Charte Graphique et Communication

Transcription

1 Charte Graphique et Communication

2 ] Préambule Après 4 années d existence, le temps est venu pour la Communauté de l Agglomération Havraise de prendre toute sa place dans le paysage institutionnel et de nourrir une relation plus forte avec les citoyens. L instauration d une ligne graphique nouvelle, en fixant des normes d expression, a pour objectifs : de garantir une cohérence graphique et conceptuelle pour tous les documents, de traduire leur appartenance à un ensemble homogène, de véhiculer des valeurs. Cette ligne graphique s applique à l ensemble des documents et outils de communication : papeterie, édition, signalétique, publicité, événementiel, dans leur expression institutionnelle comme dans leur expression opérationnelle. Elle fixe, au travers d une base de déclinaison, les principes de construction graphique, les référentiels chromatiques, les typographies, les modes de traitement visuel, les types d adaptation aux formats. Les exemples présentés ont une vocation illustrative, et ne sont en aucun cas exhaustif. Il s agit plutôt de définir, par la mise en place d un système global, un style graphique et conceptuel au service de la construction d une image. La Communauté de l Agglomération Havraise, organe de création récente, doit s installer auprès de ses différents publics : elle doit être identifiée pour ce qu elle fait. Ainsi, toute l inspiration de cette ligne graphique est issue de l élément clé de son identité : son logotype. 2

3 Charte] Sommaire partie [ Les composantes du système 1. L identité visuelle 2. Positionnement de la phrase vocation 1 Pages 4 à 17 partie [ Édition 1. Principes de construction 2. Expression opérationnelle 3. Expression institutionnelle 4. Référentiel typographique 2 Pages 18 à 24 partie [ Communication 1. Une communication inscrite dans la vie des habitants 2. Construction des messages 3. Une communication d action 4. Annonces Presses 5. Communiqué et dossier de presse 6. Exposition/stand 3 Pages 25 à 30 partie [ Signalétique 1. Batiments 2. Véhicules 3. Chantiers 4 Pages 31 à 37 3

4 Sommaire 1 ère partie] Les composantes du système 1 chapitre [ L identité visuelle 1.1 construction graphique 1.2 grille de construction 1.3 codes couleurs 1.4 Utilisation noire 1.5 Typographies 1.6 Utilisation sur fonds couleurs chapitre [ Positionnement de la phrase vocation 1 2 Pages 5 à 10 Page 11 4

5 1 ère partie] Les composantes du système 1. L identité visuelle Construction graphique Non Oui 3 éléments composent l identité visuelle. les pièces de puzzle, symbolisant l assemblage des compétences au profit de la construction d un espace de vie. la contraction du nom CODAH. le développé du nom Communauté de l Agglomération Havraise. 5

6 1 ère partie] Les composantes du système 1. L identité visuelle Grille de construction Taille minimum de reproduction : 2 cm de hauteur (sans blanc tournant) 6

7 1 ère partie] Les composantes du système 1. L identité visuelle Codes couleurs Utilisation tons directs Pantone Process Blue Pantone 368 Pantone 153 Pantone Process Black Utilisation quadrichromique Cyan 100% Magenta 20% Cyan 60% Yellow 100% Magenta 60% Yellow 100% Noir 20% Noir 100% 7

8 1 ère partie] Les composantes du système 1. L identité visuelle Utilisation noire Utilisation noir tramé Noir 70% Noir 100% Noir 50% Les utilisations monochromes autres que noir sont interdites. Lorsque le process de fabrication l impose, et uniquement dans ce cas, le logo peut-être utilisé dans sa version noir 100 % Non 8

9 1 ère partie] Les composantes du système 1. L identité visuelle Typographies TECHNO abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA CONDENSED MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

10 1 ère partie] Les composantes du système 1. L identité visuelle Utilisations sur fond de couleurs Oui Non 10

11 1 ère partie] Les composantes du système 2. Positionnement de la phrase vocation 1 Elle permet d orienter la CODAH dans une situation dynamique et porteuse d avenir. Elle sera utilisée sur les supports de communication institutionnelle ou grand public (affiche, presse, brochure, ). Elle sera toujours positionnée en association du logotype. phrase vocation 11

12 Sommaire 2 ème partie] Edition 2 chapitre [ Principes de construction chapitre [ Expression opérationnelle 2.1 Matrice de construction 2.2 Couverture 2.3 Pages intérieures 2.4 Référentiel chromatique 2.5. exemples d applications chapitre [ Expression institutionnelle 3.1 Matrice de construction 3.2 Couverture et pages intérieures 3.3 Référentiel chromatique 3.4 exemples d applications Pages 12 à 13 Pages 14 à 18 Pages 19 à 22 chapitre [ Référentiel Typographique 4 Page 23 12

13 2 2 ème partie] Edition 1. Principes de construction Matrice de référence Un système qui repose entièrement sur le graphisme du logotype. 2 objectifs : Accroître la visibilité utilisation des codes couleurs Favoriser la reconnaissance Accentuation des lignes de force Il permet, par la répétition, d installer une image cohérente. Il permet également, par l ajustement permanent de la nourrir et de l enrichir La ligne graphique est déclinée selon deux expressions en fonction de la cible. 13

14 2 2 ème partie] Edition 2. Expression opérationnelle 2.1 Matrice de construction La matrice référente : mobilité sur les lignes de jonction Le déplacement des lignes de jonction détermine la construction de base. La position et la surface des zones de structure sont définies par la hiérarchisation des informations présentes sur le document. Le bloc marque utilisé est conforme au bloc marque de base. La zone basse où est positionnée le logotype devra respecter une hauteur minimum de 1,5 fois celle du logo et une largeur minimum de 4 fois la largeur du logo. 14

15 2 ème partie] Edition 2. Expression opérationnelle Couverture Affectation des zones 1 Zone aplat de couleurs, visuel 2 Zone de titre - applat de couleur 3 Zone fond blanc permanent - titre 4 Zone de signature (bloc marque) 3 4 TITRE calé en pied du logotype, de préférence sur 2 lignes TRANSPORT TOURISME & ÉCONOMIE Les actions engagées 2003/2004 Rapport d'activités Rapport Environnement Couverture A4 à la française 297 x 210 mm Couverture A4 à l italienne 210 x 297 mm Format vertical 210 x 100 mm Typographies 15 Helvetica Neue Black 95 Helvetica Neue Light 45

16 lisms, although five fountains marries silly Jabberwockies, however the putrid television bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen very silly botulisms. Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angstridden dwarves, and Batman auctioned off five mostly quixotic wart hogs. Partly irascible dwarves abused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled aardvarks. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog auctioned off two fountains. Kermit ran away, and one Jabberwocky grew up, yet five slightly progressive fountains auctioned off one very speedy Macintosh, but umpteen wart hogs laughed lamely. Five poisons drunkenly bought one obese Macintosh. The bureau tastes mats.five mostly angst-ridden bureaux partly cleverly sacrificed two almost irascible trailers, because quite angstridden fountains tickled one Jabberwocky.Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic EAU ET ASSAINISSEMENT dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, hways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto. One partly obese Klingon gossips. Sheep noisily untangles umpteen purple Klingons. One quite progressive aardvark laughed. Quixotic botulisms bought five cats. One poison abused Phil. Quark grew up. Purple botulisms ran away. Five sheep laughed partly comfortably, because speedy pawnbrokers cleverly marries five elephants, however umpteen almost obese fountains ran away. The lampstand tickled two aardvarks, although one quixotic pawnbroker fights five very purple Klingons, and sheep telephoned five dogs. Umpteen elephants perused five progressive dwarves. Irascible aardvarks telephoned five orifices. Cats marries five chrysanthemums. Umpteen dwarves towed two sheep, although umpteen fountains telephoned two aardvarks, but five orifices drunkenly auctioned off the bourgeois dogs. Two elephants gossips, and umpteen slightly progressive Jabberwockies bought one putrid wart hog, but two angst-ridden Klingons fights umpteen extremely obese Jabberwockies. Two sheep ran away. Umpteen fountains marries the cats. Two trailers grew up, however one schizophrenic dog untangles umpteen wart hogs. The progressive subways.. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cle- Partly irascible dwarves abused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled aardvarks. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog auctioned off two fountains. Kermit ran away, and one Jabberwocky grew up, yet five slightly progressive fountains auctioned off one very speedy Macintosh, but umpteen wart hogs laughed lamely. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto. One partly obese Klingon gossips. Sheep noisily untangles umpteen purple Klingons. One quite progressive aardvark laughed. Quixotic botulisms bought five cats. One poison abused Phil. Quark grew up. Purple botulisms ran away. Five sheep laughed partly comfortably, because speedy pawnbrokers cleverly marries five elephants, however umpteen almost obese fountains ran away. The lampstand tickled two aardvarks, although one quixotic pawnbroker fights five very purple Klingons, and sheep telephoned five dogs. Umpteen elephants perused five progressive dwarves. Irascible aardvarks telephoned five orifices. Cats marries five chrysanthemums. Umpteen dwarves towed two sheep, although umpteen fountains telephoned two aardvarks, but five orifices drunkenly auctioned off the bourgeois dogs. Two elephants gossips, and umpteen slightly progressive Jabberwockies bought one putrid wart hog, but two angst-ridden Klingons fights umpteen extremely obese Jabberwockies. Two sheep ran away. Umpteen fountains marries the cats. Two trailers grew up, however one schizophrenic dog untangles umpteen wart hogs. The progressive subways. 2 ème partie] Edition 2. Expression opérationnelle Pages intérieures Affectation des zones 1 Zone aplat de couleurs, visuel, ou texte 2 Zone de titre - applat de couleur 3 Zone fond blanc permanent - titre ou texte 4 Zone de signature (bloc marque) 4 3 PRÉSENTATION La CODAH me ressemble... la CODAH nous rassemble Les actions engagées par la CODAH ne elephant laughed easily, then Otwo almost speedy fountains partly comfortably bought umpteen botu- Double page image A4 à la française 297 x 420 mm Double page texte A4 à la française 297 x 420 mm Typographies TITRES : Helvetica Neue Light 45 CHAPEAU : Helvetica Neue Bold 75 CORPS DE TEXTE JUSTIFIÉ : Helvetica Neue Regular 55 16

17 2 ème partie] Edition 2. Expression opérationnelle Référentiel chromatique Dans l expression opérationnelle, les couleurs de base du logotype sont largement utilisées. Pour créer des ambiances spécifiques ou répondre à des besoins de segmentation particuliers, des couleurs d accompagnement peuvent être utilisée. Elles sont choisies en fonction de leur harmonie avec la couleur de base ou avec le visuel. Elles peuvent être tramées. Leur utilisation est limitée à deux couleurs d accompagnement en complément des couleurs de base. Couleurs de base P 368 C60 Y100 P 153 M 60Y100 P P Blue C100 M20 Noir N 100 Couleurs d accompagnement - Teintes foncées Communication opérationnelle M70 C100 C92 Y88 N50 C62 M95 Y45 N32 M70 Y100 C40 M98 C30 Y100 N10 Couleurs d accompagnement - Teintes claires Communication opérationnelle C15 Y100 C20 M40 M35 Y85 C50 Y15 C15 Y50 C55 M35 17 CODAH Communauté de l Agglomération Havraise # Livre de normes [mars 2004]

18 The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto. One partly obese Klingon gossips. Sheep noisily untangles umpteen purple Klingons. One quite progressive aardvark laughed. Quixotic botulisms bought five cats. One poison abused Phil. Quark grew up. Purple botulisms ran away. Five sheep laughed partly comfortably, because speedy pawnbrokers cleverly marries five elephants, however umpteen almost obese fountains ran away. The lampstand tickled two aardvarks, although one quixotic pawnbroker fights five very purple Klingons, and sheep telephoned five dogs. Umpteen elephants perused five progressive dwarves. Irascible aardvarks telephoned five orifices. Cats marries five chrysanthemums. Umpteen dwarves towed two sheep, although umpteen fountains telephoned two aardvarks, but five orifices drunkenly auctioned off the bourgeois dogs. Two elephants gossips, and umpteen slightly progressive Jabberwockies bought one putrid wart hog, but two angst-ridden Klingons fights umpteen extremely obese Jabberwockies. Two sheep ran away. Umpteen fountains marries the cats. Two trailers grew up, however one schizophrenic dog untangles umpteen wart hogs. The progressive subways.. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cle- lisms, although five fountains marries silly Jabberwockies, however the putrid television bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen very silly botulisms. Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angstridden dwarves, and Batman auctioned off five mostly quixotic wart hogs. Partly irascible dwarves abused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled aardvarks. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog auctioned off two fountains. Kermit ran away, and one Jabberwocky grew up, yet five slightly progressive fountains auctioned off one very speedy Macintosh, but umpteen wart hogs laughed lamely. Five poisons drunkenly bought one obese Macintosh. The bureau tastes mats.five mostly angst-ridden bureaux partly cleverly sacrificed two almost irascible trailers, because quite angstridden fountains tickled one Jabberwocky.Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic EAU ET ASSAINISSEMENT dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, hways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Partly irascible dwarves abused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled aardvarks. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog auctioned off two fountains. Kermit ran away, and one Jabberwocky grew up, yet five slightly progressive fountains auctioned off one very speedy Macintosh, but umpteen wart hogs laughed lamely. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen bureaux. The slightly putrid cat kisses one schizophrenic chrysanthemum, then umpteen almost speedy aardvarks easily auctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto. One partly obese Klingon gossips. Sheep noisily untangles umpteen purple Klingons. One quite progressive aardvark laughed. Quixotic botulisms bought five cats. One poison abused Phil. Quark grew up. Purple botulisms ran away. Five sheep laughed partly comfortably, because speedy pawnbrokers cleverly marries five elephants, however umpteen almost obese fountains ran away. The lampstand tickled two aardvarks, although one quixotic pawnbroker fights five very purple Klingons, and sheep telephoned five dogs. Umpteen elephants perused five progressive dwarves. Irascible aardvarks telephoned five orifices. Cats marries five chrysanthemums. Umpteen dwarves towed two sheep, although umpteen fountains telephoned two aardvarks, but five orifices drunkenly auctioned off the bourgeois dogs. Two elephants gossips, and umpteen slightly progressive Jabberwockies bought one putrid wart hog, but two angst-ridden Klingons fights umpteen extremely obese Jabberwockies. Two sheep ran away. Umpteen fountains marries the cats. Two trailers grew up, however one schizophrenic dog untangles umpteen wart hogs. The progressive subways. bused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled Five poisons drunkenly bought one obese Macintosh. The bureau tastes mats.five mostly angst-ridden bureaux partly cleverly sacrificed two almost irascible trailers, because quite angst-ridden fountains tickled one Jabberwocky.Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, hways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. lisms, although five fountains marries silly Jabberwockies, however the putrid television bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen very silly botulisms. Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angstridden dwarves, and Batman auctioned off five mostly quixotic wart hogs. Partly irascible dwarves abused one silly sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. Five Macintoshes tickled aardvarks. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog auctioned off two fountains. Kermit ran away, and one Jabberwocky grew up, yet five slightly progressive fountains auctioned off one very speedy Macintosh, but umpteen wart hogs laughed lamely. Five poisons drunkenly bought one obese Macintosh. The bureau tastes mats.five mostly angst-ridden bureaux partly cleverly sacrificed two almost irascible trailers, because quite angstridden fountains tickled one Jabberwocky.Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic TRAVAUX PUBLICS dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, hways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. poisons drunkenly bought one obese Macintosh. The bureau tastes mats. Five mostly angst-ridden bureaux partly cleverly sacrificed two almost irascible trailers, 2 ème partie] Edition 2. Expression opérationnelle Exemples d applications TRANSPORT SANTÉ COLLECTE DES DÉCHETS ENVIRONNEMENT Les actions engagées 2003/2004 Les actions engagées 2003/2004 Les actions engagées 2003/2004 Les actions engagées 2003/2004 Couverture A4 à la française 297 x 210 mm 5 M Les actions engagées par la CODAH ne elephant laughed easily, then Otwo almost speedy fountains partly comfortably bought umpteen botu- Les actions engagées par la CODAH ne elephant laughed easily, then Otwo almost speedy fountains partly comfortably bought umpteen botu- Double page image A4 à la française 297 x 420 mm PRÉSENTATION La CODAH me ressemble... la CODAH nous rassemble Les grands projets d'aménagement TOURISME & ÉCONOMIE Double page texte A4 à la française 297 x 420 mm Couvertures A4 à l italienne 210 x 297 mm Rapport d'activités vendredi 18 novembre 2004 à 18h00 TRANSPORT invitation RÉUNION Equipements aquatique Rapport Environnement Format carré 200 x 200 mm Format horizontal 100 x 210 mm Format vertical 210 x 100 mm 18

19 2 2 ème partie] Edition 3. Expression insitutionnelle 3.1 Matrice de construction La matrice référente : zoom mobile sur les lignes de jonction, désolidarisation des éléments du logotype Le déplacement du zoom sur les lignes de jonction constitue la matrice de base de construction. La position et la taille des lignes de structures sont définies par la hiérarchisation des informations. Le bloc marque utilisé est conforme au bloc marque de base. Il est positionné en bas à droite du document. 19

20 2 ème partie] Edition 3. Expression institutionnelle Couverture et pages intérieures En couverture, les visuels sont toujours traités en bichromie ton sur ton. La quadrichromie n est utilisée qu en pages intérieures. Les pages intérieures sont librement construites à partir de la matrice de base, en fonction des besoins d information et d iconographie. En fonction de la structure de la couverture, les titres seront positionnés à gauche du logotype, calés en pied ou centrés par rapport à l arrondi de la ligne de jonction. Affectation des zones pour les couvertures Zone aplat de couleurs, visuel ou blanc (variante) 2 Zone de titre - applat de couleur 3 Zone fond blanc permanent - titre ou aplat de couleur (variante) 4 Zone de signature (bloc marque) Exemple de titre Exemple de titre Couverture A4 à la française 297 x 210 mm (Variante) Format en hauteur (Variante) Typographies TITRES : Helvetica Neue Light Extended et Helvetica Neue Light Extended Italique Intertitres : Helvetica Neue Heavy 85 Exemple de titre CORPS DE TEXTE JUSTIFIÉ : Helvetica Neue Regular 55 Format carré 200 x 200 mm (Variante) 20

21 2 ème partie] Edition 3. Expression institutionnelle Référentiel chromatique Dans l expression institutionnelle, les couleurs de base du logotype ne sont utilisées que pour le logotype. Toutes les couleurs d accompagnement sont issues des gammes claires ou foncées. Elles sont choisies en fonction de leur harmonie avec les visuels. Leur utilisation est limitée à deux couleurs, de préférence l une claire et l autre foncée. Couleurs de base P 368 C60 Y100 P 153 M 60Y100 P P Blue C100 M20 Noir N 100 Couleurs d accompagnement - Teintes foncées Communication institutionnelle C100 M15 N40 C100 Y80 N40 C45 M5 N70 M5 Y55 N70 C30 M60 Y80 N30 M95 Y100 N40 Couleurs d accompagnement - Teintes claires Communication institutionnelle M2 Y7 N10 C5 Y10 N25 C10 M20 Y15 C5 N15 C10 Y15 N4 Y40 N5 21

22 2ème partie] Edition 3. Expression institutionnelle Exemples d applications CHAPITRE 1 S ne elephant laughed easily, Five poisons drunkenly bought one then two almost speedy foun- obese Macintosh. The bureau tastes tains partly comfortably bought mats Five mostly angst-ridden bureaux umpteen botulisms, although five foun- partly cleverly sacrificed two almost tains marries silly Jabberwockies, howe- irascible trailers, because quite angst- ver the putrid television bought five silly ridden dogs. fountains tickled one Jabberwocky. The bureau tastes mats Five mostly angst-ridden bureaux partly One putrid mat marries Mercury. cleverly sacrificed two almost irascible Minnesota abused two mostly speedy trailers, because quite angst-ridden poisons, but angst-ridden wart hogs fountains tickled one Jabberwocky kisses umpteen very silly botulisms. Pluto easily perused two elephants. The Quixotic televisions auctioned off putrid aardvarks extremely quickly mar- Santa Claus, but five schizophrenic ries angst-ridden dwarves, and Batman aardvarks ran away. The fountains auctioned off five mostly quixotic wart kisses umpteen almost quixotic hogs. Partly irascible dwarves abused dwarves, although the Jabberwockies one silly sheep, even though umpteen tickled two purple Macintoshes. The poisons tickled the bureaux, however slightly putrid lampstands telephoned one cat grew up. Five Macintoshes tick- elephants, because two irascible foun- led aardvarks. Five televisions kisses tains drunkenly tickled quixotic aard- Klingons, even though two angst-ridden varks, even though two bureaux per- trailers grew up, then the wart hog auc- used tioned off two fountains. Kermit ran schizo- the away, and one Jabberwocky grew up, phrenic yet five slightly progressive fountains dwar ves. speedy Wart hogs Macintosh, but umpteen wart hogs lau- auctioned f i g h t s ghed lamely. off one very Mark. One Communauté de l'agglomération Havraise Double page A4 à la française 297 x 420 mm Couvertures A4 à la française 297 x 210 mm Five poisons drunkenly bought one obese Macintosh. The bureau tastes mats Five mostly two almost irascible trailers, because quite mostly angst-ridden bureaux partly The bureau tastes mats Five mostly angst-ridden bureaux partly ne elephant laughed easily, Five Macintoshes tickled aardvarks. Quixotic televisions auctioned off then two almost speedy Five televisions kisses Klingons, Santa Claus, but five schizophrenic E ne elephant laughed easily, T hogs fights Mark. One quixotic subway perused two bought umpteen botulisms, although bureaux partly cleverly sacrificed two entoshes quickly tickled quite pro- five almost irascible trailers, because gressive Klingons. Two wart hogs fountains marries quite angst-ridden fountains tickled auctioned off the purple subways, one Jabberwocky. The bureau tastes then one aardvark noisily kisses five One putrid mat marries Mercury. m o s t l y mats Five even though two angst-ridden trai- aardvarks ran away. The fountains Minnesota abused two mostly spee- angst-rid- lers grew up, then the wart hog auc- kisses umpteen almost quixotic dy poisons, but angst-ridden wart d marries tioned off two fountains. Kermit ran dwarves, the hogs kisses umpteen very silly botu- bureaux away, and one Jabberwocky grew Jabberwockies tickled two purple lisms. Pluto easily perused two ele- partly cle- putrid mat marries up, yet five slightly progressive foun- Macintoshes. The slightly putrid phants. The putrid aardvarks extre- verly sacri- tains auctioned off one very speedy lampstands telephoned elephants, mely quickly marries angst-ridden ficed laughed lamely. Mercury. Minnesota abused two Five poisons drunkenly bought tickets. 100 % Two very i r a s c i bl e 80 % n silly One although e Jabberwockies, however the putrid television bought five silly dogs. two because two irascible fountains dwarves, and Batman auctioned off almost drunkenly tickled quixotic aardvarks, five mostly quixotic wart hogs. Partly irascible mostly speedy poisons, but angst- one obese Macintosh. The bureau even though two bureaux perused irascible dwarves abused one silly trailers, ridden wart hogs kisses umpteen tastes mats Five mostly angst-ridden the schizophrenic dwarves. Wart sheep, even though umpteen poi- because orifices ran away. 60 % The spee40 % dy ele- phants 20 % lamely kisses umpteen quixotic very silly botulisms. Pluto easily per- bureaux partly cleverly sacrificed two hogs fights Mark. One quixotic sub- sons tickled the bureaux, however quite angst-ridden fountains tickled subways, and two orifices laughed. used two elephants. The putrid aard- almost irascible trailers, because way perused two almost schizophre- one cat grew up. Five Macintoshes one Jabberwocky. Umpteen speedy dwarves slightly varks extremely quickly marries quite angst-ridden fountains tickled nic lampstands, however five dogs tickled aardvarks. Five televisions angst-ridden dwarves, and Batman one Jabberwocky. The bureau tastes tele the schizophrenic dwarves. Wart kisses Klingons, even though two Five mostly easily perused two quixotic chrysanquixotic themums, however umpteen purple TELEVISIONS AUCTIONED auctioned off five mostly quixotic mats angst-ridden hogs fights Mark. One quixotic sub- angst-ridden trailers grew up, then off Santa Claus, but five schizophre- dogs wart hogs. Partly irascible dwarves bureaux partly cleverly sacrificed two way perused two almost schizophre the wart hog auctioned off two foun- nic aardvarks ran away. The foun- Jabberwockies. abused one silly sheep, even though almost irascible trailers, because the schizophrenic dwarves. Wart tains. Kermit ran away, and one tains kisses umpteen almost quixotic umpteen quite angst-ridden fountains tickled hogs fights Mark. One quixotic sub- Jabberwocky grew up, yet five slight- dwarves, one Jabberwocky way perused two poisons tickled the bureaux, however one cat grew up. although the QUIXOTIC towed two speedy TELEVISIONS AUCTIONED ly progressive fountains auctioned Jabberwockies tickled two purple Five almost irascible botulisms off one very speedy laughed lamely. Macintoshes. The slightly putrid untangles fountains. The purple wart lampstands telephoned elephants, hogs quickly kisses Jupiter, because ,6 because two irascible fountains one trailer partly comfortably abused ,4 0, Format carré 200 x 200 mm silly Jabberwockies, however the putrid television bought five silly dogs. fountains partly comfortably fountains the schizophrenic dwarves. Wart one obese Macintosh. The bureau tastes mats Five mostly angst-ridden bought umpteen botulisms, although five Format en hauteur 100 x 210 mm Five poisons drunkenly bought then two almost speedy fountains partly comfortably 1999 drunkenly tickled quixotic aardvarks, two irascible sheep. Five tickets ran even though two bureaux perused away, but one speedy lampstand the schizophrenic dwarves. Wart sacrificed the pawnbroker. One hogs fights Mark. One quixotic sub- Macintosh ran away noisily. Batman way perused two almost schizophre- kisses five pawnbrokers. Aardvarks nic lampstands, however five dogs auctioned off umpteen bureaux. The tele the schizophrenic dwarves. Wart slightly putrid cat kisses one schizo- hogs fights Mark. One quixotic sub- phrenic chrysanthemum, then ump- way perused two almost schizophre teen almost speedy aardvarks easily Couverture A4 à l italienne 297 x 210 mm 22

23 2 ème partie] Edition 4. Référentiel typographique 2 Composantes institutionnelles & déclinaison des sous-services (ex : gestion des abonnés) typoorator abcdefghijklmnopqrstuvwxyz Services (ex : Eau et assainissement) typo helvetica black extended abcdefghijklmnopqrstuvwxyz Titres (Edition) typo helvetica light extended abcdefghijklmnopqrstuvwxyz Intertitres typo helvetica black condensed abcdefghijklmnopqrstuvwxyz Corps de texte typo helvetica medium abcdefghijklmnopqrstuvwxyz 23

24 3 ème partie] Communication 3 chapitre [ Une communication inscrite dans la vie des habitants 1 Page 25 chapitre [ Construction des messages 2 Page 26 chapitre [ Une communication d action 3 Page 27 chapitre [ Annonces Presses chapitre [ Communiqué et dossier de presse chapitre [ Exposition/Stand Page 28 Page 29 Page 30 24

25 3 ème partie] Communication 1. Une communication inscrite dans la vie des habitants 3 Ce qui suppose de cultiver Présence Proximité Implantation croissante territoire Maillage du quotidien Donner de la visibilité à son action Les services courants Bénéfice de SÉCURISATION Les projets structurants Bénéfice de CONFORT la CODAH agit pour moi tous les jours la CODAH prépare aussi notre avenir Se faire plus proche, plus sympathique, plus empathique, permettre aussi de créer un début de relation affective. 25

26 e?e??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e e?e??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e h? h? h? h? h? h? g? g? g? g? g? g???ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e???ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e? 3 ème partie] Communication 2. Construction des messages 3 Visuel : Tous les matins, je vais au travail avec la CODAH! illustration du thème avec présence de l humain Accroche thématique : constuite à partir de 2 notions. Thématique d activité de la CODAH (exemple le transport urbain) La CODAH nous rassemble! La notion de quotidienneté Ton affectif et de proximité, interpellant et impliquant. Phrase vocation Logo Les thématiques d action de la CODAH sont mises en scène dans la communication à destination du Grand Public. La CODAH interpelle l habitant dans son quotidien, s installe dans une relation affective et rend visible ses actions par une communication thématique. 26

27 La CODAH nous rassemble! 3 ème partie] Communication 3. Une communication d action 3 La CODAH tire sa légitimité de ses actions. Elle doit exister dans le regard des citoyens. Pour faire la démonstration de son efficacité, elle cherchera dans un premier temps à se faire connaître pour ce qu elle fait. Tous les matins, je vais au travail avec la CODAH! Donner de la visibilité à la communication par une présence soutenue, utilisant les outils de la CODAH comme vecteur de communication Légitimer son action par un maillage du quotidien. La CODAH est présente par ses actions, dans tous les aspects de la vie quotidienne. Tous les matins, je vais au travail avec la CODAH! La CODAH nous rassemble! 27

28 he speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabber-wockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran awaauctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto speedy elephants lamely kisses umpteen quixotic subways, and two orifices Tlaughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabber-wockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran awaauctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite wockies. phant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite 3 ème partie] Communication 4. Annonces Presses 3 Des actions communes Des actions communes des ambitions partagées FIVE MOSTLY ANGST-RIDDEN BUREAUX PARTLY CLEVERLY SACRIFICED TWO ALMOST IRASCIBLE TRAILERS, BECAUSE QUITE ANGST-RIDDEN FOUN- TAINS TICKLED ONE JABBERWOCKY. T Five almost irascible untangles fountains! des ambitions partagées FIVE MOSTLY ANGST-RIDDEN BUREAUX PARTLY CLEVERLY SACRIFICED TWO ALMOST IRASCIBLE TRAILERS, BECAUSE QUITE ANGST-RIDDEN FOUNTAINS TICKLED ONE JABBERWOCKY. T he speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabber- Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran awaauctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Pluto Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran awaauctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the elephant annoyingly sacrificed two speedy televisions. Umpteen progressive lampstands quite cleverly kisses Plut Annonce presse Institutionnelle Annonce presse Institutionnelle Tous les samedis je vais à la CODAH Je me désaltèreà la CODAH S he speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabber-wockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran awaauctioned off two trailers, but schizophrenic sheep telephoned two Macintoshes, even though the ele- Annonce presse thématique 28

29 SERVICE COMMUNICATION Contact : Siphie Brindeau Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, however five dogs telephoned two progressive Klingons. The silly chrysanthemums auctioned off Mercury, yet five obese Macintoshes quickly tickled quite progressive Klingons. Two wart hogs auctioned off the purple subways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two irascible sheep. Five tickets ran away, but one speedy lampstand sacrificed the pawnbroker. One Macintosh ran away noisily. Batman kisses five pawnbrokers. Aardvarks auctioned off umpteen QUIXOTIC TELEVISIONS AUCTIONED OFF SANTA CLAUS, BUT FIVE SCHIZOPHRENIC AARDVARKS RAN AWAY. THE FOUNTAINS KISSES UMPTEEN ALMOST QUIXOTIC DWARVES, ARDVARK NOISILY KISSES FIVE TICKETS. TWO VERY IRASCIBLE ORIFICES RAN AWAY. THE SPEEDY ELEPHANTS LAMELY KISSES UMPTEEN QUIXOTIC SUBWAYS, AND TWO ORIFICES LAUGHED. Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, however five dogs telephoned two progressive Klingons. The silly chrysanthemums auctioned off Mercury, yet EAU ET ASSAINISSEMENT Gestion des abonnés 168 rue Gustave Flaubert Le Havre Tel Fax SERVICE COMMUNICATION contact : Sophie Brindeau Tel five obese Macintoshes quickly tickled quite progressive Klingons. Two wart hogs auctioned off the purple subways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one QUIXOTIC TELEVISIONS AUCTIONED OFF SANTA CLAUS, BUT FIVE SCHI- ZOPHRENIC AARDVARKS RAN AWAY. THE FOUNTAINS KISSES UMPTEEN ALMOST QUIXOTIC DWARVES, ARDVARK NOISILY KISSES FIVE TICKETS. TWO VERY Quixotic televisions auctioned off Santa Claus, but five schizophrenic aardvarks ran away. The fountains kisses umpteen almost quixotic dwarves, although the Jabberwockies tickled two purple Macintoshes. The slightly putrid lampstands telephoned elephants, because two irascible fountains drunkenly tickled quixotic aardvarks, even though two bureaux perused the schizophrenic dwarves. Wart hogs fights Mark. One quixotic subway perused two almost schizophrenic lampstands, however five dogs telephoned two progressive Klingons. The silly chrysanthemums auctioned off Mercury, yet five obese Macintoshes quickly tickled quite progressive Klingons. Two wart hogs auctioned off the purple subways, then one aardvark noisily kisses five tickets. Two very irascible orifices ran away. The speedy elephants lamely kisses umpteen quixotic subways, and two orifices laughed. Umpteen speedy dwarves slightly easily perused two quixotic chrysanthemums, however umpteen purple dogs towed two speedy Jabberwockies. Five almost irascible botulisms untangles fountains. The purple wart hogs quickly kisses Jupiter, because one trailer partly comfortably abused two 3 ème partie] Communication 5. Communiqué et dossier de presse 3 Communiqué de presse Ouverture d une nouvelle piscine Feuillet A4 à la française - Communiqué 297 x 210 mm ouverture Dossier de presse Les grands projets Les piscines Dossier de presse SERVICE COMMUNICATION contact : Sophie Brindeau Tel Dossier intérieur A4 à la française 297 x 210 mm Chemise à la française 305 x 215 mm 29

30 ONE ELEPHANT ONE ELEPHANT LAUGHED EASILY then two almost speedy fountains partly comfortably bought umpteen botulisms, although five fountains abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen VERY SILLY BOTULISMS. Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angst-ridden dwarves, and Batman auctioned sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. FIVE MACINTOSHES TICKLED AARDVARKS. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog very speedy Macintosh, but umpteen wart hogs laughed lamely. ONE ELEPHANT LAUGHED EASILY then two almost speedy fountains partly comfortably bought umpteen botulisms, although five fountains bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen hen two almost speedy fountains partly comfortably bought umpteen botulisms, although five fountains marries silly Jabberwockies, however the putrid television bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angst-ridden dwarves, and 3 ème partie] Communication 6. Exposition/Stand 3 La CODAH, pour moi! LAUGHED EASILY then two almost speedy fountains partly comfortably bought umpteen botulisms, although five fountains abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen VERY SILLY BOTULISMS. Pluto easily perused two elephants. The putrid aardvarks extremely quickly marries angst-ridden dwarves, and Batman auctioned sheep, even though umpteen poisons tickled the bureaux, however one cat grew up. FIVE MACINTOSHES TICKLED AARDVARKS. Five televisions kisses Klingons, even though two angst-ridden trailers grew up, then the wart hog very speedy Macintosh, but umpteen wart hogs laughed lamely. ONE ELEPHANT LAUGHED EASILY then two almost speedy fountains partly comfortably bought umpteen botulisms, although five fountains bought five silly dogs. One putrid mat marries Mercury. Minnesota abused two mostly speedy poisons, but angst-ridden wart hogs kisses umpteen La CODAH, tous les jours! T Panneaux La CODAH, pour moi! L'ambition de la CODAH Structure Stand d exposition 30

31 4 ème partie] Signalétique 4 chapitre [ Bâtiments 1.1 Signalétique extérieure 1.2 Signalétique intérieure 1.3 Signalétique Services 1 Pages 32 à 33 chapitre [ Véhicules 2.1 Transport public 2.2 Véhicules de service 2 Pages 34 à 35 chapitre [ Chantiers 3.1 Panneau minimum 3.2 Panneau de chantier 3.3 Rubalise 3.4 Panneau d avertissement 3 Pages 36 à 37 31

32 4 ème partie] Signalétique 1. Bâtiments Signalétique extérieure Bâtiments techniques et sites de production Formats Conseillés : pour la création de supports signalétiques de batiments, il est conseillé de respecter le rapport de format suivant : GRAND CÔTÉ = 2 X PETIT CÔTÉ. 3 x 4,5 x 1,5 x 1,5 x 9 x 3 x Service Technique Eau et assainissement Station d'épuration Typographies Station d'épuration Service technique Eau et assainisement Helvetica Neue Black 95 Orator standard 32

33 4 ème partie] Signalétique 1. Bâtiments Signalétique intérieure Couleurs : pour la signalétique intérieure, le choix des couleurs est fonction de l ambiance chromatique générale de l environnement. panneau directionnel accueil 6 x 2 x Direction Eau et assainissement Direction Transport Direction Santé panneau directionnel Direction Générale Exemple de totem 1.4 Signalétique de service Plaque de porte Entrée de Service Direction Eau et assainissement 2 x Eau et assainissement 2 x M. Eric LEDU Bienvenue 6 x 6 x Typographies Direction Eau et assainissement 2 x Eau et assainissement 2 x Helvetica Neue Black 93 elvetica Neue Black Condensed 97 Orator standard 6 x M. Eric LEDU Bienvenue 6 x 33

34 4 ème partie] Signalétique 2. Véhicules Transport public Transport en commun 34

35 4 ème partie] Signalétique 2. Véhicules Véhicules de service Véhicule utilitaire Eau et assainissement intervention d'urgence Affichette à ventouses - Format 20 x 10 cm pour pare-brise sur lieu d intervention Véhicules de services 35

36 Conseil Général de Seine-Maritume Région Haute-Normandie Feder ENTREPRISES INTERVENANTES e?e??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e e?e??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e h? h? h? h? h? h? g? g? g? g? g? g???ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e???ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??ee??e? 4 ème partie] Signalétique 3. Chantier Panneau minimum Direction concernée Helvetica Neue Black Eau et assainissement DU AU Durée des travaux Helvetica Neue Condensed Bold Programme de rattachement Orator standard MISE AUX NORMES DU RÉSEAU D'EAUX PLUVIALES Direction concernée Helvetica Neue Black Nature des travaux Helvetica Neue Condensed Black installation d'une canalisation ENTREPRISES INTERVENANTES Entreprises intervenantes sur le chantier Coût du projet Helvetica Neue Condensed Bold COÛT FINANCEMENT Conseil Général de Seine-Maritume Région Haute-Normandie Feder Zone logos des partenaires Zone neutre 3.2 Panneau de chantier Eau et assainissement DU AU FINANCEMENT Conseil Général de Seine-Maritume Région Haute-Normandie Feder ENTREPRISES INTERVENANTES COÛT MISE AUX NORMES RÉSEAU D'EAUX PLUVIALES installation d'une canalisation Eau et assainissement DU AU FINANCEMENT COÛT MISE AUX NORMES RÉSEAU D'EAUX PLUVIALES installation d'une canalisation le saviez-vous? plus de véhicules passent ici chaque jour! Palissade de chantier 36