Reinventing radio for digital audience FROM HYBRID RADIO TO LIQUID AUDIO Nicolas Moulard Actuonda @Radio_20
Agenda FROM HYBRID RADIO TO LIQUID AUDIO 1 3 2 NEW ECOSYSTEM AUDIO DIGITAL RADIO 2.0 DIGITAL DNA MAIN CHALLENGES Global Digital Context New Contents New Channels New Economic Models New Players
I NEW ECOSYSTEM AUDIO DIGITAL
Context Be Online Digital Audio monthly audience in France: 25,5 millions internet users Equivalent to 1 French out of 2 (+15 years) Daily Audience = 5,2 M internet users, by type of service :
Context Be On-demand
Context Be Mobile first
Context Be Social
Context Fight for attention + NEW CONTENTS NEW PLAYERS AUDIENCE NEW CHANNELS NEW BUSINESS MODELS
1 NEW CONTENTS
1. New Contents From Simulcast to Native Audio
1. New Contents From Radio to Audio Experience
1. New Contents From New Narrative to New Genre
1. New Contents From Native Podcast to Event Radio
1. New Contents From Webradio to Smart Radio
1. New Content From Music streaming to Playlist
1. New Contents From Community Radio to Branded Content
1. New Contents From Crossmedia to Transmedia
2 NEW CHANNELS
2. New Channels From Simulcast to radio online Over 100.000 stations on Tunein
2. New Channels From Live stream to On-demand / Podcast
2. New Channels From Website to reponsive multimedia player
2. New Channels From Agregators to Mobile App
2. New Channels From Mobile First to Connected Dashboard
2. New Channels From Social Networks to Messenger bots
2. New Channels From Enriched Notification to Audio Push
2. New Channels From Connected Devices to Voice Assistants
3 NEW ECONOMIC MODELS
3. New economic models + Audio Ad Digital Ad Special Ops Native Content Crowdfunding Revenue share Fundraising Micropaiement Fremium Subscription Distrib. Platform B2B B2B2C B2C Services Directto-Fan Ecommerce Concert
4 NEW PLAYERS
New Players NEW EDITORS + PURE PLAYERS UGC SPONSORED CONTENT SOCIAL PLATEFORMS CITIZEN JOURNALISTS BRANDED CONTEND ONLINE PRESS MULTIMEDIA
New Players AUDIENCE EVOLUTION + PRODUCT CENTRIC MASS COMMUNICATION FRAGMENTED DIGITAL IMMIGRANTS WIDESPREAD COMMUNITY AUDIENCE CENTRIC INDIVIDUAL COMMUNICATION SEGMENTED DIGITAL NATIVES NICHE OF INTEREST
ECOSYSTEME FRANCAIS RADIO 2.0 2017 Principaux acteurs v1 PRODUCTEURS EDITEURS EN LIGNE Labels musicaux Radios FM en ligne FOURNISSEURS TECHNOLOGIQUES Fournisseurs Studio Diffuseurs / Streamers Services associés Récepteurs connectés, autoradios, TV MONETISATION Régies publicitaires Plateformes gestion publicitaire Contenu parlé ARTISTES Web radios, Podcasters Services radio pro. Environnement logiciel web et mobile Agrégateurs audio, Playlister Intégrateurs, solutions Plateformes sociales Mesure d audience Services marketing Organismes pro. Organismes professionnels Organismes professionnels Organismes professionnels Evènements et supports professionnels / Influenceurs Contact : Nicolas Moulard @Radio_20 moulard@actuonda.com www.rr20.fr www.actuonda.com AUDITEURS Agences média / Trading desk Habillage audio ANNONCEURS Plateformes streaming / hébergement
II RADIO 2.0 DIGITAL DNA
Digital DNA #HYPERDISTRIBUTED #MULTICHANNEL
Digital DNA #MOBILE
Digital DNA #LIVE #REACTIVE
Digital DNA #ON-DEMAND
Digital DNA #SMART #PERSONNAL #CONTEXTUAL
Digital DNA #RICH #AUGMENTED
Digital DNA #VISUAL #MULTIMEDIA
Digital DNA #SOCIAL #SHAREABLE
Digital DNA #INTERACTIVE #ENGAGING
Digital DNA #IMMERSIVE
Digital DNA #OPEN #INTERCONNECT
Digital DNA #LIQUIDRADIO MULTI CHANNEL MOBILE + SOCIAL LIVE RICH LIQUID RADIO ON-DEMAND VISUAL ENGAGING IMMERSIVE OPEN PERSONAL
III MAIN CHALLENGES FOR DIGITAL AUDIO TRANSITION
3. Main challenges + Locate your AUDIENCE and connect with them Design your multiplaform STRATEGY with adapted content Retain your audience attention with great (audio) EXPERIENCE Design a crossmedia working ENVIRONMENT at low cost
x Let s reinvent AWR for digital audience Thanks for your attention Nicolas Moulard moulard@actuonda.com www.actuonda.com www.rr20.fr @Radio_20