e-mail : jeanne.albouy@esc-pau.fr Phone : 05.59.92.64.45 Professor in Marketing Co-director of the Agri Food Chair Jeanne Albouy Education 2012 et 2017 : CNU qualification - Senior Lecturer in Management Sciences (Section 6). 2006-2011 : PhD in Management, Marketing option (Very Honorable with unanimous Jury Congratulations), Toulouse 1 Capitole University, France. Thesis Director : Prof. Jean-Marc Décaudin. Subject : «Efficacy of shocking charities campaigns : contribution of affective reactions to the persuasion process». Jury : Prof. Christian Derbaix (Facultés Universitaires Catholiques de Mons), Prof. Jean- François Trinquecoste (Bordeaux 4 Montesquieu), Prof. Elisabeth Tissier-Desbordes (ESCP), Prof. Eric Vernette (Université Toulouse 1 Capitole). 2005-2006 : Masters Degree in Marketing. (Toulouse School of Management). 2001-2004 : Food Science Engineering Degree, specialization "Agro-Food Industries", mention "Quality & Innovation". Ecole Nationale Supérieure Agronomique de Toulouse, France. Professional experience 2009-2011 : Teaching and Research Assistant, Section 6 Management, Toulouse 1 Capitole University, France. 2006-2009 : Research Assistant in Marketing, Center for Research in Management of Toulouse (EAC- 5032-CNRS), Toulouse 1 Capitole University, France. 2004 : Retail sector : Sales Manager in BtoB food retail, Pomona, Toulouse, France. 2003 : Marketing : Marketing assistant in charge of communication, benchmarking and marketing research, Sube-PréoBiotics Inc., Montréal, Canada. 1
Functions Professeur Researcher in Marketing. Member of the Research Comitee ESC Pau Group. Course Leader for the «Strategic and Operational Marketing» program. Co-director of the Agri Food Chair. See : http://www.esc-pau.fr/recherche/chaire_agro_alimentaire/presentation.html TEACHING ACTIVITY ESC Pau (since 2012) Fundamentals of Marketing Brand Management Marketing consulting Business Project Marketing strategy Sales and marketing practices in owner-managed firms Methodology for documentary studies Quantitative analyses application for SPSS Social marketing & communication Advertising studies 2006-2012 : - ISEG Toulouse (L3 to M2) : Marketing Communication (broadcast strategy for FMCG, integrated multi channel communication, social communication). - INSEEC Bordeaux (M2) : Communication and media crisis management. - Vatel Bordeaux, International School of Management for Hotel industry and Tourism (M2) : media crisis management and food risk. - KEDGE-Bordeaux (M2) : Advanced communication module (advertising strategy, creative stratégy, pre-tests & post-tests advertising survey, communication of nonprofit sector). - Toulouse School of Management (L1 à L3) : Strategy Marketing, management of innovation, management, micro-economics. - ENSAT Toulouse : Interpersonal Communication (Theories and mechanisms of IC, manager skills : verbal and non verbal communication). - Ecole Technique de Photographie et d Art Multimédia Toulouse : Consumer Behaviour, Marketing research, Strategic and operational marketing. 2
RESEARCH ACTIVITY Memberships / networks Laboratory IRMAPE (ESC Pau, France) Associate researcher - Laboratory LGCO (University Toulouse 3 Paul Sabatier, France) Guest researcher TSM Research (University Toulouse 1 Capitole, France) Member of AFM (French Association of Marketing) Member of EMAC (European Marketing Academy) Member of EIASM (European Institute for Advanced Studies In Management) Main research topics Consumer behavior / Decision making Communication marketing Communication efficacy, advertising and creative strategies, emotion and persuasion, on-line advertising, events. Marketing & communication in nonprofit sector : Helping and cooperative behaviour (solidarity & environment), Public health and safety. Marketing & communication in for-profit sector (agrifood essentially) : Socially Responsible Consumption Resistance Behaviors Environmental and quality labels Cultural and normative Influences Publications ACL : Academic journals peer-reviewed Albouy J. & Décaudin J.M. (forthcoming), Age differences in responsiveness to shocking prosocial campaigns, Journal of Consumer Marketing. (HCERES C, CNRS 4) Albouy J. (2017), Emotions et comportements prosociaux : étude de l efficacité des campagnes humanitaires choc, Recherche et Applications en Marketing. (HCERES A, CNRS 2, FNEGE 2). English Version. Lorey T. & Albouy J. (2015), Perspective générationnelle de la consommation de vin en France : une opportunité pour la segmentation, Décisions Marketing, 79. (AERES B, CNRS 3, FNEGE 3). Albouy J. & Dosquet F. (2013), Prévenir le risque d éclatement de sa communauté partisane par l utilisation des représentations sociales : une étude de l intégration de nouveaux adhérents au sein du Parti Socialiste français, Questions de Management, 4, 45-55. (FNEGE 4). 3
ACTI : International conference proceedings (peer-reviewed) Albouy J. (2014), Negative emotions and pro-social persuasion, the role of anxiety toward death in charities campaigns success, 43 th EMAC Annual Conference Proceedings, 3-6 Juin, Valencia. Albouy J. (2014), Effet de l âge sur les réponses émotionnelles et attitudinales aux campagnes humanitaires choc, Actes du 30 ième Congrès International de l AFM, 14-16 Mai, Montpellier. Lorey T. et Albouy J. (2014), The generation concept: a new approach for the segmentation of the wine market in France?, 43 th EMAC Annual Conference Proceedings, 3-6 Juin, Valencia. Albouy J., Décaudin J.M. et Dosquet F. (2014), Intérêt du concept de représentations sociales en marketing politique : une application à l étude du co-branding politique PS-EELV, 13th International Marketing Trends Conference Proceedings, 24-25 janvier, Venise. Dosquet F. et Albouy J. (2013), Application of the «social representation» concept to the study of a political positioning : the case of solidarity value within the French Socialist Party, 42 th EMAC Annual Conference Proceedings, 4-6 Juin, Istanbul. Albouy J. (2013), Age and affect-based persuasion: a study of age differences in responsiveness to shocking charities campaigns, 42 th EMAC Annual Conference Proceedings, 4-6 Juin, Istanbul. Albouy J. et Bertrandias L. (2011), De l émotion-choc à la trace affective : déterminants du succès des campagnes humanitaires choc, Actes du 27 ième Congrès International de l AFM, 18-20 Mai, Bruxelles. Albouy J. (2010), An affect-based model of shocking Ads effectiveness: application to charities campaigns, 39 th EMAC Annual Conference Proceedings, 1-4 Juin, Copenhague. Galan J.P., Albouy J. et Maubisson L. (2010), Participation à un événement humanitaire : étude des antécédents de la satisfaction et des intentions de comportement et de bouche-à-oreille, Actes du 26 ième Congrès International de l AFM, 5-6 Mai, Le Mans. Albouy J. (2010), L implication : un critère de segmentation délicat mais pertinent pour les campagnes humanitaires choc, 9th International Marketing Trends Conference Proceedings, 22-23 Janvier, Venise. Albouy J. (2009), Les réactions des consommateurs face aux campagnes humanitaires à fort contenu émotionnel : le recours au choc est-il utile?, Actes du 25 ième Congrès International de l AFM, 14-15 Mai, Londres. ACTN : National conference proceedings (peer-reviewed) Albouy J. et Dosquet F. (2013), Diminuer le risque d éclatement de sa communauté partisane par l utilisation des représentations sociales. Le cas de l étude de l intégration de nouveaux adhérents au sein du Parti socialiste français, 11 ième Colloque Oriane, Septembre, Bayonne. Lorey T. et Albouy J. (2013), Intérêt de la segmentation par les générations sur le marché du vin en France, 9 ième Journée du Marketing Agroalimentaire, 27 Septembre, Montpellier. 4
Interviews /tribunes : - «Les marques agroalimentaires sur le Web», Le Nouvel Economiste, 17-01-2014, n 140117. - «Quand l agro-alimentaire s alimente sur les réseaux sociaux», L Orient Le jour, 25-10-2014. Organisation of workshop : 2 nd Junior Scholar Seminar of Toulouse School of Management, C. Tillou (Toulouse Business School, France). Organisation reviewing process, selection of presentations and organisation of the seminar. Works in progress : Topics Emotion-based persuasion Prosocial behaviors Shocking advertising Communication in non profit sector Empathy Wine (organic wine, effect of age ) Socially REsponsible Consumption 5