FINANCE ET FI INVESTISSEMENT

Transcription

1 2016 MEDIA KIT UPDATED: SEPTEMBER 8, 2015 CANADA S NEWS SOURCE FOR NANCIAL PROFESSIONALS MULTIPLATFORM OFFER PRINT & DIGITAL 16 issues per year READERSHIP 107,000 26,000 WEB SITE UNIQUE VISITORS PER MONTH 54,000 33,000 *Google Analytics 3-month average - June subscribers 5,663 subscribers 1,305 subscribers 707 subscribers

2 Table of Contents Newspapers Reader Survey Highlights Rate Card Editorial Calendar... 8 Mechanical Requirements... 9 SPECIAL PUBLICATIONS: ETF Guide and CRM 2 Guide...10 Client Supplied Inserts Belly Band Print Specifications Event Quebec s Top Digital Websites Digital Opportunities Digital Rates Card...20 Brand Knowledge (Content Marketing)

3 Newspaper Printed versions Launched in 1989, Investment Executive is Canada s newspaper for stockbrokers, mutual funds salespeople, financial planners, personal bankers and other professionals in the financial services business. We focus on those professionals who sell financial products stocks, bonds, mutual funds, insurance, etc. and what they need to know to do a better job for their clients. Finance et Investissement was launched in November 1999 for French-speaking financial professionals. Finance et Investissement reports on the people, products, trends and technologies in Canada s financial services sector, with a focus on the Quebec financial market. In addition to a strong news component, our newspaper offers sales, marketing and technology features that help advisors build their businesses. The editorial team of Finance et Investissement is based in Montreal in order to create content that are specific to Quebec s financial services community. 3

4 Reader Survey Highlights 1 of 3 Circulation (Dec. 2014):... 41, , (+2,675 virtual)...(+574 virtual) Readers Per Copy: Total Readership:...104, , (+2,675 virtual)...(+574 virtual) Average Time Spent Reading:...36 min min. Gender:...Male: 72%...62%...Female: 28%...38% Average Age: Education: Have University Degree...93%...88% Average Household Income:... $178, $149,000 Average Networth:...$786, $602,000 Percentage of Readers Who Sell Financial Products:...71%...64% Type of Products Sold: Mutual Funds:...87%...88% Life Insurance:...72%...52% Group Insurance:...59%...24% Securities:...30%...19% Average Number of Families Served: Managed Assets (Average):...$51.3M...$35.3M Source: Totum Research Inc., Study Readership

5 Reader Survey Highlights 2 of 3 Type of Firm Government Agency...1% Accounting Firm...2% Credit Union...4% Mutual Fund Company...5% Insurance Company/Broker...6% Bank/Trust Company...10% Mutual Fund Broker... 11% Insurance Company...12% Investment/Wealth management Firm...13% Financial Planning Firm...14% Investment Broker...15% Other...7% Law Firm/Notary Firm...2% Government Agency...2% Mutual Fund Company...2% Accounting Firm...5% Mutual Fund Broker...7% Insurance Company/Broker...8% Investment Dealer/Broker...9% Bank/Trust Company... 11% Caisse/Credit Union...19% Financial Planning Firm...28% Other...8% Occupation Portfolio Manager/Analyst...3% Sr. Exec./Manager...3% Branch Manager...5% Mktg/PR/Corp. Affairs...5% Prof. (lawyer, acct, professor)...5% Mutual Fund Rep...6% Insurance Rep...8% Investment advisor...19% Financial planner...32% Other...16% Personal Banker...1% Portfolio Manager/Analyst...2% Mktg/PR/Corp. Affairs...3% Branch Manager...4% Sr. Exec./Manager...7% Insurance Rep...12% Prof. (lawyer, acct, professor)...13% Mutual Fund Rep...14% Financial Planner/Advisor...31% Other...12% Source: Totum Research Inc., Study Readership

6 Reader Survey Highlights 3 of 3 Professional Designations CFP (Certified Financial Planner)... 42% CIM (Certified Investment Manager)...10% PFP (Professional Financial Planner)... 8% CLU (Chartered Life Underwriter)... 8% CA, CMA or CGA...7% CHFC (Chartered Financial Consultant)... 4% CFA (Chartered Financial Analyst)... 4% RFP (Registered Financial Planner)...3% All others...28% None...30% CSF (Mutual Fund Representative)...43% CSF (Financial Planner)...34% CSF (Life Insurance Representative)...32% IIROC (Investment Advisor)... 13% CSF (Group Insurance Representative)... 13% CA, CMA or CGA...8% MBA...8% C. Adm. (Chartered Administrator)...5% Lawyer / Notary...5% CFA (Chartered Financial Analyst)...3% CSF (Scholarship Plan Representative)...1% All others...19% None...6% Products licensed to sell Mutual Funds... 87% Life Insurance... 72% Group Insurance... 60% Securities... 30% Mutual Funds...88% Life Insurance... 52% Group Insurance... 24% Securities... 20% Source: Totum Research Inc., Study Readership

7 Gross Rate 2016 Effective October 1, Colour Display Rate # of Insertions 1-5 x 6-12 x x >16x Full Page...$14,700...$13, $13, $12,230 3/5 Page...$11,625...$10, $10,375...$9,775 1/2 Page... $10, $9, $9, $8,660 2/5 Page... $8, $8,405...$7,930...$7,475 1/4 Page... $6, $6, $6, $5,735 1/5 Page... $6, $5,735...$5,405...$5,100 1/10 Page... $4, $4,575...$4, $4,030 Centre Spread... $35, $33,285...$31, $29,225 Full Page... $8, $8,075...$7, $7,045 3/5 Page... $6, $6,405...$6,005...$5,625 1/2 Page... $6, $5,735...$5,405...$5,100 2/5 Page... $5, $4,925...$4,630...$4,330 1/4 Page... $4, $3, $3,570...$3,355 1/5 Page... $3, $3, $3,145...$2,945 1/10 Page... $2, $2, $2,550...$2,385 Centre Spread...$21, $19,745...$18,510...$17,315 BLACK AND WHITE: IE: Deduct $2,000 from the display rates : Deduct $1,300 from the display rates SPECIAL POSITIONS: Add 25-50% To qualify for the 16x rate or greater, advertiser must have at least one insertion in 16 consecutive issues. FULL PAGE 5 columns x 196 lines 9.5 x 14 3/5 PAGE 4 columns x 147 lines x /2 PAGE 5 columns x 98 lines 9.5 x 7 2/5 PAGE 5 columns x 79 lines 9.5 x /4 PAGE 5 columns x 49 lines 9.5 x 3.5 1/5 PAGE 5 columns x 40 lines 9.5 x APPOINTMENT NOTICE WITH PHOTO (includes website): IE: $42 / line : $27 / line CAREER 1-5 insertions 6-12 insertions insertions >16 insertions Investment Executive $19 per line $17 per line $16 per line $15 per line Finance et Investissement $12 per line $11 per line $9 per line $8 per line BELLY BAND (supplied): $540 per thousand SUPPLIED INSERTS Size: 7 x 10 minimum to 10 x 14 maximum. Sample required and subject to approval. Must be supplied to finished size. Size of insert (supplied): 1 page (printed both sides) = $365 CPM 4 pages = $400 CPM 8 pages = $570 CPM >8 pages = POR 7

8 Editorial Calendar Month Special Report Special report Dates JANUARY MID-JANUARY 1) Outlook ) Outlook 2015 FEBRUARY 1) Report on the Nation 1) Top 25 Most Influencial 2) Pensions (Part 1) People in Quebec s Financial Industry MID- 1) BYB Special: Dealing 1) Top 25: FEBRUARY with senior clients Award Winning Ceremony Space deadline: Nov. 21, 2014 Material deadline: Nov. 28, 2014 Distribution: Dec. 12, 2014 Space deadline: Dec 23, 2014 Material deadline: Jan. 5, 2015 Distribution: Jan. 16, 2015 Space deadline: Jan. 9, 2015 Material deadline: Jan. 16, 2015 Distribution: Jan. 30, 2015 Space deadline: Jan. 23, 2015 Material deadline: Jan. 30, 2015 Distribution: Feb. 13, 2015 MARCH 1) Pensions (Part 2) 1) Planning for business owners APRIL 1) Regulators Report Card 1) Regulators Report Card 2) Pensions (Part 3) MAY 1) Brokerage Report Card 1) Brokerage Report Card 2) IE s Guide to Exchange 2) s Guide des FNB Trades Funds Space deadline: Feb. 6, 2015 Material deadline: Feb. 13, 2015 Distribution: Feb. 27, 2015 Space deadline: March 6, 2015 Material deadline: March 13, 2015 Distribution: March 27, 2015 Space deadline: April 3, 2015 Material deadline: April 10, 2015 Distribution: April 24, 2015 JUNE 1) Dealers Report Card 1) Multidisciplinary Advisor s 2) BYB: Special Report Report Card (Top 11) on Young Advisors Space deadline: April 30, 2015 Material deadline: May 8, 2015 Distribution: May 22, 2015 JULY 1) Banks and Credits Unions Report Card Space deadline: May 29, 2015 Material deadline: June 5, 2015 Distribution: June 19, 2015 AUGUST 1) Insurance Advisors 1) Insurance Report Card Report Card Space deadline: July 3, 2015 Material deadline: July 10, 2015 Distribution: July 24, 2015 SEPTEMBER 1) Advisors Report Card 2) Privacy: Series (1 of 3): How advisors can protect the personal info of theirs clients Space deadline: July 31, 2015 Material deadline: August 7, 2015 Distribution: August 21, 2015 OCTOBER 1) Privacy Series (2 of 3) 1) Mutual Funds: 2) CRM 2 Guide Review and Outlook 2) CRM 2 Guide MID-OCTOBER 1) Special Report on 1) Special Report on Tax Planning Tax Planning NOVEMBER 1) Privacy Series (3 of 3) MID- 1) Special report on 1) Retirement Planning NOVEMBER retirement planning Space deadline: August 28, 2015 Material deadline: Sept. 4, 2015 Distribution: Sept. 18, 2015 Space deadline: Sept. 18, 2015 Material deadline: Sept. 25, 2015 Distribution: Oct. 9, 2015 Space deadline: Oct. 2, 2015 Material deadline: Oct. 9, 2015 Distribution: Oct. 23, 2015 Space deadline: Oct. 16, 2015 Material deadline: Oct. 23, 2015 Distribution: Nov. 6, 2015 DECEMBER -Investment Executive s 2015 Fund Manager of the Year Space deadline: Nov. 6, 2015 Material deadline: Nov. 13, 2015 Distribution: Nov. 27,

9 Mechanical Requirements Advertising Unit Printable Area Columns X lines Full Page 9.5 x 14 5 columns x 196 lines Double-Page Spread 20 x columns x 196 lines 1/2 Page 9.5 x 7 5 columns x 98 lines 1/4 Page 9.5 x columns x 49 lines 1/5 Page 9.5 x columns x 40 lines 2/5 Page 9.5 x columns x 79 lines 3/5 Page x columns x 147 lines 3/5 Page Spread x columns x 147 lines 1/10 Page x columns x 49 lines Cover Banner x columns x 30 lines USING THE FREE AdDIRECT AD PORTAL All ads must be delivered via Magazines Canada s AdDirect ad portal. 1) Log into Magazines Canada s AdDirect Ad Portal ( NOTE: A user account will have to be set up upon the first visit. 2) Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. REQUIRED MATERIAL FOR UPLOADING The ad MUST be uploaded as a press-ready PDF-X-1a file. Information on creating a proper PDF file is available on the Magazines Canada website ( Ad Portal CANNOT accept TIFTS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator. Do not use Spot colours or RGB art. Keep all colours CMYK. Keep any Black/Grey type as one-colour black (no four colour black text). 3) Follow the onscreen preflight process. 4) Approve your ad. AD PORTAL TECH SUPPORT Cynthia Poirier cynthia.poirier@tc.tc Please do not forward ads to these contacts. METHOD OF PRODUCTION Finance et Investissement and Investment Executive are printed web offset on 30 lb standard newsprint. PRODUCTION INQUIRIES Cynthia Poirier cynthia.poirier@tc.tc MAXIMUM Ink Density: 240% Resolution: 240 ppi Line Screen: 120 lpi Model: CMYK (Process) Press Dot Gain: 30% to 33% Folding and trimming are subject to variation. Please adhere to the Live Area specifications as stated above. No bleeds are utilized in this publication. All material must adhere to SNAP standards. IMPORTANT FONTS INFO: The following MINIMUM font criteria is highly recommended for suitable print reproduction: - B&W type: 9 pts / 4 colour type: 16 pts /Reverse type: 12 pts - & IE are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. - Avoid using any Composite fonts. If used please convert these to Outlines before submitting. INFORMATION Attn: Josée Charette 1100, René-Lévesque Blvd. West 24 th floor Montreal, QC H3B 4X9 Phone: Fax: prodecono@tc.tc Attn: Irene Picanco 37 Front Street East, 2 nd floor Toronto, ON M5E 1B3 Phone: or Fax:

10 Special Publication Présenté par Guide REPÉRER LE RISQUE DE LIQUIDITÉ DES FNB DESTINÉ AUX PROFESSIONNELS DU PLACEMENT FONDS COMMUNS DE FNB : PARCOURS ACCIDENTÉ ADDING VALUE TO PORTFOLIOS S ORIENTER DANS UN MONDE D INNOVATIONS ETFGuide INVESTMENT EXECUTIVE S FOR NANCIAL ADVISORS // 2014 A NEW BREED OF MANAGER CHARTING NEW STRATEGIES ETF Guide 2015 May 2015 In the last few years, the marketplace for exchangetraded funds (ETFs) has exploded. ETFs have moved far beyond the first simple products that mimicked the performance of an index. Now there are many varieties designed to give clients access to different financial assets and industry sectors. This Special Report is designed to help financial advisors navigate this increasingly complicated landscape to find the right investment strategies for their clients. Print run: IE: 48,000 : 16,500 Page Rate IE: $14,400 : $8,420 INVESTMENT EXECUTIVE S CRM2Guide FOR NANCIAL ADVISORS // 2014 REINVENTING THE CONVERSATION USING TECH TO CONQUER THE DATA CLEARING THE WAY FOR CLIENTS DECODING THE CLIENT RELATIONSHIP MODEL, PHASE 2 CRM 2 Guide October 2015 The Client Relationship Model, Phase Two (CRM 2), will alter fundamentally the relationship among advisors, their clients and their firms. This special guide will give advisors and their firms a comprehensive overview of the sweeping changes coming under what is a massive regulatory shift. The CRM 2 guide will provide a detailed outline of specific requirements under CRM 2, along with the appropriate dates; there will also be a short review of the first phase of the CRM, which is now completed. Print run: IE: 48,000 : 16,500 Page Rate IE: $14,400 : $8,420 10

11 Inserts Client Supplied Inserts Specification Sheet Maximum size: 10 x 14 Minimum size: 7 x 10 * Full Run total IE: 42,000** Full Run total : 13,900** (Please ask your rep. for confirmation) Inserts are hand inserted therefore paper stock is to your discretion. Please note that our publications may be folded at any time, so the use of stiff materials and/or cardboard is strongly discouraged (there also may be additional charges for heavier stock). Rates for inserts are based on weight. Please discuss plans of size and construction with your account manager upon booking. A sample is required and subject to approval. Samples can be sent to the attention of Sales Department at 37 Front Street East, 2 nd floor, Toronto, ON M5E 1B3. Samples should be sent as soon as possible. All inserts must be supplied finished size. Inserts are due at our mailing house on the material closing date. Please see our rate card for closing dates. Inserts must be sent directly to our mailing house: Harrison Mailing 817 Brock Rd, Unit 1 Pickering ON L1W 3L9 Attn: Stuart Sullivan Phone: Fax (905) Toll Free: Please mark on all parts of the shipment: CLIENT NAME, PUBLICATION, ISSUE DATE, TOTAL NUMBER OF INSERTS and SPECIAL INSTRUCTIONS (if required). Please also provide a proof of creative that indicates which side is face up (even if it appears obvious). If you have any questions, please contact the Sales Department: MONTREAL: ventes@finance-investissement.com TORONTO: adsales@investmentexecutive.com * Inserts that are smaller than the requested minimum have a higher chance of falling out of the paper. We are not responsible for inserts that may fall out due to their small size. ** As of December

12 Belly Band Mechanical Requirements Fold Fold Back Creative Live area 9.75 wide x 4 high Front Creative 1 Live area 9.75 wide x 4 high 1 Glue Flap (white) Please keep this area clear of text to allow us to adjust for newspaper thickness. Supply material unfolded and printed with colour on one side only. Allow for two folds in artwork as outlined above. Note: Newspaper page counts fluctuate therefore, type area must be no more than 9.75 x 4 to allow for variance in folding. Please provide Finance et Investissement or Investment Executive with sample prior to printing. Stock: minimum 70 lb Adhesive: not required Maximum height: 4.5 Suggested width: 25 Ship to*: Harrison Mailing 817 Brock Rd. Unit 1 Pickering ON L1W 3L9 Attn: Stuart Sullivan / Michelle Patfield Belly Band Belly Band * Ensure shipment clearly indicates publication title and issue date. 12

13 Top 25 The Quebec financial industry s Top 25 recognizes 25 professionals who have made their mark in the past year through their accomplishments and their influence in the industry. The candidates must live in Quebec, and an organization may have more than one candidate. All must work for a company whose mission is to amass, manage, or invest financial assets. Professionals working in the public or semi-public sector, property and casualty insurance, or regulation are not eligible. The winners will be chosen by a jury of financial industry personalities and Finance et Investissement editors. For Sponsorship opportunities, please contact your Account Manager. These winners at the gala. Front row (left to right): Louis Vachon, René Hamel, Diane Giard, Martin Thibodeau, André R. Chabot, Isabelle Hudon, Monique Gravel, Denis Berthiaume, Daniel Dupont et Steven Ross. Second ro: Jean-Guy Desjardins, Sylvain Boulé, Stéphane Corriveau, Luc de la Durantaye, Réjean Robitaille, Christiane Bergevin, Sylvain Brosseau, Jonathan Durocher and Charles Guay. 13

14 Digital 14

15 INVESTMENTEXECUTIVE.COM NANCE-.COM We offer: Financial news that pertain to all industry stakeholders in regards to products, compliance, regulation, law, business development, special features and exclusive research, etc. Monthly Unique Visitors: 54,000 33,000 Monthly Page Views: 267, ,000 Visitors read an average of two articles per visit. Nearly 50% of visitors are loyal readers who access our sites directly, rather than through the use of a search engine. *Google Analytics Average of 3 months - June

16 Web Opportunities (1 to 4) 1 Homepage Takeover Leaderboard Wallpaper Big Box 2 Pushdown (Available on IE only) Téléphone intelligent Téléchargez m.finance-investissement.com ou m.investmentexecutive.com pour obtenir l accès aux nouvelles quotidiennes sur votre BlackBerry ou sur votre iphone. Tarifs disponibles sur demande. Pushdown 16

17 Web Opportunities (2 to 4) 3 Catfish 4 Pre-roll Catfish 5 Partners Place 6 In Text roll Includes thumb nail and logo on front page of investmentexecutive.com website; up to 4 exclusive links to partner s website: (video, white paper, PowerPoint, etc.); Leader Board, Big Box or double BB. Contents on this section are provided by sponsor. (Available on investmentexecutive.com only) 17

18 Web Opportunities (3 to 4) 7 Belly Band 8 Mobile / Tablet Finance et investissement and Investment executive have their mobile sites. You can target our visitors via the mobile or the tablet. Belly Band Formats available: Big box and banner. 9 Webinar editorial Investment Executive and Finance et Investissement host 60 minute webinars on relevant and timely topics such as Taxes, RRSP Strategies, Social Media, Legal issues, etc. Exclusive sponsorship opportunities available. Webcasting or webinar (editorial decision) Logo presence on all marketing materials, which depending on lead time could include: Print ads in the newspaper Digital ads on website and daily/weekly newsletters E-directs Webinar / Webcast $7,500 net $5,000 net 18

19 Web Opportunities (4 to 4) 10 Newsletters Daily e-newsletters contain the latest news on the economy, financial markets, legal issues, corporate news, products, insurance, financial planning, etc. investmentexecutive.com The investmentexecutive.com daily newsletter has an average of 19,500 subscribers. The weekly e-newsletter readership has close to 14,000 subscribers. finance-investissement.com The daily finance-investissement.com newsletter has an average of 8,500 subscribers. The weekly e-newsletter has close to 8,000 subscribers. 11 Third Party s You can now send promotional s featuring your products and services to finance-investissement.com and investmentexecutive.com subscribers lists. Average number of mailings Investment Executive: 11,500 Finance et Investissement: 6, Content Integration and custom projects available. 19

20 2016 Rate Card Effective October 1, 2015 Updated: August 31, 2015 All rates are in Canadian dollars and subject to change without notice. For more information or for examples of the ads we have created, please contact us at your convenience. Advertisement Size CPM Standard Size Website and Mobile site Rich Media Size Leaderboard 728 x 90 $180 Bigbox 300 x 250 $180 Double Bigbox 300 x 600 $230 } Voken/ DHTML / Top Layer Variable IE: $7,500 /week Catfish 1,000 x 60 : $3,500 /week Belly Band 1,000 x 250 IE: $9,180 /day : $5,200 /day Preroll (IN text Roll) - 15 seconds $300 Preroll (IN text Roll) - 30 seconds $300 RISING STAR (Available only on Investment Executive.com) Billboard and Push-down banner $300 Homepage Investment Executive 3 Leaderboards, 3 big boxes, and/or wallpaper, Crossover banner, Belly Band Finance et Investissement 3 Leaderboards, 2 big boxes, and/or wallpaper, Crossover banner, Belly Band $9,180 /day $5,200 /day Newsletters Investment Executive 2 Leaderboards and 1 big box The daily newsletter has an average of 19,500 subscribers. $200 The weekly e-newsletter readership has close to 14,000. Including 3 sizes Finance et Investissement 3 Leaderboards The daily newsletter has an average of 8,500 subscribers. $200 The weekly e-newsletter readership has an average of subscribers. Including 3 sizes Third Party e-direct Investment Executive Average number of s: 11,500 $500 Finance et Investissement Average number of s: 6,000 $500 Partners Place Available on Investment Executive.com $7,500 /month 20

21 Quand il est question du régime volontaire de fonds qu il préfère parmi ceux qui sont d ailleurs le RVER comme un régime à d épargne-retraite, avez-vous l impression offerts, l employeur n a donc pas à s en faible coût ; d avancer en terrain inconnu? occuper. Et si l employé omet de faire ce Les cotisations sont retenues sur la paie, choix, un fonds par défaut lui sera attribué. ce qui facilite l épargne et donne droit Si oui, c est normal : le RVER est tout tout de suite aux déductions fiscales ; nouveau et aucun conseiller ne peut prétendre posséder une longue expérience les employeurs est que le RVER sert d abord Les participants peuvent choisir les pla- Selon l expert, le principal message pour concernant ce régime de retraite. Cependant, certains conseillers ont déjà rencontré propre intérêt. investie, sans que cela soit trop compli- l intérêt de leurs employés, mais aussi leur cements dans lesquels leur épargne sera plusieurs clients et même, dans certains qué, parce que les options sont tout de cas, procédé à l implantation du RVER «L épargne fait partie d une bonne santé même limitées, justement pour faciliter en entreprises. financière. Non seulement le RVER est un cette sélection. En effet, le RVER offre éveil à l épargne mais, pour l employeur une option cycle de vie et de trois à cinq C est le cas de Stéphane Côté, conseiller qui décide de cotiser, il s agit aussi d un autres options supplémentaires ; et directeur adjoint principal au Centre excellent outil de rétention de ses employés», dit Stéphane Côté. Le régime est volontaire, ce qui fait qu un Financière Sun Life de Québec. Son expérience peut vous aider à mieux vous préparer à rencontrer vos clients et à poser De plus, dépendamment du fournisseur per au RVER ; s il y participe, une option employé peut décider de ne pas particiles bonnes questions. choisi, il est possible d offrir aux employés par défaut lui est offerte, mais il peut que vous rencontrez des sessions d information qui leur expliqueront quels sont les également décider de choisir d autres «J ai d ores et déjà rencontré beaucoup de avantages de l épargne dans la gestion de PME et j ai constaté que les petites entreprises craignent souvent que le RVER leurs finances. demande beaucoup d administration», Il note aussi que les patrons qu il a rencontrés ne souhaitent pas que le RVER de- raconte Stéphane Côté. vienne un «compte en banque», dans Selon lui, la plupart des dirigeants de PME lequel l employé pige quand il a besoin rencontrés se posent des questions sur d argent. l admissibilité des employés au programme. Ils veulent aussi savoir ce qui se passe si un Si vous faites face à ce type de préoccupations, vous pouvez rassurer vos clients employé quitte l entreprise, par exemple. en leur expliquant que bien que seulement «Pour répondre à ces questions et calmer les cotisations de l employeur soient immobilisées dans le RVER, et non celles des em- les craintes, il faut bien connaître le produit mais également les autres possibilités qui ployés, il n est pas avantageux de piger s offrent aux employeurs», dit-il, afin d avoir dans ses cotisations à tout moment, car au de bons arguments à leur présenter, à eux final, on sera imposé sur ces sommes retirées. ainsi qu à leurs employés. Comme vous le faites avec les employeurs, Au moment de présenter le RVER à un vous devez expliquer la raison d être du employeur, il est utile de rappeler les objectifs du gouvernement et de la loi quant à leurs un autre public dont il faut tenir programme aux employés, qui sont d ail- ce nouveau régime, indique M. Côté. Il faut compte et qu il ne faut pas négliger. Voici aussi expliquer que le régime a été conçu les avantages du RVER pour eux : pour que son implantation demeure la plus simple et la plus facile possible. Ainsi, la Un employé peut continuer à contribuer quantité de documents à remplir est minimale et tout se fait sur Internet. ou encore choisir de transférer son au RVER même s il quitte son emploi ancien RVER dans celui de son nou- Les employés gèrent également euxmêmes leur dossier en ligne. Chaque par- vel employeur ; ticipant est responsable de choisir le type les frais de gestion sont bas, la loi décrit Le savoir d entreprise, un espace de partage d expertise consacré à la communauté d affaires Centre Financière Sun Life de Québec savoirdentreprise@finance-investissement.com Brand Knowledge Content Marketing Le savoir de la Financière Sun Life IMPLANTER LE RVER : LA RÉALITÉ DU TERRAIN Des questions et des craintes Comment aborder les employeurs Ouvrir la discussion avec les employés options de placement et décider du montant de ses cotisations. De plus, ajoute Stéphane Côté, il faut expliquer aux employés qu il est facile de s inscrire au RVER, de choisir ses placements et de suivre leur évolution par la suite, grâce à leur dossier en ligne. Ce que les conseillers y gagnent Si le RVER n est pas le produit d épargne le plus avantageux à court terme pour vous, le travail effectué aura un impact positif sur l avenir. «Comme les gens auront déjà eu une première expérience d épargne en milieu de travail, il sera peut-être plus facile de progresser vers une discussion liée à la retraite et à la planification de leurs finances.» Le RVER est une excellente occasion de participer à l éducation financière des employés. «Et ça permet de donner une valeur ajoutée à nos services et de se positionner dès maintenant auprès d eux.» «Il faut voir au-delà du RVER et proposer une solution d ensemble aux entreprises que nous rencontrons. L approche globale prend ici tout son sens», conclut Stéphane Côté. «L ÉPARGNE FAIT PARTIE D UNE BONNE SANTÉ NANCIÈRE. NON SEULEMENT LE RVER EST UN ÉVEIL À L ÉPARGNE MAIS, POUR L EMPLOYEUR QUI DÉCIDE DE COTISER, IL S AGIT AUSSI D UN EXCELLENT OUTIL DE RÉTENTION DE SES EMPLOYÉS». - Stéphane Côté, conseiller et directeur adjoint principal au sunlife.ca/r V ER Le savoir de ABC ITAQUE SAM EXCEATQUIS IDIST Offerte par : ABC 21

22 Brand Knowledge What? A content marketing product: Content marketing lets organizations share their expertise with a target audience, improving their future sales potential. That s why Investment Group offers organizations the Brand Knowledge product. Why? The advantages of content marketing with Investment Group: Get high quality marketing content production Investment Group has a team specializing in producing multiplatform marketing content aimed at the business community (article, white paper, video, computer graphics, webcasting, webinar). Integrate your marketing content to Investment Group s practical platforms Various platforms are available to suit the desired coverage of your marketing content. Investment Group gives you access to a very high qualified audience Reach advisors and other professionals in the financial services business in Canada. How? Content marketing process: The client shares their expertise on a specific topic and positions itself as a thought leader. This content does not include any advertising or promotional messages. The aim is to establish the expert s credibility and relevance. The client must complete a briefing paper, outlining the expertise/subject to be addressed in the content along with references to studies, list of experts and contact info of persons for content purposes. Consultation, interview, copywriting, and editing are handled by the B2B team at Investment Group. The publisher approves the subject and the tone of the content. Advertiser guides the production of the marketing content, whether written material or video, and approves it before it is released. A graph or illustration can be produced based on the advertiser s brand color, or the advertiser can submit a photo or image to accompany the content. In either case, the publisher and the advertiser must approve the image to be used. The advertiser owns all rights to the content and can use it as it sees fit. 22

23 Brand Knowledge Rates Print FULL-PAGE RECTO in client s choice of section to suit message: $ net $ net Online Content production Creation of advertiser page in Business Knowledge section Complete ad wallpaper with leaderboard and big box on advertiser s page and articles (3 months) Promotion of content on website pages Business Knowledge» module (above the fold) Promotion of content in newsletters (1 newsletter/item) Promotion of content on social media (1 Twitter and LinkedIn post/item) Investmentexecutive.com 1 item...$ 12,600 2 items...$ 2 1,000 3 items...$ 30,000 finance-investissement.com 1 item...$ 7,150 2 items... $ 12,000 3 items...$ 17,000 Webcast or webinar Quarter-page print spread Client s choice of weekly e-newsletter One (1) e-blast before event Webinar: $ 15,000 net $ 10,000 net Webcast: $ 18,000 net $ 14,000 net 23

24 MONTREAL 1100 René-Lévesque Blvd West, 24 th floor Montreal (Quebec) H3B 4X9 Phone: Fax: ventes@finance-investissement.com TORONTO 37 Front St East, 2 nd floor Toronto, ON M5E 1B3 Phone: Fax: adsales@investmentexecutive.com USA Dicomm New York 350 Fifth Avenue, 59 th Floor Empire State Building New York, NY USA Phone: pschnabel@dicommintl.com twallaert@dicommintl.com MEDIA GROUPE NANCE