Bob Leibel Director of Sales and Operations Sherwin-Williams

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1 Today s magazine for collision and insurance professionals Vol.2 No 2 December 2011 Bob Leibel Director of Sales and Operations Sherwin-Williams PM Jeff Schroder President Car-Part.com Roger Schroder VP Sales Car-Part.com

2 Stay ahead of the curve in a changing world. Changes have driven the automotive finishing business in new directions. With DuPont Cromax Pro waterborne basecoat, you can speed up your operations and increase productivity, without compromising the quality of work you demand. It s part of an integrated DuPont Refinish system designed to keep you ahead. Make sure your business stays ahead of the curve. Talk to your local DuPont Representative or call Products change. High standards don t. The DuPont Refinish Logo, DuPont and all products denoted with or are trademarks or registered trademarks of E. I. du Pont de Nemours and Company or its affiliates. DuPont Canada is a licensee. Copyright 2011 DuPont Canada. All rights reserved. 2 Collision Management December 2011 autosphere.ca

3 Leading the Industry Through Innovation Streamlining Recycled Parts Procurement with Efficiency Leading the Collision Industry Guest Editors December 2011 Denis Barrette Denis Barrette is certified as a Thinking into Results Facilitator and LifeSuccess Consultant. He helps individuals and organizations achieve higher levels of success by teaching powerful concepts that allow participants to become top performers and create the life they desire. 6 Let s Get Real About OEM Technology 12 British Invasion Mike Bryan Mike s perspective comes from 30 years experience as a paint supplier to the industry and as the CCIF administrator. He was instrumental in the creation of CCIF and is passionate about helping the industry manage itself to a better future. Carla Blackmore Consultant Insurance Consulting Group Carla Blackmore spent 34 years in a variety of roles with Zurich Insurance before retiring in She is now happily working fulltime helping the insurance industry with their talent acquisition needs. Andrew Shepherd Director, Collision Training, AIA Canada Andrew has worked in training and human resource development for over twenty-five years. In government and industry he has developed innovative approaches to apprenticeship, distance learning and, most recently in the construction sector, adult training and certification 20 Who Does What for the Canadian Collision Sector? 22 How Sharing Data Can Help Reduce Costs and Build Trust 25 Just One More Reason to Blame the Baby Boom 26 Not Enough Time for Everything! 27 Success Story 29 Planning for the Future Collision Management December 2011 autosphere.ca 3

4 Editorial As the end of December approaches, it s a good time to reflect on the past twelve months. For most people in the collision repair industry, it s been a good year. Publisher Associate Publisher Production Contributing Editors Photography Revision & Translation Graphic Design Circulation Management Rémy L. Rousseau remyrousseau@rogers.com Leanne Blackborow lblackborow@rogers.com Shirley Brown Jack Kazmierski, Shirley Brown Jack Kazmierski Technoserv, Raynald Bouchard, Shirley Brown Optik Design inc. Nancy Belleville nancy.belleville@autosphere.ca Rémy Rousseau Sales Leanne Blackborow lblackborow@rogers.com Réjean Rousseau r.a.rousseau@videotron.ca Repair volumes have been fairly stable and some organizations are experiencing growth. The OE s have also seen a year of improvement over the serious challenges they faced in Consumer confidence is rising and new and used car sales have returned to more acceptable levels. The insurance industry is still in transition, with consolidation, dealing with low returns on investment, and shifting weather patterns causing natural disasters and extreme weather. Continuing Improvement Over the past decade, our industry has improved the quality of products and services provided to the public. People in the industry have improved as well they have become more educated, have introduced higher standards and have increased their business management skills to deal with challenging times. In addition, the quality of relationships has also increased between the collision industry, and the insurance industry. We demonstrate a higher level of respect for one another and create stronger, more transparent relationships. OE relationships with the collision industry are also improving. This is becoming more apparent as independent repairers are becoming certified by OE s to repair their vehicles. Most suppliers to the collision industry have also seen positive results and look forward to this trend continuing. Best Wishes from Rousseau Marketing It s our pleasure to be a part of all of these industries, share interesting stories about great companies, bring different points of view and global industry trends to you, and spread the word about ways to improve your business. We, too, are looking forward to another great year in From all of us at Rousseau Marketing, we wish you a safe and enjoyable holiday season! y Collision Management Magazine is dedicated to serving the business interests and facilitating communications between the collision and insurance industries. It is published 4 times a year by Rousseau Marketing, a member of of AIA Canada and sponsor of CCIF. Material in Collision Management may be reproduced, provided the publisher is advised and proper credit is given. The publisher reserves the right to refuse any advertising and disclaims all responsibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions and statements appearing within this publication are those of the writers and editors themselves, and are in no way to be construed as statements, positions or endorsements by Rousseau Marketing. Printed in Canada ISSN Publications Mail Agreement no Return undeliverable Canadian addresses to Rousseau Marketing / Circulation Department, 455 rue Notre-Dame Est, suite 311, Montreal, QC H2Y 1C9 ROUSSEAU M A R K E T I N G Published by Rousseau Marketing 25 Valleywood Drive, Unit 23, Markham, Ontario, L3R 5L9 O : F : Collision Management December 2011 autosphere.ca

5 Now that s sales growth. When you become a CARSTAR Franchise Partner, you join over 400 locations in North America, 150+ across Canada alone, that all benefit from the support and expertise of our network. It is this support and expertise that has led to an 8.67% average store sales growth rate over the last three years. And sales growth is only one of our offerings. We also offer marketing support, operational systems and training, human resource expertise and so much more, to help you enhance your existing business. To inquire and learn more, call Ext. 289 or franchise.opportunity@carstar.ca. Over 150 locations in 10 provinces.

6 Let s Get Real About OEM Technology Vehicle manufacturers are introducing new technology in their vehicles at a rate exceeding the ability of the collision repair industry to keep up. Mike Bryan That may sound like a generalization, but it s true that many collision repairers lack the awareness, skills, tools and equipment to restore certain vehicles to pre-accident condition. The growing use of high strength steels, carbon fibre and aluminum, plus alternative fuel systems and advanced electronics, are taking vehicle repair beyond the experience and capability of many repairers. The issue is no longer confined to high end vehicles, but mainstream models that are likely to show up at any time in any repair centre. Turn the Job Away or Try Your Best to Fix it Right Consider two basic scenarios for a vehicle with advanced technology arriving at a repair centre: 4The repairer knows it lacks the skills, knowledge, tools or equipment to correctly repair the vehicle. It turns the job away and a profit opportunity is lost. The vehicle owner and insurer now have a problem and may not easily find a solution. 4The repairer may or may not be aware of the advanced technology in the vehicle, but accepts the job and does the best it can to repair the vehicle using its traditional methods. This may result in a defective repair that causes failure and potential safety issues while driving, or a more serious outcome in a subsequent collision. There would be a liability issue for the repairer, but a vehicle owner might also challenge the insurer for, in his view, knowingly allowing his vehicle to be fixed by an incapable repairer. The reality is that not all repairers will be able to make the necessary investment that would make them capable of repairing advanced technology vehicles. Furthermore, it s a moving target, so it s not about one-time investment, but an ongoing capability. Challenges for Insurers and Repairers A challenge for insurers is in acting on behalf of their policyholders to take all reasonable steps in guiding vehicles to shops that meet what might be called advanced technology repair standards. A challenge for repairers is to consider their strategic options and decide if they are able and willing to invest in their capability to keep repairing all makes and models, or if they should focus on a particular repair niche. Growing OEM Influence on Choice of Repairer Consider the ones who decide to invest. They may still not have access to the whole market they once enjoyed, because if more OEMs follow the lead of those trying to direct work only to their certified repairers, then they will be excluded from that business. Given scenario 2 above, it should be no surprise that OEMs would want to certify and direct work to repairers that have invested in their ability to repair vehicles of that specific brand. One way or another, the collision repair industry must face up to the reality of these new challenges that will require new levels of understanding and co-operation between repairers, insurers and OEMs. At CCIF Toronto on January 28th, this will be a major topic of discussion, with stakeholders being encouraged to identify mutual interests and explore their strategic options as the volume and scope of OEM advanced technology continue to grow. y 6 Collision Management December 2011 autosphere.ca

7 PROMOTING CAREERS IN COLLISION REPAIR For more information Contact Leanne Blackborow, CCIF Skills Program Director, or (905) Invest in your future, BECOME A 2012 CCIF SKILLS PROGRAM SPONSOR

8 Leading the Industry Through Innovation The innovative market leader we know today as Sherwin-Williams, started out as a small two-man operation in In those days, Henry Sherwin and Edward Williams were in the horse-drawn carriage and buggy painting business, which at the time was as popular a form of transportation as the automobile is today. Jack Kazmierski The Sherwin-Williams partnership thrived, building on a solid reputation of quality work and integrity. Over the decades, the carriage and buggy painting business disappeared, and Sherwin-Williams adapted to the changing market, leading the way with the new materials and technologies necessary to paint the horseless automobile. Today, with almost 146 years of experience, Sherwin-Williams is the number one name in vehicle refinishing. Although their only business is paint and coatings, Sherwin-Williams eagerly offers the technologies, training, methods and know-how your shop needs in order to succeed. Advancements in Technology The Sherwin-Williams EcoLean program, for instance, allows collision shops to take advantage of lean production and green business solutions, combining the two in order to both boosts profitability and reduces waste. The innovative Sherwin-Williams Formula Express online colour formula retrieval system allows shops to easily keep track of mixtures, including undercoats, basecoats, and clearcoats. The powerful and award-winning Sherwin-Williams HP Process refinish system takes a vehicle through the entire refinish process in under 50 minutes, allowing shops to paint more cars in less time, while also reducing energy costs. Finally, the Sherwin-Williams Lean Stock Inventory System allows individual shops to minimize the need for inventory while increasing profits. Integrating with Partners Last year, Sherwin-Williams announced an exciting partnership with the Mitchell RepairCenter system. This partnership takes advantage of Sherwin-Williams knowledge of paint, and Mitchell s knowledge of shop management systems in order to eliminate the need for duplicate entries when working on a vehicle. Repair information is entered into Formula Express, the shop can focus on painting the vehicle, and all the costing and material information is automatically uploaded into the shop management system. There s no need for doubleentry, which means painters are free to do what they do best - paint cars. Sherwin-Williams is extremely proud of the number of innovative accomplishments over the past 146 years, but our greatest accomplishment has been our ability to attract and retain quality people. Sherwin-Williams ability to service our customers in a way that no other manufacturer can, adds to our long term value to our partners. Bob Leibel, Director of Sales and Operations. (continue on p.11) 8 Collision Management December 2011 autosphere.ca

9 Everything you need, just around the corner. Think of us as an extension of your body shop. From automotive coatings to all of the repair materials and supplies you need to get the job done right. Low to high volume shops. Waterborne to solvent. We ll match a refinish system to your shop to improve productivity and your competitive edge. Plus management tools like our Lean Stock Inventory System keep you doing what you do best. Paint it s what you do. It s all we do. Visit a store, give us a call, learn more or share ideas: sherwin-automotive.com 2011 The Sherwin-Williams Company

10 Bob Leibel, Director of Sales and Operations Serge Le Blanc, National Accounts Manager Daryll O Keefe, Central Region Manager Yves Roy, Eastern Region Manager Thayne Christensen, Western Region Manager The Sherwin-Williams EcoLean program has been designed to help collision centres increase profits while reducing waste. It s a great way to improve the bottom line, while greening the way you do business, and decreasing the size of your carbon footprint. Lean and Green A new suite of training courses and services promises to change the way collision repair shops operate by taking advantage of lean production and green business best practices. When combined, these two principles can dramatically drive profitability. Collision centre owners and managers who would like to learn how to leverage the power of lean production methods can take advantage of EcoLean Collision Services workshops, offered exclusively through Sherwin-Williams A-Plus University. The two-day high-impact workshops are structured much like a college curriculum, which means that attendance in the EcoLean Collision Services Level 1 workshop is a prerequisite to attend the EcoLean Collision Services Level 2 workshop. Consulting Besides providing collision centre owners with the how-to information they need in order to run a leaner and greener operation, Sherwin-Williams takes the EcoLean program a step further by offering an EcoLean Consulting Service. A trained Sherwin-Williams staff member conducts a two-day onsite analysis of the overall process in your collision centre, after which he provides specific recommendations for improvement, customized to the needs and goals of your particular shop. The comprehensive two-day facility analysis includes an impact assessment of your shop s financial and operational performance. Sherwin-Williams then provides an executive-level report complete with findings, recommendations and an action plan for improving your shop s efficiency and profitability, while boosting customer satisfaction. Serge Le Blanc, National Accounts Manager receives excellent feedback from customers about the program. Customers that attend EcoLean have learned about taking steps to becoming leaner and greener today and in the years to come. They are committed in continuing to learn more from Sherwin-Williams about lean processes and reducing their carbon footprint. Sherwin-Williams Formula Express was the first online colour formula retrieval system in the industry, and it s still the best. With this revolutionary technology, your shop can keep track of what you mix including undercoats, basecoats, and clearcoats. In addition, Formula Express allows you to track mix amounts and paint costs in a way that allows you to best manage your business - by repair order, painter or spray booth. And since a complete suite of reports can be retrieved with just a few mouse clicks, you know exactly what s going on in your shop, what s working, what s not, and how you can improve your operation. Increasing Productivity Today s growing demand for shorter cycle times means that you need tools that will allow your team to get the job done, and done right the first time. That s why Sherwin-Williams has made sure that their paint systems are compatible with their Prospector colour reference system, which allows technicians to find a colour match faster and more accurately, thanks to the chromatically arranged colour chips and decks. Combining the power for Formula Express with the speed of the Prospector colour reference system leads to a highly efficient and productive method of achieving excellent results in minimal time. Formula Express is the easiest system to adapt to for new users. Being web based, users navigate through the site as they would any other website. This web based system also allows users to apply more advanced usage as they realize their needs and the system s capabilities. From reporting efficiencies to tracking usage and customer information, the possibilities are vast. Combine this tool with the industries only two-way link to Mitchell s industry leading RepairCenter and these possi- 10 Collision Management December 2011 autosphere.ca

11 bilities become truly limitless. Daryll O Keefe, Central Region Manager. HP Process The award-winning Sherwin-Williams HP Process refinish system takes the entire vehicle refinish procedure - from primer to clearcoat - in under 50 minutes. It also saves on energy because it eliminates the need for baking the finish in a gas-heated spray booth, thereby allowing a shop to save significantly on natural gas bills. This process is so innovative, that it s been called a game-changer for collision repair shops. In today s fastpaced world, both vehicle owners and insurers pressure shops to complete repairs as quickly as possible. Normally, improvements in speed come at significant cost -- new spray booths, IR lamps, etc, but that s not the case with the HP Process refinish system. All you need is a few new products and some basic training, and your shop can cut paint cycle time significantly. The HP Process Refinish System not only benefits the environment by reducing your carbon footprint, it also impacts your bottom line by helping you to paint more cars. Many times we have heard about a vehicle coming out of the booth that gets damaged in the shop just a few hours before delivery. With the HP Process there is no more panic or delays in delivering those vehicles. Prime to shine in just 50 minutes and the vehicle is delivered on time to a satisfied customer. Yves Roy, Eastern Region Manager. The Sherwin-Williams Lean Stock Inventory System is an invaluable inventory management tool that s designed to help collision shop owners and managers improve productivity and product availability and consistency, while at the same time lowering inventory costs and minimizing waste by better managing product shelf life. The bottom line increased profits. The company also makes it easy to get started, and even easier to keep the Lean Stock Inventory System running smoothly. Sherwin-Williams provides you with the resources you ll need to organize and barcode your entire inventory. Then, all your technicians need to do is manage the inventory, and thanks to the system Sherwin-Williams has put into place, this couldn t be easier. Our customers have found instant savings by having the right products available at all times for each of their technicians, with improved accuracy in their ordering procedures, explains Thayne Christensen, Western Region Manager. Simplified Inventory Control and Cost Containment Through the use of a reusable order sheet at each stocking location, technicians let the inventory manager know which products need to be replenished. The inventory manager in turn scans the barcodes on the order sheets to place the replenishment order via the website. Then, once your order arrives, all the inventory manager has to do is verify it, and restock it. The entire process couldn t be easier. The entire Lean Stock system is easy to implement and maintain, and the benefits are instant. Collision repair shops who have taken advantage of this system are reporting improved productivity since their employees aren t wasting precious time dealing with stocking issues. Improved product availability is another benefit since shops always have the correct amount of materials on hand to meet their production schedules and cycle times. Improved repair consistency, and improved profitability round out the list of benefits. Since inventory orders are generated by demand in a just-in-time fashion rather than with minimum or maximum order levels in mind, you don t need to stock more than what is necessary for the foreseeable future. Leading the Industry Sherwin-Williams provides their customers with the products and services needed today, to run an efficient and profitable collision repair facility. Their commitment to excellence is reflected in everything they do. From their innovative products that maximize productivity and reduce energy costs, to the use of technology to automate inventory control and colour matching, and the training and consulting to help them improve their businesses, Sherwin-Williams is well positioned to provide their customers with everything needed to be a leader in the collision industry. y Collision Management December 2011 autosphere.ca 11

12 British Invasion The British are coming... and they re armed with insight that they re willing to share with collision repair shops across North America. Jack Kazmierski The British have enriched our lives in many ways. We can thank them for the Beatles, David Beckham, fish and chips, and William Shakespeare, to name but a few. Now, due in part to the efforts of California-based VeriFacts Automotive, we can thank the British for their advanced approach to collision repair. We re very excited about bringing UK technology to America, says Veri- Facts CEO, Farzam Afshar. We believe the UK is ahead of us by at least five years, and possibly even 10 years, as far as the quality of their repairs is concerned. In the States, VeriFacts is an independent third-party verifier of quality. Through a very detailed assessment process, VeriFacts reviews individual collision repair centres to make sure they have in place the right processes, procedures, repair planning, information, parts and material, and equipment to repair vehicles properly. VeriFacts also makes sure technicians know how to put all these resources to good use to do the job right. Collision shops that pass, get a Veri- Facts seal of approval. Shops that don t, get help. If we find that there s something not right, Afshar explains, we coach them. We show them how to do the job right. Advanced training Eager to offer their customers the best collision repair training available, VeriFacts has been working with UK-based Thatcham in order to import some of Britain s knowledge to share with the collision repair industry in North America. We ve been working on this project for almost six years, Afshar says. Thatcham, also known as The Motor Insurance Repair Research Centre, is an insurer funded research centre. It was established in 1969 to carry out research targeted at containing or reducing the cost of motor insurance claims, while maintaining the quality and safety standards of collision repair. Thatcham also works closely with vehicle manufacturers to influence the design of new vehicles in order to improve safety and security. Today, Thatcham enjoys an international reputation as a centre of excellence. We believe the UK is ahead of us by at least five years, and possibly even 10 years, as far as the quality of their repairs is concerned. - Farzam Afshar Widely recognized for their key role in shaping the nature of training provided in the mature UK body repair sector, Thatcham has received an increasing number of requests and opportunities to deliver training overseas. In order to deliver quality training, to a level and experience similar to that received at their own facility, Thatcham has 12 Collision Management December 2011 autosphere.ca

13 worked on a program for overseas, local partners to be able to deliver Thatcham courses in their own markets, thus becoming Thatcham Training Associates (TTA). VeriFacts is one of the TTAs Thatcham is working with. VeriFacts staff has undergone training so as to be able to deliver the level of proficiency Thatcham expects from their Associates. Thatcham Training Associates give like-minded organizations the opportunity to deliver a range of training, tailored to local markets and using Thatcham s very latest research, supporting documentation, training aids and interactive tools available from our insurer funded automotive research centre, says Lesley Upham, Commercial Director, for Thatcham Lesley Upham Commercial Director, Thatcham Besides training TTAs, Thatcham also provides a comprehensive suite of materials for companies like Veri- Facts to use when delivering a course, including course book, presentation, and interactive tools. This material is an accurate representation of all, or part, of the course material used in the delivery at Thatcham s own premises, Upham adds, and enables a trainer to prepare for the delivery of a course, prepare the appropriate vehicle or equipment, and provide guidance on areas of research ahead of the course. The training courses offered by Thatcham s Automotive Academy cover five key disciplines: Panel, Paint, M.E.T. (Mechanical, Electrical and Trim), Glazing and VDA (Vehicle Damage Assessment). We see this as a great opportunity to bring some of the latest and greatest in UK know-how to the United States, Afshar explains. One of the trainings we are most interested in is Vehicle Damage Assessment. The way you assess the damage, allows for the outcome to be right or not right. Our experience shows you can have a phenomenal technician, but if you have a bad damage assessment there s a very high chance that the repair will not come out right. On the other hand, if you have an average technician, but a very sound plan, there s a great chance that the repair will come out right. So having a proper repair plan is paramount, and Thatcham has created a very methodical approach to damage assessment. Estimate vs assessment Thatcham teaches technicians, as well as shop owners, a different way of thinking, and a better way of looking at the entire repair scenario. After taking this course, Afshar says technicians no longer view their work the same way. First of all, they don t call it estimating anymore because they re no longer estimating. They re clearly assessing the damage. Second, it s not about determining how much you re going to get paid, and then finding the repair that will fit that dollar amount. What it costs is irrelevant. This course teaches you that it s first and foremost about identifying the damage, and then determining how much it will cost to repair that damage. Currently, VeriFacts is the only company on this side of the Atlantic to be certified by Thatcham to offer this course. Class size is limited to between six and eight technicians per course, which means that students get the attention they need in order to master the techniques Thatcham has pioneered. The two-day course offered by VeriFacts costs USD $1,000 / person, while the three-day course is USD $1,500. Thatcham Training Associates could be available in Canada. - Lesley Upham While Verifacts conducts training at their facilities in Newport Beach, California and invites Canadians who would like to take the course to join them in the sunny south, no plans have been made to offer the course north of the border. Afshar says his company is planning to take the training to other locations in the States in the near future, but doesn t have plans in place for Canada yet. Upham says her organization is open to the possibility of working with a company that would like to offer the courses here in Canada. Thatcham Training Associates could be available in Canada, adds Upham, if there was demand from the market and a suitable partner shows an interest in delivering Thatcham training. For more information on Thatcham training associates, please contact Lesley Upham at lesley.upham@thatcham.org. y Collision Management December 2011 autosphere.ca 13

14 A Family Business: Car-Part.com Streamlining Recycled Parts Procurement with Efficiency Car-Part.com is a family business that has been serving the auto recycling industry since 1996 across North America. They employ 175 staff that make it possible to bring an entire suite of software programs to auto recyclers, insurance companies and salvage companies who handle hundreds of thousands of total loss and non-repairable vehicles each year Leanne Blackborow For many of us in the collision industry, Car-Part.com may just appear to be a great on-line search engine, but this is only possible because the company is deeply involved in the vehicle recycling process at every level. This expertise and experience makes the company the right provider for the services that are now available to the collision industry in Canada. In fact, they are currently working with SGI in Saskatchewan to manage their salvage vehicles and recycling facility that feeds parts into their claims division and are rapidly expanding across Canada. Auto recycling is a complex business. When a vehicle is damaged it either gets repaired or becomes a total loss. From here, it enters the salvage pool. Car-Part.com provides recyclers a tool (Bidmate ) that interfaces with 400 salvage pools and helps them buy salvage, and an inventory tool (Partmate ) to inventory the good parts from the vehicle. They also provide several software programs to manage the recycler s business including Checkmate and Fast Parts for point of sale, and Order Trakker to manage their production process once a part has been ordered. Once parts become available for sale to collision repairers to complete repairs on collision damaged cars, the parts can be sold with Car-Part Pro. Car-Part.com is currently the distribution network for over 4200 recyclers selling recycled parts to the collision industry. This is because the company has developed leading-edge technology to change the way parts are sold. Their newest program, called Car-Part Pro is a game changer. It literally takes the process of purchasing recycled parts to a new level. With the intense focus on minimizing cycle time, we are excited to provide shops and insurance companies with accurate supply chain delivery times that account for distribution networks and the recycled parts production process, all with a laden price, said Jeff Schroder, President, Car-Part.com. Effective Use of Technology Changes Everything Traditionally, when a collision repairer required recycled parts, they would pick up the phone and call a local company and ask to speak with their sales representative. If they happened to be available, that was a bonus, as they didn t have to wait for a call back. Vehicle Identification Numbers, descriptions, colours and other particulars were provided verbally and availability was checked while they waited Jeff Schroder, President on the phone. If the needed parts were not in stock, they could check to see if one was available to bring in. It was a long and sometimes tedious process, dependent on giving good verbal descriptions, and not always completely reliable due to human error and differences in terminology or perceptions. Pricing, delivery and warranty would have to be discussed and negotiated 14 Collision Management December 2011 autosphere.ca

15 Roger Schroder, VP Sales on each part purchased, and there could be discrepancies in part quality. Once the Car-Part.com web site emerged, it helped find who had the part but you still had to ask the recyclers about their services such as delivery, warranty, etc. Today, Car-Part. com is rolling out their new software program, Car-Part Pro to the collision industry, which introduces computerized automation and parts standards to the sale of recycled parts. Car- Part Pro finds the parts that fit all your needs, not just the parts that fit your car, said Roger Schroder, VP Sales, Car-Part.com So how does the software program change the purchasing process? Helping Collision Repairers Increase Efficiency The collision repairer enters their profiles for each insurance company, specifying their recycled parts requirements. They are able to select criteria such as part grade, warranty required, and delivery time needed to meet their cycle time. Once these requirements are entered, they can search for multiple parts on one vehicle using the software program. It instantly shows the following information: 4 On-line parts inventory 4 Delivery date 4 Price, including cost of any extended warranty and delivery 4 Car-Part Certification 4 Green Parts logo for those sellers who are certified 4 Properly documented damages and Part grading 4 Actual or Undamaged pricing 4 Information about each seller, including return policy 4 Real time availability and parts pictures are coming soon Should a search be unsuccessful, the criteria can be altered and a new search initiated right from the results page. The system is very user-friendly! Buyers decide what parts to purchase, and from whom. Instantly, a collision repairer can see what parts are available, cost, grade and delivery dates. It puts them in the driver s seat. The control over the interaction now shifts to the purchaser the collision repair facility. The system lets the buyer decide which criteria are important to them and purchase based on their individual needs. One of the biggest advantages of the Car-Part Pro system is the live chat button on the search results page. The collision repairer can opt to speak with the first available person or to a specific salesperson at a recycler they Collision Management December 2011 autosphere.ca 15

16 deal with regularly. With the push of a button, questions can be asked about a part. And on the recycler s side, they automatically get the VIN, parts and specifications from the system. Imagine no more repeating the same information verbally just ask the question and receive the answer, instantly. And orders can be placed during this process, saving additional time and the interaction is all documented within the software. It eliminates misunderstandings and reduces errors. The results: 4 Increased efficiency at the collision repair facility no more wasted time on the phone. 4 The right parts are shipped and received when expected 4 More options are available at the purchaser s fingertips Improving the Recycling Business For auto recyclers across Canada, Car- Part Pro offers a tool that makes it easy to do business with more customers and provide increased satisfaction levels. It takes their business to a new level of professionalism. Once they become a part of the Car-Part Pro network, the Car-Part.com professionals help to make the implementation easy. The big shift is to enter standardized data for all parts available in their warehouse, lots and from their distribution networks. Where the part is in their production process is linked to delivery time. For example, a part in the warehouse may be delivered today, whereas a part still on the vehicle may be delivered tomorrow, and finally, if the whole vehicle needs to be dismantled, the part could take two days for delivery. Some recyclers have robust overnight shipping networks and often can deliver a part next day from their distribution network. The buyer simply chooses when the part is needed and all parts meeting that delivery will show in the results. Once implemented, the recycler will see a big shift within their business increasing sales, improved productivity of sales staff and fewer product returns, just to name a few. Another great advantage for recyclers is the Car-Part.com Gold Certification. When they meet these strict service level requirements, they earn the certification which shows up each time a customer views a part available at their facility during a search. This can help to drive more customers to the business and increase sales. Helping Repairers and Insurance Companies Work Together Good communication is essential to ensure the repair process runs smoothly. Car-Part Pro can help to facilitate better communications between collision repairers and insurance companies. When estimates are written, sourcing alternate parts is a must. In order to increase efficiency and minimize supplements, it is helpful to have the correct information on the first estimate. This is where the Car- Part Pro software is helpful. The data on the site, such as parts prices, parts grading, warranties and delivery times are accurate and instant. So if the estimate requires an A-grade part, with a 1-year warranty, and a 2-day delivery date, this is the actual part selected for the estimate with the corresponding price. This can be done by the shop appraiser in a DRP partner shop, a field insurance appraiser, or an insurance appraiser working in an insurance company video appraisal unit. The same information is available to everyone. And this information 16 Collision Management December 2011 autosphere.ca

17 is power the power to make the right decisions on the estimate, and eliminate waste and administrative re-work. Auditing Made Easy Sometimes after a repair is completed, questions can arise regarding the parts purchased for the repair. Perhaps there was no recycled part available on a particular date to complete a repair in a timely manner. Now, memory doesn t have to be relied upon if a file is audited. Car-Part also provides the industry with a Historic Part Search. So a repairer or an insurance company can see what WAS available on a Car- Part search on any specific date. This innovative program allows you to pick any date, and see exactly what was available for purchase in the past. Integration with Industry Partners For the past 8 years, Car-Part.com s recycled parts data has powered Mitchell International s QRP product in Canada. This allows users of the Mitchell estimating system to access Car-Part.com data during the estimating process. The enhanced features of Car-Part Pro require web access and do not yet integrate with Mitchell s Ultramate product, but interested parties are welcome to contact Roger@Car-Part.com ( ). The Car-Part.com search engine is integrated into the Nugen IT workflow product for shops and insurance companies. Improving Work Flow Car-Part Pro is changing the way the collision industry purchases recycled and alternative parts. They are continually creating innovative solutions to improve the way the industry operates, and customers can expect additional functionality to be introduced in the coming year. The professionals at Car-Part.com analyzed the needs and workflow of the collision repairer and designed a product to improve the efficiency of the entire parts purchasing process. If you haven t tried Car-Part Pro, give it a try and see how you can improve your business today. y Collision Management December 2011 autosphere.ca 17

18 Mitchell Leading the Collision Industry If you want to use Facebook, check the weather, or do banking on your Smartphone, you download an app. Similarly, Mitchell has made it just as easy for body shops to pick and choose the applications and services they need. RepairCenter, Mitchell s personalized shop Workspace solution, allows shops to select tools to manage all aspects of their business and to add modules as their business grows. Leanne Blackborow Having invested significantly in developing new enabling technologies, Mitchell brings leading-edge solutions to the industry via a cloud network for the collision business. Mitchell offers the industry s leading suite of estimating and management products on a single platform a totally modular and customizable approach for shops and insurers. Investing for the Future Mitchell International was founded in 1946 in Glenn Mitchell s garage when he realized that he had created a valuable asset a simple list of vehicle repair times that could benefit the automotive industry on a large scale. Since then, Mitchell has grown into North America s largest provider of collision repair information, with the majority of collision repairers and most top insurance companies relying on their information daily. Mitchell understands the changing dichotomy in the Collision repair world, and the stresses involved in servicing a customer who has sustained damage to their vehicle. We have invested significantly to become the cloud of the Collision Repair Space with our dedicated Canadian hosting facilities, and to widen the breadth of the solutions to help shops complete a proper repair in the most efficient manner, states Mike Jerry, General Manager and Vice President, Mitchell Canadian operations. Mitchell Estimating The first step in the repair process is made simple and efficient with Mitchell s estimating and workflow system. Mitchell s database accuracy and leading-edge workspace technologies combine to create clean, verifiable estimates. Even new estimators find the system easy thanks to the user-friendly navigation. Mitchell s estimating program is fast, easy to use and has increased the productivity of our office and customers like the easy-to-read print-outs, says Albert Rosanova, owner of Fix Edmonton West. Accuracy can be assured with this system - in fact, Mitchell adds more than 300 new vehicles per year to the database as well as data from over 50 OEM s and other sources worldwide. The program provides repairers direct access to assignments, through Mitchell s insur ance carrier com munication module. It streamlines communications by enabling high speed uploads and downloads without interrupting other user applications. RepairCenter Workspace Mitchell s Repair- Center shop Workspace is a single, customizable online application where shops can access all the software solutions that manage their business, their repairs, and their customer experience. The shop management program provides a cohesive platform to manage every step of the repair process. It simplifies the repair workflow from the time the damaged vehicle arrives to the delivery to the customer. It tracks everything from production - parts, body and paint labour to claims processing, detail and delivery. RepairCenter also helps to improve the management of the business side of the process accounting, analysis of financial performance and goals, and reporting of all stats needed to maintain quality and profitability. A robust customer experience manage- 18 Collision Management December 2011 autosphere.ca

19 ment solution powered by AutocheX keeps shops connected to their customers. The customer feedback loop allows shops to verify that customers perceive their repairs were done correctly, on time, and with no surprises or address problems quickly. This allows the shop to increase customer loyalty and ultimately drive revenue and profitability. RepairCenter FastPhoto Manager RepairCenter FastPhoto Manager streamlines the claims management workflow by automatically linking vehicle photos to the correct repair order or estimate. With a click of the button, the system sorts, resizes, organizes, and links photos, eliminating time-consuming manual processes in a secure, wireless environment. Improved visual documentation of every vehicle helps increase accuracy in writing estimates by capturing all existing and supplement damage information. Multiple-store operators can conveniently view photos from all facilities at one central location. Lee Tsatsos, owner of Superior Auto Centre, appreciates the benefits the programs offer. At one point in time estimates were hand written, paint used to be enamel, photos were Polaroids. Times have changed and the automotive industry has become a more organized and demanding place to do business. RepairCenter and Fast- Photo have helped us achieve all of our goals and allowed me to run a paperless office and put my shop in the position to be an industry leader moving forward. RepairCenter TechAdvisor With vehicle technology rapidly changing, it is essential to have the OEM repair procedure information to repair new model vehicles safely and accurately. RepairCenter TechAdvisor provides integrated access to critical OEM repair data and procedures, so technicians can quickly locate the information they need to restore today s complex vehicles to pre-accident condition. Repair facility owners Tim Malone, Director of Sales can demonstrate their commitment to their customers, insurance partners and employees by ensuring the most accurate and up-to-date repair procedures are utilized when repairing vehicles. Mitchell GlassMate Mitchell GlassMate is a leading pointof-sale system for the Auto Glass industry. The system provides quick look-ups, parts information, quote functions, work orders, invoicing capabilities, and VIN decoding all with access to the complete National Auto Glass Specifications (NAGS) information and connectivity with insurance partners. Partner Network Strategy Efficiency has become increasingly important to maintain a profitable business. Mitchell s unique partner network strategy helps by integrating their software technology with paint providers, rental companies, and insurers. For example, Mitchell RepairCenter offers seamless, bidirectional integration with Sherwin-Williams Formula Express retrieval system, saving valuable time and reducing errors by eliminating the need for shop personnel to rekey vehicle and RO information. Shops can monitor operational and financial key performance indicators, improve materials management and increase technician efficiency. Mike Jerry, General Manager and Vice President, Mitchell Canadian operations One Stop Shop Mitchell has taken the IT out of the shop, so they can focus on their core business repairing vehicles. Our network of Canadian dealers help shops determine the hardware, software solutions, and network hosting services needed to simplify and streamline the entire repair and claims process. The options are customized to meet the individual customer s needs, explains Bruce Carrick, Senior Director, Product Management. Looking to the Future Mitchell is leading the industry with their cutting-edge shop estimating, management and workflow solutions that simplify processes and empower shops with the essential tools and information needed to manage leaner driving down costs, reducing cycle times, and producing even more satisfied customers. Tim Malone, Director of Sales, adds We provide easy-touse solutions for our customers at a reasonable cost. Control is in the customer s hands to select the tools they need to run their business. Mitchell s mission is: To empower our clients to deliver the best possible outcome and restore their customer s lives after a challenging event. Mitchell achieves this by simplifying the collision business, connecting stakeholders and continually innovating new technology-based solutions for their customers. y Collision Management December 2011 autosphere.ca 19

20 Who Does What for the Canadian Collision Sector? A recent collision industry think session started as most do with the hosts explaining their roles in the industry along with the purpose of the meeting. But this was no pro forma explanation. It turns out that there is genuine confusion about I-CAR Canada, its parent organization the Automotive Industries Association of Canada (AIA) and the Canadian Collision Industry Forum (CCIF). Andrew Shepherd Over 30 collision repair, insurance and association representatives from across Canada met in Toronto on October 20, most importantly to provide strategic direction for AIA and the I-CAR program. Current Trends There was a very strong consensus about the continuing consolidation of shops and insurers - all agreed that this is an international trend which will change the Canadian collision landscape over the coming decade. New automotive technologies (including collision avoidance systems, communications, lighter and stronger steels) will be introduced at an increasing rate with each new model year. One trend which is just now emerging is the introduction of OEM shop qualification we ve seen BMW, Jaguar, etc., require training and equipment standards in certified repair shops, but Toyota and even Ford and GM appear to be ready to take the same path not surprising, given the diversity of manufacturing processes, electronics, parts and repair recommendations for each manufacturer. And finally all recognized the real difficulty in getting OE repair information in anything like a timely manner, with the industry often waiting 6 months to a year for repair data on new models. Given these challenges, the group went on to provide detailed advice on the roles of I-CAR Canada, AIA and CCIF in the collision repair world ahead. Overall there was a strong recommendation that I-CAR Canada become a central training clearing house that provides one-stop shopping for the Collision sector. This would include recognizing courses from associations, manufacturers, colleges, universities and trade schools, etc., and building these into a Canadian system for skills recognition. It was also suggested that I-CAR Canada should invest time and resources into augmenting college apprenticeship programs with modern curricula. A larger suite of Internet training offerings was also recommended. And finally the group saw I-CAR as a perfect avenue for OE and dealership training, as well as providing OE repair information to the industry. There is certainly less familiarity in the collision sector with AIA Canada s work as a trade association including lobbying, providing sector studies and analysis, marketing and promotion, etc. It was strongly suggested that the Paint, Body and Equipment Council of the Association play an action role, taking the discussion points of CCIF, implementing ideas, etc. At the same time, it was felt that insurers need a much stronger voice at the action table. There was unanimous support among the group for CCIF s role as a discussion forum and meeting place. Most felt that better bridges need to be built with AIA and I-CAR Canada. Recent successes such as the Recyclers Repairers meeting illustrate the power of the Forum in bringing parties together. Conclusion The day ended with a sincere expression of thanks from the representatives of I-CAR Canada, AIA Canada and CCIF. Discussions were forwardthinking and collaborative, focusing on how different groups can work together to help the Canadian collision industry face a new and challenging world. All participants felt that the large national groups face the same competitive challenge as the smallest shop, and that the answers are similar as well get lean, share information and work together. y 20 Collision Management December 2011 autosphere.ca

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