2 Welcome to Business School Netherlands, a Dutch University of Applied Sciences Welcome We have been active in the development of business professionals for around twenty-four years, and we continue to expand our provision of Action Learning programmes beyond the boundaries of the Netherlands, creating a global Action Learning community of business leaders, all following the same steps to success, the ever revolving; diagnose plan do reflect We established the business school in 1988 based upon our belief that the courses available failed to meet the actual training and development needs of business managers. We developed our courseware built on a sound MBA portfolio and in the process became market leader in the Netherlands. We continue to grow to this day with the same courage of our convictions and belief that our Action Learning MBA is the best option for a business world that is constantly changing and needs an MBA that focuses on real, complex organisational problems. We have learnt from our past experience, which means that we constantly assess each new situation, and make our decisions based on our vision of success. With these values in mind, we endeavour to inspire our whole student body, so that as business managers, they will grow and develop in the best possible way, establishing themselves as true professionals within their competitive environments. Our vision is to be the best business school, so that in turn our students will aspire to be the best leaders and business managers, benefitting their personal development, professional career and the organisations that have faith in their ability to deliver. Juanita Bouwer Head of English Programmes For my company, it was like manna from heaven as the MBA programme prepares one to work far more effectively for the organisation and teaches one to work smarter in achieving organisational goals and objectives. Gary Potgieter Shoprite and U Save Stores, Deputy Divisional Manager South Africa
3 HEC Algiers RedMed Group HEC Alger started as a Commerce Institute of Technology, ITC, and opened its doors in 1970 in Ben Aknoun, Algiers. By 1984, ITC changed its name to Institute National de Commerce, INC, and became part of the academic institutions under the umbrella of the Ministry of Higher Education and Scientific Research. In 2001 INC launched its own business journal and started a lecture series titled The Business Mondays to allow business leaders to share their experiences with students. Another special feature of INC is the preparation and presentation of an end-of-programme thesis on the 8th semester. INC has signed cooperation agreements with several schools and universities in Europe and the USA. RedMed Group was founded and has been managed by the Fechkeur family since Today, it is the leading private Algerian provider for integrated logistical services to the Energy sector. The RedMed Group has established its base camp headquarters in Hassi Messaoud, with a similar operation in Adrar and liaison offices located in Algiers. RedMed Group is made of several departments and subsidiaries. The departments primary activities include office and living; heavy transport and lifting; rig moves; remote catering; mobile camps; civil works and environmental. The main subsidiaries activities include aviation; medical and HR and training, and is continually expanding. In the education sector RedMed s Training Centre is IWCF certified since 2007 and NEBOSH accredited center since Therefore the group offers the ideal platform to the Action Learning collaborative MBA program offered by HEC and BSN. In 2010, INC changed its name and its status to Ecole des Hautes Etudes Commerciales, HEC Alger. Four new tracks were added to the school s offerings: Entrepreneurship, Retail Business, Finance and Human Resources. A recent development, in 2012, has seen Marketic, the newly created research lab, establish numerous diversified links with the corporate world, including RedMed Group and its most recent launch of an Action Learning MBA programme in partnership with Business School Netherlands. The Dutch accredited Action Learning MBA programme is delivered in Algeria and facilitated by the international faculty of Business School Netherlands. We are different because It s real time, real life, project based. The traditional approach is to teach students an overwhelming amount of theory and ask them to apply the theory on one or more specific problems or cases. You could be building a career in retail but be asked to learn all about intricacies of producing bio-chemical products. Would that be relevant to you? Probably not. Would that be exciting? In general, possibly not. At Business School Netherlands, we recognise the fact that the body of knowledge is growing exponentially. Even the most sophisticated student is not going to fathom it all in a lifetime, let alone during a two-year course. That s why we look at the academic part of the MBA from a different point of view. We start with the problem, your problem, a relevant issue that your organisation needs to solve. Once identified, you will learn to critically evaluate the available knowledge in the respective field, weigh the alternatives and propose an appropriate solution. But it doesn t stop there. The Action Learning concept recognises that only when we have implemented the solution and seen the result, real learning takes place We don t take credit for that though Confucius worked it out ages ago with his renowned statement: I hear and I forget I see and I remember I do and I understand
4 Focus on action. While we ensure that our theoretical knowledge is fully tested during your studies, our focus is not on finding out how well you can remember hundreds of pages of theory and formulas, but rather on how well you can apply the knowledge you have gained, take action and learn then from you re actions. As you complete each core course you will accumulate marks based on how well you have researched the available knowledge, evaluated the possible solutions and finally implemented your proposal after all is that not what management is all about? As Peter Drucker said: What managers manage is change the rest is administrative. But what if my next job takes me into chemical engineering or some other area that was not covered, you may ask. Would I have missed out on valuable knowledge? Probably not. Because the reality is that the shelf life of knowledge in our rapidly changing world, is not very long. If you did an MBA in E-commerce two or three years ago you would probably have to revisit the theories today, as most of what was considered the truth then is now considered obsolete. Moreover, once you have mastered the art of researching the body of knowledge and selecting the theories relevant to your current problem, you can apply this skill to any challenge you may face in the future, even if this challenge is of a completely different nature than the problems you are tackling now. That is why we at Business School Netherlands, believe that the most important part of doing an MBA is learning to learn. If you develop the skills to analyse a problem, can identify the core issues, and know where to look for possible solutions and ideas, you are better equipped to cope with tomorrow s challenges than anyone who can recite yesterday s theories. Simplified, it is the age-old story of how to best help a hungry man. Give him a fish or help him make a fishing rod We are definitely more in favour of the fishing rod approach. We realise that this is not the mainstream way of thinking and frankly, we are quite proud of that but this does not mean that what we offer is not a serious MBA it is just unconventional and proactive but then, so are most of the managers that study with us.
5 Seriously unconventional Business School Netherlands has been delivering Action Learning MBA s for 24 years now. We are the largest Dutch business school, a Dutch University of Applied Sciences and recognised by the official Dutch accreditation board, the NVAO. Action Learning takes your MBA out of the auditorium and into your daily life Business School Netherlands is not alone in its recognition of the value of Action Learning! Progressive organisations such as Shell, Exxon, General Electric, Unilever, Rabobank and Motorola, also believe in the Action Learning approach and have achieved amazing results in the field of problem-solving, innovative development, reducing operating costs and becoming learning organisations. With an annual MBA student intake of approximately 600, we are one of the largest business schools in the Netherlands. Additionally with an undisputed number 1 in programme content consistently in the last three biannual rankings from the Dutch ranking body and publication, Intermediar, no wonder we are proud of our market leader status and regarded as experts in the field of MBA programmes. You will experience Rather than 40+ classrooms. The Action Learning MBA is based on maximum class size of 25 Students who interacts actively for full 3 days in a quarterly session at a serene environment. During the workshops, you will be exposed to challenging, fresh topics within the various management disciplines. Thanks to the involvement of all students from different sector of the economy and by this we exceed the quality of traditional lecturing. You will be working closely with a small team. A fundamental part of Action Learning is the interaction that takes place in small groups, we call them subsets: typically a group of 6-8 Students meeting each other on a bi-weekly basis face-to-face to engage in real-life problem solving. They contribute to this process with knowledge obtained during the workshops, suggestions based on their working experience and theories derived from individual research. Consequently, they provide each other with strong support and new perspectives. The workshops and the international character of the student group ensure that you will be exposed to a wide range of innovative solutions to real-life organisational situations all under the guidance of our Set Advisors who guide students during the programme physically.
6 Challenging study material. Where the student of a traditional MBA basically studies, the structure and contents of established textbooks, the Action Learner utilises these books merely as reference material. The courseware of the Action Learning MBA comprises the latest subjects, covered by up-to-date articles and developed by international gurus. This does not only generate an inspiring platform for the workshops, but also ensures high quality study material that is as close to new thinking as we can possibly get. Recommended Textbooks and courseware are provided by the School to all students. Save on study time. From your first core course, you will be dealing with real issues in your own organisation. In fact, contrary to the traditional MBA, 40% of your study time will be spent within your own organisation on projects relevant to your work. As you learn, you experience the exciting changes taking place around you and so will those that you work with and for. Excited about the BSN Action Learning Alternative? Contact us today at or the regional office closest to you. Your company will directly benefit. In effect this means that your company will receive implementable solutions (developed under the guidance of highly proficient senior consultants) to seven key issues during the 24 months you are studying once employers realise, that in fact they are getting valuable consulting input, a highly competent employee and fresh perspectives on their business in the process, students normally find it easier to get their tuition fees co-sponsored by employers. It just makes plain business sense the Return on Investment is amazing.
7 The Action Learning MBA This MBA is the perfect educational training programme for the busy professional where relevance, excellence and flexibility are key criteria. Blended study methods neatly combine with supported coaching sessions, offering a true Action Learning MBA, convenient for the business traveller. Your final project comprises a dissertation, during which time you will identify and research a strategic organisational problem or challenge. Replicates the Global Business Environment Those that address problems alone stand alone, but those that form a strong team and tackle a problem in a cohesive, synergistic manner, ask challenging questions and devise the strongest of formulas for change, they therefore realise their goals in an empowering fashion. For this reason, your classmates, from various business backgrounds, are your winning team, with whom you question and challenge, and formulate the perfect plan of change for the toughest of workplace issues. During the initial start-up of the programme you will be assigned to a geographically strategic subset of between 4 and 8 students. This will simplify the opportunity for regular interaction, which is a fundamental aspect of Action Learning. Continuous Professional Assessment At Business School Netherlands we assess your progress as a professional leader or manager based on several assessment methods which include: A logbook of learning for each core course in which you document your personal learning experiences An open-book examination at the end of each core course which tests your knowledge ability of core theory A number of multi-disciplinary Action Learning Projects which tests your ability to solve complex problems within your own organisation A dissertation which addresses a complex problem that is of strategic importance to your organisation Reflection of your learning experiences at the end of your studies through a self-reflection project called an Evaluation of Managerial Learning experiences during the period of your studies Action Learning From the outset, as an Action Learning MBA student you will focus 100% of your time on topics of relevance to you and your organisation. Through research and discussion, you will discover methods to resolve issues and implement new plans; applying change through action. You will complete four multi-disciplinary Action Learning Projects (ALPs) during the period of your studies which broaden your learning and management and leadership ability to solve complex problems. Student Support From the outset of the programme we support our students through bi-weekly subset meetings which occur throughout the period of your studies. Our students are coached by specialised learning coaches and tutors who use Action Learning principles and processes to encourage and motivate our students throughout their studies. Renowned business and academic practitioners and our in-house staff play a vital role during your visit with us at the international residency conference. Here you have the opportunity to ask the most challenging of questions, dispute theories and exchange inspirational experiences. Once back in your own surroundings, the learning coaches and tutors continue inquisitive, taxing, and lively interaction.
8 Library Access With the additional support of our immense database of online journals, periodicals and management reviews, whatever your subject of interest, there is no problem in finding topical, significant and relevant information at the click of your mouse. Demonstrate that you have fully researched your topics of interest, with the aid of this incredible reference tool accessible from all corners of the globe. Accreditation The Action Learning MBA is a distance learning MBA and a derivative of the accredited Distance Learning MBA (CROHO Registration No, 70053) via the Dutch Governmental body, the NVAO, (Accreditation Organisation of the Netherlands and Flanders), which guarantees excellence. This endorsement is recognised by global accreditation bodies and ensures further study opportunities both within the EU and internationally. Structure Quality Validation CEDEO. Centre for Documentation and Evaluation of External Business Courses: a quality validation organisation undertaking quality assessments at Business School Netherlands clients. BSN is a registered University of Applied Sciences The Perfect Stepping Stone For those looking to continue beyond Master s level education, the Action Learning MBA is the perfect stepping-stone on your journey to continued success and future learning. Programme Structure The phases of the Action Learning MBA include: Phase 1: Start-up Phase During the introductory 4-day phase of your studies you will experience: An Introduction and Overview of the programme An Introduction to Action Learning from a practical perspective An Introduction to Research Methodology Training in Interpersonal Skills Upon completion of the start-up you will be required to attend subset meetings every second week during which time you will be assisted by a Learning Coach who will coach the subset in the practical aspects of Action Learning while you research and analyse your own organisation. As an output for this phase you will produce an Organisational Analysis (OA) project of your own your company and you will also design your own Personal Development Plan based on your current leadership skills and competencies. You will be encouraged throughout the programme to continually reflect on your leadership skills and competencies and consider areas for personal on-going development. In addition, you will be required to undertake a literature research project to develop your understanding of the theoretical fundamentals of Action Learning and present your findings in a written report.
9 Phase 2: Core Courses On completion of your Organisational Analysis project and your literature review on Action Learning you will attend a series of multi-disciplinary core course workshops which focus on a range of Hot Topics in each of the seven core course disciplines. These workshops are specifically designed for you to interact and share your experiences with our experienced and professional faculty and fellow students. As you work through your core courses you will decide which disciplines you will focus on for your Action Learning projects. You will continue to attend subset meetings throughout the duration of your studies, during which time you will be coached through a Learning Coach who will assist you in the development of your Action Learning projects. You will be required to write an open-book examination prior to the start of each new core course. Compulsory Core Courses include: Strategic Management (SM) Marketing Management (MM) Operations Management (OM) Human Resources Management (HRM) Financial Management (FM) Information Management (IM) International Management (Int. M) International Conference in Holland You are required to undertake an international study tour to Holland for a period of six days as part of your academic studies. During this study block you will attend the following: A workshop on International Management A summary workshop in strategic management A Dissertation Dipstick workshop An advanced workshop on Research Methodology in preparation for your dissertation Master Classes on specialised topics Field visits to Dutch organisations and meetings with other international students Phase 3: Dissertation The final phase of your studies requires you to identify a strategic problem within your organisation and then research and write a dissertation. You will be allocated an internal examiner who will provide you with support and feedback during this phase of your studies. In addition, the core course workshops may be supplemented with specialist Master Class electives to ensure that you receive the latest cutting edge thinking and interactive discussion in specialised areas of business management and leadership. The IALMBA Timeline Phase 1 Phase 2 Phase 3 Start-up Phase (4 Days) Marketing Management; Organisational Analysis, Human Resources Management; Personal Development Operations Management; Plan & Action Learning Information Management; Literature Research Financial Management; Dissertation Project International Management & Strategic Management Six-day International Conference in Buren 2 Months 16 Months 6 Months 24 Months * * Note: A maximum of 48 months is available for the completion of the IALMBA ** Note: Students are required to complete four multi-disciplinary Action Learning Projects and attend all core course workshops and write exams for all core course subjects.
10 Action Learning in Action Having graduated over 2300 Action Learning MBA managers from various continents, we have demonstrated the flexibility of Action Learning as a highly effective method for training and development of leaders and managers within organisations. Through the Action Learning process, individuals are open to and respond better to change and change management. Apply this principle to a set of business leaders and the results are empowering. Whilst change is occurring in the first instance at a local level, it is the learning process and the learning outcomes that have a proliferative effect on organisational changes of a strategic nature. Therefore, an organisation that implements Action Learning processes, at its heart of defining change, only serves to potentiate the abilities and motivation of its staff. Not only does the organisation benefit from having Action Learners within its management team, the added value is the return on investment demonstrated; whilst changes occur in time, on budget and in-house. Imagine your own internal consultancy team, keen to discuss issues, challenge decisions and implement changes that work to the good of the organisation, all based upon referenced reviews and the experiences of fellow experts. Few MBA programmes can offer such a beneficial return on investment to an organisation. The following list of organisations have benefitted from having one or more employee follow an MBA programme with Business School Netherlands: Adidas Akzo Nobel Cap Gemini Columbus Stainless Daimler Chrysler Delta Lloyd KPMG Heineken ING Johnson & Johnson Medical Royal Dutch Ministry of Defence Nike Europe Old Mutual Philips PricewaterhouseCoopers Shoprite Rabobank Timken Unilever
11 It is an age-old issue: how does an organisation foster the continued focus of key personnel whilst encouraging them to optimise skills and develop diverse perspectives? Our programmes work harder for your organisation so that you can work smarter. Whilst following our Action Learning MBA your managers will continue their daily workload and carry out a series of change projects as they progress through the programme. They will diagnose problems and offer educated solutions for implementation. They now have a stake in the on-going change process and development of the organisation; your investment is their investment. How the Action Learning MBA can benefit your organisation: Return on Investment is directly measurable through implementation of the Action Learning projects The application of Action Learning thinking will spill over into other areas of your organisation, thereby resulting in the development of management skills and competency development The six-day international conference at the conclusion of your studies presents our students with significant networking opportunities Action Learning is a highly effective tool for leadership development Personal development and career development aspirations are met, ensuring retention of key personnel Admission Criteria for the Action Learning MBA Hold a Bachelor s degree or equivalent qualification from a recognised institution Be in a managerial role; management trainees are considered candidates for this programme We will consider applications from suitable applicants who may not hold an undergraduate degree, who have extensive management experience, subject to certain terms and conditions Professional management qualifications are highly regarded in the application process For non-english speaking applicants a TOEFL or IELTS language test is required. The minimum pass mark for TOEFL is 79 and IELTS 6.0. Exemptions can be considered should you have successfully completed your BA degree in the English language. Concluding If you are: A busy manager with plenty of daily challenges Looking for a serious, but flexible MBA study A manager and want to interact with managers from different countries Interested in real time challenges Then our Action Learning Methodology ensures that you will not only gain knowledge; you will also be advancing your career from the start.
12 Qui sommes-nous? C est une grande première en Algérie : une coopération tripartite entre une école publique algérienne, Hec Alger, un grand groupe privé algérien, RedMed et une école étrangère réputée, BSN. La finalité de cette coopération inédite est le lancement en Algérie du MBA Action Learning dispensé dans plusieurs pays par cette école hollandaise. Hec Alger a été créée en 1970 sous le nom d ITC, devenue INC en Elle est une école réputée en Algérie, ses diplômés étant recherchés tant par les entreprises algériennes qu étrangères installées en Algérie. L Ecole des Hautes Etudes Commerciales qui privilégie l ouverture sur le monde et l utilisation des langues vivantes, compte six spécialités en master, sa revue de sciences commerciales fait autorité et ses «Lundis du commerce» sont le lieu de rendez-vous de tous les managers qui comptent. Elle possède deux laboratoires de recherche, l un en management, Permanan, et l autre en marketing et TIC, Marketic. C est d ailleurs à ce dernier que va incomber la responsabilité de coordonner le MBA Action Learning. Le groupe RedMed, créé en 1996, est aujourd hui leader dans le secteur privé algérien des solutions logistiques intégrées, accompagnant les pétroliers à travers une gamme complète de services. Depuis plus de 15 ans, un réseau de filiales et de partenaires internationaux est venu enrichir et diversifier son offre. A ses services initiaux d hébergement et de restauration premium se sont successivement ajoutés les services de liaison, de transport terrestre et aérien, d assistance au sol, de soutien logistique, de formation, d assistance médicale et d environnement afin de proposer une offre d accompagnement globale. Toutes ces actions s appuient au quotidien sur des notions de professionnalisme et de performance, d innovation et de réactivité, d éthique, de développement durable et de respect de l environnement. RedMed Group reste animé par la passion, l excellence et l innovation.
13 BSN est une école hollandaise réputée qui a vu le jour en 1988 avant d essaimer sur plusieurs pays dans le monde. Elle est la première institution européenne à être devenue membre du WIAL (World Institute for Action Learning) et elle a reçu son accréditation de la part de NVAO (Accreditation Organisation of the Netherlands and Flanders). BSN est présente en Afrique du Sud, au Ghana, au Rwanda, au Cameroun, au Soudan, en Chine, en Grèce, en République Tchèque, en Suisse, au Surinam et depuis 2012 en Algérie, grâce à une coopération tripartite avec RedMed et Hec Alger. Qu est-ce que le MBA Action Learning? Reginald Revans est l inventeur du concept d Action Learning. Il a développé cette méthode au Royaume- Uni dans les années Selon lui, sa méthode a le mérite de travailler sur des problèmes réels et d améliorer la productivité des acteurs. L Action Learning est un apprentissage qui met au centre l expérience vécue par les participants et les questions qu elle soulève, un accompagnement individualisé à son application dans les situations professionnelles où ces questions se jouent et un impact direct et immédiat sur les résultats. Ce processus éducatif permet au participant d étudier ses propres actions ou expériences sous le questionnement itératif d un coach ou tuteur afin d en améliorer la performance. Il est proche de l apprentissage par l action (en anglais learning-by-doing) et de l enseignement par l exemple. Pour s inscrire? 50% du coût de cette formation seront pris en charge, sous conditions, par les organisateurs de ce MBA grâce à une bourse offerte aux candidats algériens par la Fondation Dick Gerdzen. Vous n aurez donc à payer que 1,3 million DA pour l ensemble des 24 mois. Pour connaître les modalités d inscription et de paiement veuillez : écrire à : ou vous rapprocher des bureaux du Groupe RedMed au 03 Rue Mohammed Drareni, Hydra (face à la cité des PTT près de l ENA) ou appeler : ou Fax : Les places sont limitées. Le MBA Action Learning de BSN permet à des petits groupes de 6 à 8 éléments de contribuer à ce processus avec les connaissances acquises pendant les ateliers, les suggestions en fonction de leur expérience de travail et les théories issues de leur recherche individuelle. Quel est le contenu du MBA Action Learning? Le MBA Action Learning de BSN se déroulera au sein de l Ecole des Hautes Etudes Commerciale, Hec Alger à raison de trois ou quatre jours par mois. Le programme se décline autour de six conférences majeures : la première sera consacrée à une introduction notamment des concepts du management, de l Action Learning, de la méthodologie de recherche, de la gestion des ressources humaines, du Marketing et de la finance. Les cinq autres conférences seront dédiées aux concepts évoqués lors de la première conférence. De plus une fois par mois, en moyenne, aura lieu un atelier sur une demi journée en présence d un coach. Des Master Class intéressant divers thèmes de la gestion, un stage d une semaine en Hollande avec des conférences internationales regroupant des participants de différents pays ainsi que la rédaction d un mémoire complèteront l aspect pédagogique sanctionné par la délivrance du diplôme au terme des différents examens prévus pour chacun des aspects abordés. Le MBA s étalera sur 24 mois avec 06mois consacrés à la rédaction du mémoire. Les cours se dérouleront en langue anglaise et seront prodigués par des enseignants de BSN. A qui s adresse le MBA Action Learning? Si vous êtes diplômé de l enseignement supérieur (Bac+4) avec une expérience professionnelle d au moins 05 ans avec une connaissance de l anglais (au minimum 79 au TOFEL) vous pouvez suivre cette formation de haut niveau pour rejoindre les quelques 1500 cadres, de par le monde, ayant réussi au MBA Action Learning de BSN et surtout faire bénéficier votre entreprise d une expérience valorisante.
14 Who to contact? For further details and registration information please visit our national division at or contact Laboratory Marketic HEC Alger 11 Doudou Mokhtar Road, Ben Aknoun Phone: +213 (0) Fax: +213 (0) Switzer Greec The International Partners of Business School Netherlands throughout the world are: Algeria Asia Cameroon Czech Republic Ghana Greece Nigeria Rwanda South Africa Sudan Suriname Switzerland Tanzania Business School Netherlands Herenstraat 25 Buren PO Box ZJ Buren The Netherlands Phone: +31 (0) Fax: +31 (0)
15 rland ce Cameroon
16 Business School Netherlands Herenstraat 25 Buren PO Box ZJ Buren The Netherlands T +31 (0) F +31 (0) E École des Hautes Études Commerciales HEC Alger Laboratoire Marketic 11 chemin Mokhtar Doudou Ben Aknoun Alger T +213 (0) F +213 (0) E
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