VISITORS 230 EXHIBITORS SQM OF SURFACE AREA. THE PROMOTIONAL GARMENTS AND GIFTS EXHIBITION (HALL 4)

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1 EXHIBITORS SQM OF SURFACE AREA SAME DATE & SAME PLACE AS THE PROMOTIONAL GARMENTS AND GIFTS EXHIBITION (HALL 4)

2 WHO EXHIBIT? APPLICATION FIELDS VISUAL COMMUNICATION DECORATION ARCHITECTURE /DESIGN PERSONALISATION Large format advertising Points of sale Merchandising Signage / Signs Decorative garments / furniture Visual merchandising Wall and floor coverings TECHNIQUES Promotional gifts Promotional garments 3D printing GRAPHIC DESIGN / COLORIMETRY / 3D DESIGN / UV INKJET PRINTING / ECO-SOLVANTS / PIGMENTARY LATEX/ 2D and 3D SUBLIMATION/ SCREEN PRINTING/ DIGITAL MEDIA / TRANSFER/ EMBROIDERY / PAD PRINTING/ LAMINATION LASER CUTTING / ENGRAVING-DOMING / WEB-TO-PRINT WHO VISIT? PRINTING PROFESSIONALS PURCHASING ADVISORS END CUSTOMERS Looking for technical solutions aiming to expand their business activities in new markets. (designers, interior designers, decorators, advertising agencies) looking for sources of information to guide them through the challenges they face, and aiming to draw inspiration from the latest graphic design applications. (advertisers, key accounts) looking for new ideas as well as a dedicated area bringing together solutions to respond to their advertising and image needs.

3 C!PRINT TRADESHOW: JOIN A DYNAMIC PROCESS! C!PRINT HAS COME OUT TRUMPS AFTER SEIZING AN OPPORTUNITY IN BRINGING TOGETHER ALL THE ROLE PLAYERS COMPRISING THE VISUAL COMMUNICATION SECTOR, INCLUDING ITS NEW STAKEHOLDERS (DECORATORS, ARCHITECTS, ETC.) WHO HAVE NOT HAD MUCH REPRESENTATION AT TRADITIONAL TRADESHOWS. OUR GOALS: To bring together an extended network of professionals from new markets To give keys to understanding and ideas to markets players To continue growing a community of printing and visual communication professionals An INFORMATIVE, INTERACTIVE TRADESHOW held in a friendly setting! The C!Print tradeshow s success can be attributed to its original, innovative positioning. Beyond being just a tradeshow, the event guides visual communication professionals, through its very accessible, informative approach : Live demonstrations Success Stories Workshops and technical training Theme circuits FINALLY A TRADESHOW OFFERING REAL EXHIBITORS SERVICES: PERSONALISED ASSISTANCE WITH LOGISTICS : Personal logistical support A single, dedicated point of contact for all your technical needs A technical hotline available before and during the tradeshow A TAILOR-MADE OFFER : Stand design and personalisation Assistance in preparing events around the tradeshow AN ENVIRONMENT ENCOURAGING BUSINESS CREATION Free access to the tradeshow s bar for our exhibitors and their customers and VIP contacts Free badge reader Unlimited Wi-Fi Internet access offered

4 REPORT ON A SUCCESSFUL 2 ND EDITION DISTRIBUTION PER DAY GEOGRAPHICAL LOCATION OF KEY AREA OF INTEREST DAY 1 28,75 % DAY 2 39,18 % DAY 3 32,06 % BUSINESS ACTIVITY OF IN 2014 TWO QUESTIONS TO PERSONALISATION PROFESSIONALS HAVE YOU ALREADY INCORPORATED A DECORATION SOLUTION INTO YOUR BUSINESS? SUBLIMATION 9,51 % EMBROIDERY 21,48 % 9043 If so, which solution? (TOP 5) FRANCE 91 % FOREIGN COUNTRIES 9 % FROM 46 COUNTRIES YES 52,80 % NO 47,20 % SMALL FORMAT DIGITAL 14,44 % THE SCREEN PRINTING 13,73 % LARGE FORMAT DIGITAL 14,08 % LARGE FORMAT 19,71 % VISITOR GROWTH CURVE C!PRINT ,71 % REVISIT RATE : 20,73 % Our visitors extended their visit over several days, allowing time for discussions with exhibitors and to participate in the tradeshow s conferences and other highligt of the event. MEDIUM AND LARGE FORMAT PRINTERS 22 % PERSONALISATION/ SMALL FORMAT MARKING 16 % PROMOTIONAL GIFTS AND GARMENTS PROFESSIONALS 15 % ADVERTISING AGENCIES AND EVENT 13 % SIGNAGE/SIGNS 11 % DESIGN/ARCHITECTURE/DECORATION 10 % MANUFACTURING/DISTRIBUTION 9 % ADMINISTRATIONS 4 % THE GREATER LYON REGION 17.5% PARIS METROPOLITAN REGION 16% SOUTH 16% (EXCLUDING THE GREATER LYON REGION) RHÔNE-ALPES 15% CENTRAL REGION 12% NORTH 10% NORTH-WESTERN REGION 5.5% SOUTH-WESTERN REGION 5% CORSICA AND THE FRENCH OVERSEAS 3% ARE YOU AIMING TO INVEST IN A DECORATING SOLUTION? SCREEN PRINTING 15,18 % DIGITAL 28,72 % SUBLIMATION 15,58 % EMBROIDERY 17,72 % DIRECT-TO-GARMENT DIGITAL PRINTING 27,74 % DECISION-MAKERS 65 % PURCHASING ADVISORS 20 % OTHER 15 % If so, which solution? (TOP 5) YES NO 55,83 % 44,17 % 2704 FIRST TIME 1500 ADVERTISING AGENCIES + 20 % OF NEW VISUAL COMMUNICATION MARKETS FRANCE SOURCE PER REGION TRANSFER 22,80 % TOP 3 VISUAL COMMUNICATION SOLUTIONS 19,02 % PROFILES PREMIUM PROGRAMME ENCOURAGING KEY PLAYERS TO ATTEND A PERSONAL CONTACT FOR EACH OF YOUR BUSINESS PROSPECTS OR VIP CUSTOMERS, THROUGH A DEDICATED MEET AND GREET AND SUPPORT SERVICE COMPANIES THE TRADESHOW S APP : THE KEY TOOL FOR DOWNLOADS VISITS VISITS OF THE EXHIBITORS LIST PAGE AD BANNER DISPLAYS A STRONG MEDIA CAMPAIGN 80 DIRECT MARKETING AND ING CAMPAIGNS INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS AND PARTNERS SNCF DISCOUNT VOUCHERS DISTRIBUTED TO FOR FREE COPIES OF VISIBLE MAGAZINE DISTRIBUTED AT THE TRADESHOW COPIES OF CC!MAG DISTRIBUTED AT THE TRADESHOW WEB ET SOCIAL MEDIA* 64,17 % GROWTH IN TRAFFIC BETWEEN 2013 AND TOTAL VISITS 23 VIDEOS POSTED AND BROADCAST ON YOUTUBE % INCREASE IN THE NUMBER OF FOLLOWERS % INCREASE IN OVERALL ACTIVITY ON FB *PERIOD ANALYSED: SEPT 2013 FEBRUARY 2014

5 OBJECTIVES FOR AND THE GROWTH GOES ON! OUR GOAL : OVER : + 40 % A HIGHLY-TARGETED, MULTI-CHANNEL ADVERTISING CAMPAIGN 40 CAMPAIGNS (creation of 40 messages specific to each target audience) 5 INFORMATIVE WEBSITES SOLID PARTNERSHIPS IN 2014 ASSOCIATIONS PROFESSIONNELLES UNIC / FESPA FRANCE / SYNAFEL / ESMA / SIN / FCV PRESSE ET MÉDIAS PROFESSIONNELS INDUSTRIES CRÉATIVES / SIGNAL ÉTIQ / VISIBLE / C!MAG / AP / BEPUB / FRANCE GRAPHIQUE / FORMAT XXL / REPRODUCTION & IMPRESSION / LE NOUVEL ÉCONOMISTE / INTERMÉDIA / DECIDENTO SIGNALÉTIQUE ET AMÉNAGEMENT DU SALON PLV STAND BROKER / PIXELIGHT FUGU / FILMOLUX / FALCONBOARD / ADVERTIBLE PARTENAIRES TECHNIQUES ET CRÉATIFS DECONETWORK / FOTOLIA / REGULAR SWITCH PARTENAIRES INSTITUTIONNELS ONLY LYON / CCI LYON / LYON SHOP DESIGN / SNCF / D-FACTO THE EXHIBITORS 215 REFERS TO THE AVERAGE NUMBER OF CONTACTS MADE PER EXHIBITOR HEIGHTENED PRESENCE ACROSS ALL SOCIAL MEDIA NETWORKS INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS CREATION OF THEMED NEWSPAPERS to communicate with our target audience in a novel way A PRESS RELATIONS CAMPAIGN to strengthen our exposure in specialist press in new markets GEOGRAPHICAL LOCATION OF EXHIBITORS FRANCE 80 % FOREIGN EXHIBITORS 20 % GROWTH CURVE OF OUR EXHIBITORS + 44 % EXHIBITORS EXHIBITORS % 230 EXHIBITORS 2015 «The C!Print tradeshow has now reached a level of maturity and market demand that few tradeshows are able to achieve. New customers, rare personal interaction, challenging and creativity. We are pleased to see that many professionals respond to this, and participate to this event. It goes to show that there is always a market for quality and this serves as encouragement for the entire industry.» LAURENT BLASQUEZ, General Manager, ROLAND DG We were very pleased to participate in C!Print 2014 and with the results obtained during and after the show. This is an event that generates new ideas and open up new market opportunities. So we look forward to repeat the experience at the show C! Print OSCAR VIDAL, S&G Production Regional Business Manager, HP Cprint is one of the leading shows in France for Mimaki. Not only the excellent location but the opportunities to show and demonstrate our printers in the NOVALIVE area is a big benefit. Mimaki will be glad to join all the visitors again in 2015! MIKE HORSTEN, General Manager Marketing EMEA, MIMAKI A friendly atmosphere and efficiency: that s what we ve found at C!Print. It is often difficult to achieve such a basic aim at such events, so well done to the 656 Editions team! The event has already been earmarked as a key event for next year for visual communication and decoration PATRICE SALVAN, Marketing Manager, HEXIS «Congrats to this new edition which was a great success. We received a lot of positive feedback from our customers and new business prospects. A very positive feedback once again; roll on next year s event! ALEXANDRE BINET, Communications Manager, EUROMÉDIA C!Print: a good tradeshow with long-term, interesting contacts!! JOCELYNE ALLIA, Manager, FILMOLUX Satisfied, inquisitive, engaged customers and business prospects; it was even better than last year, and next year will surely be even better! YOHANN FRENEAT, Sales Manager de LA COTONNIÈRE LYONNAISE

6 A HOUSE AN AREA FULLY DEDICATED TO DEMONSTRATIONS, APPLICATIONS AND INNOVATIONS PRINTED FROM TOP TO BOTTOM (COVERINGS FOR WALLS, DOORS, FURNITURE, ACCESSORIES, LAMPS, BEDDING, AND MORE.) NOVA EXCLUSIVITY IN A UNIQUE CREATIVE AREA PROMPTING DISCUSSIONS! LOCATED MIDWAY BETWEEN A FAB LAB AND AN INNOVATIONS PLATFORM, NOVA IS A CREATIVE AREA LOCATED AT THE CENTRE OF THE C!PRINT TRADESHOW ENABLING TO DISCOVER THE LATEST APPLICATIONS AND MEET THE EQUIPMENT AND MEDIA MANUFACTURERS WHO PRODUCED THESE CREATIONS. NOVA IS : 3 LIVE EVENT DAYS A UNIQUE GRAPHIC AND VISUAL IDENTITY INNOVATIVES TECHNIQUES (DIRECT UV PRINTING, LATEX, SUBLIMATION, 3D PRINTING, TRANSFER, CUTTING, ENGRAVING) CONFERENCES AND ROUND TABLES WORKSHOPS AND TECHNICAL TRAINING SESSIONS THEMED AREAS TO VISIT INTERVIEWS IDEAS, ADVICES Decoration and layout design, personalisation of vinyl films, covering, wall paper, decorative garments, personalised gifts, large format sublimation, 3D printing 29 KEY PARTNERS A UNIQUE INITIATIVE SUPPORTED BY THE ENTIRE PROFESSION: 3D AVENIR, AGFA, ATC, BEMATRIX, CANON, CHROMALUXE, DIBOND, DICKSON, EPSON, FALCONBOARD, FILMOLUX, FREZAL, GUYENNE PAPIER, HEXIS, HP, KALA, KAPA, KORNIT DIGITAL, LA COTONNIERE LYONNAISE, MACTAC, MIMAKI, MULTIGRAPHIC, REGULAR SWITCH, ROLAND DG, SEFA, SERGE FERRARI, TECTEX, TEXYLOOP, ZUND GRAFITRONIKS. EVEN MORE INNOVATION EVEN MORE APPLICATIONS DEMONSTRATED LIVE EVEN MORE INTERACTIVITY TO ENGAGE Involving visitors in the process of innovation. AN AREA DEDICATED TO SERVICES PROVIDERS TO ASSIST END CUSTOMERS AND PURCHASING ADVISORS IN COMPLETING THEIR PURCHASING PROCESS. THE 2015 PLATEFORME OFFERS : 4,200 SQM EXHIBITING SURFACE AREA / 80 SERVICE PROVIDERS IN : - PERSONALISATION, Screen printing, embroidery, digital printing, etc. - VISUAL COMMUNICATION, Signage, signs, points of sale, etc. - DIGITAL MEDIA Integration, fitting, installation, content creation, etc. - INTERIOR DECORATION, ARCHITECTURE, DESIGN Retail design agencies, wall covering producers, printed decoration solutions, etc. A FULLY SERVICE PROVIDERS AREA

7 /// LE JOURNAL DE L OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION /// ÉVÉNEMENTS VOTRE Salons CTCO/CPrint : un nouveau modèle «gagnant-gagnant» À Lyon, chaque communauté professionnelle a désormais son salon de référence! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d une part et aux professionnels de la personnalisation et de l impression d autre PRINTEMPS 2013 part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s intéresser à des secteurs connexes. Avoir accès à un vrai salon complémentaire est une formidable Deux fois par an, en avril et en novembre, le journal C!mag News vous offre opportunité que nombre de visiteurs de CTCO et de C!Print ont un relais de communication et d information entre les deux éditions spéciales su saisir. (La suite page 2) de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris. E-BUSINESS Publiée à mi-parcours entre les deux événements phares de votre secteur d activité, cette édition de printemps dresse bien sûr le bilan des salons de ing et newsletter : février : CTCO a confirmé son envergure de grand salon européen du marché à chacun son message! promotionnel, tandis que C!Print s est imposé dès sa première édition avec Parmi les outils webmarketing à votre disposition, l ing et la son approche innovante des métiers de l impression, de la personnalisation newsletter sont deux types d envoi permettant soit de créer un et de la communication visuelle. lien avec un prospect, soit d entretenir une relation avec un client. Vous retrouverez également dans notre rubrique «Évènements» un avant-goût Comment les utiliser? Et dans quel but? (La suite page 26) du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l objet publicitaire, du textile promotionnel et du cadeau d affaires. Le salon TRIBUNE change de lieu cette année et mettra plus que jamais les produits à l honneur. «Le GPSF pourrait prochainement Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l essentiel de l actualité du marché promotionnel et des techniques de personnalisation. devenir FESPA France» Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Bonne lecture! Guillaume Abou, Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover. (La suite page 29) Directeur de publication BP Lyon Cedex 01 LES RUBRIQUES DE C!mag News Tél : +33 (0) Fax : +33 (0) info@656editions.net - Événements... 2 Actualités... 4 Le coin du green News produits Focus Gros plan E-business Tribunes Personnalisation Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News est interdite sans accord de la société d édition. Petites annonces VENEZ À LYON DU 4 AU 6 FÉVRIER ET VOTRE ANNÉE PEUT COMMENCER... PRÉENREGISTREZ-VOUS SUR Fabric Corporate Sponsor Co-located with: PAGE 1 C-Mag Fabric-260x92 French.indd 1 28/03/ :09 AN EVENT ORGANIZED BY AN EVENT ORGANIZER THAT PROVIDES SOLUIONS ALL YEAR LONG! TRADE-RELATED PRESS VISIBLE The Federation of Visual Communication s magazine published by 656Editions BLOG ON NEW CREATIVE TRENDS From application to technique TRADESHOWS Garment, Digital, Personalisation MAG WEB MARKETING C!MAG The magazine on promotional gifts and garments, and personalisation techniques Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d édition : Michel ANJORAS - ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET - thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE - jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe Saint-Just-La-Pendue Prix au n : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0) Editeur : Sarl 656Editions - RCS LYON B APE 221E - ISSN : en cours - Commission paritaire en cours costatum pressio est destination pour la décoration textile et le marquage promotionnel Premium Sourcing 2013 : le Prochain rendez-vous du marché 2014 : VOTRE BUSINESS DANS LE POSITIF! Janvier 2014 #12 15 euros - Édité par partenariat avec DIRECT MARKETING C!Print Sourcing Top ranked search engine dedicated to the Print industry La Plateforme, Visual Communication service providers... Promotional gifts and garment DATA 656 Rental of databases Business meeting on promotional gifts and garment Thomas NOLLET Thomas.nollet@656editions.net Sales Manager + 33(0) / + 33 (0)