Les formats publicitaires

Les formats publicitaires 728x90 Bannière 300x250 Îlot 160x600 Gratte-ciel 300x600 Demi page Kits Médias Adconion Direct http://www.adconiondirect.com/advertiser-solutions Addictive Mobility http://www.addictivemobility.com AOL Canada http://adspecs.aol.com/ BabyCenter http://www.babycentersolutions.com/ad-specs-intl.html BBC Worldwide http://www.bbcworldwide.com Bell Media http://adsales.bellmedia.ca/ Blue Ant Media http://www.blueantmedia.ca Casale Media - MediaNet http://www.casalemedia.com/media-kit/ CBC.ca http://www.cbc.ca/revenuegroup/ Corus Entertainment http://www.corusent.com/home/ Crucial Interactive http://www.crucialinteractive.com Exponential/Tribal Fusion http://exponential.com/ eyereturn http://specs.eyereturnmarketing.com/ Fuel Digital Media http://www.fueldigitalmedia.com/advertisers/media_opportunities.php Globe and Mail http://www.globelink.ca/digital/about/ Google http://www.google.ca/ads/experienced/ Ideon Media http://www.ideonmedia.com Juice Mobile http://juicemobile.com/news_post/juice-mobile-media-kit-2013/ Kijiji.ca http://help.kijiji.net/ca/knowledgebase.php?article=66 LinkedIn http://adspecs.linkedincreatives.com/ Machinima http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=30071 Mediative (Yellow Pages Group) http://mediative.com Metroland Media Group http://www.metroland.com/page/advertise Microsoft Advertising http://advertising.microsoft.com/canada/en/splitter Newad http://newad.com NHL.com http://www.nhl.com/ice/page.htm?id=26382 Olive Media http://media.tdcorporate.topscms.com/acrobat/bd/20/153f51fc4f2fb1aac2b5bf9a6eea.pdf Postmedia Network http://www.postmedia.com/advertising/ QMI Sales http://www.qmisales.ca/digital.html Radio Canada http://www.radio-canada.ca Redux Media http://www.reduxmedia.com Rogers Digital Media http://www.rogersdigitalmedia.com SavvyMom Media http://www.savvymom.ca/index.php/advertising SAY Media http://www.saymedia.com/demo.php Shaw Media http://digital.shawmedia.ca/ St. Joseph Media http://www.stjoseph.com/expertise/media/magazines/ Suite 66 http://www.suite66.com The Chronicle Herald http://thechronicleherald.ca/advertising/web-advertising The Weather Network http://www.theweathernetwork.com/advertising/advindex Transcontinental Media/TC Media http://tctranscontinental.com TubeMogul http://www.tubemogul.com/ Videology http://www.videologygroup.com Yahoo! Canada http://ca.advertising.yahoo.com/ Zoomermedia http://zoomermedia.ca 1 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Rising Stars unités Filmstrip Portrait Slider Billboard Pushdown Sidekick Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion eyereturn Fuel Digital Media Globe and Mail Ideon Media IT World Canada Kijiji.ca LinkedIn Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada YouTube Zoomer Media 2 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Media Enrichi Publicité extensible (tierce partie) Publicité extrensible (hébergée) Pub flottante avec compagnon (tierce partie) Pub flottante avec compagnon (hébergement interne) Pub flottante- DHTML (tierce partie) Pub flottante- DHTML (hébergement internet) Pub transitoire (tierce partie) Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion eyereturn Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media Pub transitoire (hébergement interne) Self Hosted 3 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Video Bannière vidéo (tierce partie) Bannière vidéo (hébergement interne) Publicité pour contenu vidéo (tierce partie) 3rd Party Publicité pour contenu vidéo (hébergement interne) Ratios spécifiques pour lecteurs vidéo Compagnon publicité vidéo Adconion Direct 16:9 & 4:3 300x250 AOL Canada 16:9 & 4:3 300x250 BabyCenter 4:3 BBC Worldwide Casale Media - MediaNet CBC.ca 16:9 & 4:3 300x250 Corus Entertainment 16:9 & 4:3 300x50 Crucial Interactive 16:9 & 4:3 300x250 Exponential/Adotube 16:9 & 4:3 eyereturn 16:9, 4:3, 5:2 any size Fuel Digital Media 16:9 & 4:3 728x90, 300x250 300x600 Globe and Mail 300x250 Google Display Network 16:9, 4:3, 5:2 300x250, 300x60 Ideon Media (Hypercast) 16:9 & 4:3 300x250 IT World Canada 16:9 & 4:3 728x90, 300x250 x2, 160x600 JUICE Mobile (tablet) Kijiji.ca LinkedIn 160x200, 300x250 Machinima 4:3, 16:9, 5:2 300x250 & 300x60 Mediative (Yellow Pages Group) 16:9 & 4:3 300x250 Metroland Media Group 16:9 & 4:3 300x250; 728x90 Microsoft Advertising 16:9 & 4:3 300x250 & 300x60 NHL.com Olive Media 16:9 & 4:3 300x250 & 88x31 Postmedia Network 16:9 & 4:3 728x90 & 300x250 QMI Sales 16:9 & 4:3 300x250 Radio Canada 16:9 & 4:3 300x250 & 728x90 Redux Media Rogers Digital Media 16:9 300x250 SavvyMom Media 728x90 & 300x250 SAY Media 16:9 & 4:3 Shaw Media 16:9 & 4:3 728x90 & 300x250 SourceKnowledge 16:9 & 4:3 300x250 St. Joseph Media Suite 66 16:9 & 4:3 300x250, 728x90, 160x600 The Chronicle Herald 16:9 & 4:3 300x250 The Weather Network 16:9 & 4:3 728x90 Transcontinental Media/TC Media 16:9 & 4:3 300x250 Videology 16:9 300X250 Yahoo! Canada 16:9 & 4:3 N/A YouTube 4:3, 16:9, 5:2 300x60 Zoomer Media 4 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Publicité mobile par éditeur 168x28 216x36 300x50 320x50 300x250 Full Page 320 480 Full Page 480x80 Hi-Res 600x90 Hi-Res 480x800 Hi-Res Full Page 960x640 Hi-Res Full Page Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media BrightRoll Canada Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Appsnack eyereturn Fuel Digital Media Globe and Mail Google AdMob Google Mobile Display Network Ideon Media IT World Canada (300x250) Juice Mobile Kijiji.ca LinkedIn Machinima (320X480) Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media SourceKnowledge St. Joseph Media Suite 66 320x416 The Chronicle Herald The Weather Network (custom) Transcontinental Media/TC Media Videology Yahoo! Canada YouTube Zoomer Media Video Pre-Roll Interstitial 5 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Tablet 600x90 728x90 300x250 1024x768 1024x600 Video Full Page Full Page Pre-Roll Interstitial Adconion Direct AOL Canada BabyCenter BBC Worldwide Blue Ant Media Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Appsnack eyereturn Fuel Digital Media Globe and Mail Google AdMob Google Display Network Ideon Media IT World Canada Juice Mobile Kijiji.ca LinkedIn Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 768x900 The Chronicle Herald The Weather Network (custom) Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media 6 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Options de ciblage par éditeur Contenu / Page Jour de la semaine Heures de la journée Démographique (Age/Sexe) Bande passante Mots clés (contenu) Mots clés (recherche) Comportemental Reciblage (Retargeting) Geo-ciblage (pays) Geo-ciblage (états / provinces) Geo-ciblage (villes) Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network Transcontinental Media/TC Media Videology Yahoo! Canada Zoomer Media * Consultez notre analyse sur l exatitude du géociblage ici: http://iabcanada.com/files/iabcanada_geociblageenligne.pdf * Toujours vérifier avec le media pour s assurer qu il offre toujours ces options. Geo-ciblage (codes régionaux) 7 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Caractéristiques publicitaire par éditeur Serveur publicitaire Serveur publicitaire tierce partie Rapport en ligne Cap de fréquence sur impressions Cap de fréquence sur clics Limites (capping) multiples Suivi des conversions post-clic Suivi des conversions post-impression Scénario publicitaire (séquençage) Adconion Direct propriétaire AOL Canada AOL ADTECH BabyCenter Doubleclick DFP BBC Worldwide Doubleclick DFP Casale Media - MediaNet Optimax CBC.ca Doubleclick DFP Corus Entertainment AOL ADTECH Crucial Interactive AOL ADTECH Exponential/Tribal Fusion propriétaire eyereturn eyereturn Fuel Digital Media AdGear Globe and Mail Doubleclick DFP Google Doubleclick DFP Ideon Media DFP, AppNexus IT World Canada Doubleclick DFP JUICE Mobile Kijiji.ca Doubleclick DFP LinkedIn Doubleclick DFP Machinima Doubleclick DFP Mediative (Yellow Pages Group) AdTech, AppNexus, AdJuggler Metroland Media Group AOL ADTECH Microsoft Advertising Microsoft AdExpert/MC, CAM/CAT NHL.com Doubleclick DFP Olive Media AOL ADTECH Postmedia Network Doubleclick DFP QMI Sales Doubleclick DFP Radio Canada Doubleclick DFP Redux Media Appnexus Rogers Digital Media Doubleclick DFP SavvyMom Media OpenX SAY Media SAY AdTech Shaw Media Doubleclick DFP St. Joseph Media 24/7 OAS Suite 66 AppNexus The Chronicle Herald 24/7 OAS The Weather Network Doubleclick DFP Transcontinental Media/TC Media Doubleclick DFP Videology Doubleclick DFP Yahoo! Canada propriétaire Zoomer Media 24/7 OAS Publicité compagnon 8 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Ligne directrice acceptation Digital Video Ad Serving Template (VAST) Digital Video Player-Ad Interface Definition (VPAID) Digital Video Multiple Ad Playlist (VMAP) Mobile Rich Media Ad Interface Definitions (MRAID) SafeFrame HTML5 Guidelines Mobile Application Measurement Adconion Direct AOL Canada BabyCenter (2.0) BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Firefly/Adotube eyereturn (2.0 & 3.0) Fuel Digital Media Globe and Mail Google IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media (2.0) SavvyMom Media SAY Media Shaw Media St. Joseph Media Suite 66 The Chronicle Herald The Weather Network 1.0 Transcontinental Media/TC Media Videology Yahoo! Canada (2.0) Zoomer Media Liens utiles : http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vast http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vpaid http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vmap http://www.iab.net/guidelines/508676/mobile_guidance/mraid http://iabcanada.com/guidelines/safeframe/ http://www.iab.net/html5 http://www.iab.net/inappguidelines http://www.iab.net/guidelines/508676/guidelines/mobilewebmeasurementguidelines Mobile Web Measurement 9 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014

Serveur publicitiares tierce partie acceptés selon l'éditeur (Motif & Klipmart) (anciennement DG MediaMind) AdGear Atlas Rich Media Dart For Advertisers Sizmek EyeReturn PointRoll Smart Ad Server SAY Media Adconion Direct AOL Canada BabyCenter BBC Worldwide Casale Media - MediaNet CBC.ca Corus Entertainment Crucial Interactive Exponential/Tribal Fusion Fuel Digital Media Globe and Mail Google Ideon Media IT World Canada JUICE Mobile Kijiji.ca LinkedIn Machinima Mediative (Yellow Pages Group) Metroland Media Group Microsoft Advertising NHL.com Olive Media Postmedia Network QMI Sales Radio Canada Redux Media Rogers Digital Media SavvyMom Media 10 de 10 Bureau de la publicité interactive du Canada (IAB) Dernière mise à jour: 5/20/2014