Jean-Philippe DANGLADE

Transcription

1 Jean-Philippe DANGLADE Professor of Marketing Research Coordinator / Scientific Advisor BP Marseille cedex 9 France PROFESSIONAL jean-philippe.danglade@kedgebs.com EXPERIENCES AT EUROMED MARSEILLE Courses taught Sustainable development in entertainment context (Msc Entertainment and Brand Management (Msc Entertainment and Media Management) 18h Methodology (Msc and MS) 10h Leisure marketing (ESC elective course) 60h Sports Marketing and strategy (Summer school) 12h Sustainable development in entertainment context (Msc Entertainment and Brand Management (Msc Entertainment and Methodology (Msc and MS) 20h Marketing Management (ESC) 30h Leisure marketing (ESC elective course) 60h Sustainable development in entertainment context (Msc Entertainment and Brand Management (Msc Entertainment and Methodology (Msc and MS) 20h Marketing (Bachelor) 30h Leisure marketing (ESC elective course) 60h Sustainable development in entertainment context (Msc Entertainment and Event Branding (Msc Entertainment and

2 Jean-Philippe DANGLADE 2 Methodology (Msc and MS) 20h Marketing (Bachelor) 30h Leisure marketing (ESC elective course) 30h Sustainable development in entertainment context (Msc Entertainment and Event Branding (Msc Entertainment and Marketing (Bachelor) 30h Leisure marketing (ESC elective course) 30h Sustainable development in entertainment context (Msc Entertainment and Event Marketing (Msc Entertainment and Brand Management (Msc Entertainment and Communication (Msc Entertainment and Event Marketing (Msc Entertainment and Event management (Hamata program) 30h Sponsorship (Msc Entertainment and Event management (Hamata program) 30h Research Activities PHD Managing services brand : the case of event services Supervisor : Véronique Cova Advising Students, Directing Projects and Admission Juries Directing 70 pro-act research Advising 120 students Directing 100 Pro-act Research Directing 25 PRO-ACT Projects

3 Jean-Philippe DANGLADE 3 Advising 120 students Directing 25 PRO-ACT Projects Advising 60 students Directing 25 PRO-ACT Projects Advising 60 students Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) Scientific advisor of Entertainment&Media cluster (in charge of Msc Marketing) Research coordinator (research priority n 4) Scientific advisor of Entertainment&Media cluster (in charge of Msc Marketing) Research coordinator (research priority n 4) Creation of the Msc Marketing Services Scientific advisor of 2 Msc Programs in the Entertainment and Media Cluster : Leisure and entertainment / Marketing Services Member of Corporate Steering Commission Creation of the Msc Leisure and entertainment Scientific advisor of the Msc Leisure and entertainment OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Courses taught (other courses) : IAE Savoie Course of event marketing (20h) IEP Aix-en-Provence Course of marketing (18h) BEM Leisure marketing (10h) University of Savoie Course of event marketing (Msc tourism) 20h

4 Jean-Philippe DANGLADE ESTC Marseille Course of marketing (Master 1) 60h Course of strategy (Master 2) 20h University of Aix-en-Provence (FEA) Course of strategy (Master 1) 20h University Paul Cézanne IUT GEA Marketing 30h University Paul Cézanne Branding 6h BUSINESS EXPERIENCE Period Name of Company, Location, Position held. Describe activities Open 13, Marseille, Media Manager (in charge of the newsletter and website) Sustainable strategy manager Decathlon, Vitrolles, Sales manager, tennis and golf 2000 Dunlop Sport, Paris, Product manager assistant Credit Agricole, Marseille, student contract EDUCATION PHd University of Aix-Marseille III ; Thèse en sciences de gestion Soutenue le 21/09/07 mention très honorable 2000 Euromed Marseille, Master MS in International Sports Management 1997 IEP Aix en Provence (Sciences Po) DEA in political science IEP Aix en Provence (Sciences Po) PUBLICATIONS

5 Jean-Philippe DANGLADE 5 Reffered Journal Articles Danglade J.P. (2011), L adaptation d une stratégie RSE aux organisations événementielles, un nouveau mode de communication vis-à-vis des parties prenantes?, Revue Sciences de Gestion, n 84, pp Danglade J.P. (2011), L application du concept de marque aux spécificités de l objet événementiel, Revue Française du Marketing, n 234, pp Book Danglade J.P. (2013), Marketing et célébrités, Dunod Book Chapters Danglade J.P. (2012), L innovation dans les services de loisirs, in Meyronin B. et Munos A., Manager l innovation par le service, PUG, pp Danglade J.P. (2011), Quel ambassadeur sportif pour les marques horlogères?, dans Zorik K. et Courvoisier F., L horlogerie et ses ambassadeurs, Editions Lep, pp Maltese L. et Danglade J.P. (2011), RSE et organisateurs d événements sportifs, in Bayle E., Chappelet J.L., François A. et Maltese L., Sport et RSE, vers un management responsable, Editions de Boeck, pp Communications published in conference proceedings Danglade JP (2012), «La consommation digitale des célébrités», Journée de recherche sur la consommation digitale, Ecole de Management Léonard de Vinci, Paris, 29 novembre 2012 Danglade J.P. (2011), «L influence des parties prenantes sur l organisation événementielle : risque ou opportunité de gestion»?, 9 ème Colloque francophone sur le risque Oriane, Organiser les entreprises, les institutions et les associations en présence du risque :

6 Jean-Philippe DANGLADE 6 innovation, analyse technique et managériale, évaluation et pérennisation sociale, IUT Bayonne Pays Basque, Bayonne, septembre Danglade J.P. (2010), «Quel ambassadeur sportif pour les marques horlogères?», 14 ème Journée Internationale du Marketing Horloger, L horlogerie et ses ambassadeurs, HEG Neuchâtel, 1-2 décembre Danglade J.P. (2010), «L adaptation d une stratégie RSE aux organisations événementielles, un nouveau mode de communication vis-à-vis des parties prenantes?», 7 ème Congrès de l Aderse, Responsabilité Sociale et Innovation, La Rochelle, mars Danglade J.P. (2009), «Comment adapter une stratégie RSE aux spécificités de l organisation événementielle? Le cas du tournoi international de tennis Open 13», Colloque International et Consortium Doctoral ISEOR/AOM, Indicateurs d évaluation de la responsabilité sociale et environnementale des entreprises, Lyon, juin Danglade J.P. (2009), «Supports «émotionnels» de communication et dérives éthiques : étude comparative entre le sponsoring et le placement de produits», Colloque «Les dérives éthiques dans l entreprise», ISC Paris, 8-9 juin Maltese L. et Danglade J.P. (2009), Managing and modelling the combination of reputational resources into professional sporting events, 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, May 28 th _30 th, 2009, Amsterdam Danglade J.P. (2008), «L application du concept de marque à l événement : étude comparative d événements sportifs», Colloque International «Le tennis dans la société de demain, Faculté des Sciences du Sport, Dijon, avril Danglade J.P. (2008), «Les enjeux d une stratégie de développement durable appliquée à l organisation événementielle», 3 ème Journées Neptune Réalités et Prospectives du développement durable organisationnel, Université du sud Toulon Var, novembre 2008.

7 Jean-Philippe DANGLADE 7 OTHER PERSONAL INFORMATION Languages spoken, written and read : : French, English, German Hobbies : Sports, Cinéma