Michel DESBORDES Professor

Transcription

1 Michel DESBORDES Professor Teaching Area: Marketing Year hired at ISC Paris: 2004 Associate Professor Grande Ecole and MBA Education: Degree Institution Year Major / Minor HDR Université Paris II Panthéon-Assas 2003 Marketing Agrégation Ecole Normale Supérieure, Cachan 1992 Economics and Management Doctorate Université Louis Pasteur, Strasbourg I 1998 Management Sciences DEA Université Paris IX Dauphine 1993 Strategy and Organizations Maîtrise Université Paris I Panthéon Sorbonne 1991 Economics Licence Université Paris I Panthéon Sorbonne 1990 Economics Course Responsibilities at ISC Paris 2008 through 2013: Sport Marketing 1 Sport Marketing 2 Strategy Organization and Management of sport events Methodology Case studies 1

2 Intellectual Contributions 2007 through 2012: Intellectual Contributions Total Refereed Journal Articles (AERES / CNRS Selection) 3 Peer-Reviewed Journal Articles 10 Other Journal Articles Conference Proceedings 28 Case Studies Scholarly Books 8 Chapters in Scholarly Books 10 Working Papers 1 Other Outlets 43 Total 113 Education HDR: HDR defended on December 6th 2003, Université Paris II-Panthéon-Assas. Title of the HDR : Marketing du sport : produits, services et événements (101 p.) Doctorate: DEA: Doctorate, Sciences de gestion de l Université Louis Pasteur (Strasbourg I), defended on December 17th 1998, with first class honors. Title of the thesis : Diffusion des matériaux, changement technologique et innovation : Analyse et étude de cas dans l industrie du sport instrumenté (617 p.) Graduated 1st. Title of the DEA : «Politique générale des organisations», Université Paris IX-Dauphine, Agrégation d économie et gestion, l Ecole Normale Supérieure de Cachan, 1992 Maîtrise de Sciences Economiques, with honors, Université Paris I-Panthéon Sorbonne, Licence: Licence de Sciences Economiques, Université Paris I-Panthéon Sorbonne, DEUG de Sciences Economiques, graduated 9 th au concours de l Ecole Normale Supérieure de Cachan, with honors, Université Louis Pasteur, Strasbourg I, Academic Appointments 2009-to this day: Auxiliary professor at the University of Ottawa (Canada) 2007-to this day: Full-time professor, University Paris South 11, Paris (France) : Full-time professor, University Marc Bloch, Strasbourg (France) 2

3 Instructional Activities and Development Taught Courses outside ISC Paris since 2008 Auxiliary professor at the University of Ottawa (Canada) since 2009 Faculty of Health Sciences Chemin Smyth Road Pièce/Room 3028 Ottawa ON Canada K1H 8M5 Full-time professor at the University of Paris Sud 11 in France since 2007 Université Paris Sud 11 UFRSTAPS Bâtiment Orsay cedex 2011: invited professor at the University of Adelaide (Australia) Topics (MBA levels): Sport Marketing Sport Sponsorship Sponsorship and Olympic Games Marketing and football Management of sports events 2011: keynote speaker at the Korean Association of Marketing Science (KAMS) in Seoul (South Korea) Topic: Sport Marketing. 2011: invited professor at Yonsei University (South Korea) Topic: Marketing and football 2011: invited professor at the School of Tourism Management, Sun Yat-sen University, Guangzhou (China) Topics: Sport Marketing Sport Sponsorship Sponsorship and Olympic Games Marketing and football 2010: invited professor at the Moscow State Institute of International Relations (Russia) Topics: Sport Marketing 3

4 Sport Sponsorship Sponsorship and Olympic Games Marketing and football 2009 and 2010: invited professor at the University of San Sebastian (Spain) Topic: Sport Marketing 2009 and 2010: invited professor at the University of Moscow (Russia) Topics: Sport Marketing Sport Sponsorship Sponsorship and Olympic Games Marketing and football 2009: keynote speaker at the LBS Conference in St-Petersburg (Russia) Topic: Sport Marketing in Europe and in the US 2009: invited professor at Corvinus University (Hungary) Topics: Sport Marketing Sport Sponsorship 2008 and 2009: invited professor at the EVTEK Institute of Technology (Helsinki, Finland) Topic: Sport Marketing and Ethics and 2008: invited professor at the UIBE (University of International Business and Economics in Beijing (China) Topic: General Marketing 2007: keynote speaker at the Conference of the Portuguese Association of Sport Management (Porto, Portugal) Topics: European specificities of sport marketing vs. an Anglo-Saxon vision? Sport Marketing and globalization: the example of football in Europe, America and Asia 2007 and 2010: invited professor at the Laval University (Québec, Canada) Topics: French (and European) specificities of Sport Marketing vs. an American vision Sport sponsorship: toward a more mature system? Sport sponsorship: state of the art and tendencies. 2006: keynote speaker at the Sport Marketing Association Conference in Denver (Colorado, USA) Topic: Developing Marketing partnerships 4

5 Instructional Innovations E-learning programs developed within UEFA (Switzerland) and IE Business School in Madrid (Spain). Professional Memberships and Certifications Board member of the SFMS (Société Francophone de Management du Sport) since President of SFMS since Board member from ACAPS (Association des Chercheurs en Activités Physiques et Sportives) from 2002 to 2006 : treasury. Member of NASSM (North American Society for Sport Management) since Member of AFM (Association Française de Marketing) from 1999 to Member of EASM (European Association of Sport Management) since Member of ACAPS (Association des Chercheurs en Activités Physiques et Sportives) since Service Institutional Co-director of the MBA «Management des événements et loisirs sportifs», University Paris Sud 11 ( ). Director of the MBA «Management des événements et loisirs sportifs», University Paris Sud (2004/2005). Director of the MBA «Management international du sport», University Paris Sud 11 (1999 to 2004). Member of the PhD commission, UFRSTAPS, University Paris Sud 11 (2000/2001/2002/2003). Responsible for the international relations, Faculty of Sport Sciences, University Paris Sud 11 (1999/2000, 2000/2001). Board member of the University Marc Bloch in Strasbourg ( ). Bloch de Strasbourg ( ). Director of the research Center in sport sciences EA 1342 at University Marc Bloch of Strasbourg ( ). Director of the research Center in sport management JE 2496 at University Paris Sud 11 (2007- present). Board member of the faculty of sport sciences at University Paris Sud 11 (2007- present). HDR supervision Bodet, G. HDR defended at Bourgogne University, on November 2011 The jury was composed of: Monsieur Alain Ferrand, Professeur à l Université de Poitiers Madame Marie-Françoise Lacassagne, Professeur à l Université de Bourgogne Monsieur Gary Tribou, Professeur à l Université de Strasbourg President : Monsieur Michel Desbordes, Professeur à l Université Paris-Sud 11 Coordinateur : Monsieur Patrick Bouchet, Professeur à l Université de Bourgogne 5

6 Scientific Activities Editor of the International Journal of Sport Marketing and Sponsorship since 2008 ( Guest-editor of special issues: International Journal of Sport Marketing and Sponsorship (2006): special issue on Marketing and football, 141 p. International Journal of Sport Management and Marketing (2008): special issue on Health Fitness Management: the road to Wellbeing and profits. Revue Française de Marketing (2008): special issue on sports marketing. President of the Francophone Society of Management of Sports. Board member of the International Journal of Sport Marketing and Sponsorship since 2005 Board member of the International Journal of Sport Marketing and Management since 2005 Editor of the Revue Européenne de Management du Sport from 2002 to Editor of Science et Motricité from 2004 to Award for the best marketing handbook in 2000 (Académie des Sciences Commerciales). Media Experiences Journalist for «Le Monde» («foot-business» column): 24 articles written during the World Cup «Economics» consultant on Europe 1 and BFM (about once a month). «Sports Management» consultant for "C dans l'air" (France 4) : about 4 times a year. Television Interview in Culture Pub, M6, January 16 th 2005 (2 mn) Interview in Capital, M6, August 7 th 2005 (1 mn) Guest for the journal de 13h de France 2, April 15 th 2005 (3 mn) Interview on Canal + («Nous ne sommes pas des anges») 1 hour, February 10 th 2006 Interview for AFP TV (diffusion sur Yahoo TV, Bloomberg TV), June 2006 (15 mn) Interview in Capital (M6) August 10 th 2006 (2 mn) Interview in le journal de 13h de France Télévisions, September 21 st 2006 (1 mn) Participation to the programme «C dans l air» France 5, May 23 rd 2007 (1h15 mn) about Laure Manaudou. Participation to the programme «C dans l air» France 5, July 24 th 2007 (1h15 mn) sur les sponsors du cyclisme Interview in the journal télévisé de M6, June 25 th 2009 (1 mn) Participation to the programme «C dans l air» France 5, October 14 th 2009 (1h15 mn) about the relations between sport and television. Interview for le journal de 20h de France 2, November 22 nd 2009 (1 mn) Interview for le journal de CNN, December 8 th 2009 (5 mn) Interview for le journal de 13h de France 2, May 28 th 2010 (1 mn) Interview for le journal de 18h de Public Sénat, May 28 th 2010 (6 mn) Participation to the TV programme «C dans l air» de France 5 on June 1 st 2010 (1h15 mn) about football business. Interview for le journal de 20h de TF, June 20 th 2010 (1 mn) Interview for le journal de 13h de France 2, June 23 rd 2010 (1 mn) Participation to the TV programme «C dans l air» de France 5, June 23 rd 2010 (1h15 mn) about football business. Interview for le journal de 18h de Public Sénat, June 23 rd 2010 (6 mn) Interview for Canal Football Club sur Canal + June 25 th 2010 (15 mn) Participation to the TV programme «C dans l air» France 5, July 1 st 2010 (1h15 mn) about football business 6

7 Interview for on April 1 st 2011 ( (10 mn) Interview for on April 11 th 2011 ( (10 mn) Interview for BFM TV, April th (5 mn) Interview for Direct 8, April st (5 mn) Interview for le journal de 13h de France 2, June 21 st 2011 (1 mn) Radio Interview on BFM (1 hour), March 10 th 2005 Interview on BFM (1 hour), June 18 th 2005 Interview on Europe 1, July 7 th 2005 (1 hour) Interview on Europe 1, October 12 th (6 minutes) Interview on BFM, December 26 th 2005 Interview on Europe 1 (5 mn) February 10 th 2006 Interview on Radio Classique, May 26 th 2006 (30 mn) Dominique Souchier s guest on Europe 1, «C est arrivé cette semaine», June 10 th 2006 (9 mn) Interview on Europe 1 (10 mn) June 12 th 2006 Interview on the BBC (10 mn) June 14 th 2006 Interview on Europe 1 (20 mn) July 6 th 2006 Interview on Europe 1 (20 mn) January 29 th 2007 Interview for radio TSR (Télévision Suisse Romande) June 10 th 2007 (12 mn) Interview for journal de RTL July 19 th 2007 (5 mn) Interview on France-Info, April 7 th 2008 (3 mn) Michel Field s guest on Europe 1, June 14 th 2008 (20 mn) Interview for RTBF, February 9 th 2009 (20 mn). Interview for RMC, February 28 th 2009 (20 mn). Interview for radio TSR (Télévision Suisse Romande) June 15 th 2009 (20 mn) Interview for radio TSR (Télévision Suisse Romande) July 7 th 2009 (20 mn) Interview for RMC, November 10 th 2009 (40 mn) Interview for Europe 1, April 15 th 2010 (15 mn) Interview for Europe 1, June 11 th 2010 (20 mn) Interview for Europe 1, June 30 th 2010 (20 mn) Interview for Europe 1, December 6 th 2010 (20 mn) Interview for France Culture, February 8 th 2011 (10 mn) Interview on RMC, April 21 st 2011 (5 mn) Interview on BFM radio, April 23 rd 2011 (7 mn) Interview on BFM radio, April 24 th 2011 (7 mn) Interview on RMC, June 28 th 2011 (5 mn) Interview on Le Mouv, July 21 st 2011 (10 mn) Printed Media Interview in Les Cahiers du Football, February 2005 Interview in La Croix, March 4 th 2005 Interview in So-Foot/Libération, June 2 nd 2005 Interview in La Vie, June 30 th 2005 Interview in le Point, August 7 th 2005 Interview in la Croix, September 3-4 th 2005 Interview in le Parisien, October 17 th 2005 Interview in VSD, December 24 th 2005 Interview in CB News, January 20 th 2006 Interview in le Journal des Grandes Ecoles, March 2006 Interview in La Croix, March 18 th 2006 Interview in La Croix, March 25 th

8 Interview in La Gazette des Communes, April 28 th 2006 Interview in La Gazette des Communes, June 2006 Interview in Le Mensuel de l Université, June 2006 Interview in Sport Business Journal (USA), November 8 th 2006 Interview in Stratégies, November 24 th 2006 Interview in Terra Economica, February 2007 Interview in France-Football, October 9 th 2007 Interview in LSA, December 2007 Interview in So Foot, January 2008 Interview in Stratégies, March 2008 Interview in Sport Première, March 2008 Interview in l Usine Nouvelle, March Interview in La Croix, June 16 th Interview in VSD, July 18 th Interview in So Foot, January 27 th Interview in So Foot, March Interview in La Gazette des Communes, April Interview in France-Football, June 16 th 2009 Interview in l Expansion, June 24 th 2009 Interview in France-Football, July 7 th 2009 Interview in So Foot, March Interview in la Croix, March 27 th 2010 Interview in Télé Star, May 10 th Interview in l Equipe-Magazine, June 26 th 2010 Interview in Sport Première, December Interview in le Parisien, January 24 th Interview in la Croix, January 28 th Interview in le Figaro, March 29 th 2011 Interview in le Figaro, September 9 th 2011 Interview in CB News, September 2011 Interview in Marketing Magazine, October 2011 Intellectual Contributions Refereed Journal Articles (AERES / CNRS Selection) DJABALLAH, M., HAUTBOIS, C., DESBORDES, M. (2012). La legitimation de l intervention publique dans le secteur des événements sportifs : une analyse du role des pratiques de responsabilité sociale. Revue Européenne de Management du sport, n 33, mars RICHELIEU, A., DESBORDES, M. (2013). Co-branding as a leverage for both teams and equipment makers in their internationalisation. Sport, Business, Management: an International Journal, volume 3.1, BLUMRODT, J., DESBORDES, M., BODIN, D. (2013). Soccer brands and corporate social responsibility. Sport, Business and Management: An International Journal, vol HAUTBOIS, C., DESBORDES, M., PIERCE, D.A. Sport based communication of local government bodies. How can sport be a solution to improve a territorial image? Case study of the French Seine- Saint-Denis department, International Journal of sport Communication, 2011, Vol.4, n 3, pp DESBORDES, M. Interview d Hubert GENIEYS, directeur de la communication externe de Nestlé Waters. Revue Française de Marketing, 2008, n 219-4/5, pp DESBORDES, M. Le marketing du sport en question. Revue Française de Marketing, 2008, n 219-4/5, pp

9 Peer Reviewed Journal Articles DESBORDES M., DOVERGNE M-L., L Evénementiel sportif français: un cas à part, La revue juridique et économique du sport, septembre 2013, pp SCELLES, N., DESBORDES, M., DURAND, C. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A. International Journal of Sport Management and Marketing, special issue on Marketing and Sponsorship in Sport Leagues, 2011, Vol.9 n 1/12, pp BLUMRODT, J., DESBORDES, M. & BODIN, D. The Sport Entertainment Industry and Corporate Social Responsibility. Journal of Management & Organization, 2010, Vol. 16, Issue 4, 09. pp DESBORDES, M., HAUTBOIS, C. Sport events and public organisations : the case of Conseil Général de la Sarthe and the 24h of le Mans. International Journal of Sport Management and Marketing, 2010, Vol.7, ¾, pp RICHELIEU, A., DESBORDES, M. Football teams going international: A matter of brand positioning. Journal of Sponsorship, 2009, Vol.3 number 1, pp BARROS, C.P., DESBORDES, M. Introduction to the special issue on Health Fitness Management. International Journal of Sport Management and Marketing, 2009, vol.5, n 4, pp RICHELIEU, A., LOPEZ, S., DESBORDES, M. The internationalization of a sports team brand: The case of European soccer teams. International Journal of Sport Marketing and Sponsorship, 2008, October, pp Conference Proceedings PETROVID L., PETROVID DJORDJEVID D., DESBORDES M., An approach to sports event implementation planning on the example of UEFA european U-17 championship, Sport Management Conference, ISC Paris, juin 2013, Paris. BIARD E., HAUTBOIS C., HARTWELL, L. DESBORDES M., Bringing outdoor sports inside: Strategic development through the identification of new consumer categories, Sport Management Conference, ISC Paris, juin 2013, Paris. Gerke, A.C., Desbordes, M., Dickson, G. (2012). Toward a model of interorganisational citizenship behavior and innovation: A study of sport clusters. North American Society for Sport Management NASSM) Conference, Seattle, USA, mai DESBORDES, M., PETROVIĆ, L. AND MILOVANOVIĆ, D. Digital Technology Development and Commercial Solutions for Sports Event, a key-note address at the VIII International Conference on Management in Sport, Alfa University and The Olympic Committee of Serbia, 8 June 2012, Belgrade. GERKE, A.C., DESBORDES, M., DICKSON, G. (2012). Toward a model of citizenship behaviour and innovation a study of sport clusters. 12th European Academy for Management (EURAM) Conference, 6-8 juin 2012, Rotterdam, Pays-Bas. GERKE, A.C., DESBORDES, M., DICKSON, G. (2012). Interorganizational citizenship behaviours and cluster governance : a study of two French sport clusters. European Association for Sport Management (EASM) Conference, septembre 2012, Esjberg, Denmark. DJABALLAH, M., DESBORDES, M., HAUTBOIS, C. (2012). A sensemaking approach of corporate social responsibility in French sport events How does CSR make sense? European Association for Sport Management (EASM) Conference, septembre 2012, Esjberg, Denmark. 9

10 PETROVIĆ, L. AND DESBORDES, M. (2012). Globalisation and its Aspects in the Business of Sport, paper presented at the Eighth International ECPD UPEACE Conference on Reconciliation and Human Security in the Balkans entitled New Balkans in a Changing World with a Changing Europe, City Hall, 20 October 2012, Belgrade. GERKE, A.C., DESBORDES, M., DICKSON, G. The relationship between inter-organisational citizenship behaviour and innovation within sports clusters a cross-cultural approach. 28th Euro-Asia Management Studies Association (EAMSA) Annual Conference, University of Gothenburg, November th 2011, Gothenburg, Sweden. DESBORDES, M. Sport marketing, what s over the horizon? Keynote speech at the 2011 KAMS Spring International Conference, Yonsei University, May 28 th 2011, Seoul, Korea. DESBORDES, M. International Journal of Sport Marketing and Sponsorship : An International Journal' in 'Meet the Editors' session KAMS Spring International Conference, Yonsei University, May 28 th 2011, Seoul, Korea. DESBORDES, M. (Co-Branding as Leverage for Teams and Equipment Manufacturers in their Internationalization Efforts KAMS Spring International Conference, Yonsei University, May 28 th 2011, Seoul, Korea. DESBORDES, M. Sport marketing and globalization: the example of football in Europe, America and Asia. Seoul National University, May 27 th 2011, Seoul, Korea. DESBORDES, M. Sport marketing, what s over the horizon? European Outdoor Forum, October 12 th - 14 th 2010, Annecy. DESBORDES, M. Sport, Business and Management: An International Journal' in 'Meet the Editors' session. Global Marketing Conference, September 9 th -12 th 2010, Tokyo, Japan, DEKHIL, F., DESBORDES, M. The effect of involvement, emotion and exposure on sponsor recall and recognition: an international comparative study at the FIFA World Cup Global Marketing Conference, September 9 th -12 th 2010, Tokyo, Japan. DESBORDES, M. The key role of stadiums and arenas in delivering sport events. Global Marketing Conference, September 9 th -12 th 2010, Tokyo, Japan. RICHELIEU, A., DESBORDES, M. Branding and sports marketing: An international perspective. Symposium, Global Marketing Conference, September 9 th -12 th 2010, Tokyo, Japan. RICHELIEU, A., DESBORDES, M. Sport teams and equipment manufacturers going international: the strategic leverage of co-branding. 10 th EURAM Conference, May 19 th -22 nd 2010, Rome, Italy. DESBORDES, M., RICHELIEU, A. Co-Branding as Leverage for Teams and Equipment Manufacturers in their Internationalization Efforts. Keynote speaker of the conference Economics, Management and Optimization in Sport, organized by the Royal Academy of Economic and Financial Sciences of Spain, December 1 st to December 3 rd 2009, Barcelona, Spain. RICHELIEU, A., DESBORDES M. The internationalization of a sport league: A comparison between the National Basketball Association (NBA) and the French Soccer League (LFP), 24 th congress of the North American Association for Sport Management, May 28 th -June 1st 2009, Columbia, USA. RICHELIEU, A., DESBORDES M., The strategic value of branding in sport: An international perspective, 23 rd Congress of the North American Association for Sport Management, May 28 th -June 1 st 2008, Toronto, Canada. 10

11 Scholarly Books DESBORDES MICHEL, RICHELIEU, A. Global Sport Marketing, Routledge, mai 2012, 194 pages. DESBORDES, M., RICHELIEU, A. Néo-marketing du sport. Editions De Boeck, Bruxelles, Belgique, février 2011, 186 p. AUBEL, O., LEFEVRE, B., DESBORDES, M. Méthode et Pratique des études dans les organisations sportives. Editions PUF, Paris, juin 2008, 274 p. HAUTBOIS, C., DESBORDES, M. Sport et marketing public : études de cas dans les collectivités. Editions Economica, Paris, janvier, 2008, 271 p. Chapters in Scholarly Books DESBORDES, M. The establishment and management of sport arenas: a neo-marketing approach, In M. Desbordes and A. Richelieu (Eds.). Global Sport Marketing: Contemporary Issues and Practice. Editions Routledge, London, UK, juin 2012, pp DESBORDES, M. Manufacturers of equipment for football clubs : strategy and internationalization, In M.Desbordes and A.Richelieu (Eds.). Global Sport Marketing: Contemporary Issues and Practice. Editions Routledge, 2012, pp DESBORDES, M. Football event management. In J.L. Chappelet and D. Aquilina (Eds.) Handbook of Football Association Management, UEFA, Nyon, Switzerland, 2012, pp DESBORDES, M. L implantation et le management des enceintes sportives dans une logique néomarketing, In : DESBORDES M. and RICHELIEU A. Neo-marketing du sport, De Boeck, Bruxelles, Belgique, février 2011, pp DESBORDES, M. Stratégie des équipementiers des clubs de football et internationalisation, In : DESBORDES M. and RICHELIEU A. Neo-marketing du sport, De Boeck, Bruxelles, Belgique, février 2011, pp DESBORDES, M., HAMELIN, A. The situation of French football. In: HAMIL S. and CHADWICK S. Managing Football: An International Perspective, Elsevier, London, 2009, pp Working Papers DESBORDES, M. Management du sport à la croisée des chemins, CRISC n 22, 1 st quarter 2009, pp Other outlets (surveys for private companies) DESBORDES, M. Mesure de l'efficacité d'une campagne publicitaire (tracts, s et affiches 4 * 3) et du rôle joué par les panneaux directionnels. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Nathalie BARTMAN, directrice de la région Ile-de-France de Décathlon, et Nicolas CHANAVAT, Maître de Conférences à l Université Paris Sud 11, mars DESBORDES, M. L internationalisation du Tour de France. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Bruno SORZANA, directeur du marketing stratégique d ASO, mars

12 DESBORDES, M. Analyse de la stratégie web-marketing de sport Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Xavier LE SAUX, consultant, DESBORDES, M. Analyse prospective de la stratégie marketing de Puma. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Xavier LE SAUX, consultant, DESBORDES, M. Etude des pratiquants de la FFEPGV. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Xavier LE SAUX, consultant, DESBORDES, M. Etude club pour la FFA. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Xavier LE SAUX, consultant, DESBORDES, M. Etude de satisfaction dans la distribution. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Nathalie BARTMAN, directrice de la région Ile-de-France de Décathlon, mars DESBORDES, M. Etude de satisfaction de la FFCT. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Anne LALAGUE, directrice marketing et communication de la FF de cyclotourisme, mars DESBORDES, M. Perception et réalisation des actions de prévention et d insertion. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Xavier LE SAUX, directeur marketing et communication de la FF Sports pour Tous EPMM, mars DESBORDES, M. Benchmark des principaux concurrents du marathon de Paris. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Cyrille JACOBSEN, directeur des études d ASO, DESBORDES, M. La stratégie de développement international de la Vuelta. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Cyrille JACOBSEN, directeur des études d ASO, DESBORDES, M. Analyse des pratiquants de l Eco-Trail de Paris. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La stratégie de développement national du stade Français Rugby. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La politique de développement de photos en ligne de la marque DPPI. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La stratégie de développement du CERS. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La stratégie de distribution d O Neill. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant,

13 DESBORDES, M. Roland-Garros dans la ville.. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La politique de produits dérivés du Tour de France. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. Le développement de la communication autour de Marathon Expo. Etude réalisée dans le cadre du mastère professionnel «Management des événements et loisirs sportifs» de l Université Paris Sud 11, codirigée en partenariat avec Cyrille JACOBSEN, directeur des études d ASO, DESBORDES, M. L image du cyclisme auprès des sponsors potentiels. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. Le positionnement écologique du Merrel Oxygene Challenge d ASO. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. Analyse géomarketing de la LFB. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. Le développement du beach-volley en France. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. Audit de la communication événementielle de la marque Julbo. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. L évolution de la communication de la FF Sports pour Tous. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant, DESBORDES, M. La marque Saint-Yorre et le sponsoring rugby. Etude réalisée dans le cadre du MBA «Marketing/management du sport» de l ISC Paris, codirigée en partenariat avec Philippe DARDELET, consultant,