Formation pour les petites et moyennes entreprises (PME) sur le commerce électronique

Transcription

1 électronique TR1-LEO

2 Information sur le projet Formation pour les petites et moyennes entreprises (PME) sur le commerce Titre: Formation pour les petites et moyennes entreprises (PME) sur le commerce électronique Code Projet: Année: 2008 Type de Projet: Statut: Accroche marketing: TR1-LEO Projets de transfert d'innovation Accordé L'initiative d ECOM vise à améliorer la formation du commerce électronique en Turquie. L'objectif spécifique est de transférer les produits de l'ancien projet de LdV, "Fit-for E- Commerce", pour des groupes ciblés, à savoir les PME, en Turquie. Par le transfert et l'adaptation de l'ancien projet, nous visons à contribuer au système de formation professionnelle et aux pratiques en Turquie. Ainsi, le projet fournira des compétences électroniques nécessaires pour le marché contemporain du travail de la société de l'information, ainsi que de meilleures possibilités d'emploi dans le domaine en plein essor de travail du commerce électronique. L'objectif à long terme du projet est de fournir un volume suffisant de main-d'œuvre qualifiée, avec exactitude et la mise à jour des connaissances sur le commerce électronique qui correspond aux besoins. Résumé: Electronic commerce is a fast growing field of business, in the future it is forecasted to cultivate even faster that is why it is flattering a new-fangled ground of occupation, a source for job creation and prospect for economic growth. The vocational measures, recent surveys and job advertisements have revealed that there is progressive demand both for e-commerce activities and for employees with sufficient know-how on diverse aspects of e-commerce in Turkey. Yet, principally SMEs and SME labour force fall short in exploiting this opportunity. The statistics designate lack of training in Turkey regarding e-commerce programmes specially designed for these target groups. The present ECoM initiative addresses this need as vocational training project heading for improve the e-commerce training in Turkey. The specific objective is to transfer former successful LdV project FIT-for e-commerce products for the targets groups in Turkey subsequent to an intense study of localization of the training content and context. The partnership is leaded by the applicant Chamber of Commerce (ITO) which performs as the umbrella organization of more than active companies, most of them are SMEs. ITO acts as the bridge between the consortium and the SMEs, as well as holds the point to straightly observe and implement the target groups demands into the project actions. Commerce University (ITICU), being a prominent educational institution offers vocational and educational mentoring and puts input in the evaluation process of ECoM products. Bfi Wien, being the owner and coordinator of the former FIT-for e-commerce project will present the methodology of the previous project and assess the transfer into ECoM products accordingly. ITC-europa, a Brussels-based consultancy company will accomplish the project coordination and will be responsible for execution of the workpackages. Export Promotion Centre of Undersecretariat of Foreign Trade (IGEME) takes part in ECoM consortium as a silent partner. IGEME is the coordination unit of e-commerce activities in Turkey thus its contribution will be valuable. Upon this multiactor and strong consortium, the foremost outcomes shall be an integrated training module premeditated for the use of SMEs and SME practitioner in Turkey with the intention of facilitating them fruitfully partaking in e-commerce activities both for domestic market and for export. In addition, the training module implies to design and offer to the training participants a European e-commerce certificate as a proof of their vocational skills on the field. The anticipated impact of ECoM will be the widespread usage of ECoM module by thousands of SMEs in Turkey, not confined to ITO members but also in other regions and sectors. Thus, the broaden impact of training will have multiplier effect by equipping increasingly number of professionals in the labour force and unemployed people with e- Commerce knowledge, skills and qualifications. Description: It is becoming increasingly harder for SMEs with limited resources to survive and compete in the new economic environment where the rapid growth of information 2

3 Information sur le projet Thèmes: Sectors: Types de Produit: Information sur le produit: Page Web du projet: Formation pour les petites et moyennes entreprises (PME) sur le commerce technologies and internet utilisation take place. Deriving from this rationale, Chamber of Commerce (ICOC) initiated a vocational training project on e-commerce entitled KOBETIC, in order to support its member SMEs to develop their competitiveness at national and international markets. Funded by the European Commission, KOBETIC Project, aims to spread the use of e- commerce among ICOC member SMEs and improving the capacity of information use and e- competence of their SME employees. The project aims at enabling these SMEs to take part in e-commerce market; reduce their costs and boost their competitiveness through the use of e- commerce. Another objective of the Project is to contribute to the development of the vocational training system and its applications. * Divers * Orientation professionnelle * Entreprise, TPE, PME * Commerce; Réparation d`automobiles et de Motocycles * Industrie Manufacturière Transparence et certification Matériel d'apprentissage Programme/curriculum Procédure pour l'analyse et le pronostic des besoins de la formation professionnelle Méthodes d'évaluation Méthodes de distribution Site Internet 3

4 Contractant du projet Chamber of Commerce Chambre Personne de contact Adresse: Téléphone: Fax: Site internet: Senem Cesmecioglu Resadiye Caddesi, Yalkosku Sokak, Eminonu +(90) (90)

5 Coordinateur Chamber of Commerce Chambre Personne de contact Adresse: Téléphone: Fax: Site internet: Senem Cesmecioglu Resadiye Caddesi, Yalkosku Sokak, Eminonu +(90) (90)

6 Partenaire Partner 1 ISTANBUL COMMERCE UNIVERSITY Autres Partner 2 Undersecretariat of the Prime Ministry for Foreign Trade Export Promotion Center Ankara Autres Partner 3 Innovative Technology Center Europa ITC-EUROPA Brussels Autres Partner 4 Berufsförderungsinstitut Wien Vienna Autres 6

7 Données du projet KOBETIC_ing_websitesi (revised by ICOC).doc This file contains information put on the english version of the project website 7

8 Événements INFORMATION SEMINAR Date Description The Project aims at developing the competence on information technologies and expanding e -commerce utilization of the ICOC member SMEs employees. Information seminars for ICOC member SMEs employees will be organized for the purpose of informing them about the implementation process of the Project and about the content of the theoretical and practical trainings which will be delivered by the Commerce University trainers. Within this framework, the first information meeting for ICOC members and the public is organized on 30 April The member companies of ICOC participated in the information seminar has been informed about the project and e-commerce training programs and, comments and questions from the participants are welcomed. The project brochures have been distributed to the participants, as well. Cible Public Informations de contact Date et lieu ICOC MEMBER COMPANIES Événement public 30 APRIL 2009 ISTANBUL CHAMBER OF COMMERCE ISTANBUL / TURKEY VIENNA WORKSHOP Date Description Within the scope of the Project, the second meeting was organized on the 26th and 27th of February 2009 at Bfi-wien premises in Vienna by the participation of the Project partners Chamber of Commerce, Bfi-Wien, Commerce University and ITC-europa. At this meeting; exchange of views about the content of the trainings, criteria for the participants, selection of sectors, as well as the decisions on the content and duration of the training courses and the training modules have been on the agenda. Cible Public Informations de contact Date et lieu PROJECT PARTNERS Événement non public FEB,2009 BFI-WIEN VIENNA / AUSTRIA 8

9 Événements KICK-OFF MEETING Date Description Cible Public Informations de contact Date et lieu Within the framework of the Project, on the 17th of November 2008, Chamber of Commerce (ICOC) organized the kick-off meeting at ICOC premises with the participation of the Project partners Bfi-Wien, Commerce University, ITC-europa and IGEME. At the meeting, work packages containing the tasks of the each partner in the Project duration of two years and the time schedule of these tasks were worked out and the action plan was distributed to the partners. PROJECT PARTNERS Événement public 17 NOVEMBER 2008 ISTANBUL CHAMBER OF COMMERCE ISTANBUL / TURKEY 9