Laurence LECOEUVRE. Management of Projects, Information Systems and Supply Chains Lille

Laurence LECOEUVRE Management of Projects, Information Systems and Supply Chains Lille CV Biography: Pr. Laurence LECOEUVRE is a permanent professor at SKEMA, Asociate Dean in Charge of the Doctoral programmes, Head of Management of Projects, Information Systems and Supply Chains Department; and Director of the PhD/DBA in Programme and Project Management. She teaches project management, and research methods. After nearly 20 years professional within the industrial sector and car as International Marketing director, she integrated SKEMA in 2001; she also worked few years as Business Programs Director. Dr. Laurence Lecoeuvre s research is dedicated to the links between project marketing and project management; and to the Governance in projects. She holds an HDR (enabling to direct research), Lille2 and a PhD in Management, Ecole Centrale de Paris She has been associate dean at the research laboratory LGI (Lille industrial engineering) at Ecole Centrale de Lille from 2006 to 2008. She published books, chapters and articles in peer reviewed journals (for instance: Global Business Perspectives; International Journal of Project Management; Project Management Journal) Skills & Interests Research Skills Qualitative Data Interpretation Relationship between Project marketing & Project Management Governance Project Languages French, English, German International Interests Europe, Arab World, China Citizenship: France

Qualification Academically Qualified Academic Degrees HDR Université de Lille 2, Lille, France, 2009 Doctorat Ecole Centrale de Paris, Paris, France, Doctorat ès Sciences de Gestion, 2005 Master IAE de Lille, Lille, France, Diplôme d'etudes Approfondies, 1998 Maitrise IAE de Lille, Lille, France, 1997 Professional Certifications PRINCE2 Foundation, 2011-2012 Work Experience Head of Department Management of Projects, Informations Systems and Supply Chains, SKEMA BUSINESS SCHOOL (January, 2011 - Present). Associate Dean in charge of the Doctoral Programmes, SKEMA Business School (2011 - Present). Programme Director for the PhD & DBA in Project and Programme Management, SKEMA Business School (2011 - Present). Part-time Lecturer, Ecole Centrale de Lille (2004 - Present). Visiting Professor, Ecole Centrale de Lille (2004 - Present). Professor, ESC Lille/SKEMA BS (2001 - Present). Director of the Business Programme (PGE) and of the MSc Programmes, ESC LILLE/ SKEMA BUSINESS SCHOOL (2009-2010). Visiting Professor, IAE de Lille (1998-2010). Associate Dean, ESC LILLE/ SKEMA BUSINESS SCHOOL (2007-2009). Associate Dean, ESC LILLE/ SKEMA BUSINESS SCHOOL (2004-2007). Visiting Professor, CNAM de Lille (2003-2007). Lecturer, ITEEM (European Institute of Technology for Entrepreneurship & Management), Ecole Centrale de Lille & SKEMA Business School (2002-2007). Visiting Professor, ERAMUS Exchange Osnabrück FachHochschule (2002-2006). Visiting Professor, ERAMUS Exchange Göteborg University (2002-2006). International Director, Groupe Duarte (1999-2001). Export Director, Forgeval (1989-1999). Deputy Director for Export, Cerec / Vallourec (1984-1989). INTELLECTUAL CONTRIBUTIONS Articles in Journals Lecoeuvre, L. & Smyth, H. (in press, 2014). Differences in Decision-Making Criteria towards the Return on Marketing Investment: a project business perspective. International Journal of Project Management. Müller, R. & Lecoeuvre, L. (in press, 2014). Operationalizing governance categories of projects. International Journal of Project Management. Lecoeuvre, L. (2014). Project Management: the path to improved performance. European Executive Education Review. Xue, Y., Turner, J.R., Lecoeuvre, L., & Anbari, F. (2013). Using Results-Based Monitoring and Evaluation to Deliver Results on Key Infrastructure Projects in China. Global Business Perspectives, 1 (2), 85-105. LECOEUVRE, L., Deshayes, P., & Tikkanen, H. (2009). Positioning of the stakeholders in the interaction project management project marketing: a case of a co-constructed industrial project. Project Management Journal, 40 (3).

Deshayes, P., Lecoeuvre, L., & Tikkanen, H. (2008). Interazioni e congruenze tra project marketing e project management: La dinamica del project marketing e del project management in un progetto industriale co-realizzato. Micro-Macro Marketing (2). LECOEUVRE, L. & Deshayes, P. (2006). From Marketing to Project Management. Project Management Journal, 37 (5), 103-112. LECOEUVRE, L. (2004). Tout repose sur le cahier des charges in «Assurance au kilomètre : les recettes d'un agent AGF». L'Argus de l'assurance, Gérer (6870). LECOEUVRE, L. (2004). Wiesbaden 2004 : la VAD allemande affiche un optimisme mesuré. Vente à distance (194). Articles in Proceedings Turner, R. & Lecoeuvre, L. (2012). Integrating Project Marketing with Project Management. EURAM 2012. Lecoeuvre, L. (2012). Toward A Management Of Interface Marketing-Finance For A Competitive Advantage Of The Company. International Business Information Management Conference. LECOEUVRE, L. (2008). ROMI and interface marketing-finance. 7th International Congress Marketing Trends. Books, Monographs, Compilations, Manuals Lecoeuvre-Soudain, L. (2010). Le marketing de projet en situation Business to Business Etude de cas et proposition d'un modèle dynamique d'évolution et de suivi Editions Universitaires Européennes. Chapters, Cases, Readings, Supplements Deshayes, Ph. & Lecoeuvre-Soudain, L. (2011). Chaîne de valeur et interactions client - maître d'oeuvre - entrepreneur dans les pratiques de projet : vers un marché du développement durable?. Développement durable et intelligence des matériaux, Regards croisés Franco - Brésiliens sur les pratiques du bâtiment et de la construction. L'Harmattan. LECOEUVRE, L. & Desse, S. (2009). L'aventure d'un pionnier de l'économie de la fonctionnalité : le cas XEROX. Oser le Marketing Durable Concilier marketing et développement durable. Pearson Education. Conference Presentations Lecoeuvre, L. (2014, July). Project marketing by three organizations: marketing by, for and of the project. PMI Research and Education Conference, Portland, Oregon. Lecoeuvre, L. (2013). Is Project Marketing Relevant to Practitioners? 13th International Marketing Trends Conference, Venise, Italy. Xue, Y., Lecoeuvre, L., Turner, J.Rodney, & Anbari, F.T. (2013). Maximizing Results from Key Infrastructure Projects in China. Research Day 2013 - Drexel University, Philadelphia, Pennsylvania. Lecoeuvre, L. (2012). Project in Small to Medium-sized Enterprises: practices adopted in North America. The PMI Research and Education Conference, Limerick, Ireland. Lecoeuvre, L. (2012). Toward A Management Of Interface Marketing-Finance For A Competitive Advantage Of The Company. International Business Information Management Conference, Istanbul, Turkey. Turner, R. & Lecoeuvre, L. (2012, June). Integrating Project Marketing with Project Management. EURAM 2012, Rotterdam, Netherlands. Deshayes, P., Lecoeuvre, L., & Poiteaux, F. (2010). Développement durable et pratiques de management et de marketing de projet en situation B2B: le cas de la maison de Flers. 9th International Marketing Trends Congress 2010, Venice, Italy. Deshayes, P. & Lecoeuvre, L. (2009). Marketing de projet et Marketing BtoB dans le secteur du bâtiment à l'ère de l'éco-conception : nouvelles interactions client prescripteur entrepreneur. 8th International Marketing Trends Congress 2009, Paris, France.

LECOEUVRE, L. & Deshayes, P. (2009). Pratiques managériales et marketing B2B dans le secteur du bâtiment, face aux enjeux de l'éco-conception: de multipes acteurs et interactions. 13rd International Business Information Management Conference (IBIMA), Marrakech, Morocco. LECOEUVRE, L., Deshayes, P., & Poiteaux, F. (2009). Project marketing and BtoB Marketing in the construction industry: crossed examinations on the protagonists in contrasted situations of project. 2nd European Workshop on B2B Marketing, Lyon, France. LECOEUVRE, L. & Patel, L. (2009). Project marketing and project management portfolio. International Business Information Management Conference (11th IBIMA), Cairo, Egypt. Patel, K. & Lecoeuvre, L. (2009). Measuring implementation of project marketing and its link to project portfolio management. 8th International Marketing Trends Congress 2009, Paris, France. Deshayes, P., Lecoeuvre, L., & Tikkanen, H. (2008). Interactions and congruencies between project marketing and project management: Dynamics of project marketing and project management in a coconstructed industrial project. International Congress Marketing Trends, Venice, Italy. LECOEUVRE, L. & Deshayes, P. (2008). Project marketing and BtoB Marketing in the construction industry: crossed examinations on the protagonists in contrasted situations of project. 1st French - German - Swiss Workshop on B2B Marketing in 2008, Lausanne, Switzerland. LECOEUVRE, L. (2008). ROMI and interface marketing-finance. 7th International Congress Marketing Trends, Venice, Italy. Eggert, A. & Lecoeuvre, L. (2007). Representations of values in advertisements: a transcultural analysis. Conference of China Marketing Association of Universities-2007, Harbin, China. Lecoeuvre, L. & Sion, C. (2007). La pédagogie par projet : De l'analyse d'un produit vers l'innovation au travers d'une démarche fusionnelle mixte marketing ingénierie. 4e colloque de' Questions de pédagogies dans l'enseignement supérieur' à l'ucl, Louvain-la-Neuve, Belgium. LECOEUVRE, L. (2007). L'interaction client-prescripteur-entrepreneur. Seminar of research France-Brazil, April-May 2007 «Écoconception, Choix des matériaux et des technologies, Gestion de chantiers dans le Bâtiment et la Construction» à École Centrale de Lille LGIL, Lille, France. Lecoeuvre-Soudain, L. & Debourse, J. P. (2007). Teaching marketing via case study: Proposal for a reproducible grid of presentation of cases. 6th International Marketing Trends Congres, Paris-Venice, Unknown. Lecoeuvre-Soudain, L. (2007). Relationship management and project marketing: links and interaction for a better predictivity. EMAC 2007 (European Marketing Academy), 36th Conference, Reykjavik, Iceland. Eggert, A. & Lecoeuvre, L. (2006). Représentations des valeurs dans les annonces publicitaires : une analyse transculturelle. V International Marketing Trends Congress de Venise, Venise, Italy. LECOEUVRE, L. & Deshayes, P. (2006). Project marketing and project management: a possible merger? EMAC 2006, Athens, Greece. Lecoeuvre-Soudain, L. (2006). Relationship management and project marketing. European Institute for Advanced Studies in Management (EIASM), workshop on new directions in relationship marketing, Brussels, Belgium. Deshayes, P. & Lecoeuvre, L. (2005). Two levels of cooperation between project management and project marketing in Business to Business activities. XI International Conference on Industrial Engineering and Operations Management, Porto Alegre, Brazil. LECOEUVRE, L., DANGOUMAU, N., & SION, C. (2005). Une nouvelle approche de la pédagogie par projet : la pédagogie par projets d'activités technologiques. 3ème Colloque Questions de pédagogies dans l'enseignement supérieur, Ecole Centrale Lille, Lille, France. LECOEUVRE, L. (2005). Déploiement d'une étude qualitative en milieu business to business : étude qualitative, approche abductive et diagramme causal. 4th International Marketing Trends Congress, Paris Venice, Unknown. DANIEL, P., DANGOUMAU, N., SION, C., & LECOEUVRE, L. (2005). Une nouvelle approche de la pédagogie par projet. Congrès Questions de pédagogie dans l'enseignement supérieur, Lille, France. LECOEUVRE, L. & Deshayes, P. (2003). Vente de solutions, offre créatrice de projets et marketing de projets. 3rd International Marketing Trends Congress, Venise, Italy.

LECOEUVRE, L. (2003). En quoi les stratégies de vente de solutions et d'offres créatrices de projets - réalités industrielles spécifient-elles de façon particulière le marketing de projets? Cahier de Recherche ESC-Lille, Lille, France. LECOEUVRE, L. (2002). Du marketing industriel au marketing de projets : logiques du marketing et positionnement des protagonistes. Cahier de Recherche ESC-Lille, Lille, France. LECOEUVRE, L. (1997). Créatrivité et PME : exemple de déploiement d'une méthode combinant groupe nominal et cartographie. Communication / AIFM, N.C, Unknown. Other Research 2012: Lecoeuvre, L., Qu'entend-t-on par management de projet? - Studyrama. Professional Service Board of Directors (Member) 2014: Skema Business School (National). 2012: LILM (Lahone Institute of Leadership & Management), lahone, Pakistan (International). hononary board members - LILM (for Pakistan and UAE) 2012: LILM (Lahone Institute of Leadership & Management), lahone, Pakistan (International). hononary board members - LILM (for Pakistan and UAE) Reviewer: Conference Paper 2012: Happy Projects Conference (International). 2012: IBIMA (International). 2010: 7th International Congress Marketing Trends (International). 2010: 9th International Marketing Trends Congress 2010, N.C, Unknown (International). Reviewer: Reviewer for a Journal 2012: Project Management Journal (International). 2 papers 2012: International Journal of Project Management (International). 2 papers reviewed 2011: International Journal of Project Management (International). 2 parpers reviewed Professional Memberships APM International, N.C APMG (Association for Management Project Group), N.C Piloting committee of the PMI Branche Lille, N.C PMI (Project Management Institute), N.C