EET THE EW MONTREAL AZETTE 2015 MEDIA KIT MONTREALGAZETTE.COM

Documents pareils
THE EVOLUTION OF CONTENT CONSUMPTION ON MOBILE AND TABLETS

Gestion des prestations Volontaire

ANGULAR JS AVEC GDE GOOGLE

MELTING POTES, LA SECTION INTERNATIONALE DU BELLASSO (Association étudiante de lʼensaparis-belleville) PRESENTE :

RAPID Prenez le contrôle sur vos données

Small Businesses support Senator Ringuette s bill to limit credit card acceptance fees

Le passé composé. C'est le passé! Tout ça c'est du passé! That's the past! All that's in the past!

Utiliser une WebCam. Micro-ordinateurs, informations, idées, trucs et astuces

Comprendre l impact de l utilisation des réseaux sociaux en entreprise SYNTHESE DES RESULTATS : EUROPE ET FRANCE

Women s State of the Media Democracy 2012 L observatoire international des usages et interactions des médias

APPENDIX 6 BONUS RING FORMAT

Frequently Asked Questions

Application Form/ Formulaire de demande

Module Title: French 4

We Generate. You Lead.

AIDE FINANCIÈRE POUR ATHLÈTES FINANCIAL ASSISTANCE FOR ATHLETES

How to Login to Career Page

Institut d Acclimatation et de Management interculturels Institute of Intercultural Management and Acclimatisation

Compléter le formulaire «Demande de participation» et l envoyer aux bureaux de SGC* à l adresse suivante :

Instructions Mozilla Thunderbird Page 1

Package Contents. System Requirements. Before You Begin

DOCUMENTATION - FRANCAIS... 2

The new consumables catalogue from Medisoft is now updated. Please discover this full overview of all our consumables available to you.

Règlement sur le télémarketing et les centres d'appel. Call Centres Telemarketing Sales Regulation

Les Ontariens rejettent catégoriquement le projet de création d une école afrocentriste

UN PEU DE VOTRE CŒUR EST TOUJOURS À LYON... A PIECE OF YOUR HEART IS FOREVER IN LYON...

First Nations Assessment Inspection Regulations. Règlement sur l inspection aux fins d évaluation foncière des premières nations CONSOLIDATION

Cheque Holding Policy Disclosure (Banks) Regulations. Règlement sur la communication de la politique de retenue de chèques (banques) CONSOLIDATION

Innovation in Home Insurance: What Services are to be Developed and for what Trade Network?

04/05/2011 Amundi Liquidity A creative market introduction Date

Support Orders and Support Provisions (Banks and Authorized Foreign Banks) Regulations

Bienvenue. #TwitterMobile

LE FORMAT DES RAPPORTS DU PERSONNEL DES COMMISSIONS DE DISTRICT D AMENAGEMENT FORMAT OF DISTRICT PLANNING COMMISSION STAFF REPORTS

that the child(ren) was/were in need of protection under Part III of the Child and Family Services Act, and the court made an order on

: Machines Production a créé dès 1995, le site internet

English Q&A #1 Braille Services Requirement PPTC Q1. Would you like our proposal to be shipped or do you prefer an electronic submission?

FCM 2015 ANNUAL CONFERENCE AND TRADE SHOW Terms and Conditions for Delegates and Companions Shaw Convention Centre, Edmonton, AB June 5 8, 2015

Stéphane Lefebvre. CAE s Chief Financial Officer. CAE announces Government of Canada participation in Project Innovate.

Nouveautés printemps 2013

valentin labelstar office Made-to-measure label design. Conception des étiquettes sur mesure. Quality. Tradition. Innovation DRUCKSYSTEME

Formulaire d inscription (form also available in English) Mission commerciale en Floride. Coordonnées

POSITION DESCRIPTION DESCRIPTION DE TRAVAIL

Acce s aux applications informatiques Supply Chain Fournisseurs

Introduction. Pourquoi cette conférence? 2010 netinall, All Rights Reserved

Stratégie DataCenters Société Générale Enjeux, objectifs et rôle d un partenaire comme Data4

Mon Service Public - Case study and Mapping to SAML/Liberty specifications. Gaël Gourmelen - France Telecom 23/04/2007

Forthcoming Database

The impacts of m-payment on financial services Novembre 2011

YOUR TACTICS TO PROSPER IN CHINA?

EN UNE PAGE PLAN STRATÉGIQUE

affichage en français Nom de l'employeur *: Lions Village of Greater Edmonton Society

Face Recognition Performance: Man vs. Machine

PHOTO ROYAUME DE BELGIQUE /KINDOM OF BELGIUM /KONINKRIJK BELGIE. Données personnelles / personal data

Quick Start Guide This guide is intended to get you started with Rational ClearCase or Rational ClearCase MultiSite.

DIPLOME NATIONAL DU BREVET TOUTES SERIES

Archived Content. Contenu archivé

Contrôle d'accès Access control. Notice technique / Technical Manual

LOI SUR LA RECONNAISSANCE DE L'ADOPTION SELON LES COUTUMES AUTOCHTONES ABORIGINAL CUSTOM ADOPTION RECOGNITION ACT

COUNCIL OF THE EUROPEAN UNION. Brussels, 18 September 2008 (19.09) (OR. fr) 13156/08 LIMITE PI 53

Report: Memory Card Campaign Les Frères Plugg 02/02/2010

DOCUMENTATION - FRANCAIS... 2

AMENDMENT TO BILL 32 AMENDEMENT AU PROJET DE LOI 32

Practice Direction. Class Proceedings

Lesson Plan Physical Descriptions. belle vieille grande petite grosse laide mignonne jolie. beau vieux grand petit gros laid mignon

Academic Project. B2- Web Development. Resit Project. Version 1.0 Last update: 24/05/2013 Use: Students Author: Samuel CUELLA

2013 IIHF WORLD WOMEN S HOCKEY CHAMPIONSHIP

Disclosure on Account Opening by Telephone Request (Trust and Loan Companies) Regulations

Francoise Lee.

Once the installation is complete, you can delete the temporary Zip files..

Get Instant Access to ebook Cest Maintenant PDF at Our Huge Library CEST MAINTENANT PDF. ==> Download: CEST MAINTENANT PDF

Projet de réorganisation des activités de T-Systems France

Discours du Ministre Tassarajen Pillay Chedumbrum. Ministre des Technologies de l'information et de la Communication (TIC) Worshop on Dot.

INVESTMENT REGULATIONS R In force October 1, RÈGLEMENT SUR LES INVESTISSEMENTS R En vigueur le 1 er octobre 2001

1.The pronouns me, te, nous, and vous are object pronouns.

Thank you for choosing the Mobile Broadband USB Stick. With your USB Stick, you can access a wireless network at high speed.

RULE 5 - SERVICE OF DOCUMENTS RÈGLE 5 SIGNIFICATION DE DOCUMENTS. Rule 5 / Règle 5

PROJET DE LOI. An Act to Amend the Employment Standards Act. Loi modifiant la Loi sur les normes d emploi

PRESENT SIMPLE PRESENT PROGRESSIF

Bureau 17 septembre 2013 à 18h00 GSD 211. Board September 17, 2013 at 6:00 PM GSD 211 ITEM. Appel à l ordre : 18h10. 1 Call to Order: 6:10 pm

Form of Deeds Relating to Certain Successions of Cree and Naskapi Beneficiaries Regulations

Formation continue BNF // Programme des cours 2015

La Poste choisit l'erp Open Source Compiere

Folio Case User s Guide

Plateforme Technologique Innovante. Innovation Center for equipment& materials

Les marchés Security La méthode The markets The approach

If you understand the roles nouns (and their accompanying baggage) play in a sentence...

SAP Runs SAP Reporting Opérationnel & BI avec HANA et SAP Analytics. Pierre Combe, Enterprise Analytics Juin, 2015

Tier 1 / Tier 2 relations: Are the roles changing?

accidents and repairs:

Logitech Tablet Keyboard for Windows 8, Windows RT and Android 3.0+ Setup Guide Guide d installation

Name Use (Affiliates of Banks or Bank Holding Companies) Regulations

Architecture client riche Evolution ou révolution? Thomas Coustenoble IBM Lotus Market Manager

ROYAUME DE BELGIQUE / KINGDOM OF BELGIUM / KONINKRIJK BELGIE

Formulaire de candidature pour les bourses de mobilité internationale niveau Master/ Application Form for International Master Scholarship Programme

CETTE FOIS CEST DIFFERENT PDF

Paxton. ins Net2 desktop reader USB

Règlement relatif à l examen fait conformément à la Déclaration canadienne des droits. Canadian Bill of Rights Examination Regulations CODIFICATION

MANUEL MARKETING ET SURVIE PDF

Editing and managing Systems engineering processes at Snecma

WiFi Security Camera Quick Start Guide. Guide de départ rapide Caméra de surveillance Wi-Fi (P5)

Transcription:

EET THE EW MONTREAL AZETTE 2015 MEDIA KIT

2015 MEDIA KIT

REIMAGINE YOUR NEWS Postmedia has invested significantly in research, technology, storytelling and product development over the past three years. With your audiences and our audiences in mind, we are proud to unveil the fully reimagined news media brand the new Montreal Gazette. Research In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news and information on smartphones, tablets, websites and in print. This proprietary study provided us with unparalleled insights into the media consumption habits of Canadian audiences. We have used these insights to create a suite of news media products that speak to our different audiences in new ways. Storytelling For 236 years the Montreal Gazette has focused on local news and local audiences. With this revolutionary redesign the Montreal Gazette continues to do so in compelling and innovative ways. Utilizing the unique characteristics of each platform, and driven by our research, the Montreal Gazette is customizing the storytelling experience for audiences by platform. Product Development Postmedia has created differentiated, distinctive and dynamic products across our four platforms to connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging experts in user-experience and design, Postmedia reimagined the new Montreal Gazette with elegant and engaging print, web, smartphone and tablet products. 3

A BOLD TRANSFORMATION With a bold transformation and a complete reimagining of news media, the Montreal Gazette has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring the right audiences at the right time to our advertisers. The Montreal Gazette s content reaches half-a-million Montrealers each week. For 236 years the Montreal Gazette has been Montreal s choice for news and information, keeping readers informed with in-depth analysis and context. With revitalized products across all four platforms, readers will engage with stories differently, on different platforms, at different times throughout the day. Conceptual Redesign The Montreal Gazette s redesigned masthead combines a contemporary version of the nameplate with an abstract representation of the Montreal island and its surroundings. Rendered in shades of blue, reflecting the iconic St. Lawrence River and referencing Quebec s provincial colours, the new masthead reinforces our connection to the city and unifies our print, web, smartphone and tablet platforms. 2015 MEDIA KIT

PLATFORMS Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads what on which platform, the Montreal Gazette s four-platform strategy connects readers to what they care about most and is fully tailored to their reading habits. We continue to offer compelling news and information with powerful insight and analysis for a distinctive, differentiated and dynamic experience on every platform. Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a compelling reader experience. Unique advertising opportunities are available for print, web, smartphone and tablet to give brands extensive options for unique engagement with their target markets. 5

2015 MEDIA KIT

PRINT Print readers have a deep emotional connection with their newspaper. Their daily morning routine requires personal time to start their day knowing what s happening in the world and in their city. The Montreal Gazette is their daily briefing on the happenings in the city and beyond, with engaging storytelling and bold photography all contained within a fresh new design. Primary Target Audience HHI: $80K-$100K Morning readers Marital Status: Married Empty-nesters Education: Post-secondary Print is a habitual and lifestyle choice Buying Power: High Most likely to be a Postmedia loyalist Highest growing audience to engage on social media High audience crossover with desktop Design Beautifully redesigned and easily navigated, the new Montreal Gazette newspaper provides a strong local focus up front, with insights and analysis on the news that matters to readers. The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes strong local content backed by a national and world file. Print s niche will be second-day headlines and analysis, the back-story, rather than breaking news. New design formats have been created to tell stories in compelling ways and audience research will help direct content selection. 7

EB 2015 MEDIA KIT

WEB This dynamic one-stop shop for all things news is the very hub of the Montreal Gazette. Here readers will find breaking news twenty-four hours a day from across the Postmedia network, from the latest headlines to sports to entertainment, in a dynamic responsive design that is optimized for all devices. Primary Target Audience HHI: All Marital Status: Everyone Education: Varied Buying Power: Mixed Engaged multiple times throughout the day Broad demographics and interests Heavily influenced by referrals Good audience crossover with all platforms Design Always on and always up-to-date, the Montreal Gazette website is the hub of news for our readers, providing the broadest and most comprehensive information. The new responsive design is easier to navigate with tagged, indexed, and organized content that is sectionalized for a search-driven audience. Breaking news, analysis, opinion and features create a simple, efficient and aesthetically pleasing experience for audiences and advertisers. The emphasis is on local coverage, supplemented by national and international content curated and managed by a central Postmedia news desk. Each piece of content is optimized for the web through related links, photo galleries and multimedia. 9

2015 MEDIA KIT

TABLET APP Every weekday evening at 6 p.m. our nightly news magazine ipad app refreshes to showcase the richest and most in-depth content that Montreal has to offer. The touch and explore interactive content provides current-affairs news features, as well as a strong arts and lifestyle offering, through audio, video, text and photo galleries. Primary Target Audience HHI: $100K+ Marital Status: Married Education: Post-secondary Buying Power: Very high Evening readers Comfortable with technology Likely to make an online purchase Moderate social media use and commentary Most read to pass time or for general interest Design The Montreal Gazette tablet magazine app offers an evening news and current-affairs edition delivered in an informative, entertaining and interactive way to take readers on an engaging journey. Illustrating and illuminating the top stories of the day, our new ipad app offers creative approaches to storytelling and innovative ways to deliver content, with previews, profiles, video, audio, galleries and animation. It is a true multimedia experience, where current-affairs features are brought to life and your message is presented in a distinctive and memorable fashion. 11

MARTPHONE 2015 MEDIA KIT

SMARTPHONE APP Young and on-the-go, the Montreal Gazette s mobile audience expects their news at their fingertips. With an emphasis on local content updated in real time, stories are provided in short, snappy doses with features such as audio, video, and photos for quick, bite-sized snippets of information. Primary Target Audience HHI: All Marital Status: Half are Single Education: High School + Buying Power: Moderate Plugged in, on-the-go audience Strong contingent of students and new grads Most comfortable with new technology Most active on social media and likely to comment Most likely to buy online Design Our new smartphone app for both iphone and Android is designed with a specific approach to fit the unique attributes of a mobile audience and a mobile device it s the news, distilled for quick and easy consumption. The mobile app is a live, local news service that connects readers to the crucial information of the day when it happens and when they need it. It is focused on what s happening now in Montreal with story summaries, pictures, maps, audio and video elements that are optimized for sharing. Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Montreal s mobile audiences with the quality and credibility readers have come to expect from the Montreal Gazette. 13

AD SIZES: PRINT Print Ad Sizing: To create consistency across our brands and to simplify campaign booking we have adopted a modular layout. This gives our clients flexible advertising positions and creates a better experience for our loyal readers. Custom Ad Sizes: Speak to your sales representative about custom ad size opportunities. 2015 MEDIA KIT TAKE OWNERSHIP IN THE SPOTLIGHT GET RESULTS FUNDAMENTALS Take Ownership In The Spotlight Get Results Fundamentals MODULA 2014 2014 Take Ownership Take Ownership Double Page W21.680" 2/3 Horizontal x H20.500" W55.067 H52.070 Double W10.340" Page x H13.786" W21.680" W26.264 2/3 Horizontal x H35.016 H20.500" W55.067 H52.070 W10.340" x H13.786" 2/3 Horizontal W10.340" x H13.786" 1/2+ W26.264 x H35.016 W8.242" x H14.286" In The Spotlight Get Results Fundamentals 2/3 Horizontal W10.340" x H13.786" W26.264 x H35.016 In The Spotlight Get Results Fundamentals Double Page W21.680" x H20.500" W55.067 x H52.070 W26.264 x H35.016 In The Spotlight Get Results Fundamentals Double Page W21.680" x H20.500" W55.067 x H52.070 W20.935 x H36.286 1/2+ W8.242" x H14.286" W20.935 x H36.286 1/2+ W8.242" 1/3 Vertical x H14.286" 1/2+ W5.095" x H13.643" W8.242" 1/3 Vertical x H14.286" W5.095" x H13.643" W20.935 x H36.286 W12.942 x H34.653 W20.935 x H36.286 W12.942 x H34.653 1/3 Vertical W5.095" x H13.643" W12.942 x H34.653 1/3 Vertical W5.095" x H13.643" 1/5 Page W4.046" x H10.214" W12.942 x H34.653 W10.278 x H25.944 1/5 Page W4.046" x H10.214" W10.278 x H25.944 1/5 Page W4.046" 1/8 Pagex H10.214" 1/5 W4.046" Pagex H6.429" W4.046" 1/8 Pagex H10.214" W4.046" x H6.429" W10.278 x H25.944 W10.278 x H16.330 W10.278 x H25.944 W10.278 x H16.330 1/8 Page W4.046" x H6.429" W10.278 x H16.330 1/8 Page W4.046" x H6.429" W10.278 x H16.330 Frequency Special W4.046" x H4.286" W10.278 x H10.886 Frequency Special W4.046" x H4.286" W10.278 x H10.886 Frequency Special W4.046" Big Box x H4.286" Frequency W4.046" x H2.857" Special W4.046" Big Box x H4.286" W4.046" x H2.857" W10.278 x H10.886 W10.278 x H7.257 W10.278 x H10.886 W10.278 x H7.257 Big Box

0" 0" 6" 0" 6" 6" " " " " " " " " l l" 0" 6" " " " l " l m " m LAR AD SIZES Full Page W10.340" x H20.500" W26.264 x H52.070 Full Page W10.340" x H20.500" W26.264 x H52.070 Full Page W10.340" 2/3 Vertical x H20.500" W26.264 x H52.070 Full W8.242" Pagex H17.071" W10.340" W20.935 2/3 Vertical x H43.360 H20.500" W26.264 x H52.070 W8.242" x H17.071" W20.935 x H43.360 2/3 Vertical W8.242" x H17.071" W20.935 x H43.360 2/3 Vertical W8.242" x H17.071" 1/2 W20.935 Horizontal x H43.360 W10.340" x H10.214" W26.264 x H25.944 1/2 Horizontal W10.340" x H10.214" W26.264 x H25.944 1/2 Horizontal W10.340" 1/4 Horizontal x H10.214" W26.264 H25.944 1/2 W10.340" Horizontal x H5.071" W10.340" W26.264 x 1/4 Horizontal H12.880 H10.214" W26.264 H25.944 W10.340" x H5.071" W26.264 x H12.880 1/4 Horizontal W10.340" x H5.071" W26.264 x H12.880 1/4 Horizontal W10.340" x H5.071" 1/6 Page W5.095" x H6.786" W26.264 x H12.880 W12.942 x H17.236 1/6 Page W5.095" x H6.786" W12.942 x H17.236 1/6 Page W5.095" 1/10 Page x H6.786" 1/6 W2.997" Pagex H6.786" W5.095" 1/10 Page x H6.786" W2.997" x H6.786" W12.942 x H17.236 W7.613 x H17.237 W12.942 x H17.236 W7.613 x H17.237 1/10 Page W2.997" x H6.786" W7.613 x H17.237 1/10 Page W2.997" x H6.786" W7.613 x H17.237 1/16 Page W2.997" x H4.286" W7.613 x H10.886 1/16 Page W2.997" x H4.286" W7.613 x H10.886 1/16 Page Correction/Teaser W2.997" x H4.286" W1.948" 1/16 Page x H2.286" W4.949 x H5.806 Correction/Teaser W2.997" H4.286" W1.948" x H2.286" W7.613 x H10.886 W7.613 x H10.886 W4.949 x H5.806 Correction/Teaser 2 x 2 1/2 Double Page W21.680" x H10.214" W55.067 x H25.944 1/2 Double Page W21.680" x H10.214" W55.067 x H25.944 1/2 Double Page W21.680" 3/5 Vertical x H10.214" W55.067 x H25.944 1/2 W6.144" Double x H20.500" Page W21.680" W15.606 3/5 Vertical x H52.070 H10.214" W55.067 x H25.944 W6.144" x H20.500" W15.606 x H52.070 3/5 Vertical W6.144" x H20.500" W15.606 x H52.070 3/5 Vertical W6.144" x H20.500" 1/2 Vertical W5.095" x H20.500" W15.606 x H52.070 W12.942 x H52.070 1/2 Vertical W5.095" x H20.500" W12.942 x H52.070 1/2 Vertical 1/4 W5.095" Vertical x H20.500" W5.095" 1/2 Vertical x H10.214" 1/4 W5.095" Vertical x H20.500" W5.095" x H10.214" W12.942 x H52.070 W12.942 x H25.944 W12.942 x H52.070 W12.942 x H25.944 1/4 Vertical W5.095" x H10.214" W12.942 x H25.944 1/4 Vertical W5.095" x H10.214" 1/7 Horizontal W5.095" x H5.857" W12.942 x H25.944 W12.942 x H14.877 1/7 Horizontal W5.095" x H5.857" W12.942 x H14.877 1/7 Horizontal W5.095" Regular Banner x H5.857" 1/7 W10.340" Horizontal x H2.857" W26.264 x H7.257 W5.095" Regular Banner x H5.857" W10.340" x H2.857" W12.942 x H14.877 W12.942 x H14.877 W26.264 x H7.257 Regular Banner W10.340" x H2.857" W26.264 x H7.257 Regular Banner W10.340" x H2.857" W26.264 x H7.257 1/2 Banner W5.095" x H2.857" W12.942 x H7.257 1/2 Banner W5.095" x H2.857" W12.942 x H7.257 1/2 Banner W5.095" 2 x 2 x H2.857" 1/2 W1.948" Banner x H1.429" W5.095" 2 x 2 x H2.857" W1.948" x H1.429" W12.942 x H7.257 W4.949 x H3.630 W12.942 x H7.257 3/4 Page W10.340" x H15.357" W26.264 x H39.007 3/4 Page W10.340" x H15.357" W26.264 x H39.007 3/4 Page W10.340" x H15.357" W26.264 x H39.007 3/4 Page W10.340" x H15.357" W26.264 x H39.007 1/3 Horizontal W10.340" x H6.786" W26.264 x H17.236 1/3 Horizontal W10.340" x H6.786" W26.264 x H17.236 1/3 Horizontal W10.340" x H6.786" W26.264 x H17.236 1/3 Horizontal W10.340" x H6.786" W26.264 x H17.236 1/7 Vertical W4.046" x H7.357" W10.278 x H18.687 1/7 Vertical W4.046" x H7.357" W10.278 x H18.687 1/7 Vertical W4.046" Hanging x Banner H7.357" 1/7 W10.340" Vertical x H1.429" W26.264 x H3.630 W4.046" Hanging x Banner H7.357" W10.340" x H1.429" W10.278 x H18.687 W10.278 x H18.687 W26.264 x H3.630 Hanging Banner W10.340" x H1.429" W26.264 x H3.630 Hanging Banner W10.340" x H1.429" W26.264 x H3.630 Ticker Banner* W10.340" x H0.714" W26.264 x H1.814 Ticker Banner* W10.340" x H0.714" * For W26.264 Ticker Banner front x H1.814 sections, please contact a Sales Rep Ticker Banner* W10.340" Business Card x H0.714" W26.264 x H1.814 Ticker W2.997" Banner* x H2.143" W10.340" W7.613 x Business Card x H5.443 H0.714" W26.264 x H1.814 W2.997" x H2.143" W4.949 x H3.630 *For Ticker Banner front sections, W7.613 please contact x H5.443 a Sales Rep Business Card 15

AD SIZES: DIGITAL Web Catfish 970 x 60 WEB AD SIZES Pushdown 970 x 90 / 970 x 415 Web Web DIGITAL AD SIZ DIGITAL DIGITAL Tile A Leaderboard 728 x 90 160 x 40 Leaderboard Billboard 728 Leaderboard x 90 970 x 250 728 x 90 Digital Ad Sizing: To create consistency across our brands and to simplify campaign booking we have standardized our ad units. This allows our clients to develop innovative creative, while ensuring a superior user-experience for our readers. Custom Ad Sizes: Speak to your sales representative about custom ad size opportunities. Mobile & Tablet Wallpaper Filmstrip 300 x 600 Catfish 970 x 60 Catfish 970 Catfish x Home 60 Page Ta 970 x 60 Pushdown 970 x 90 / 970 Pushdown x 415 970 Pushdown x Pre-Roll 90 / 970 x 41 970 x.7 90 - /.15 970 -.30 x 41 Wallpaper Wallpaper *A variety of Wallpaper HPTO advertising opp Interstitial 300 x 250 Banner Filmstrip 320300 x 50x 600 Filmstrip 300 Filmstrip x 600 300 x 600 Pul 320 Mo Slider TABLET AD SIZES 320 x 50 Mobile opt only Tallblock Mobile & Tablet Mobile & Tablet300 x 600 Mobile & Tablet * SMARTPHONE AD SIZES Interstitial 300 x 250 Interstitial 300 Interstitial x 250 300 x 250 Banner 320 x 50 Contact Informati 2015 MEDIA KIT Toronto 1.866.345.7678 Montreal 1.514.849.99 Slider Slider 320 Slider x 50 Mobile 320 x 50 opt only 320 x 50 Mobile opt only Mobile opt only T 3

D SIZES EFFECTIVE MAY 20, 2014 ITAL AD SIZES EFFECTIVE Tallblock MAY 20, 2014 x 40 300 x 600 lboard oard 0 x 250 Big Box 300 x 250 Top Layer Ad Big Box up to 1000 x 1000 300 x 250 Master/Companion 728 x 90 + 300 x 250 Master/Companion 728 x 90 + 300 x 250 me Page Takeover* 0 Tile 160 x 40 Tile XXL Box 160 x 40468 x 648 Tallblock 300 x 600 Tallblock 300 x 600 5 e-roll n 0 - /.15 970 -.30 x 415 secs Billboard 970 x 250 Billboard Portrait 970 x 250 300 x 1050 Top Layer Ad up to 1000 x 1000 Top Layer Ad up to 1000 x 1000 Home Page Takeover* er vertising opportunities are available including Home video Page pre-roll Takeover* and channel takeovers. XXL Box 468 x 648 XXL Box 468 x 648 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. p 00 Pull 320 x 50 Mobile opt only Pre-Roll Adhesion.7 -.15 -.30 Pre-Roll secs320 x 50.7 -.15 -.30 secs Mobile opt only Portrait 300 x 1050 Portrait 300 x 1050 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. Full-page Interstitial 1024 X 768 Capable of video Banner 320 x 50 ormation Banner 320 x 50 Pull Pull 320 x 50320 x 50 Mobile opt Mobile onlyopt only 4.849.9987 Vancouver 1.800.663.4669 Adhesion Adhesion 320 x 50 320 x 50 Mobile Mobile opt only opt only Tallblock Tallblock 300 x 600 300 x 600 Full-page Interstitial Full-page Interstitial 1024 X 768 1024 X 768 Capable of video Capable of video 17

AUDIENCE TARGETING Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day. Whether it s flipping through the newspaper in the morning, or swiping through content at night, our four platforms deliver engaging marketing solutions that connect with your audience. Standard Targeting Geography Context Sponsorship Technology National News Brand Takeover Language Provincial Homepage - Homepage Manufacturer City Section - Section Device Type Postal Code Sub-section - Sub-section Capabilities Keyword Connection Audience Buying Solutions Behavioural Your customer s interests are diverse, but marketers can capture the right audience even outside traditional segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters to serve ads to users based on their online activity. Retargeting Sometimes consumers don t convert right away. That s why we offer retargeting opportunities to drive your customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again, after they have expressed interest in your brand. 2015 MEDIA KIT

Geography Canada is the second largest country in the world, but don t be intimidated by the geography! We can reach your audience whether they re located in the vast concrete canyons of the city, the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts. Dayparting Consumers read news on a variety of platforms throughout the day. Postmedia offers integrated advertising solutions that reach readers where and how they access news. Dayparting allows us to reach your audience at the particular time of day you desire. Content Targeting - Site Our network offers award-winning content all across the country. Advertisers can reach key markets by targeting just one, or all of our premium brands. Content Targeting - Channel Our channel targeting allows advertisers to put their ads in front of their customers alongside category content that is relevant and interesting. Content Targeting - Contextual Successful advertising is about reaching the right audience. Ensure your ads are delivered in an optimal environment surrounded by relevant content for your brand. With contextual targeting, your marketing efforts will be more effective at reaching your desired customer. enewsletters & eblasts Utilizing our database of engaged and loyal subscribers, eblasts and enewsletters are a proven method of delivering additional exposure straight to your customer s inbox. This is a great opportunity to reach customized and targeted audiences with strong share of voice. Segmentation Identify groups of users who exhibit similar traits. Algorithmic Modelling Using an algorithm, identify groups of users who exhibit similar traits to those who have visited the client website. Audience Extension Target Postmedia s audience off-network. Programmatic Buying Leverage technology to place bids on open market impressions. 19

Duffy ducks questions about housing allowance A3 The man who city led South Africa hats Everything on you out of apartheid one-of-a-kind need to know about the LRT was as clever as creations E5 plan A6 he was virtuous, gorgeous, from the garbage as cunning Instruments gorgeous, as made from the recycled garbage items he was bold CONTENT make Instruments A17 for uniquely made beautiful from recycled music items E1 IND OF The troubled make for uniquely beautiful music E1 country he you leaves DELA behind A19 Comment A24 hats on one-of-a-kind hats on Reach the right audience at the right time with the right message. The Montreal Gazette creations one-of-a-kind offers E5 a variety creations E5 Saturday, of content d ecember to align 7, with 2013your advertising O ttaw a needs. c I t IZe N e S tablished IN 1845 e S tablished IN 1845 ges snub FEEs w that doubled surcharge ims not being enforced ymour are openly rebelling ervative government led a surcharge inp victims and made ory for anyone cone, giving offenders to pay the fine or in t ordering it at all. essentially thumbes at the new law, ory on Oct. 24, that ourt s discretion to f the person couldn t. The change was part vative government s enders Accountabils Act, and followed victims rights adudges were waiving too freely. fully automatic, that me judges have been st it and not charging nment likes to put a stop to that kind of thing by troublesome judges who feel their independence, Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may. The bureaucrats may feel that it happens anyway no matter what the judge says, said Coulson. That same day, another judge invited a lawyer to make a constitutional challenge to the new law. The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer. If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice? asked the judge. NEWS NEWS Five getaways to help you politics forget about Isn t politics winter ironic? K1 Duffy ducks Isn t it ironic? questions Duffy ducks about housing questions allowance A3 about housing city allowance A3 Everything city you need to know Everything you about the LRT observer need to know plan A6 about the LRT Robert plan A6Sibley finds himself on his pilgrimage in Japan B1 you you Five travel getaways to help you forget about to help Hockey you winter K1 forget about Wayne Scanlan winter K1 sizes up the Senators ahead of the NHL s trade deadline C1 Five getaways ONTENT Did you say 50 years? asked the federal prosecutor to laughter. s ee judg e S on A4 soccer context context Tom Finney, finds himself on 2015 MEDIA KIT THE News MIND OF MANDELA DENIS FARRELL, ThE ASSocIATED PRESS FILES coverage to your doorstep every day. Ottawa, Context JuDgEs snub Gatineau mayors The man seek who NEw FEEs led The South man who Africa NCC seats Saturday, d ecember 7, 2013 O ttaw a c I t IZe N e S tablished IN 1845 travel context SportS travel Farewell to Sir observer the greatest Englishman to Robert observer lace Sibley on boots C5 finds himself on Robert Sibley his pilgrimage in Japan B1 his pilgrimage in Japan B1 Whether it s happening downtown, on the West Island or at the National Assembly, the Montreal Gazette s award-winning journalists bring topnotch news and business International news, commentary, editorials and letters to the editor: the Montreal Gazette s new Context section will tell readers what they need to be in the know. Tory law that doubled surcharge out led South of apartheid Africa You ll find a comprehensive for victims package not being of national enforced and international news along was out of as apartheid clever as AndrEw SEymour with provocative, insightful columns from stop to Montreal that kind of thing and by troublesome judges who feel their inde- he was was clever virtuous, elsewhere. ottaw as a CIt IZen pendence, Ontario Court Justice as he cunning was virtuous, as Ottawa judges are openly rebelling Peter Coulson said after sentencing against a Conservative government a crack addict who had stolen seven You law that doubled a surcharge intended to help victims and made I have ruled that he not have to pay chocolate bars to eight days in jail. he as cunning was bold as A17 Hockey them mandatory for anyone convicted of a crime, giving offenders Wayne Scanlan the Victim Fine Surcharge. Let the was bold A17 This The section troubled chips fall where they may. focuses up to on 60 years the to pay best the fine aspects or in The of bureaucrats life in Montreal, may feel that from the city s renowned sizes up the country The troubled he one case not ordering it at all. it happens anyway no matter what Judges are essentially thumbing their best noses in at restaurants, the new law, That food same day, and another wine. judge in- Look here for coverage of movies, the judge says, said Coulson. Senators ahead of cultural leaves country scene he to the the NHL s trade made mandatory on Oct. 24, that vited a lawyer to make a constitutional challenge to the new law. deadline C1 removed the court s discretion to music, behind leaves TV, fitness, A19 waive recipes, the fee if the fashion, person couldn t travel The and 31-year-old home man, decor. who had afford to pay it. The change was part soccer Comment behind A19 A24 of the Conservative government s Increasing Offenders Accountability for Victims Act, and Comment A24 followed david reev E ly ottaw a CIt IZen The NCC doesn t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution. After their first formal meeting since Gatineau s Maxime Pedneaud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from relentless obstruction in the City of Ottawa s efforts to create a world-class transit system for the National Capital Region to the unilateral decision to close Rue Gamelin in Gatineau. They signed it and sent it to Prime Minister Stephen Sports Harper, demanding reforms that should start with adding an elected official from each city council to the 15-member NCC board. Whether you are a die-hard I m told it is fully Canadiens automatic, that of fan justice? or asked want the to judge. plug in to Englishman the Alouettes to or these troublesome judges have been Did you say 50 years? asked the relieving against it and not charging federal prosecutor to laughter. lace on boots C5 the Montreal Impact, it, so the government Sports likes section to put a s ee has judg e S the on A4scores, statistics and stories behind the stories. And our Hockey Inside/Out site, app and section have everything you ever wanted know about the venerable Habs franchise. John Baird, the minister responsible for the commission, gave the idea a chilly reception. s ee MAYORS on A5 DENIS FARRELL, ThE ASSocIATED PRESS FILES DENIS FARRELL, ThE ASSocIATED PRESS FILES Ottawa, Ottawa, JuDgEs snub Gatineau JuDgEs snub mayors Gatineau seek NEw FEEs NEw FEEs NCC mayors seats seek NCC seats david reev E ly ottaw a CIt IZen david reev E ly The ottawncc a CIt IZen doesn t know enough about local affairs and is getting in The the NCC way of doesn t progress, know the enough mayors of about Ottawa local and affairs Gatineau and is charged getting Wednesday, in the way of and progress, putting the them mayors on its of Ottawa board is and their Gatineau solution. charged Wednesday, After their and first putting formal them meeting on since its board Gatineau s is their solution. Maxime Pedneaud-Jobin After their was first elected formal last meeting fall, he and since Ottawa Gatineau s Mayor Maxime Jim Watson Pedneaud-Jobin with was a elected list of grievances, last fall, he emerged from and Ottawa relentless Mayor obstruction Jim Watson in the City emerged of Ottawa s with a efforts list of grievances, to create a world-class from relentless transit obstruction system for in the National City of Ottawa s Capital efforts Region to create to the a unilateral world-class decision transit system to close for Rue the Gamelin National in Capital Gatineau. Region They signed to the it unilateral and sent it decision to Prime Minister to close Stephen Gamelin Harper, in Gatineau. demanding They reforms signed Rue that it and should sent it to start Prime with Minister adding Stephen Harper, official demanding from each city reforms coun- an elected cil that to should the 15-member start with NCC adding board. an complaints by victims rights advocates that judges were waiving the surcharge too freely. just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer. If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends Tory law that doubled surcharge for Tory victims law that not doubled being enforced surcharge for victims not being enforced AndrEw SEymour stop to that kind of thing by troublesome judges who feel their inde- ottaw a CIt IZen AndrEw SEymour pendence, stop to that kind Ontario of thing Court by troublesome Coulson judges who said after feel their sentencing inde- Justice Ottawa ottaw a CIt judges IZen are openly rebelling Peter against a Conservative government a pendence, crack addict Ontario who had Court stolen Justice seven law Ottawa that judges doubled are openly a surcharge rebelling intended against a to Conservative help victims government and made I a crack have ruled addict that who he had not stolen have to seven pay chocolate Peter Coulson bars said to eight after days sentencing jail. them law that mandatory doubled for a surcharge anyone convictetended of to a help crime, victims giving and offenders made chips I have fall ruled where that they not may. have to pay in- the chocolate Victim bars Fine to Surcharge. eight days Let in jail. the up them to 60 mandatory years pay for the anyone fine or convicted case of a crime, not ordering giving it offenders at all. it chips happens fall where anyway they no may. matter what in the The Victim bureaucrats Fine Surcharge. may feel Let that the one up Judges to 60 years are to essentially pay the fine thumbing one their case noses not ordering at the it new at all. law, it That happens same anyway day, another matter judge what in- or in the The judge bureaucrats says, said Coulson. may feel that made Judges mandatory are essentially on Oct. 24, thumbing their the noses court s at the discretion new law, to tional That challenge same day, to another new judge law. in- that vited the judge a lawyer says, to said make Coulson. a constitu- removed waive made the mandatory fee if the person Oct. couldn t 24, that vited The a 31-year-old lawyer to make man, a constitutional pleaded challenge guilty to the to new stealing law. a who had afford removed to pay the it. court s The change discretion was part to just of waive the the Conservative fee if the person government s couldn t bottle The of 31-year-old rum from man, the LCBO, who had Increasing afford to pay Offenders it. The change Accountability of the for Conservative Victims Act, government s and followed fine bottle surcharge, of rum from said the his LCBO, lawyer. had was part no just means pleaded to pay guilty the to $100 stealing victim a complaints Increasing Offenders by victims Accountability for Victims that judges Act, were and followed waiving that fine surcharge, victim fine said surcharge, his lawyer. would rights advocates no If means I granted to pay him the 50 $100 years victim to pay the complaints surcharge by too victims freely. rights ad- that If appropriately I granted him reflect 50 years the to ends pay SportS Farewell to Sir Tom Finney, the greatest SportS SportS Hockey Wayne Hockey Scanlan sizes up the Wayne Scanlan Senators ahead of sizes up the the NHL s trade Senators ahead of deadline C1 the NHL s trade soccer deadline C1 Farewell soccerto Sir Tom Finney, Farewell to Sir the greatest Tom Finney,