancededommages.ca
2 Providing comprehensive media coverage of the Canadian p&c insurance industry. Canadian Insurance top broker is the only national source for top insurance professionals. Building on a long history of providing relevant and timely coverage, Canadian Insurance Top Broker offers decision-makers with the analysis and insight necessary to compete in the P&C market. On a daily basis through the website and a monthly basis through the magazine Canadian Insurance Top Broker provides critical statistical data, industry analysis, expert opinions, broker profiles, company snapshots, specialty market coverage, and in-depth features. With the April 2010 re-launch Canadian Insurance Top Broker is now the only national publication whose primary mission is to help top producers and leading insurance professionals grow their business. Key facts Circulation is qualified: each subscriber is actively involved in the p&c industry. 64% of readers hold senior management positions in their company. 85% hold one or more professional designations. 72% of readers are involved in purchasing decisions for their organization. 74% of readers discussed a Canadian Insurance Top Broker article with a colleague. 34% visited an advertiser s website, contacted an advertiser, or sought out more information about an advertiser. CI Top Broker Readers are dedicated readers 74% read four of the past four issues of CI Top Broker. Average time spent with an issue of CI Top broker: 58 minutes. 92% read CI Top Broker within two weeks of receipt. Readership 65% Brokers 18% Insurance & Reinsurance Companies 2% Risk Managers 10% Claims Services 5% Others allied to the field Circulation Total average qualified circulation: 13,771 (ABC Circulation audit, June 2010) Readership: 70,595* *Source: Canadian Insurance Readership Survey, 2009
3 CI top broker MAGAZINE - RATES & EDITORIAL 2010 ADVERTISING RATE CARD Quoted in gross Canadian dollars. BLACK & WHITE 1x 4x 7x 13x Full page $5,455 $5,075 $4,800 $4,360 2/3 page $4,635 $4,310 $4,080 $3,710 1/2 page island $4,190 $3,900 $3,685 $3,350 1/2 page $3,710 $3,450 $3,265 $2,965 1/3 page $2,700 $2,510 $2,375 $2,160 1/4 page $2,225 $2,070 $1,955 $1,780 FOUR-COLOUR 1x 4x 7x 13x Full page $7,600 $7,070 $6,690 $6,085 2/3 page $6,465 $6,010 $5,885 $4,865 1/2 page island $5,855 $5,445 $5,150 $4,685 1/2 page $5,170 $4,810 $4,550 $4,135 1/3 page $3,725 $3,460 $3,275 $2,975 1/4 page $3,115 $2,900 $2,740 $2,495 COVER RATES FOUR-COLOUR 1x 4x 7x 13x Outside Back $9,885 $9,195 $8,700 $7,905 Inside Front $9,120 $8,480 $8,030 $7,300 Inside Back $9,120 $8,480 $8,030 $7,300 APPOINTMENT NOTICES $165 PER COLUMN INCH. Minimum 1/3 page. Commissionable to advertising agencies. CATEGORY DIRECTORIES January - Claims Services February - Technology April - Auto Collision & Repair May - Restoration August - Legal Services. 1/4 page square 4 colour $1,200. For Pantone colour or Spot colour, add $1,050 for each colour. Preferred Positions: 25% extra EDITORIAL CALENDAR January Claims Report Selling Sales Executive Liability Pricing Property February Talking Tech Education Matters March Breaking the Flood Your Key to Organic Growth April Anatomy of a Power Producer Your Client s Credit Concerns Driving Home Your Advice Risk Manager Special Supplement Statistical Issue Behind the Numbers May Restoring Confidence Make Marketing Count June Building a strong team Cybercrime and social media July/August Global Perspective: Learning from Abroad Nuanced Networking Risk Manager Special Supplement September Top Brokerages Day-to-Day: Hurdles in HR October Your (Broker) Opportunity Guide Factoring in Finance November/December Commercial Policyholder Survey Success with Planning 2010 Roundup/ 2011 Outlook Regular Columns Will Include: Upfront Section (Trading Places and Industry Input) Companies to Watch Peer-to-Peer (Q&A with top producers or key industry experts) Building The Business (Focuses on key facets of business growth, such as HR, sales strategies, technology, etc. ) Specialty Market Focus Fine Print (Ethical and legal considerations that impact brokers) BONUS DISTRIBUTION january CICMA/CIAA Joint Conference OIAA Claims conference 2010 february Insurance-Canada.ca Insurance Technology Conference show issue MARCH RIMS 2010 Conference APRIL IBAM Conference IBABC Conference IIBAA Conference MAY CAIW Convention 2010 JUNE CIAA Ontario Convention 2010 AUGUST RIMS Canada Conference 2010 SEPTEMBER NICC Conference October IBAS Conference IBAO Conference November Succession Planning Conference
4 MECHANICAL SPECIFICATIONS Trim 10 3/4 " ( 273 mm ) Trim 7 7/8 " ( 200 mm ) Type Safety 7 " full page Type Safety 10 " Add 1/4 " (6 mm ) on all four sides for bleed PRODUCTION SCHEDULE Issue space Closing Material Closing Mailing Date January December 11 December 15 January 11 February January 15 January 19 february 16 March February 12 February 16 March 15 April March 12 March 16 April 12 May April 16 April 20 May 17 Statistical Issue April 16 April 20 May 25 June May 14 May 18 June 14 July/August July 16 July 20 August 16 September August 13 August 17 September 13 October September 10 September 14 October 12 November/December November 12 November 16 December 13 a) Standard unit size in inches Width Depth Full page 7-7/8 10-3/4 2/3 page 4-5/8 10 1/2 page island 4-5/8 7-1/2 1/2 page horizontal 7 4-5/8 1/2 page vertical 3-3/8 10 1/3 page 1 col. wide 2-1/4 10 1/3 page square 4-5/8 4-5/8 1/3 page horizontal 7 3-1/8 1/4 page horizontal 7 2-3/8 1/4 page square 3-3/8 4-7/8 DPS 15-3/4 10-3/4 b) Trim size 7 7/8 x 10-3/4 (200 mm x 273 mm). c) Full page Allow 1/4 (6 mm) bleed on all four sides of the ad. Single-page bleed size is 8-3/8 x 11-1/4 (213 mm x 286 mm). Type safety zone is 7 x 10 (177.8 mm x 254 mm). Double-page spread bleed size is 16-1/4 x 11-1/4 (413 mm x 286 mm) to trim to 15-3/4 x 10-3/4 ( mm x mm). DPS type safety zone is 14-1/2 x 10 (368.3 mm x 254 mm). Allow 1/4 (6 mm) on each side of gutter. Magazines Canada AdDirect is a free, web based ad portal designed to streamline the ad delivery process. 1) go to https://addirect.sendmyad.com 2) upload, preflight and review your ad 3) approve your ad, and it is automatically sent NOTE: Publisher is NOT RESPONSIBLE for line-up of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged. e) Method of printing Offset f) Method of binding Saddle stitch Production Att: Michael Finley Canadian Insurance Top Broker, Production Department Rogers Publishing Limited One Mount Pleasant Road, 7 th Floor Tel: INSERTS / POLYBAG Rates and quantities are available on request. Special Position: 25% over rate card COMMISSION a) Agency Commission: 15% of gross billing allowed on space, colour, bleed, position and the cost of special insert paper charges to recognized advertising agencies only; b) Prices are subject to the sales taxes where applicable. c) Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment.
5 CI 2010 SIM Guide.indd 1 3/29/10 3:27:45 PM Annual Source Guides General Insurance Register Published annually, this is the only national sourcebook for the Canadian property & casualty market. It offers: Detailed profiles for more than 200 insurers and reinsurers, including financial summaries and ratings. 8 sections of listings, covering over 40 sectors of the industry. An everyday resource tool perfect for finding and creating new business. The Canadian broker s bible AD SIZE GENERAL INSURANCE REGISTER ADVERTISING RATES (black/white only) Full page $2,925 1/2 page $1,565 1/4 page $815 1/8 page $435 COVERS & TABS FULL PAGE ONLY (subject to availability four colour only) Covers $4,455 Section tabs $4,320 Demi-tabs $4,320 COMPANY LOCATION LISTINGS BASIC: No charge (includes company name and phone number) PREMIUM: $80 (includes company name, address, phone, fax, and web in bold face) NB: Advertisers in GIR will receive premium listings in GIR as part of their package, as follows: 1/8 page: 2 listings 1/4 page: 7 listings 1/2 page: 15 listings Full page: 25 listings Tab Page : 50 listings Closing for Ad Space: November 6, 2009 Closing for Ad Material: November 13, 2009 Published: February 2010 PM Return Undeliverable Canadian Addresses To One Mount Pleasant Road, Toronto ON M4Y 2Y FROM THE PUBLISHERS OF Special Market Source Guide This is a national source guide for niche markets and hard-to-place coverages offered by MGAs, brokers and insurers. Includes property and casualty and life coverages. Distributed every April to brokers and risk managers across Canada, as well as broker events. Current sales/distribution of this directory is over 7,500. SPECIAL MARKETS SOURCE GUIDE ADVERTISING RATES (4 colour) AD SIZE Full page $3,100 ½ page $1,650 ¼ page $860 1/8 page $455 COVERS $4, SPECIAL INSURANCE MARKETS GUIDE NB : Advertisers in Special Markets Source Guide will receive premium listings of their offices. Space: March 5, 2010 Ads Due: March 12, 2010 Published: April 2010 From the Publishers of Ad Specifications for both directories WIDTH DEPTH Trim Page 5-3/4 9 Bleed Page 6 9-1/4 Live Area 4-3/4 8 1/2 page horizontal 4-3/4 4 1/4 page vertical 3-1/8 3 1/4 page horizontal 4-3/4 2 1/8 page vertical 3-1/8 1-1/2 1/8 page horizontal 4-3/4 1 Covers - trim 6-1/4 9 Covers bleed 6-1/2 9-1/4 NB: Due to coil binding on GIR, side margins are not symmetrical. Binding edge should have 5/8 margin and outside edge 3/8 margin for type safety. Please note: Combination rates are available for contracts booked in both directories. Contact your sales representative for more details.
6 Online Products Website Opportunites Take advantage of the opportunities available through and reach an audience independent of our print subscribers. Monthly impressions: 16,000 Web Ad Size 1 month 3 mos 6 mos 12 mos Top Leaderboard $2,000 $1,800 $1,600 $1,300 Big Box $1,500 $1,350 $1,200 $1,000 NB: Ad booking fees are based on a per month charge ($1,200 X 6 = $6,000) e-bulletin Opportunities Our e-bulletins are published weekly (Wednesdays) and are sent to a qualified list of 5,900 opt-in subscribers. Advertising opportunities can be purchased with each e-bulletin. Top Leaderboard Text ad text) $800/week $650/week (includes, logo, link and 75 words Special Report Sponsorship These include CI Top Broker reports that include original editorial and actionable content. Cost: $3,500 Custom Advertorial E-directs Customize your offer and target specific regions/ profiles. This is an exclusive text message with html links. Full e-direct (5,900 recipients) Ontario only (2,850 recipients) Minimum charge e-directs are non-cancellable. $3,000 net $1,825 net $1,500 net Sponsored Content Includes one bulletin ad with a link to a 500-word article on a topic of your choice. Posted on-site for one month, promoted in bulletins and archived for a full year. Cost: $1,000 Microsite Exclusive placement with custom-built landing page Accessed from every page of the web site, the microsite is the perfect tool for you to stand out with your marketing message. Cost: $2,500/month Ad Specifications Top Leaderboard Skyscraper Button 728 X 90 pixels 120 X 600 pixels 125 X 125 pixels Big Box 300 X 250 pixels Ads should be submitted as gif, animated gif or static jpg. Files should be no larger than 40K. *NOTE: Animated GIFs are NOT universally accepted by all clients. It may not display all frames. Commonly, only the first or last frame is shown. Please adjust your material accordingly or submit a static GIF.
7 Custom Marketing Opportunities Custom Publishing The Custom Publishing team at Rogers can work with you in developing customized reports that meet your specific marketing needs. We provide turnkey services in the execution of print and online communication vehicles to ensure broadened reach, greater program synergy and relationship building for our clients. Clients can choose from: editorial roundtables, educational booklets/supplements, sponsored editorial, newsletters, microsites and e-directs. Research Opportunities/Custom Research Canadian Insurance Top Broker magazine, in partnership with the Rogers Business and Professional Research team, has the expertise and reach to conduct top notch, actionable and custom research for your organization. With over 40 years of senior market experience and access to over one million people across many business-to-business markets, our research team can assist you in understanding your current and potential markets better than any other research firm. We offer a complete turnkey research service along with bestin-class turnaround time to meet your needs all exclusive, confidential and at a price you can afford. Research Based Event programs A unique opportunity to demonstrate your organization s thought leadership to the Canadian p&c insurance community with an integrated research project and roundtable symposium hosted by Canadian Insurance Top Broker magazine and sponsored by your organization. Your research-based event can include custom survey research on a strategic topic of your choice and roundtable discussions, which allow for the incorporation of real-world experience of p&c executives into the wider collected data. The roundtable results are published in a special report, produced by CI Top Broker Group and sponsored by your organization. The Ultimate Answer taking into account the many industry specifications to meet, and some of the group s own limitations. For instance, he notes that they needed to upgrade their internal expertise on CSIO (The Centre for Study of Insurance Operations) specs, and that building an internal system that supported many carriers would be a tough challenge. Modernizing their system would be one thing, but building bridges with different carriers was too much to handle. Mr. Ouellet also wanted to keep the group s primary focus on insurance. We re using the best technology, but we don t want to be a technology company, he points out. Technology should help us build our business. The group found a technology partner that fit the bill with NexQuote, a comparative ratings system that lets brokers work with insurer systems without leaving their own BMS. It used CSIO standards for data formatting and transmission, provided guaranteed rates and also offered the advantage Mr. Ouellet was seeking: single keying. They can rate with different carriers, and can finish the transaction without going to the In 2007, Mr. Luc Ouellet was looking It was a problem that plagued Quebec portal, he says. It allows them to type the toward the future. Mr. Ouellet, the vice brokers more than those in other provinces. information only once. president, technology, of Montreal-based Carriers are more focused on portals Other quoting systems are standalone brokerage Groupe Ultima, wanted to in Quebec than in the rest of Canada, systems that require brokers to import and upgrade the group s legacy broker management system (BMS). As the system that for competitive rating between several insur- of Brovada, the technology company behind Mr. Ouellet explains. With brokers looking export information, notes Karl Greenlaw, CEO handles customer care, policy management ers, they must visit several portals, entering the NexQuote solution. In this model, they and accounting, among other functions, in the same client information again and can key all their quotes into the brokerage the BMS is the nerve centre of the busy again. You need to retype the information system. It s unique that way. The system broker group, and rebuilding it would be twice, or sometimes three times, in different doesn t host any rates, he stresses, but no small task. With 14 major brokers and systems, he says. This is why we started captures them from connections provided over 120 additional points of sale, Groupe our project. We wanted to build a single-entry by partner insurers. At present, four major Ultima is one of the largest brokerages in system that would replace all of those insurers are working with the NexQuote the province, boasting some $750 million systems. system with Groupe Ultima. in premiums. But there was one piece in And it had to go a step further: It had After putting the system into eight of its particular that Mr. Ouellet wanted revamped. to get accurate, competitive ratings, says 14 brokerage offices last summer, Mr. Ouellet He envisioned a system that would finally Mr. Ouellet. found that it offered other benefits at the stop the duplication brokers faced on the At first, the Groupe Ultima team planned brokerage level. First, it eliminated the job they constantly had to retype the same to build the system on their own Mr. Ouellet time needed to train brokers on the workings information over and over into different leads a 20-member IT crew that supports of different systems and portals. Although insurance company portals. the group s brokers. But he reconsidered, company portals are getting easier, Mr. Ouel- When looking for a connectivity solution to complement their broker management system, Groupe Ultima found their answer with NexQuote BROVADA_Success_DPS_0409V2.indd 2 SponSored Supplement La réponse ultime lopper la mise à jour de son logiciel actuel qui a fait ses preuves et est adapté aux besoins des courtiers. Par contre, Groupe Ultima laisse les aspects purement technologiques à des fournisseurs externes spécialisés, d où le partenariat avec NexQuote pour le développement des passerelles. Moderniser le système était une chose, mais «établir des ponts» avec les différents assureurs «constituait une tâche qui aurait demandé trop d investissement en développement.». Luc Ouellet voulait aussi que le Groupe continue à se concentrer principalement sur l assurance. «Nous utilisons la meilleure technologie, mais nous ne voulons pas être une entreprise spécialisée dans la technologie, dit-il. La technologie doit plutôt nous aider à développer nos activités.» Dans le cadre du développement du système UltiGestion, le Groupe Ultima a choisi de faire confiance à NexQuote en ce qui concerne la portion d établir des passerelles avec les assureurs de son système. NexQuote, un système de devis comparatifs, permet aux cour- Le Groupe Ultima, qui cherchait une solution de tiers d utiliser le système des assureurs sans connectivité complémentaire à son système de gestion sortir de leur propre BMS. Cet outil, qui utilise les normes du CEPA en ce qui concerne le de courtage, a trouvé la réponse avec NexQuote. formatage et la transmission de données, fournit des tarifs garantis et offre également l avantage que recherchait M. Ouellet, à savoir la En 2007 déjà, Luc Ouellet avait le regard tourné «Les assureurs québécois ont davantage vers l avenir. À titre de vice-président de la recours aux portails que ceux du reste du saisie unique. «Les courtiers peuvent obtenir technologie au sein de Groupe Ultima, un Canada», explique M. Ouellet. En recherchant les tarifs de divers assureurs, puis conclure la regroupement de cabinets de courtage ayant des tarifs concurrentiels auprès de plusieurs transaction sans aller sur le portail, dit-il. Ainsi, son siège social à Montréal, il voulait mettre à assureurs, les courtiers devaient visiter plusieurs portails et saisir chaque fois les mêmes seule fois.» ils ne doivent saisir les renseignements qu une jour l ancien système de gestion de courtage (broker management system BMS). Le BMS, renseignements sur le client. «On devait saisir D autres systèmes de préparation de devis qui sert notamment à la gestion du service à les renseignements deux ou même trois fois fonctionnent de façon autonome, ce qui oblige la clientèle, à la gestion des polices et à la dans divers systèmes, dit-il. C est pourquoi les courtiers à importer et exporter des renseignements, dit Karl Greenlaw, le chef de la direc- comptabilité, est le centre nerveux de ce nous nous sommes lancés dans ce projet. groupe de courtage très occupé. Il n était donc Nous voulions créer un système qui permettrait tion de Brovada, l entreprise spécialisée dans la pas simple de le reconstruire. Le Groupe de ne saisir qu une seule fois les renseignements et qui remplacerait tous les autres «Grâce à ce modèle, ils peuvent entrer tous leurs technologie qui propose la solution NexQuote. Ultima, qui comprend 14 grands courtiers et plus de 120 points de vente, et qui enregistre systèmes.» prix dans le système de gestion de courtage. pour quelque 500 millions de dollars de primes, est le plus important regroupement de devait permettre d obtenir des tarifs exacts et aucun tarif, précise-t-il, mais il les obtient grâce Et il devait aussi aller plus loin : «Le système C est vraiment unique.» Le système n héberge cabinets de courtage en assurance de dommages au Québec. M. Ouellet voulait surtout Au début, l équipe du Groupe Ultima avait tenaires. À ce jour, trois grands assureurs utilisent concurrentiels», ajoute M. Ouellet. aux connexions fournies par les assureurs par- réorganiser un aspect particulier : il visait à envisagé de développer entièrement elle-même le système NexQuote avec le Groupe Ultima. mettre en place un système qui éliminerait la son propre système. M. Ouellet dirige une Après avoir implanté son système Ultiduplication du travail à laquelle les courtiers équipe des TI constituée de 20 membres qui Gestion dans 11 de ses 14 bureaux de courtage, M. Ouellet s est rendu compte qu il étaient constamment confrontés. Ceux-ci apportent leur soutien aux différents courtiers devaient en effet systématiquement saisir les du Groupe. Étant donné que l expertise du procure d autres avantages aux courtiers. Avant mêmes renseignements dans les divers portails des compagnies d assurances. vice à la clientèle, Ultima se charge de dévetion des courtiers sur le fonctionnement Groupe Ultima est dans l assurance et le ser- tout, il élimine le temps nécessaire à la forma- des supplément commandité 20/03/09 3:07 PM
8 Contact INFORMATION Head Office Rogers Business & Professional Publishing Group One Mount Pleasant Road, 7 th Floor Toronto, Ontario M4Y 2Y5 Tel: Fax: MontréaL Office Groupe des publications d affaires et professionnelles Rogers 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 Tel: Fax: Advertising: Personnel Garth Thomas Executive Publisher Mia Williamson Publisher Desiree Creed National Account Manager, Toronto Sophie Bellemare National Account Manager, Montréal (514) Daryl Angier Editor David McGibney Statistician Michael Finley Production Manager Kathleen Regan-Vandermoer Art Director Desiree McCue Annual Source Guide Sales Canadian Insurance Top Broker General Insurance Register Annual Statistical Issue Special Market Source Guide The Brown Chart citopbroker.com assurancededommages.ca