grow, thrive and SUCCEED

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1 grow, thrive and SUCCEED IN GREATER MONTRÉAL 2013 ACTIVITY REPORT

2 2013 ACTIVITY REPORT 02 MESSAGES 06 HIGHLIGHTS 12 FOREIGN INVESTMENTS 26 INTERNATIONAL ORGANIZATIONS 36 STRATEGIC TALENTS 50 ECONOMIC PROMOTION 58 PARTNERS Normand Legault Chairman of the Board of Directors Dominique Anglade President and Chief Executive Officer Foreign investments International organizations Strategic talents Economic promotion $1.28 billion 39 projects 2,729 jobs created or maintained 44 foreign missions 325 visits to subsidiaries Maintenance of the International Civil Aviation Organization Expansion of Airports Council International 63 prospecting missions 36 support activities 3 international recruiting missions 30 participating companies 186 skilled and experienced workers hired 1,335 workers supported for their temporary or permanent residency New website Social media campaign Promotional missions Reference documents Promotional capsules Targeted press events Briefs to support Montréal s attractiveness Private partners Public partners

3 2013: A YEAR OF ACHIEVEMENT AND SUCCESS As our annual report shows, 2013 was a banner year for Montréal International (MI). With support from its partners, MI has grown to become a key economic driver in the Greater Montréal area. The organization helped 39 subsidiaries of foreign companies set up or expand their operations in Greater Montréal, creating or maintaining 2,729 jobs and bringing in $1.28 billion in foreign direct investment 86% more than in Industry-specific prospecting strategies developed with the region s clusters have paid off once again, as close to 80% of 2013 investments went to high-tech industries. With this targeted approach, Greater Montréal topped the list for best foreign direct investment strategy in the American Cities of the Future 2013/14 ranking by fdi Magazine, a Financial Times publication. MI also supported international organizations (IO) established in Montréal by being actively involved in keeping the headquarters of the International Civil Aviation Organization (ICAO) in Montréal and helping Airports Council International (ACI) expand after relocating from Geneva to Montréal in Additionally, MI organized 63 prospecting missions abroad and 36 activities to support local IOs. Furthermore, 1,335 highly skilled workers benefited from MI s expert advice making it easier for them to apply for temporary or permanent resident visas. By coordinating the participation of close to 30 Greater Montréal businesses in three recruitment missions in the U.S. and Europe, MI also helped hire 186 skilled and experienced workers and expand the area s pool of top-end talent. Normand Legault Chairman of the Board of Directors of Montréal International One of the highlights of 2013 was undoubtedly the appointment of Dominique Anglade as President and CEO of MI. Her strong leadership and exceptional track record make her particularly well suited to lead the organization through its next stage of development. And I would like to take this opportunity to assure her once more of our full support and cooperation. I would also like to thank all MI partners, including private companies, the governments of Canada and Québec, the Communauté métropolitaine de Montréal, and the City of Montréal, for their invaluable support. This public-private partnership is what keeps our organization going. Last but not least, I would like to extend my thanks to our Board of Directors, made up of members of the business community and representatives of the three levels of government, who are so willing and determined to help put Greater Montréal back in the race and secure the region s future prosperity. Normand Legault Private funding IN 2013 $1.18 M Public funding IN 2013 $7.59 M 2 3

4 Dominique Anglade President and CEO of Montréal International The Montréal metropolitan area must be able to increase its attractiveness in order to expand its role as the driver of the province s economy. To achieve growth, we need to create more wealth. How? By attracting more foreign investments, international organizations, and skilled workers, which in turn will lead to better jobs and higher tax revenues for the region. To compete with the world s major cities and significantly increase its attractiveness, Greater Montréal also needs the full support of its citizens. I particularly encourage our partners, the business community, and institutions of higher learning to take action and serve as the region s ambassadors to better promote its economic strengths. A AMBITION AUDACITY ARDOUR That is why, earlier this year, the MI Board of Directors adopted a new strategic plan, which sets even more ambitious and more challenging goals for Now more than ever, we must build on Greater Montréal s unique strengths, including its creative workforce and optimal operating costs, which are the most competitive in North America. We must also seize opportunities that come our way, take advantage of the free trade agreements with the European Union and South Korea, and assess the potential of new growth markets. I cannot end without thanking Normand Legault and our Board members for the trust they have placed in me and for their invaluable contribution to the growth of Montréal International and Greater Montréal. Together, we begin a new chapter in Greater Montréal s development, with ambition, audacity and ardour. Dominique Anglade First of all, I would like to congratulate all Montréal International employees and my predecessor, Jacques St-Laurent, who have helped make Greater Montréal even more competitive and successful in Our success stories give us tremendous momentum and help us drive new goals for Greater Montréal a must in an environment where the world s urban regions are fiercely competing against each other. To rise to the challenge, Greater Montréal needs a solid footing and a strong driver of economic development. And that is where Montréal International comes in. Our organization plays an increasingly strategic role in the region. Today there are five times as many investment promotion agencies in the world as 20 years ago. That means there are more players on the market, but also greater focus on being proactive and professional, while delivering higher quality services. 4 5

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6 2013 ACTIVITY REPORT JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Year in Review Montréal International helped to attract $1.28 billion in foreign direct investments to Greater Montréal, and contributed to strengthening its community of international organizations and its skilled labour force. Framestore (UK) set-up ICT (visual effects) JOBS Publication of Profile of Greater Montréal s Life Sciences and Health Technologies Industry (produced with Montréal InVivo) Launch of Greater Montréal: Leading Business economic blog Adetel (France) set-up ICT (aerospace) JOBS ALTEN (France) set-up ICT (aerospace) JOBS Brief on the importance of Greater Montréal s manufacturing industry (Québec s Industrial Policy ) Publication of the Life Sciences and Health Technologies sectorial map Web campaign to promote recruiting missions to Greater Montréal businesses Recruiting missions in New York and Washington Joint brief with TechnoMontréal on the tax credit for e-business development in the information technology sector MI Annual General Meeting fdi Magazine ranks Greater Montréal 1 st in its list of the best strategies for attracting foreign direct investments in the Americas Promotional mission in New York (US) FACC Solutions expansion (Austria) Aerospace + 12 JOBS Groupe LGM (France) set-up Aerospace + 16 JOBS PFW Aerospace (Germany) set-up Aerospace JOBS Retention of the International Civil Aviation Organization (ICAO) in Montréal Galderma expansion (France) Life Sciences and Health Technologies + 60 JOBS Brief on the Act respecting the Banque de développement économique du Québec Recruiting missions in Paris and Brussels 16 participating companies 92 HIRES Ahe (France) set-up Aerospace + 20 JOBS Ericsson (Sweden) set-up ICT + 60 JOBS Sogeclair (France) set-up Aerospace + 50 JOBS GMCR Canada/Van Houtte (US) expansion Agri-Food JOBS Amaris (Switzerland) set-up ICT + 50 JOBS Publication of Greater Montréal Attractiveness Factors Ankama (France) set-up ICT + 40 JOBS Video testimonials campaign Danone Canada (France) expansion Agri-Food + 10 JOBS Servier Canada (France) expansion Life Sciences and Health Technologies + 40 JOBS The Moving Picture Company (Technicolor) (France) set-up ICT (visual effects) JOBS Ubisoft (France) expansion ICT (video games) JOBS MI wins Gold Excellence Award in Economic Development for its Profile of Greater Montréal s Life Sciences and Health Technologies (jointly produced with Montréal InVivo) 4 th edition of the Montréal Forum for International Organizations Bank of China opens first branch in Montréal Finance + 10 JOBS Promotional mission in Munich (Germany) First conference on immigration Reception honouring international organizations Information session for delegations of the International Civil Aviation Organization (ICAO), co-organized with the Mission of Canada Dominique Anglade appointed President and CEO of MI MI partners meeting Site locators arrive in Greater Montréal Recruiting mission in Paris 18 participating companies 94 HIRES Airports Council International (ACI) expansion Launch of the new montrealinternational.com website Greene Lyon (US) set-up Clean Technologies Promotional mission in California (US) LEGEND Foreign direct investments International organizations Strategic talents Economic promotion

7 2013 ACTIVITY REPORT GROW 12 13

8 FOREIGN DIRECT INVESTMENTS (FDI): A RECORD YEAR AT $1.28 BILLION In 2013, Montréal International and its partners helped 39 foreign subsidiaries set up or expand in Greater Montréal. This prospecting and support resulted in foreign direct investments of $1.28 billion 86% more than in 2012 and in 2,729 jobs created or maintained A RECORD YEAR 44 foreign missions Montréal International s prospecting strategy targets 18 US states, 11 European countries and 7 priority industrial sectors from Greater Montréal s 16 industrial clusters. This geographic and sector targeting guided MI s efforts, which in 2013 included: 4 prospecting missions, 252 local meetings with foreign investors, and participation in 176 sectoral activities. 22 new set-ups 17 expansion projects Thanks to these efforts, the Montréal metropolitan region welcomed 22 new foreign subsidiaries during the year. In addition to its prospecting activities in the US and Europe, MI also leveraged the growth potential of foreign companies already present in the region by supporting 17 expansion projects three of which involved a relocation and one involved an acquisition. 325 visits to subsidiaries In 2013, MI and its partners met with representatives from 325 establishments to support foreign subsidiaries operating in the 82 municipalities of the Communauté métropolitaine de Montréal. This strategy is based on 28 partnership agreements with community economic development corporations (CDE), the City of Montréal, Foreign Affairs, Trade and Development Canada, and Investissement Québec (IQ). An effective business model Montréal International is increasingly positioning itself as a catalyst to facilitate access to strategic resources: almost all projects to set up or expand operations in 2013 involved government partners, and close to 60% qualified for financial assistance MORE FOREIGN DIRECT INVESTMENTS ($M) $668 M $689,1 M ,200 1,500 MORE PROJECTS $1,28 G MORE JOBS CREATED OR MAINTAINED An effective targeting strategy Greater Montréal s foreign direct investment prospecting strategy was ranked the best in the Americas by fdi Magazine (Financial Times) in its American Cities of the Future ranking. The Québec metropolis beat 126 other competing cities in North and South America ,000 2,351 2,068 2,

9 We had an ambitious investment project for which we needed government support. Montréal International helped us set up the file and prepare convincing arguments. Their advice produced results and we got the subsidies we needed to increase our production capacity and expand our Boucherville plant. Roland Murray Vice-President, Finance Danone Canada Montréal International brings together a full range of indispensable resources to help businesses set up or expand operations in the region. They provide an excellent point of entry with a truly proactive team that facilitates networking. Mel Sullivan Chief Operating Officer Framestore Full testimonial: montrealinternational.com Just one year after setting up in Montréal, Britain s Framestore studio has been very busy. Its 175-member team has worked on special effects for major Hollywood productions and co-productions such as RoboCop, Edge of Tomorrow, Dracula and Jupiter Ascending. What convinced Framestore s London headquarters to choose Greater Montréal? Know-how, technology, and competitive operating costs, of course but also the region s creativity and outstanding quality of life. More than ever, Danone is investing in Greater Montréal to pursue its growth in Canada: $30 million invested in 2010 for our DanActive product, another $40-million investment announced in 2013 for Oikos Greek yoghurt. Every time, we were able to count on Montréal International s help to prepare subsidy applications and obtain the financing we needed to get the project off the ground. Full testimonial: montrealinternational.com In partnership with: Emploi-Québec, Investissement Québec, Ministère des Finances et de l Économie, and Société de développement des entreprises culturelles. In partnership with: DEL, Investissement Québec and Ministère des Finances et de l Économie

10 ORIGIN OF INVESTMENTS: EUROPE IN THE LEAD BY A WIDE MARGIN In 2013, European companies accounted for 83% of the investments facilitated by MI a more than 25-point increase over Two countries in particular saw their share rise sharply: Sweden and Germany. GEOGRAPHIC BREAKDOWN BY CONTINENT 83 % 15% 2% Greater Montréal has kept its promises. We made ourselves at home right away, communication is not an issue and trading with the U.S., Brazil and Mexico is smooth and easy. Montréal International has definitely made things easier for us. Their advisors put us in touch with key players and potential clients and even booked our appointments. EUROPE NORTH AMERICA ASIA Gérard Ranzato President AHE Canada Full testimonial: montrealinternational.com 2,025 JOBS created or maintained 651 JOBS created or maintained 53 JOBS created or maintained AHE, an aerospace parts distributor and stockist based in southern France, decided to set up its first foreign subsidiary in Greater Montréal. The company s decision was influenced by factors such as the region s position as a hub for leading international businesses, its bilingual character, and its strategic geographical location at the crossroads of Europe and the Americas. In partnership with: Ministère des Finances et de l Économie

11 DISTRIBUTION BY SECTOR: ALMOST 2/3 OF ENVIRONNEMENT INVESTMENTS IN ICT 11.9% FINANCE 11.2% 4.3% ADVANCED MATERIALS The sector analysis confirms the predominance of the Information and Communication 87 Technologies (ICT) sector, with almost 62% of the total investment made by foreign subsidiaries in Almost 90% of total investments are concentrated in four strongholds of Greater Montréal s EMPLOIS CRÉÉS economy: ICT, Life Sciences and Health Technologies, Aerospace and Agri-food. 62.6% 173 LIFE SCIENCES AGRI-FOOD AND HEALTH TECHNOLOGIES 78 EMPLOIS 140 CRÉÉS 3% 0.2 % 3% AEROSPACE % 13 MAINTENUS Foreign subsidiaries in Greater Montréal account for: FINANCE % SERVICES 1.2% ENVIRONMENTAL TECHNOLOGIES 75 1% of all establishments INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) 1, JOBS CREATED MAINTAINED CULTURE 14 TRANSPORT ET LOGISTIQUE 2 OTHER Jobs created Jobs maintained JOBS CREATED AND EMPLOIS CRÉÉS MAINTAINED: 76.5% IN HIGH-TECHNOLOGY SECTORS 9% of total employment 20% of GDP Salaries R&D Productivity Investment 20 21

12 Several cities in the US and Canada were in the running when Ericsson Headquarters in Sweden decided to open a global ICT centre in North America. With Montréal International s help, we were able to show that Greater Montréal was the optimal place for this project. Maria Elena Carbajal Vice President Head of Montréal Site ERICSSON CANADA Montréal International has adopted a dynamic and effective approach to increase the region s influence. They are extremely knowledgeable about the region s advantages and they know how to promote them. We have been able to develop a quality partnership with them in a short time based on listening and meeting our needs. Frédéric Fasano Chief Executive Officer Servier Canada Full testimonial: montrealinternational.com Servier Canada announced in September 2013 that it was setting up a clinical research centre of excellence in Laval. With Montréal International s help, the company convinced its French headquarters that this $16.3-million project was a sound investment, highlighting the excellence of Greater Montréal s universities and research teams, government financial support, and market access for its therapeutic innovations. Ericsson announced in June 2013 that it had chosen the municipality of Vaudreuil-Dorion in Greater Montréal to be the site of one of its three global ICT centres. The 40,000 Sqm North American facility will be operational in 2015 and will employ around 60 people. In partnership with: Investissement Québec, Laval Technopole and Ministère des Finances et de l Économie. In partnership with: CLD Vaudreuil-Soulanges, Hydro-Québec, and Investissement Québec, Ministère des Finances et de l Économie and the City of Vaudreuil-Dorion

13 Montréal International helped us make our investment project a reality. They provided ideas, as well as a decision-making and leverage tool that proved invaluable when we took action. I think that any business looking to set up in Greater Montréal would have much to gain by getting in touch with them. Maxime Leca Vice-President, Operations Alten Canada To companies that are thinking of investing in Greater Montréal, I say Montréal International is an outstanding partner that will enable you to discover all of the region s creative and distinctive strengths, as well as introduce you to your future local partners. What an invaluable asset! Full testimonial: montrealinternational.com French group Alten chose to set up its Canadian subsidiary in Greater Montréal in February Proximity to the top IT and aerospace companies is extremely important to this leading engineering and technology consulting firm. What is Alten s objective? To make Montréal a cultural and technological gateway between Europe and North America. Francis Baillet Vice-President, Corporate Affairs Ubisoft Full testimonial: montrealinternational.com Since its founding in 1997, Ubisoft Montréal has become one of the world s largest video game development studios. Its 2,600 employees have created more than 75 games, including Assassin s Creed and Far Cry. And that s just the beginning: in 2013, the company announced an investment of $373 million and the creation of 500 jobs over seven years to develop its U.S. online-game operations as well as its infrastructure for its global network in Montréal. In partnership with: École de technologie supérieure, Investissement Québec and Ministère des Finances et de l Économie. In partnership with: CDEC Centre-Sud/Plateau Mont-Royal, Investissement Québec and Ministère des Finances et de l Économie

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15 INTERNATIONAL ORGANIZATIONS: TARGETED ACTIONS TO SUPPORT A COMMUNITY THAT IS UNIQUE IN CANADA In addition to playing an active part in keeping the International Civil Aviation Organization (ICAO) in Montréal when it was being courted by Qatar Montréal International played a strategic role in 2013 in the expansion of Airports Council International (ACI), which represents more than 1,750 airports in 174 countries. MI also led 63 foreign prospecting missions and organized 36 targeted activities to support the growth of international organizations already established in Montréal. 2 major successes: maintenance of ICAO and expansion of ACI Based in Montréal since it was created by the United Nations (UN) in 1944, the International Civil Aviation Organization employs some 500 people and generates an estimated $120 M in economic spinoffs each year. After Qatar presented a relocation offer in the spring of 2013, the various levels of government with support from Montréal International made a concerted effort to keep this leading civil aviation organization in Québec. A global forum for developing policies and standards regulating civil aviation in 191 countries, ICAO makes a significant contribution to Montréal s international profile and helps attract other international organizations. Airports Council International, another civil aviation organization which Montréal International had previously supported when it relocated from Geneva to Montréal in 2010 announced it was expanding its Airport Excellence (APEX) program. Supported and facilitated by MI, this project will result in the creation of nine new jobs and generate economic spinoffs of $1.7 M a year. 63 prospecting missions Throughout the year, Montréal International focused on promoting Greater Montréal s distinct advantages to 63 strategic international organizations in high-potential sectors, including: Aviation and aerospace; Environment and environmental technology; Life sciences; Design and creative industries; Energy and natural resources. VANCOUVER (14 IOs) IOs AROUND THE WORLD IOs IN CANADA TORONTO (34 IOs) OTTAWA (50 IOs) MONTRÉAL (62 IOs) 13,500 IOs around the world: 2,000 international governmental organizations (IGOs) 11,500 international non-governmental organizations (INGOs) Montréal, THE international city in Canada The most international organizations (62) Substantial UN presence (unique in Canada) montrealinternational.com 28 29

16 36 support activities Montréal International provided international organizations in the Québec metropolis with support for regular activities as well as special projects. MI also carried out 36 support activities in 2013, demonstrating its willingness to support organizations not only in relocating to Montréal, but also to help them develop and grow. an information and familiarization session organized with the Mission of Canada to help members of ICAO delegations, employees and their spouses navigate Montréal s legal, protocolar, professional, social, banking and cultural environments; a tribute evening for international organizations, held on November 28, which drew 130 attendees the biggest turnout since this annual event was first held. Montréal International has a passionate team! Its people work hard to support the international organizations operating in Montréal and to convince others to set up here. Training and networking activities The top attractiveness factor for international organizations is the potential for collaboration among organizations in the same sector. Montréal International thus held a number of events throughout the year to strengthen ties among international organizations in Montréal, expand their networks and multiply strategic synergies. These events included: the 4 th Montréal forum for international organizations, held in conjunction with Tourisme Montréal with the goal of improving professional practices; Number of newly established, expanded or consolidated IOs Number of prospecting activities Number of Montréal IOs that received strategic support John Bournas CEO/Executive Director World Federation of Hemophilia Full testimonial: montrealinternational.com The World Federation of Hemophilia has been headquartered in Montréal since its founding 50 years ago. Its mission is to make treatment available to everyone, everywhere. Like other international organizations, the Federation cites the metropolis multiculturalism, quality of life, affordability, and support from Montréal International as key success factors. WORLD FEDERATION OF SCIENCE JOURNALISTS (WFSJ) relocates to Montréal The WFSJ announced in January 2014 that it was relocating to Montréal. Established in 2002, the WFSJ represents 46 science and technology journalists associations from Africa, the Americas, Asia-Pacific, Europe and the Middle East. By coming to Montréal, the WFSJ will be closer to other strategic media organizations such as Agence Science-Presse and the Association des communicateurs scientifiques du Québec

17 IS one of the world s eight headquarter cities for United Nations specialized agencies Other promotional agencies around the world will present their financing and subsidy offers, but Montréal International goes further and continues to support us even after we set up here. Not a week goes by without us saying, let s give them a call and ask their advice. They are one of our greatest assets. Angela Gittens Director General Airports Council International (ACI) Full testimonial: montrealinternational.com Three years after relocating from Geneva to Montréal, Airports Council International already has several expansion projects underway such as developing its APEX programme, enlarging its office space, and hiring new talent. Proximity to other civil aviation decision makers and to Montréal International are powerful development drivers for this international organization. In partnership with: Canada Economic Development for Québec Regions, the City of Montréal and the Ministère des Relations internationales, de la Francophonie et du Commerce extérieur

18 10 Aerospace 10 Culture & Communications 10 Life Sciences 07 Development 07 Environment 06 Education 03 Design 09 OTHER Airports Council International Civil Air Navigation Services Organisation Cospas-Sarsat International Air Transport Association International Business Aviation Council International Civil Aviation Organization International Council for Aerospace Training International Federation of Air Traffic Controllers Associations International Federation of Airline Pilots Associations World Airlines Clubs Association Conseil des festivals jumelés International Association of Theatre Critics International Bureau of Social Tourism - Secreteriat for the Americas International Federation of Coalitions for Cultural Diversity International Federation of Multimedia Associations International Institute of Integral Sciences ORBICOM - The International Network of UNESCO Chairs in Communications UNESCO Institute for Statistics World Association of Community Radio Broadcasters World Centre of Excellence for Destinations International Academy of Law and Mental Health International Union of Psychological Science Public Population Project in Genomics Réseau mère-enfant de la Francophonie Secrétariat international des infirmières et infirmiers de l espace francophone Société internationale d urologie The Transplantation Society World Anti-Doping Agency World Federation of Hemophilia World Wide Hearing Alternatives International Finance Alliance for Sustainable Trade International Bureau for Children s Rights Montréal Group Montréal International Forum North American Forum on Integration Women in Cities International Commission for Environmental Cooperation Global Campaign for Climate Action Global Sustainable Electricity Partnership International Secreteriat for Water Multilateral Fund for the Implementation of the Montréal Protocol Secrétariat international francophone pour l évaluation environnementale Secreteriat of the Convention on Biological Diversity Agence universitaire de la Francophonie Association francophone internationale des directeurs d établissements scolaires Comité syndical francophone de l éducation et de la formation FRANCOPOL International Forum of Public Universities Organisation universitaire interaméricaine Collège des Amériques INTERNATIONAL ORGANIZATIONS IN MONTRÉAL International Council of Graphic Design Associations International Council of Societies of Industrial Design International Federation of Interior Architects/ Designers Fédération internationale d inter-crosse International Center for the Prevention of Crime International Centre for Accessible Transportation International Criminal Defence Attorneys International Political Science Association The International Federation of Corporate Football World Confederation of Productivity Science World Federation of Science Journalists World Lottery Association 34 35

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20 2013 ACTIVITY REPORT TALENT ATTRACTION: STRATEGIC SUPPORT FOR GREATER MONTRÉAL BUSINESSES 2 LA PRESSE AFFAIRES LA PRESSE MONTRÉAL JEUDI 13 JUIN 2013 llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll LA PRESSE AFFAIRES LA FRANCE, TERRE DE RECRUTEMENT candidats aux«journéesquébec»àparis With the race for strategic talent gaining speed, Montréal International stepped up its initiatives in 2013 to support Greater Montréal businesses seeking highly qualified and experienced workers. The results? Thirty companies took part in three recruiting missions in the US and Europe, 186 skilled foreign workers were hired and a virtual community of 3,500 potential candidates was set up on social media. A pilot project to better understand, promote and recruit Montréal International completed a two-year pilot project thanks to the financial support of the Conseil emploi métropole to acquire up-to-date expertise and develop effective tools for attracting talent. This project focused on three key areas to: carry out two studies on talent attraction; promote Greater Montréal as a destination of choice in which to live and work, notably via social media; encourage Greater Montréal employers to take part in foreign recruiting missions. 30 companies took part in recruiting missions Québec s shrinking labour force and the strength of leading-edge industries in Greater Montréal mean that several companies have to look to overseas recruiting each year. In 2013, Montréal International coordinated the participation of 30 employers of the Greater Montréal region 43% more than in 2012 and 87% more than in 2011 in three recruiting missions held in collaboration with Québec s Ministère de l Immigration et des Communautés culturelles. March 2013: New York City and Washington, D.C. June 2013: Paris and Brussels December 2013: Paris 186 qualified workers hired The recruiting missions MI took part in during 2013 resulted in 186 skilled and experienced specialized workers being hired, thereby filling very specific requirements in the aerospace, information and communications technologies (ICT), and life sciences and health technologies (LSHT) sectors. 3,500 potential candidates mobilized through social media Montréal International has set up a social media-based communication strategy to reach skilled foreign workers directly and enable them to discover Greater Montréal as a choice destination in which to live and work. Some 3,500 people have signed up on Facebook, Twitter and LinkedIn in less than one year. This community of potential candidates has an opportunity to learn more about the Montréal metropolitan region s advantages every day. 38 Pour la Banque Laurentienne, BRP et des dizaines de sociétés québécoises, la pénurie de main-d œuvre n a rien de théorique. Leur nouveau bastion de prédilection pour recruter? La France. Avec 600 postes très pointus à pourvoir, 36 employeurs ont fait le voyage jusqu à Paris pour rencontrer des milliers de candidats potentiels le week-end dernier. Incursion dans ce salon de l emploi 2.0. MAXIME BERGERON PARIS Samedi matin, dans la salle de conférence anonyme d un hôtel parisien. Autour des nombreux kiosques, des hommes et des femmes tirés à quatre épingles attendent patiemment en file. Les noms affichés sont familiers : Raymond Chabot, Standard Life, Industrielle Alliance, Groupe Le Massif. Un peu partout, le fleurdelisé apparaît bien en évidence. Les «Journées Québec», organisées depuis 2008 dans la capitale française, sont devenues un incontournable pour des dizaines d entreprises québécoises. C est ici qu elles viennent pour tenter de pourvoir les centaines de postes pour lesquels elles ne trouvent plus de candidats qualifiés à la maison. Et de toute évidence, la huitième présentation de l événement a connu un succès monstre le week-end dernier. Plus de candidats européens se sont inscrits en vue de décrocher l un des 600 postes offerts pendant l événement, et 4000 ont été convoqués à des entrevues. «C est un grand moment dans la relation franco-québécoise», s est réjoui Michel Robitaille, délégué général du Québec à Paris, rencontré à cette foire de l emploi nouveau genre. Les postes disponibles se concentrent surtout dans les technologies de l information (TI), l aéronautique, la finance et la métallurgie, des secteurs de pointe où les pénuries sont criantes au Québec. Pour limiter au maximum les pertes de temps, les organisateurs du salon ont fait un travail d arrimage minutieux entre les emplois offerts et les candidats potentiels. L exercice est presque «chirurgical», souligne Louis Arseneault, vice-président, Attraction de talents, de l organisme Montréal International, qui représentait 16 entreprises à Paris. «Le succès de ces opérations repose essentiellement sur la capacité d arrimer les exigences très pointues des employeurs québécois avec les compétences de ces employés-là.» Un marché «très serré» Le groupe de conseil en informatique Fujitsu, en plein boom au Québec, en était à sa huitième participation aux «Journées Québec». La for- M me Bélisle et sa collègue ont fait une série de «premières entrevues» pendant le salon. Tout de suite après, une équipe située à Québec a réalisé des «entrevues techniques» par vidéoconférence avec les candidats les plus intéressants. L objectif est PHOTOS LIONEL CHARRIER, M.Y.O.P. La firme de Sherbrooke spécialisée dans les logiciels comptables a quatre postes à pourvoir en TI. Elle a reçu 77 candidatures, et 24 Européens ont été convoqués en entrevue. «Ce sont des expertises très pointues, qui sont presque impossibles à trouver au The organizers of the fair mule fonctionne à merveille limpide : recruter autant d employés technolo- et partout, on a fait une cen- Québec, a commenté Chantal pour l entreprise. «En tout did taine a degreat recrutements depuis Le work scénario se répète chez matching gie. On a un chasseur de têtes qui ratisse sur nos postes, 2008», a souligné Annie Helix, un groupe de Montréal jusqu à Toronto, et on n est pas Bélisle, vice-présidente des capables de trouver.» the jobs on offer with ressources humaines, qui Les «Journées Québec», rencontrait des candidats à la de logiciels. La PME a réussi qui se tiennent deux fois chaîne à son petit kiosque. l an, se déroulent pendant potential candidates. chacune de ses deux dernières deux jours à Paris, puis dans participations aux «Journées une autre ville pour la dernière Québec», et elle espérait en journée (dans ce cas-ci, recruter encore autant cette Bruxelles). La prochaine, à la fois-ci. fin de novembre, concentrera La Presse, June 13, «On 2013 aimerait trouver à toutes les rencontres à Paris. Montréal, mais c est un marché En plus de cet événement qui est très serré, a souligné qui a lieu deux fois par année, Ovidiu Schiopu, président de le Bureau d immigration du la petite boîte de 33 employés. Québec à Paris tient chaque Les travailleurs qu on a embauchés semaine des séances d infordentes grâce aux journées précémation par internet et dans s intègrent très bien, diverses salles parisiennes. et ils amènent chacun une Celles-ci attirent entre 60 et dimension intéressante avec 200 personnes, selon les lieux. leurs backgrounds différents.» «On remplit les salles», a dit CCH (Wolters Kluwer) espérait avec le sourire Line Gagné, aussi trouver la perle rare. directrice du bureau.

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