Young. 25 Years. DAY 3 Thursday 9 October # sportelmonaco

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1 DAY 3 Thursday 9 October 2014 # sportelmonaco Sport on television has never been more popular, more loved or more inspiring. We look forward to continuing to play our part in the global expansion of every kind of beautiful game Photo Olivier Ogéron / SPORTEL CONTENT 25 Years Young P01 Amparo di Fede I P03 SPORTEL International Symposium I P05 Jury de la Publicité I P07 Market News

2 Happy Birthday!

3 Amparo di Fede General Manager SPORTEL C est déjà l heure des (bons) comptes Un bel anniversaire grâce à vous! «Ce fut vraiment un belle édition-anniversaire qui nous encourage pour les 25 prochaines années!» Amparo di Fede, General Manager, ne cache pas sa satisfaction à la veille de la clôture de l édition Déjà sur le plan comptable : 20 % de sociétés nouvelles se sont inscrites, ainsi qu une bonne douzaine d exposants supplémentaires, principalement dans le secteur des nouvelles technologies, 76 pays représentés contre 65 l an dernier. Time to take (good) stock A lovely birthday, thanks to you! This has been a truly fantastic birthday edition, which will inspire us for the next 25 years! Amparo di Fede, General Manager, can t hide her satisfaction as the 2014 Sportel draws to an end. Firstly from a financial point of view: 20% of new companies registered, as well as at least a dozen additional exhibitors, mainly from the new technology sector, with 76 countries being represented, up from 65 last year. Then there s the increase in international exposure. The Golden Podium Award ceremony has been boosted by the presence of sporting personalities such as boxers Mike Tyson and Shane Mosley. We ve witnessed an incredible breakthrough in the Market by combat sports in general. Fight programmes are enjoying huge success on numerous channels, which explains the presence of Wanderlei Silva on this year s jury. In the current international economic climate, televised sport has definitely played its cards well. SPORTEL is working to strengthen the specific features of its Market: it aims to provide a place for business meetings, exchange of ideas and negotiations but also to provide a setting for thoughtful reflection on a range of interesting problems affecting our participants. We are evolving naturally in line with new technology. Proof of this is our desire to be a technological showcase for ultra high definition broadcasting: 4k today and 8k in the very near future. But technology is nothing without human genius Puis sur le plan du rayonnement de l événement à l international. «La cérémonie des Podiums d Or a été rehaussée de la présence de personnalités du sport, à commencer par les boxeurs Mike Tyson et Shane Mosley. Il faut reconnaître que d une manière générale les sports de combat font une percée incroyable au Marché. Les programmes de Fight ont le vent en poupe auprès de nombreuses chaînes. Ce qui explique sans doute la présence d un Wanderlei Silva dans le jury». Dans le contexte économique international que l on connaît, force est de constater que le sport à la télévision tire son épingle du jeu. SPORTEL consolide les spécificités de son Marché : être un lieu de business, d échanges et de négociations mais être aussi un lieu de réflexion qui aborde des problématiques intéressantes pour nos participants. «Il est certain que notre évolution naturelle suit celle des nouvelles technologies. Pour preuve, notre souhait d être une vitrine technologique pour la diffusion en ultra haute définition, le 4K aujourd hui, le 8K très vite. Mais la technique ne fait pas tout, sans le génie humain D où notre intérêt d être aux côtés de Deltatre pour servir de cadre à la «Start Up Competition» qui permet à de jeunes entrepreneurs venus de divers horizons en Europe et aux Etats-Unis mais animés de la même fibre de l innovation de venir présenter aux décideurs présents à Monte- Carlo leurs projets. Je suis ravie de savoir que le futur du sport à la télévision pourrait bien s écrire ici à SPORTEL». NEXT EVENTS Which is why we re so interested in working alongside Deltatre in providing a setting for its Startup Competition, which aims to give young entrepreneurs from a variety of backgrounds in Europe and the USA, all of whom share the same passion for innovation, to come and present their projects to the decision makers present in Monte-Carlo. I am thrilled to know that the future of televised sport could be taking shape here at SPORTEL March 2015 Miami Oct

4 ConferenceS Friday 10 October 10:00-10:30 Lobby (level 0) Golden Foot 2014: The Legends are in the place! In partnership with Mr. Antonio Caliendo, President of World Champions Club Company, promoter of the Event, and Mr. Michele Caliendo, President of the Golden Foot Award Monaco, in partnership with SPORTELMonaco, organizer of the Press Conference with the Golden Foot Legends 2014 on Friday 10 Oct at the Grimaldi Forum, have the pleasure to inform you that the Golden Foot Legends Awards have been attributed to the Football Legends: Mia Hamm, first American woman who leaves her footprints on the prestigious Champions Promenade. Until 2013, Mia Hamm held the record for more international goals than any other player, male or female, in the history of soccer. Hidetoshi Nakata, is considered one of the most famous Asian Footballers of his generation. He will be the first Japanese player to leave his footprints in the Champions Promenade. Antonin Panenka, is a former footballer from Czech Republic. His style of penalty is now known as the Panenka Penalty. Many football commentators have expressed their astonishment at how Panenka was able to hold his nerve to take the shot, especially given the risk of appearing humiliated had the goalkeeper not dived. Hakan Sükür, represented Turkey a total of 112 times, scoring 51 goals in the process, making him the country s top goal scorer and 19th in the world. One of the most prolific strikers of the modern era, he netted 383 goals during his club career. Roger Milla, was one of the first African Players to become a major international star. He played in three World cups for Cameroon s National team, achieving global stardom at 38 years old when he scored four goals at the 1990 FIFA World Cup and helped Cameroon to become the first African team to reach the World Cup quarterfinals Jean-Marie Pfaff is a Belgian former football goalkeeper who spent most of his professional career with Beveren and Bayern Munich. Pfaff was capped 64 times playing for Belgium. These Football Legends will be present in Monte Carlo from 10th to 13th October 2014 and they will leaves their footprints on the Champions Promenade.The Footprints Ceremony will be held on Saturday 11 October in Monte Carlo Bay Hotel & Resort, and the Gala dinner will take place on Monday 13th October at the «Salle des Etoiles», Monte Carlo Sporting. SPORTEL & TV SPORTS MARKETS EXPERT PANEL II In association with Evolution in Rights Strategies Football s Big Choice The European Football: Winning Media Strategies conference, featuring representatives of Spain s La Liga, Germany s DFL Sports Enterprises, France s Ligue de Football Professionnel and Holland s Eredivisie, examined the issue of whether leagues should sell their media rights collectively, with all clubs benefiting to some degree from TV revenues despite their league status. DFL Sports Jorg Daubitzer said: There was a lot of discussion in the late Nineties about this in Germany. The only logical conclusion that we could come to was that, if you want create a valuable property and build a brand, you simply must be inclusive and allow all clubs to benefit. Commenting on Spain s move back to a collective model from one in which top clubs including Real Madrid and FC Barcelona were sold as separate properties, Liga Nacional de Futbol Profesional s Javier Tebas said the deal was more or less in place. We have made huge efforts to formulate an agreement that will be right for all the clubs, he added. That, of course, is all about the correct distribution of the benefits. The new structure is, in fact, quite similar to the Italian model. The Eredivisie s Frank Rutten also supports collective selling: As long as I have been working with the Dutch league, we have sold collectively. That isn t to say there have not been occasional challenges from clubs and from other interested parties, but I believe it s the only way to do it. But the distribution model is the biggest challenge here. How you spread the benefits around is the main issue. Liga Nacional de Futbol Profesional s Javier Tebas: I ve been president of La Liga for 18 months and, since I was elected, a move back to collective selling has been a fundamental part of my time in charge. 2

5 SPORTEL INTERNATIONAL SYMPOSIUM Sports Media - Meeting the Challenge of a Changing World Kevin Roberts Timo Lumme Vincent Chupin David Neal Carsten Schmidt Le changement, c est demain FIFA, CIO, UEFA autant d instances qui se retrouvent face à un monde télévisuel qui change quasiment au jour le jour. Tel était le thème du Symposium qui a mis en évidence tous les bouleversements à venir. Mais pour bien se projeter dans le futur, il convient de parler du passé. Un passé proche. SPORTEL, il y a vingt-cinq ans... Et pour cela, Kevin Roberts, de Sport Business Group, médiateur de la conférence, est revenu sur le premier Sportel et a évoqué avec le Finlandais Timo Lumme ses premiers souvenirs de sport à la télévision. Le directeur télévision et marketing pour le CIO est revenu sur les derniers 1500 mètres homériques qui a vu la victoire de son compatriote Lasse Viren lors de la finale du mètres aux JO de Munich. «Ce dont je me souviens surtout de sa chute au douzième tour, victime d une bousculade. Il se relève, rattrape le groupe de tête, dépasse le leader et remporte le titre. C était incroyable, j en suis encore aujourd hui tout ému». Ce témoignage montre combien le sport, et lui seul, par ce côté mélodramatique, est capable d engendrer de telles émotions sur le public. Du rire, des larmes et du business. Tels sont aujourd hui les trois ingrédients du sport à la télévision. Selon David Neal, producteur de Fox Sports, «le grand changement depuis 1989 a été l apparition des chaînes payantes qui ont placé le sport au centre de leurs programmes. A noter aussi l apparition aux Etats-Unis du football qui, depuis la dernière Coupe du monde, a conquis une place importante. Ainsi, la Fox diffusera 16 matches de la prochaine Coupe du monde féminine au Canada». Conserver et améliorer la présence des sports du niveau 1 (football, rugby, basket, tennis ) sans pour autant négliger ceux du niveau 2, telle est l une des préoccupations du CIO, confirmée par Vincent Chupin, son vice-président Télévision et Marketing : «Il faut que nous soyons pertinents en tout et pour tous. A nous de suivre les évolutions de certains sports comme le basket 3 contre 3 ou le beach volley. Le CIO en sa qualité de marque à part entière étudie le projet d une chaîne olympique. La décision doit être prise à la fin de cette année». Le futur passe aussi par un passage harmonieux entre la télévision et le numérique. «Nous devrons nous montrer vigilants et prendre les bonne décisions, souligne Carsten Schmidt, responsable Internet chez Sky Deutschland, car nous nous retrouvons face à des publics différents, aux attentes différentes. Privilégier le direct à la télévision et sauvegarder l impact réseaux sociaux sur le Net. L un et l autre peuvent et doivent cohabiter en bonne intelligence». Décidemment, le futur a de l avenir. Change is on its way FIFA, IOC, UEFA all trying to keep up with a world of television that is constantly evolving. Such was the theme of this year s Symposium, which set out to highlight all of these rapidly approaching changes. Sometimes the best way of seeing into the future is by taking a look at the past. The recent past. Sportel, twenty-five years ago. Conference mediator Kevin Roberts, from Sport Business Group, reminisced about that first Sportel and asked Finland s Timo Lumme to share his first memory of televised sport. The Managing Director of IOC s Television and Marketing Services quoted the epic final 1,500 metre stretch that brought victory to his countryman Lasse Viren in the 10,000 metres at the Munich Olympic Games. I vividly remember the way he was jostled and fell in the 12th lap. He got up, chased after the leading pack, overtook the leader and went on to claim the gold medal. It was incredible; it still sends shivers up my spine. This is a perfect example of just how much emotion sport, and sport alone, with all its drama, can stir up in people. Laughter, tears and business. These are the three main ingredients of televised sport today. According to David Neal, producer of Fox Sports, the biggest change since 1989 has been the advent of pay TV channels, which have made sport a central part of their programming. We should also note the arrival of football in the United States, which, since the last World Cup, has become extremely popular. That s why Fox is planning to broadcast 16 games during next year s Women s World Cup in Canada. The IOC is very aware of how important it is to maintain and improve the presence of top level sports (football, rugby, basketball, tennis ), without neglecting level 2 sports, as confirmed by Vincent Chupin, its Vice-President of Television and Marketing: We must appeal in every way, to everyone. It s up to us to keep an eye on how certain sports such as 3 on 3 basketball or beach volley are progressing. The IOC, as an exclusive brand, is looking into the possibility of an Olympic channel. A decision is to be taken at the end of this year. The future will also see a harmonious partnership between television and digital platforms. We must be vigilant and take the right decisions, underlined Carsten Schmidt, in charge of Internet at Sky Deutschland. We are dealing with different audiences, different expectations. We can and must find an intelligent way for live tv coverage to co-exist with the impact of social networking on the internet. A bright future is definitely on its way. 3

6 SPORTEL & SVG Business & Technology Panel In partnership with Making the Most of Rights (Part 1): Agency & Federation Perspectives on Next-Generation Technology Innovation is the Way to Go in Monetisation The Sportel and SVG Business & Technology panel covering Agency & Federation Perspectives on Next-Generation Technology featured representatives from IEC, Infront Sports and Media, Perform and MP & Silva discussing how to monetise sports in the digital era. First up was Guy Horne of IEC who chose a niche sport to illustrate his example: We ve been working with the International Triathlon Union (ITU), covering a series of elite events which lead-up to the Olympics, he revealed. But the most exciting things about this sport are the huge growth in amateur participation and the fact that Marisol Casado, the ITU president is very ambitious for the sport. In this case we didn t ignore digital but we did want to produce the sort of quality footage that might interest major broadcasters, and that is a challenge in itself given the nature of the sport. We re also producing magazine shows and near-live clips, and we re very excited by the project as this is a sport that punches way above its weight in terms of profile and audience interest. Infront Sports and Media s Dejah Meldem also chose niche sports for her example, citing the launch of the Champions Hockey League, and the Turkish Basketball League: These are particularly interesting as case studies because they are both sports with realistic budgets, so there s no way you re going to be buying people s attention, she said. And we don t necessarily believe that these leagues need to be on broadcast TV, and we are also offering live commentary and live blogging, nearlive clips including some that are fun. But equally we have put a TV schedule page on Champions Hockey League page, which really works in terms of getting content to the fans without them having to search for it across the sites of the various broadcasters. 4

7 JURY Muriel Hurtis, reconversion réussie L un des plus beaux sourires du sprint français a raccroché les pointes, il y a tout juste un mois et demi. A 35 ans, Muriel Hurtis, qui possède un palmarès long comme ses jambes, a su parfaitement négocier le virage de la reconversion. «Je ne suis pas retournée sur la piste depuis mon arrêt car mon emploi du temps est des plus chargés. Je suis en troisième et dernière année d un cursus en psychomotricité à l Université de Boulogne-Billancourt et en parallèle, je visite quelques entreprises pour leur apporter mon expérience en coaching». Il faut dire qu elle a préparé avec soin son après course et même si elle avoue, un léger trémolo dans la voix, que ce qui lui manque le plus c est l ambiance qui régnait dans l équipe féminine. «Dès mes débuts, ce qui m a le plus motivé à embrasser cette discipline, c était de me retrouver avec mes copines de l époque, d aller en compétition, de m entraîner avec elles, même si c est un sport individuel quand on court sur la piste». Une communion qui ne l a jamais quittée et l équipe féminine d athlétisme a toujours su mêler individualités et esprit d équipe. Un sentiment ému qui ne masque pas les années d abnégation face à une discipline qui demande toujours plus d efforts. «A une jeune fille ou un jeune garçon qui voudrait se lancer dans la course, je lui dirais qu il faut, avant tout, se montrer combattif et savoir se dépasser car le sprint impose un réglage permanent, et ce n est pas si facile de courir, il faut acquérir une technique parfaite. Des qualités que Muriel Hurtis a su mettre à profit tout au long de sa carrière. Gérard Houllier, juré énergique Le football demeure sa ligne directrice Entraîneur dès 1982, Gérard Houllier s est forgée une solide expérience acquise à Lens, au PSG, à la tête de l Equipe de France, puis à Liverpool et à l Olympique Lyonnais ; aujourd hui il en fait profiter la marque Red Bull dont il dirige les activités Football. «Red Bull a développé une image forte, jeune et audacieuse, accolée aux sports extrêmes. Mais tout comme moi, ils aiment prendre des risques à l image des investissements de la société dans le football. Résultat : je voyage énormément pour superviser les acquis de l entreprise dans cette discipline, au Brésil, en Autriche et à New York». Au passage, il se refuse à acter le départ de l attaquant Thierry Henry, vedette du club de Big Apple. «Non, il n est pas partant à coup sûr!». Affaire à suivre Aujourd hui, il ne cache pas son plaisir d être acteur de «cette formidable plateforme de business et de rencontres qu est le Sportel de Monaco» en rejoignant le Jury de la Pub sportive aux côtés de journalistes et de personnalités du sport. «En temps normal, j aime bien décrypter le côté créatif de la pub à la télé, surtout quand elle fait appel à des sportifs, et ce quelle que soit la discipline, même le golf, indique Gérard Houllier. J apprécie particulièrement quand le message se décline avec gaieté et humour. C est là que la pub devient un bon incentive. Mais je ne suis pas dupe : c est la renommée de la vedette sportive que les publicitaires visent, plus que les valeurs intrinsèques du sport. Vaut mieux dans de cas-là éviter les excès». En conclusion, un dernier avis footballistique : notre Ligue 1 estelle à ses yeux bien moins attrayantes que les autre championnats européens? «Vraiment pas... J ai suivi le dernier PSG-Monaco et j ai vu deux bonnes équipes qui brillent en Champions League. Et je pense que le duel entre l OM et le PSG va être passionnant à suivre» JURY DU PRIX Christian Blachas DE LA MEILLEURE PUBLICITE INTERNATIONALE DE L ANNEE De gauche à droite : Gérard Houllier, Mary Patrux, Denis Charvet, Muriel Hurtis,Charlotte Bricard, Alain Cayzac,(Président du Jury), Isabelle Ithurburu, Axel Carrée, Fabien Gilot, Sandrine Schumacher-Drhey 5 5

8 SPORTEL & SVG Business & Technology Panel Making the Most of Rights (Part 2): Monetizing the 2 nd Screen Experience SILVER FROM THE SECOND SCREEN? In partnership with A second-screen solution is one that is meaningless without the first screen. But you don t have to own the first screen to enter the second-screen space or make money from it. This was the message from Nikos Angelakis, president of mobile marketing agency GoingUp, which bills itself as an expert in generating paid responses. Angelakis, who was speaking at yesterday s conference on monetising the second-screen experience, added: If you offer content a game, for example on the second screen that is linked to the first screen but is not just more of the same thing, it s easier to get people to pay for it. You don t have to own the content on the first screen but, to make money, you do have to provide a different experience on the second screen. Johannes Franken, senior manager for digital operations at multimedia host broadcaster HBS, agreed: The worst thing you can do on the second screen is duplicate your TV offer. You need to create a service that s complementary but not a copy. A rich and unique second-screen experience is not just useful in terms of creating stickier viewers and persuading them to pay for your content it can also help protect your IP. If you create an experience rather than a piece of content, it s much harder to replicate it illegally, Franken pointed out. This view chimed with Chem Assayag, executive vice-president of sales at anti-piracy service Viaccess-Orca, who agreed that an appealing, personalised second-screen experience can help dissuade people from pirating content. He also advised making the second screen super user-friendly. You have to make it easier to use your content than to steal it, he added. Visiware s Laurant Weill: We definitely see the second screen not a cost but as a revenue model and I m talking real big revenues. 6

9 MARKET NEWS Oceans Marketing Brings Global Sports to China Oceans Marketing, Sportel s Chinese partner for its event in Shanghai in 2013, is also the Chinese representative for the Euro League Basketball Asian Tour, as well as being a local organiser for visits by leading football clubs such as Real Madrid, FC Barcelona and Manchester United. The company, which when it started out in 2007, represented FIFA in China, also holds all the digital rights for China of the Asian Football Confederation, the Australian Open Tennis Tournament, and the WTA tournament in Guangzhou, China s third largest city with a population of 15 million people. Clients who have recently acquired content from Oceans include LETV and PPTV. Nan Yang Oceans Marketing We are here at Sportel looking for content for the rapidly growing Chinese market, and I m happy to say that we are already deep into negotiations with a couple of companies, one of them a fight specialist and the other a leader in sports market intelligence, Nan Yang, strategy and development director, Oceans Marketing, commented. But as we have not yet finished the agreements I cannot yet reveal the names. But I can say that what we are looking for is extreme sports, fighting sports and generally, we want content that is made for the multi-platform world, tat plays well on smart phones and tablets. Yami Bian Oceans Marketing GEORACING TAKES THE GUESS WORK OUT OF MOTORSPORTS Trimaran is making waves at Sportel with its GeoRacing virtual timing and ghost visualisation technology for motorsports. The technology made its market debut at the 2013 WRC Rallye de France Alsace, where it was used by Canal+ to tell the story of the rally by informing [the production team] at all times of the timelag among competitors, said Pascal Mathieu, live director for the French broadcaster. So impressed was Canal+ with the results that it asked Trimaran back for the 2014 Rallye, during which it screened the 3D ghost visualisation some 200 times to give viewers an overview of the competitors relative positions. According to Olivier Emery, CEO of Trimaran, GeoRacing s other USPs include helping spectators to gain a better understanding of the race, enhancing media coverage, and improving event safety and management. With rallying, competitors start the race in two minute intervals, which means you only ever see one competitor at a time, he said. You get spectacular images but no race information. That makes it very difficult for commentators to put the race into context and explain how competitors are performing against each other. Our virtual timing technology, which is accurate to within a 10th of a second, provides real-time rankings and statistics, so you can see at a glance how well drivers are doing. GeoRacing was actually born out of an only partly successful attempt by Emery and his six-strong team of R&D engineers to create a tracking system for the Tour de France. After three of years experimentation, we decided to stop the Tour de France project and see if we could make the technology work for sailing, he said. That proved to be a great technical success, but not a commercial one, because sailing is such a niche sport. So our next move was to adapt the technology for the motorsports sector. Emery reports strong market interest in GeoRacing: We believe we re the only company in the world that s able to do this at the moment, which means we have a first-mover advantage. But we still haven t given up on the Tour de France using our GeoRacing visualisation for cycling is still our Holy Grail. 7

10 GOLDEN PODIUM AWARDS LAUREATES LES LAURÉATS DES PODIUMS D OR - Ge Best Sport Slow Motion of the Year - FNOSC Prize Meilleur Ralenti Sportif de l Année - Prix du CNOSF Turkey Backflip Pigeon Bjoern Miniers Red Bull Media House, Austria 1 Best Sport Program Teaser Meilleur Générique Sportif En 8 Majeur Stéphane Le Goff Canal Plus, France 3 Best Sport Program Trailer Meilleure Bande-annonce Cameramen Le Meilleur du Foot Bart Timmer Canal Plus, France 6 Innovation Prize - Puressentiel Prize Prix de l Innovation - Prix Puressentiel Ref Cam Gary Burns Fox Sports Australia, Australia 8 4 «L Equipe.fr» Public Prize Prix du Public «L Equipe.fr» Slowmo Ski 1 Mathias Lopez Vecom Video, France 9 6 Christian Blachas Prize for the Best International Advertising film of the Year Prix Christian Blachas de la Meilleure Publicité Internationale de l Année Jordan «Respect» W&Ken New-York, USA International Olympic Committee Grand Prize Grand Prix du Comité International Olympique World Relay 2014 USA Ted Ayling 7 IAAF, Monaco The Sport Image of the Year - Lacoste Prize L Image Sportive de l Année - Prix Lacoste Élévation Cédric Klapisch 10 Canal Plus, France Image of the 25 years of SPORTEL L Image des 25 ans de SPORTEL Usain Bolt : L Homme Le Plus Rapide Gaël Leiblang Elephant & Cie, France 8 5 GOLDEN PODIUM PARTners

11 - Georges Bertellotti orges Bertellotti SPORTEL Sport Book Awards Renaud de Laborderie Prix du Livre Sportel Renaud de Laborderie 2 8 SPORTEL Prize of the Monaco Olympic Committee (MOC) Prix SPORTEL du Comité Olympique Monégasque (COM) Sailing 2 Onne Van der Wal Rizzoli USA, USA 10 SPORTEL Prize of the French National Olympic and Sports Committee Prix SPORTEL du Comité National Olympique et Sportif Français Surf, Skate & Snow, contre-cultures Christophe Perez Courtes et Longues Éditions, France 4 SPORTEL Special Prize: Autobiography Prix Special SPORTEL : Autobiographie Undisputed Truth Mike Tyson Blue Rider Press Editions, USA 3 Peace & Sport Image of the Year supported by the AFP Image Peace & Sport de l Année parrainée par l AFP Dancing in Jaffa adam martin cohen 7 And the winner is... Wilson Kipketer unveiled the Laureate of the Peace and Sport Prize 9

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13 MARKET NEWS MP & SILVA TO BUILD ON ADVISORY ROLE International sports-rights distribution company MP & Silva is back at Sportel for the 10th consecutive year with a mission to meet and greet old friends, forge new partnerships, initiate strategic discussions and showcase its vast catalogue of 10,000-plus hours of footage. Sportel is an important moment in our year, said Andrea Radrizzani, MP & Silva founder and group CEO. It s not only a chance for us to meet and do business with our clients, which include some 40 rights-holders and more than 200 broadcasters in 200 territories, but it s also when we bring our global MP & Silva network together as a team. MP & Silva now has around 100 personnel in 18 offices around the world, orchestrated from its HQ in London a far cry from the company s first few forays to Sportel, when it consisted of one office in Singapore staffed by a handful of graduates. Today, it has an annual turnover of $650m, and owns, manages and distributes some of the world s most prestigious sports media rights. In a year crammed with news, highlights since Sportel 2013 include acquiring the Formula One rights for certain key territories, along with the rights in certain markets for the FIFA World Cup, Copa America, UEFA 2016 and the FA Cup. The company also forged a media advisor and marketing pact with the Olympic Council of Asia (OCA) for the 2014 Asian Games. SNTV TELLS ITS OWN STORY Global sports news agency SNTV is more used to reporting news than making it. At Sportel, however, the London-headquartered company is communicating its own story to the sports world, showcasing the premium video news content that it now delivers to 780-plus broadcaster channels and over 1,000 digital outlets in more than 180 territories. Sportel is not just about making deals for our content and acquiring new rights, said managing director Martin Kay. It s also a valuable chance for us to touch base with our clients and gather feedback. That tells us a lot in terms of what we re doing right, what we could do better and what else we can do to meet our partners requirements. Football is a fundamental part of SNTV s output, accounting for approximately half of its content. Managing editor Andrew Parkinson said the agency invested $1m in fielding 20 on-the-ground crews for the World Cup in Brazil, demonstrating its commitment to providing its clients with engaging, newsworthy and relevant content of unrivalled quality. Founded in 1996 as a joint venture between The Associated Press and IMG, SNTV generates 16,500 stories a year, produced and curated by news teams located across the world. Clients include the BBC, BT Sport, ESPN, Eurosport, Fox Sports, Global, Mail Online, MBC, Televisa and The Guardian. Kay reports escalating demand for the company s content from Asia, especially China. And demand is also growing from non-traditional publishers, including brands, he added. sur tous les sports Pour Xavier Spender, le président de la chaîne gratuite de sports sur la TNT, «L Equipe 21, est la chaîne de tous les sports pour tous les publics, fondée sur trois piliers majeurs que sont l information, les magazines et documentaires ainsi que les événements». La chaîne est sur tous les terrains : du football au volley en passant par le hockey ou la pelote basque. Les disciplines phares comme les moins connues cohabitent sur la chaîne. Sur l écran, pas de sports mineurs ou majeurs mais le sport tout simplement. «Notre maîtremot est l exhaustivité. Nos magazines nous permettent de prendre du recul sur l événement et d élargir notre point de vue. La nouvelle grille, que nous allons présenter mercredi prochain, mettra en avant tous ces aspects avec des rendez-vous thématiques au jour le jour. Nous souhaitons nous inscrire dans la durée et nous voulons que notre public vive le sport à fond». Depuis près de dix ans, l Equipe 21 est présente au Sportel. «Pour nous, il s agit là d un rendez-vous incontournable à la philosophie de notre chaîne et tous nos services sont présents à Monaco. Sportel est la manifestation de l événement sportif. Et nous nous devons d en faire partie». So where next for the company whose portfolio includes the worldwide rights for Italian Serie A, French Ligue 1, US Major League Soccer and the English Premier League, for which it is the biggest agency distributor with rights in 53 territories? Our focus is still football, football, football, Radrizzani said. But we are also now very strong in baseball. Asia and the Middle East are also a focus. And we will be looking to take on more advisory roles, as we did with OCA for the Asian Games. 11

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15 MARKET NEWS STAND J10 KAZAKHSTAN BARYSY «Kazakhstan Barysy» is a fund for the Kazakh traditional wrestling (Kazakh kuresi) development. The major projects of the Fund are the National Tournament «Kazakhstan Barysy», International Tournament «Eurasia Barysy» and the World Championship «Alem Barysy» (super heavyweights, middle weight 140kg). The total money prize of the tournaments is over $ 1 mln. STAND D06 FUTURE OF BOXING ENTERTAINMENT WE ARE ALL ABOUT CREA- TING AN EXPERIENCE! Whether you are reading our book, enjoying our electronic App or experiencing a live event, FUTURE OF BOXING ENTERTAINMENT GROUP will leave you with a lasting impression. We simultaneously act in the universe of special event promotions and produce exclusive digital multiplatform content. STAND ESP J26 03,09 STAND J06 GOLDEN FOOT AWARD MONACO The Golden Foot Award Monaco is a prestigious international prize which rewards, in the Football Legends category, the players who have had oustanding careers in the history of football, and the Best Player of the Year, who is voted for by fans on the official Golden Foot site. AMP VISUAL TV We conceive, build and operate a complete package of solutions for sport events : acquisition, transmission, enhancement, storage, second screen and broadcast. AMP VISUAL TV, french company, is one of the leading European providers in TV sport coverage, as well as one of the world s leading providers in motorsport. 13

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17 MARKET NEWS STANDS H05,H06,H15,H16 GLOBO Globo is responsible for the licensing of Brazilian sporting rights for the international market. Currently, its content is distributed to more than 190 countries, in a multi-platform series. The Brasileirão - Brazilian League -, Paulista and Carioca Leagues, available in HD, are some of the highlights from its portfolio. STANDS F13,F14 SPORTA GmbH SportA, the sports rights agency of the German public service networks ARD and ZDF is one of the major players in the market of sports rights in Germany. Handling the license acquisitions of worldclass-events like the UEFA EURO 2016TM, the UEFA Champions League and as well as the Olympic Games 2016 gives SportA an unique expertise in evaluation, negotiation and advise on sports rights deals. In addition to serving the two major buyers of sports rights within the German market, SportA has become a reliable partner to various national German federations, supporting their international distribution. STANDS I04,I05 STAND D07 YOUTHSTREAM ORGANISATION Youthstream Group LDA is an international sports management, marketing and media company founded by Mr. Giuseppe Luongo in Since then Youthstream has developed a close relationship with the FIM, promoting and developing the FIM Motocross and Snowcross World Championships until receiving worldwide recognition, support and coverage. STATS STATS is the world s leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood, played and enjoyed. STATS portfolio consists of real-time scores, historical sports information, AP editorial content, a turnkey fantasy sports operation and SportVU technology. STAND A07 FEI The Fédération Equestre Internationale (FEI) is the world governing body for Equestrian Sport. Its dedicated broadcast service covers among others: Alltech FEI World Equestrian Games FEI European Championships (Dressage, Eventing & Jumping) Longines FEI World Cup Jumping Reem Acra FEI World Cup Dressage Furusiyya FEI Nations Cup Jumping FEI Classics (Eventing) FEI Equestrian World (Equestrian Lifestyle Magazine) FEI broadcast partners are MBPtv (production) and IMG Media & EBU (distribution) 15

18 MARKET NEWS Le judo a fait son show C est désormais une tradition bien établie à Sportel qui offre au judo une belle vitrine médiatique et populaire. Sous la verrière du Grimaldi Forum, les démonstrations de jeunes judokas issus du club de la Principauté et du Pôle Espoirs de Nice se sont succédées, sous le regard des représentants de la Fédération Internationale, Vlad Marinescu (Consultant TV Marketing) et Nicolas Messner (Directeur de la Communication), et du Président de la Ligue PACA, Marc Colombo. International Judo Federation GOLDEN PODIUM PARTners MEdia PARTners 16

19 MARKET NEWS / PROGRAMME STANDS F15,F16 FIGHT SPORTS CSI Sports is the leading distributor and producer of FIGHT SPORTS programming worldwide with HD programming from LIVE Events to Classics, reaching over 50 channels in over 100 countries in syndication. The distribution reaches over 70M HH s in the U.S. and recently launched FIGHT SPORTS, a global 24/7 HD Network that will be broadcast live in almost two dozen countries in less than 24 months since launching. STAND E14 SES Whether you need capacity for a few minutes or a few months, you can quickly and easily access our global occasional use services to meet your requirements, day or night, 365 days a year. From entertainment or sporting events, to breaking news or secure data links, we ensure you stay connected regardless of where you are. Our 24/7 team worldwide is dedicated to respond to your immediate needs, delivering flexible and seamless connectivity, whenever you need us. Equipped with an effective online booking system along with our active news alert service, you are in full control of your online booking schedule. STAND D08 ITF ITF is the world s governing body of Tennis and representatives will be available to discuss media rights surrounding Davis Cup by BNP Paribas, Fed Cup by BNP Paribas and Hyundai Hopman Cup. Davis Cup is the world s largest annual international team competition in sport with 122 nations entering in 2014, Fed Cup is the world s largest annual international team competition in women s sport and the Hopman Cup is a mixed team event held annually in Perth, Australia. STANDS E01,E02,E08,E09 ESPN ESPN is an established distributor of sports events and programming providing a diverse library of content to broadcast media clients and partners around the world. Properties include Indycar, NCAA Basketball including March Madness, NCAA Football, NFL, X Games, World Series of Poker, NHRA and Boxing. The catalogue also includes the ESPN produced and award-winning documentary series 30 for releases include Nine for IX, a new series of films about women in sport, and the acclaimed Soccer Stories. THURSDAY 9 OctobER friday 10 OctobER 9:00-19:00 WORLD SPORTS CONTENT MEDIA CONVENTION Ravel & Diaghilev Exhibition Halls 9:00-14:00 WORLD SPORTS CONTENT MEDIA CONVENTION Ravel & Diaghilev Exhibition Halls 10:30-11:00 Football Legends Photo Signature Diaghilev Exhibition Hall (level -1) 11:00-11:45 Startup Competition Conference Room (level -1) In partnership with 10:00-10:30 Golden Foot Press Conference in presence of Football Stars Lobby (level 0) In partnership with 11:00 Walk on the «Champions Promenade» with Football Stars Grimaldi Forum (sea front) SPORTELNews Tel. : Directeur de Publication : Amparo Di Fede Rédacteurs en Chef : Virginie Zeghdar, Hervé Zorgniotti Secrétaire de Rédaction : Vanessa Erbaggio Rédaction : Gérard Clétil, Gary Smith, Joanna Stephens Photographes : Jean-Charles Vinaj, Olivier Ogéron ICONOgraphe : Guillaume ORME Mise en page : Aurély Antzemberger Impression : GS COMMUNICATION 17

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