MBA & MSc Management du Tourisme et des Services. Course Catalogue English Track

Transcription

1 MBA & MSc Management du Tourisme et des Services Course Catalogue English Track

2 1st Year

3 SYLLABUS : Advanced Project management MODULE MANAGER TEACHERS ROSS Sarah ROSS Sarah sarah.g.a.ross@gmail.com ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G006 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 05/11/ COURSE DESCRIPTION Project management is concerned with the management of temporary business activities so that these activities called projects are completed on time, within budget and meet the original requirements or specifications that led to the initiation of the project. Project management can be defined as the planning, scheduling and controlling of a series of integrated tasks, such that the objectives of the project are achieved successfully and in the best interests of the projects stakeholders. Basic project management teaches you the theory and principles of project management. Advanced project management discusses how to turn theory into practice.this course will discuss advanced project management. In particular, the course will deal, with measurement of project success, project management excellence and maturity, strategic issues in project management, project management methodology, establishing and running a project management office, along with questions of culture education and further training. Intended Learning Outcomes (ILO s), at the end of this module students will be able to By the end of the course students will be able to define project success, maturity in project management, the role of the project management/programme management office and various project management methodologies along with various strategic issues in project mnanagement. Page 1/35

4 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Assessment 4 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Oral 25% CM 03h00 Evaluation en groupe Oral 25% TD 03h00 Evaluation en groupe Oral 25% TD 03h00 Evaluation en groupe Projet 25% TD 03h00 Final Examination Evaluation individuelle 60% Examen 03h00 Page 2/35

5 Compulsory Bibliography Harold Kerzner Advanced Project Management: Best Practices on Implementation, 2nd edition, John Wile&Sons, see web page Commentary References Cyberlibris (or other databases) Harold Kerzner Project management: A systems approach to planning scheduling and controlling, John Wiley and Sons, 2010 Harold Kerzner Applied Project Management: Best Practices on Implementation, John Wiley and Sons, Webographie Page 3/35

6 SYLLABUS : Global issues in tourism MODULE MANAGER MOUFAKKIR Omar TEACHERS REAU Dominique chevaleyred@esc-larochelle.fr MOUFAKKIR Omar moufakkiro@esc-larochelle.fr 73 ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G015 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 19/12/ COURSE DESCRIPTION Tourism impacts on locations in many ways - socially, environmentally, culturally, and economically. This course examines some well established controversies in tourism and some newly emerging controversial aspects associated with tourism as an activity and a business. For example, controversies involving clashes between visitors and host communities, the rights and wrongs of eco-tourism, the impacts of mega-events, the legitimacy of dark tourism, and the costs and benefits of medical and wildlife tourism are assessed. A particular attention will be given to ethical issues, responsible tourism and sustainable development. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Students will be introduced to a critical approach of examining the impacts of tourism on people and nature. The controversies approach of studying tourism impacts is a prerequisite to formulating enlightened tourism and development policies. Accordingly, students will learn about established and emerging controversies that link the past and present of tourism with its future. Specifically, the module will prepare students to be able to: - Identify local and global controversial issues in the business of tourism - assess the responsability of tourists - assess the responsibility of the tourism industry - Analyze these issues - Make enlightened policies Page 4/35

7 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 80% TD 01h00 Evaluation en groupe Oral 20% TD 00h10 Final Examination Evaluation individuelle 60% Examen 03h00 Page 5/35

8 Compulsory Bibliography The objective of case-based learning style of teaching and learning, which promotes in(ter)dependence, is to encourage students to be inquisitive, creative and critical. Because of the scope of the course topic and related themes, students are encouraged to find relevant literature to deal with respective topical issues. To understand a global or local tourism issue demands a meta-analysis of the literature (book chapters, academic journal articles, web resources). Students will have to find their own relevant literature to discuss the proposed issues. compulsory reading: Commentary References The objective of case-based learning style of teaching and learning, which promotes in(ter)dependence, is to encourage students to be inquisitive, creative and critical. Because of the scope of the course topic and related themes, students are encouraged to find relevant literature to deal with respective topical issues. To understand a global or local tourism issue demands a meta-analysis of the literature (book chapters, academic journal articles, web resources). Students will have to find their own relevant literature to discuss the proposed issues. Cyberlibris (or other databases) The objective of case-based learning style of teaching and learning, which promotes in(ter)dependence, is to encourage students to be inquisitive, creative and critical. Because of the scope of the course topic and related themes, students are encouraged to find relevant literature to deal with respective topical issues. To understand a global or local tourism issue demands a meta-analysis of the literature (book chapters, academic journal articles, web resources). Students will have to find their own relevant literature to discuss the proposed issues.... Webographie Page 6/35

9 SYLLABUS : Business game MODULE MANAGER TEACHERS PAQUEROT Mathieu HASNAOUI Amir ABAIDI BEN NASR Jamila BEAL Luc ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G030 LEVEL M1 ECTS CREDIT 4 PAQUEROT Mathieu mathieu.paquerot@free.fr hasnaouia@esc-larochelle.fr j.abaidi@free.fr beall@esc-larochelle.fr ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 1 COURSE DESCRIPTION The students have to manage a business hotel in kuala lumpur. They are in competition with 7 other companies. They have to make financial decisions, marketing decision, HR decision,... Several qualitative challenges have to be made during the business game. Intended Learning Outcomes (ILO s), at the end of this module students will be able to analyse an environment Manage a team Make decision on a competitive market Page 7/35

10 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation en groupe Ecrit 100% TD Final Examination 60% Examen Marketing Kotler & Dubois (last Edition) Finance, Vernimen (Last edition) Compulsory Bibliography Commentary References Marketing Kotler & Dubois (last Edition) Finance, Vernimen (Last edition) Cyberlibris (or other databases) journal du net Webographie Page 8/35

11 SYLLABUS : Strategy and decision making MODULE MANAGER TEACHERS SALVETAT David ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G035 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 1 COURSE DESCRIPTION This module aims at better understanding the strategy-making process for the firm. The module comprises a theoretical part laying out the bases of strategy making, followed by extensive, case-studybased work. The module focuses on the process of strategy making / selection of strategy, and on the process of implementing them. Intended Learning Outcomes (ILO s), at the end of this module students will be able to - analyze a strategic situation - elaborate strategic scenarios - choose a strategy - implement the selected scenario. Page 9/35

12 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Compulsory Bibliography (Cyberlibris) Grundy T., Demystifying Strategy : How to Become a Strategic Thinker, Kogan Page, (Cyberlibris) Tovstiga, G., Strategy in Practice : A Practitioner's Guide to Strategic Thinking, John Wiley & Sons, 2013 (2nd Edition). 100% Final Examination 60% Examen Commentary References Cyberlibris (or other databases) Webographie Page 10/35

13 SYLLABUS : Hospitality Management MODULE MANAGER TEACHERS DOGOR DI NUZZO Béatrice DOGOR DI NUZZO Béatrice dogorb@esc-larochelle.fr ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G012 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 2 COURSE DESCRIPTION This course will prepare students to become entry-level managers in the tourism and hospitality industry through exposure and examination of contemporary operational and managerial issues, situations and techniques. This will include, for example, the management of traditional and non-traditional types of lodging establishments, The importance of motivation will be underlined. The emphasis of the course is placed on the research and management techniques for quality service. This will be done through their building a foundation of management knowledge, developing appropriate management skills and introducing them to problem solving methods and helping them to develop and implement strategic management solutions like RSE Intended Learning Outcomes (ILO s), at the end of this module students will be able to Generate and evaluate a management diagnosis of a tourism and hospitality company, organization, Remember and criticize the terminology and basic management of hospitality management and motivation Recognize and evaluate the tasks, duties and responsibilities of managers within specific industry contexts. Explain, integrate and evaluate the importance of CSR Page 11/35

14 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% Evaluation en groupe Projet 50% Final Examination Evaluation individuelle Ecrit 60% Examen Page 12/35

15 Compulsory Bibliography Principles of Management for the Hospitality Industry Chapters 1-6 (136 pages) Author: Tesone, Dana Editeur: Elsevier Science & Technology Books Publication: 2009 Available on Cyberlibris/Scholarvox Commentary References Louche C., Innovative CSR from risk management to value creation ED Louche 2008 Cyberlibris (or other databases) Principles of Management for the Hospitality Industry Chapters 1-6 (136 pages) Author: Tesone, Dana Editeur: Elsevier Science & Technology Books Publication: 2009 Available on Cyberlibris/Scholarvox Webographie Principles of Management for the Hospitality Industry Chapters 1-6 (136 pages) Author: Tesone, Dana Editeur: Elsevier Science & Technology Books Page 13/35

16 SYLLABUS : Research methodology in tourism MODULE MANAGER PIRIOU Jérôme TEACHERS MOUFAKKIR Omar moufakkiro@esc-larochelle.fr 73 ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G034 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 2 COURSE DESCRIPTION At the beginning of the MBA program, the student is invited to discover and understand the requirements for writing a thesis dissertation. The student will determine a research topic that will allow him to complete his knowledge and be more attractive on the job market. This course aims at understanding the objectives of scientific research, at knowing the successive steps in the process of scientific research, and apprehend what a research report is about. Intended Learning Outcomes (ILO s), at the end of this module students will be able to The organization of the course allows the student to have a comprehensive view of what is expected from them during their second year in the MBA program in terms of dissertation. First of all, the literature review, then an empirical survey using both a quantitative and a qualitative approach for analyzing data. These courses will be given by lecturers with research experience and will extensively use illustrations from research works. Page 14/35

17 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Compulsory Bibliography Bergh D. et al., Research Methodology in Strategy and Management Vol 5, Emerald Group Publishing Limited, % Final Examination 60% Examen Commentary References Cyberlibris (or other databases) Webographie Page 15/35

18 SYLLABUS : Tourism services design MODULE MANAGER TEACHERS VIOLIER Philippe VIOLIER Philippe philippe.violier@univ-angers.fr ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1S011 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 16/12/ COURSE DESCRIPTION This course deals with the question of designing tourist services in the context of customised mass tourism. Intended Learning Outcomes (ILO s), at the end of this module students will be able to To understand the way in which tourism functions as a service industry To be able to design tourist services which meet market demand Page 16/35

19 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 100% Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography C., Michael & M., Allan, «Tourism and Innovation», Taylor & Francis, Commentary References Cyberlibris (or other databases) Webographie Page 17/35

20 SYLLABUS : World Geography of Tourism & Hospitality MODULE MANAGER TEACHERS DORNAN D Arcy DORNAN D Arcy dornand@esc-larochelle.fr ACADEMIC DEPARTMENT SUBJECT Economie MODULE CODE ESOECOL2S001 LEVEL L2 ECTS CREDIT 4 Overview of Course ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER COURSE DESCRIPTION Gestion 19/12/ This course will explore the myriad interconnections that exist in the geography of tourism and hospitality. We will learn about the sense of place of locations worldwide, the tourism industry as well as the fundamental development and management concepts and practices associated with tourism and hospitality from a geographic perspective. Our main objective, therefore will be to help each other become more aware of the importance of "thinking geographically," in relation to tourism and hospitality. How and why is tourism planned, developed and managed differently in different places around the world? How and why does geography affect or impact the decision about the particular tourism and hospitality in any location? Think about and be able to answer these questions as your own tourism and hospitality destination decision making is inherently a geographical question and this will be key to your choosing the right place to which to go on your next vacation(s) and/or, the 'better places' to which to go to begin or continue your career in the Intended Learning Outcomes (ILO s), at the end of this module students will be able to The objective of this course is to increase your awareness about the multiple connections that exist in the fields of geography, tourism and hospitality. We will do this through geographical, touristic and hospitality description and explanation of the significant characteristics of selected regions of the world. This is called developing an understanding of the sense of place concept. Your understanding of this concept will be of vital importance to this class as the world geography of tourism and hosptiality is all about the sense of place. Being aware of how tourism affects and/or is affected by physical and human geography characteristics of places in the world will be key to developing and expanding your understanding. Page 18/35

21 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 50% Evaluation individuelle Projet 50% Final Examination Evaluation individuelle QCM 60% Examen Page 19/35

22 Compulsory Bibliography World Geography of Travel and Tourism: A Regional Approach (text available online through the library's Ebsco host database) Commentary References World Travel Atlas, New Concepts Travel Marketing (along with other tourism geography related books) Geography: Realms, Regions and Concepts - de Blij and Muller (along with other world regional and/or cultural geography books) Oxford encyclopedic world atlas, various other atlases are also available in the library. Cyberlibris (or other databases) Atlas of Travel and Tourism Development Auteur: Shackley, Myra Editeur: Taylor & Francis Publication: 2006 See links available on course website Webographie Page 20/35

23 SYLLABUS : Tourism and French Gastronomy MODULE MANAGER TEACHERS KETCHUM John-Paul KCHOUK Marina jpketchum@yahoo.com ACADEMIC DEPARTMENT SUBJECT Stratégie MODULE CODE ESOSTRM1G032 LEVEL M1 ECTS CREDIT 4 ESO : Economie, Stratégie et Organisation CATEGORY VALIDATION DATE DURATION SEMESTER Gestion 28 1 COURSE DESCRIPTION The impact of the gastronomy in the tourism in France, understand the different steps to become a phenomena in our society. Intended Learning Outcomes (ILO s), at the end of this module students will be able to From the middle age to now, what is the evolution of the gastronomy? From the art of the cuisine to a real job, what are the different steps? The new tools of the marketing of the gastronomy in France (TV shows, books, kitchen class, school ) The impact of the gastronomy in the French society and its economy. To study the gastronomy in the Charentes Maritimes, its strategy, the employment, and its marketing strategy. Page 21/35

24 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Assessment 2 Assessment 3 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 33% 33% 33% Final Examination 60% Examen Page 22/35

25 Compulsory Bibliography The rhetoric of Lao/French fusion: beyond the representation of the Western tourist experience of cuisine in the world heritage city of Luang Prabang, Laos. Auteurs Staiff, Russell1 Bushell, Robyn1 Extrait de : Journal of Heritage Tourism; 2013, Vol. 8 Issue 2/3, p , 12p Gastronomy Auteur: Morton MARK Extrait de: Cupboard Love; 1997, p , 2p What do tourists eat and why? Towards a sociology of gastronomy and tourism Auteur: Hjologer, Anne-Motto Extrait de Tourism ( ); 2004, Vol. 52 Issue 2, p , 7p Commentary References Cyberlibris (or other databases) Webographie Page 23/35

26 SYLLABUS : Revenue Management MODULE MANAGER TEACHERS CHAPUIS Jean-Michel ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINL4G019 LEVEL L4 ECTS CREDIT 4 CHAPUIS Jean-Michel jean-michel.chapuis@univ-paris1.fr FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE DURATION 28 SEMESTER 2 COURSE DESCRIPTION The overall course objective is for students to learn how to apply innovative ways to increase the revenues of companies in the tourism industry with the help of modern RM. RM is approached from a non-traditional perspective that links it to marketing, economics and operations management. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Explain how Revenue Management (RM) has evolved and is closely connected with economics, marketing and operations management. Use RM in organizing for a tourism company. Explain how key RM strategic and tactical conceptual frameworks, processes, models, and tools could be applied in different contexts. Criticize a tourist company's RM program Elaborate a tourist company's RM program Elaborate value creating and profitable improvements, solutions and recommendations for a real tourist Page 24/35

27 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration 100% Final Examination 60% Examen Compulsory Bibliography David K. Hayes and Allisha Miller, Revenue Management for the Hospitality Industry, Wiley, Commentary References Cyberlibris (or other databases) Webographie Page 25/35

28 SYLLABUS : Corporate Finance MODULE MANAGER TEACHERS SAVOR Marko ACADEMIC DEPARTMENT SUBJECT Finance MODULE CODE FINFINM1G011 LEVEL M1 ECTS CREDIT 4 SAVOR Marko savor.marko@uqam.ca FIN : Finance, Comptabilité, Gestion, Droit, Mathématique, Informatique CATEGORY Gestion VALIDATION DATE 16/12/2013 DURATION 28 SEMESTER 2 COURSE DESCRIPTION This is an introductory course in corporate finance. It describes the characteristics of investment projects and the long term means of financing. It develops the tools necessary to choose a profitable investment plan and adequate funding. Intended Learning Outcomes (ILO s), at the end of this module students will be able to Upon successful completion of this course, each student will be able to: 1 / understand and practice the tools used to evaluate investment projects. 2 / identify issues related to each instrument of long-term finance. 3 / evaluate the interaction between investment decisions and financing decisions and their impact on firm value. Page 26/35

29 The Learning Goals of La Rochelle Business School LEARNING GOAL 1 CURSUS & TEAM WORK- to integrate discipline-specific knowledge across functional areas and use team skills to accomplish group tasks LEARNING GOAL 2 GLOBAL PERSPECTIVE - to have a global perspective LEARNING GOAL 3 ORAL AND WRITTEN SKILLS to be effective communicators LEARNING GOAL 4 ETHICAL CONSIDERATIONS AND CORPORATE SOCIAL RESPONSIBILITY to be able to identify and evaluate ethical issues as they relate to organizations and their social responsibility LEARNING GOAL 5 RESEARCH SKILLS - to be able to effectively access and use information to research and solve business issues (Bachelor level) and to display analytical and research skills (Master s level) Assessment 1 Evaluations Assessment = 40%, Examination = 60% of the Final Grade Titre Type of Examination Method Weighting Type Duration Evaluation individuelle Ecrit 100% TD Final Examination Evaluation individuelle Ecrit 60% Examen Compulsory Bibliography Clayman, M.R.,Fridson, M.S.,Troughton, G.H., Corporate Finance : A Practical Approach 2nd edition, John Wiley & Sons, Commentary References Cyberlibris (or other databases) Webographie Page 27/35