ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISSIONERS

Transcription

1 ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

2 Globalization: Who Do you Trust? A Look at Privacy Seals Terra Incognita September 2007 Fran Maier Executive Director, TRUSTe ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

3 TRUSTe: 10 Years of Impact Web Privacy Seal EU Safe Harbor Seal by authority of the US Department of Commerce Children s Online Privacy Protection Act Safe Harbor by authority of the US Federal Trade Association Privacy Seal beyond legal requirements for legitimate mail Trusted Download Program (beta) ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

4 Our Sealholders ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

5 TRUSTe Mission Advancing Privacy & Trust for the Networked World Functioning as an independent trust authority with privacy as our core Serving leading privacy trustmark to elevate responsible players and assure individuals Creating practical solutions to the challenges of trust Benefiting all constituents of the global digital society - consumers, businesses and governments ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

6 TRUSTe: Trustmarks Essential to the Networked World Individual Privacy is a continually challenged as technology and business models evolve Consumers need assurance Businesses need Privacy Compliance and Capability Governments and Regulators looking for Leadership ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

7 Monitoring and Compliance Based on Evolving Standards Rigorous Certification Industry Standards Ongoing Monitoring Consumer Input Broad Oversight Real Rewards Improve Consumer Experience Evaluate and Certify Recognize and Reward ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

8 Watchdog Dispute Resolution Online independent recourse mechanism for consumers to report Goal is to augment Sealholder s privacy program, escalate and resolve complaints quickly 86% would recommend using Watchdog to a friend I loved Adobe beforehand and I love it now. TRUSTe facilitated getting me to the right person to talk to. ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

9 Ongoing Monitoring Evaluate websites from many angles: proactive and reactive approach Technological scans seeding Reputation monitoring Ongoing reviews Watchdog monitoring Other reviews of blogs, press, consumer postings Approximately 50% of scans discover problems ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

10 Business Benefit: Audible.com 2% Increase in Engagement Homepage 22% Increase in Order Value Order Page ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

11 Business Benefit: Eloan 3-5% Increase in Conversions application ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

12 Building Blocks for Effective Programs 1. Strong Program/Certification Requirements 2. Thorough and impartial audit, more than self assessment 3. Accountability and Enforcement 4. Credible oversight from multiple parties 5. Evolving standards and accountability, ability to address new issues 6. Market Incentives to motivate compliance and participation ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

13 Why Trustmarks are Now Considered for International Accountability 1. Flexible 2. Practical Knowledge 3. Responsive 4. Rewards and Incentives 5. Independent of Varying Privacy Laws 6. Value-added Intermediary 7. Welcome Oversight ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

14 Future Forming Advisory Committee to help guide and support TRUSTe s International Exploration Working with FTC and DOC to support 2008 APEC Pathfinder Continuously improving program requirements, administration, and responsiveness Please contact John Tomaszewski for more info Johnt@truste.org USA: ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS

15 Contact Information Fran Maier Executive Director & President TRUSTe 685 Market Street, Suite 270 San Francisco, CA ES ET DE LA VIE PRIVÉE E 29 th INTERNATIONAL CONFERENCE OF DATA PROTECTION AND PRIVACY COMMISS