- MBA édito The of Business Administration program offers you full and part-time study opportunities to earn a business degree. Designed to enhance your expertise while emphasizing the communication and technology skills needed for career success. The BBA of ISEE immerses its students in an intercultural atmosphere: an international faculty: Teaching carried out in French and in English Cultural diversity of the classes thanks to the presence of foreign students The ISEE BBA program is an elite degree aimed at transforming today s brightest business minds into tomorrow s business leaders. Throughout the degree you ll be mentored and guided by leading business academics and you ll develop superior knowledge and confidence so you ll graduate a step ahead in your career. M i c h e l P O U C H O U L I N, Directeur pédagogique P R E S E N T A T I O N - M B A O B T A I N 4 D E G R E E S I N 3 Y E A R S s degree State Certificate Bac +4 level II Diploma of the Chamber of Commerce of London (SEFIC) MBA In this programme, the international dimension is of paramount importance and present throughout the year. Students must have a minimum qualification of Bac + 2, as well as one year of English studies to enable them to follow the part of the curriculum given in this language. Group projet written in English, oral presentations and class exams, help evaluate the acquisition of knowledge. After the first year of the programme, students obtain the ISEE s degree (Member of ACBSP) representing 60 ECTS credits (European Credits Transfert System). Teaching for the s degree course is deliberately generalist, facilitating further MBA studies of a more specialised nature. The prevailing international environment requires an open mind and a solid general cultural background. The ISEE MBA enables candidates with a business education to continue their studies in an international environment that is recognized by companies throughout the world. The MBA is also a springboard towards positions of high responsibility for executives that are already working. The majority of courses are given in English. P U B L I C C O N C E R N E D For these high level international training courses, we wish to meet high-potential students with a real spirit of openness who wish to attain positions of responsibility in France or abroad. Students must have a minimum qualification of Bac +2, as well as one year of English studies to enable them to follow the part of the curriculum given in this language. Possibility of admission to the MBA1 (year 4) or MBA2 (year 5) under certain conditions. 2 S T R E N G T H S O F T H E C O U R S E English training 2 days of courses per week 3 days in the company per week Visiting professors from abroad M a r i o n e t P i r a v e n a, International skills recognized by companies English level validated by the Chamber of Commerce and Industry Promo 2007-2009 of London (SEFIC) State Level II certificate BA- Intensive pace of work A pedagogical approach focused on operational concerns (numerous case studies) Oral presentations in front of a jury of professionals The ambition of attaining a position of responsibility in a com pany Modern pedagogical resources
Affaires Internationales P R E S E N T A T I O N - M B A P R E P A R A T I O N D E 4 T I T R E S E N 3 A N S Titre Titre certifié Bac +4 par l Etat niveau II Diplôme de la Chambre de Commerce de LONDRES (SEFIC) MBA Dans ce programme, la dimension internationale, présente tout au long de l année, est primordiale. Les étudiants doivent être titulaires d un Bac +2 au minimum et avoir un niveau d anglais leur permettant de suivre une partie de la scolarité dans cette langue. Des dossiers par groupes, réalisés en langue anglaise, des présentations orales et des partiels permettent d évaluer l acquisition des connaissances. A l issue de la première année du programme, les étudiants obtiennent le de l ISEE (membre de l ACBSP) représentant 60 ECTS (European Credits Transfert System). L enseignement du programme est volontairement généraliste, facilitant la poursuite d études vers une formation plus spécialisée en MBA. L environnement international prépondérant nécessite une ouverture d esprit et une réelle culture générale. La formation MBA de l ISEE permet aux candidats de formations commerciales, de poursuivre leurs études dans un environnement international, reconnu des entreprises du monde entier. Le MBA est également un tremplin vers des postes à fortes responsabilités pour des cadres en activité. Une majorité des cours est animée en anglais. P U B L I C C O N C E R N E Pour ces formations Internationales de haut niveau, nous souhaitons rencontrer des étudiants à fort potentiel ayant un réel état d esprit d ouverture et désirant accéder à des postes à responsabilités en France ou à l étranger. Les étudiants doivent être titulaires d un bac +2 minimum et avoir un niveau d anglais leur permettant de suivre une partie de la scolarité dans cette langue. Possibilité d admission en MBA1 (4e année) ou MBA2 (5e année) sous certaines conditions. P O I N T S F O R T S D E L A F O R - M A T I O N Une formation anglophone Un rythme alterné 2 jours de cours par semaine 3 jours de mission en entreprise Des «visiting professors» venant de l étranger Une compétence internationale reconnue par les entreprises Un niveau d anglais validé par la Chambre de Commerce et d Industrie de LONDRES (SEFIC) Titre certifié niveau II par l Etat Un rythme de travail intensif Une pédagogie tournée vers l opérationnalité (nombreuses études de cas) Des présentations orales devant un jury de professionnels L exigence d une mission de responsabilités en entreprise Des moyens pédagogiques modernes MBA B A C + 4 B A C B A C + 2 B A C + 3 B A C + 5 1ère Année - L1 2e Année - L2 3e Année - L3 4e Année - M1 5e Année - M2 Fondamentaux du commerce et du management Formation en alternance Formation post-bac en 5 ans Management en entreprises Fondamentaux du commerce et du management - MBA affaires internationales Business Unit Manager 3e cycles francophone stage possible à l étranger anglophone I S E E, pour préparer a u m i e u x mon a v e n i r professionnel MBA 1 4 mois de stage à l étranger TITRE Bac+4 généraliste Romain, 4ème année promo 2008 TITRE Bac+5 - Master 2 spécialisations: Marketing, Communication Management MBA 2 Affaires Internationales 3e cycles Marketing, Communication, Management, RH, Tourisme 3
- MBA P i e r r e, Promo 2007-2009 4 > B A C H E L O R P R I N C I P L E S O F M A R K E T I N G Introduction: What is Marketing? The 4 P s Marketing Environment & Research; Consumer Markets & Consumer Behavior Organizational Markets & Organizational Buyer Behavior Measuring/Forecasting Demand & Market Segmenting Designing Products; Pricing Strategies Distribution Channels; Retailing & Wholesaling Communication & Promotion; Advertising Personal Selling; Competitor Analysis/ International Marketing; Marketing & Society M A R K E T I N G R E S E A R C H Introduction; Marketing Research Process Data Sources; Measurement Process Data Collection Methods Sampling Plan; Further sampling procedures & Field Operations Data Processing & Analysis Reporting Research Findings Demand Measurement & Test Marketing Testing Hypotheses & Database Marketing I N T E R N A T I O N A L M A R K E T I N G Introduction: The International Marketing Plan Internationalizing the firm; Strategic options; the socio-cultural environment Public policy environment; Creating a competitive advantage Global, regional & emerging markets International markets & customers; Analysis of international competitors Entering international markets; Exporting as a strategy Competitive alliances; Entering markets through foreign direct investment Consumer products firm; the services firm International distribution; Selling & negotiating Managing international marketing operations B U S I N E S S M A R K E T I N G Introduction to course and the industrial marketing environment Industrial Markets (corresponding cases) Organizational buyer behaviour Marketing Information, research & forecasting (corresponding cases) Industrial market segmentation Product & Brand Management Decision Channels of distribution Logistics Advertising, publicity and promotion Costing & pricing decisions The international environment I N T E R N E T S T R A T E G Y M A R K E T I N G The digital world, networks, individuals online, web business models Customer support and online quality, personalization strategies, new products Development on the web, traffic building, brand building Online communities, pricing online, e-commerce strategies Internet marketing plans, organizing for the net A D V E R T I S I N G Introduction, Ethics & Regulation Marketing Process, Agencies Strategic Research; Planning; Psychology Media Planning; Broadcast Media Print Media; Media Buying Direct Response; Creating Directory and Out-of-Home Sales Promotion; Public Relations Business & Retail Advertising; International Considerations I N T E R N A T I O N A L R E L A T I O N S Historic international systems; the contemporary global system The purpose of states: foreign policy goals & strategies Foreign policy actions: power, capabilities & influence Instruments of policy: diplomatic bargaining, propaganda, economic rewards & coercion Clandestine actions & military intervention Interaction of states: conflict & conflict resolution International cooperation O R G A N I Z A T I O N A L B E H A V I O R Introduction: What is OB? Personality & emotions implications for managers The Group understanding work teams Barriers to effective communication Power & Politics Conflict & negotiation The Organization Structure Work design & technology; Human Resource practices performance evaluations Union/management interface; international HR practices Organizational Dynamics Managing change/stimulating innovation Managing stress BA- > M B A 1 E N T R E P R E N E U R S H I P Definition of a Small Business; Ethics & Social Responsibility; Entrepreneurship Preparing a Business Plan; Legal Forms of Ownership Financial Statements & Business Ratios Desired Income Approach to Planning; Planning the Pro Forma Balance Sheet Finding the Funds Marketing - Introduction; Picking the Right Location Marketing: Promotion, Product, Pricing & Distribution Consumer Behavior; Managing Human Resources Production & Operations Management
Affaires Internationales Purchasing & Inventory Control; Effective Control & Break Even Analysis Consumer & Business to Business Credit International Business for Small Business Term test, the final examination and the preparation of a Business Plan. E T H I C S A N D B U S I N E S S Professional ethics Ethics of accounting information Ethics of human resource management Ethics of sales and marketing Ethics of production Ethics of intellectual property, knowledge and skills International business ethics and ethics of economic systems International business ethics Ethics of economic systems Theoretical issues in business ethics Conflicting interests Ethical issues and approaches Business ethics in the field Corporate ethics policies Ethics officers Religious views on business ethics O R G A N I Z A T I O N A L P O L I C Y Recitation: Regression Basics Monopoly & Dominant Firms Facilitating Practices & Cartel Introduction Cartels & Price-fixing; Antitrust Law Measuring Market Power Oligopoly Pricing Strategies Antitrust Policy: Mergers & Monopolization Rivals Costs Entry Deterrence P R I N C I P L E S O F L O G I S T I C Development and growth of logistics systems Customer service Domestic transportation systems Traffic management Inventory management Warehouse and distribution centers Protective packaging R I S K M A N A G E M E N T Introduction to Risk: Definition and characteristics of risk Elements and factors of risk: Event; Probability; Impact Types of risk Components of risk management: Identification; Quantification; Response development; Response control Risk Management Planning and Identifying Risks Risk identification Idea generation tools and techniques Analysis Fundamentals: Probability and impact Presenting risk: Descriptive; Qualitative; Quantitative Probability analysis Analyzing and Prioritizing Risk: Determining risk tolerances Risk Response Planning: Risk response strategies for opportunities and threats Execution, Evaluation and Update: Risk Response monitoring and control V E N T U R E C A P I T A L What is Private Equity? Broad definition Terminology Buyout and venture outlined and distinguished Fund versus direct investing Other types in outline: PIPEs, development capital, mezzanine Geographical dispersion How the industry has grown over time C R O S S C U L T U R A L M A N A G E M E N T Introduction: General resources Why study intercultural communication? Background of studies Cultural Conflict: Ethnocentrism and Stereotyping Communication Styles: Non-verbal Importance of Colors in Cultural communication Verbal Communication (Dialects; Language Standards; Rules of discourse) Cross-cultural differences in norms and values: The idea of context Theoretical Methods of Analysis: Kluckhohn The Culture Pyramid Multicultural meetings tips Practical Methods of Analysis in Industry: LESCANT Cross-cultural Issues in the Globalization of Organizations L A W E N V I R O N E M E N T The origins of English law French influence Salic law Representatives of the law: their function/role: Judges, barristers, solicitors, magistrates Educational MBA background Legal jargon Civil law vs. Criminal law: Crime, offence, felony, misdemeanour Capital punishment Habeas corpus (1679) Police and public prosecutions Common law vs. Statutes: International aspects European Union law Comparative legal systems International courts The separation of powers Intention to create legal relations Capacity to contract Law of property Patents, royalties and trade marks F a r i h a, MBA 1 Promo 2007-2008 5
- MBA 6 Reverse Culture Shock Snails and culture: Observations on the myths and realities of Franco-American cultural differences Made in China > M B A 2 L E A D E R S H I P What is Leadership? Leadership Traits Are Leaders Born or Made? Leadership and Motivation Listening Techniques Improving Verbal Communication Ethical Dilemnas Ethical Behavior in Organizations What Motivates People? Developing Personal Motivation Plans Problems and Decision Making The Decision Making Process Effective Performance Appraisals Conducting a Performance Appraisal Interview Conflict Management and Workplace Violence Dealing with Angry Employees Evaluation of Training. Understand the Legal foundation of Health and Safety programs. Accident Investigation and Reporting. I N T E R N A T I O N A L F I N A N C E The foundations of International Trade and Finance, globalization, IMS, and foreign exchange rates. Various techniques to identify international banking and money market, bond and equity markets, interest rate swaps and investment. Foreign exchange exposure and management. Tactical FDI, and acquisitions, capital structure and budgeting. Exports, imports, international tax environment, and corporate governance around the world. S T R A T E G Y A N D B U S I N E S S P O L I C Y How to develop and understand strategic management concepts, research, and theories. How to identify key issues and problems in complex, comprehensive cases; suggest alternative courses of action; and present well-supported recommendations for future action How to integrate previously learned aspects of corporations. Understand the emerging global economy and its potential impact on business activities in any location. How to develop an understanding of the role of corporate governance in strategic management. How to develop the ability to analyze and evaluate both quantitatively and qualitatively, the performance of the people responsible for strategic decisions. Improve research capabilities necessary to gather and interpret key environmental data. Develop a better understanding of the present and future environments in which corporations will have to function Develop analytical and decision-making skills for dealing with complex conceptual problems in an ethical manner. Recognize different leadership styles with relation to strategic planning I N T E R N A T I O N A L M A R K E T I N G ( C A S E S ) G L O B A L M A R K E T I N G Introduction to International Marketing Overview of International Marketing Environment Cultural influences on International Marketing International Marketing Research: Practices and Challenges International Marketing Segmentation, Targeting and Positioning Products and Services: Branding Decisions in International Markets I N T E R N A T I O N A L A F F A I R S Introduction to International Relations (IR) Globalization System Understanding International Relations Players Levels of Analysis Power Politics Critics Hegemony & Cooperation HST/ International Conflict Conflicts of Interest Conflict & Force Globalization International political economy Trade Economic hegemony Exchange rates & trade Multilateralism & trade GATT/WTO MNCs and FDI B U S I N E S S S T R A T E G Y Strategy, Operations, and Tactics Strategic planning process/ internal & external players and corporate objectives Hierarchical Levels of Strategy/ Mission, Vision, Values Competitive advantage Key Business Drivers, Key Performance Indicators Market research Resource analysis Competitive Analysis Generic Competitive Strategies Primary Value Chain Activities Forward, Backward, No integration Diamond of National Advantage Experience Curve Growth-Share Matrix McKinsey Matrix, SWOT, PEST, Ansoff Matrix Fundamental Strategies Cost structure Market Segmentation BA- Growth Strategies, Competitive Strategies Marketing Strategy Objectives Competitive positioning and growth strategies Distribution system decisions Sources of Competitive Advantage Drivers/ Country Comparative Advantage Types of International Strategy Multi-Domestic vs. Global Global Cost Structure Analysis, Globalizing Service Businesses Foreign market entry modes Issues in emerging economies Country management Knowledge and best practices management
Affaires Internationales M A N A G E R I A L E C O N O M I C S Understanding Market Forces The Meaning of Competition Pricing and Profits Market Power - Good or Evil? Playing Games I Competition versus Cooperation Playing Games II Entry and Exit Firms versus Markets Make or Buy? Auctions and Market Design Economics of Information S o p h i e, MBA 1 Promo 2007-2008 I N T E R N A T I O N A L A D V E R T I S I N G Define the various types of advertising Understand how advertising relates to society Develop creative advertising messages Plan media strategy and understand how advertising is measured Buy all media Plan, create, and direct a multimedia national advertising campaign M U L T I N A T I O N A L B U S I N E S S Define the characteristics of doing business in a cross-cultural environment Locate key support personnel and systems for conducting import/export transactions Identify international trade opportunities Understand the intricacies of multi-country business affairs (i.e. finance, operations, management, etc.). A i m o f t h e c o u r s e The ISEE MBA course is a springboard for those who wish to acquire skills in an international environment or who wish to develop a business in new countries or import/export goods or services to France or abroad. It is our aim to encourage autonomy, team spirit, cultural openness, and provide the knowledge needed to attain decision-making positions. The first year, after a Bac +2, corresponds to a multidisciplinary corporate approach during which the main aspects of corporate management are studied. This first year enables students to participate in the 2 years MBA programme. This programme enables students to enter into an international (anglophone) and operational (company case studies, training organised in the form of seminars) environment. The International Affairs MBA also targets future expatriates who wish to increase their understanding of international management methods. P o s i t i o n s t a r g e t e d European product manager / Import-export project manager / Sales engineer / International / communications manager / Subsidiary manager / Key account manager / Marketing manager / Bilingual sales manager / Intercultural consultant / International financial adviser Objectif de la formation La formation MBA de l ISEE est véritablement un tremplin pour celles et ceux qui souhaitent acquérir des compétences dans l environnement international afin de pouvoir développer des zones géographiques, importer/ exporter, gérer un service international en France ou à l étranger. Nous souhaitons développer l autonomie, l esprit d équipe, l ouverture culturelle et les connaissances nécessaires pour intégrer des postes de décideurs. La 1ère année, après un Bac +2, correspond à une approche pluridisciplinaire de l entreprise; les principaux aspects managériaux de l entreprise sont étudiés. Cette 1ère année permet d intégrer la formation MBA (en 2 ans). Nous entrons avec cette formation dans l univers international (formation anglophone) et opérationnel (études de cas d entreprises, organisation de la formation sous forme de séminaires). Le MBA Affaires Internationales s adresse également à de futurs expatriés désirant appréhender les modes de managements internationaux. P o s i t i o n s t a r g e t e d Chef de produits européens / Chef de projets import-export / Ingénieur commercial / Responsable communication international / Responsable de filières / Key account manager / Marketing manager / Responsable commercial bilingue / Consultant interculturel / Conseiller financier international 7