INSEEC BUSINESS SCHOOL Factsheet - Programs in Management 2015-2017 About INSEEC Business School (IBS) Business School is the most prestigious school within Groupe INSEEC, holding the French national accreditation of Grande école de commerce. The business school strives to set itself apart along three main axes. First, by supporting men and women in their initial as well as their continuing education and helping them to define and bring to fruition their professional project within any type of organization, both in France and internationally. Secondly, in helping students a responsible and collaborative entrepreneurial spirit contributing to the creation of value in existing and new business activities. Lastly, in teaching students how to understand international practices and to meet the challenges of world markets. Values behind IBS INSEEC Business School continues to uphold the traditional values in which it was founded: the social, economic and cultural diversity of its learners; its history, placing general culture and humanist values at the heart of its instruction its multi-campus layout and strong anchorage in each of its regions; a Faculty involved in the creation and transmission of knowledge in response to the expectations of economic stake holders; and fostering a network of companies and alumni committed to its educational project and/or involved in its governance. «The whole of France is a vast university of Art, Literature and Music it is worth anyone s while to dally here for years. France is a seminar, a post-graduate course in everything» - James Thurber Majors in English International Business Corporate Finance Strategic Marketing Supply Chain & Purchasing Luxury Brand Mgmt Wine & Spirits Mgmt Tourism & Hospitality Mgmt Sports Mgmt & Events Students of INSEEC Business School 1
Paris Campus Paris is always a precursor with regards to the implementation of large projects and has an economic, social and cultural vitality that is constantly developing. The capital continually attracts investors as well as numerous multinational companies. Studying in the heart of Paris enables you to enjoy a favorable economic and cultural environment that is future-orientated. INSEEC Business School, 27 Avenue Claude Vellefaux, 75010 Paris, France Fall Semester The City of light is in first place as the best student town, in terms of: international influence (1st); culture (1st); studies (3rd) and employment (4th). For students wishing to study business, management or marketing in a European capital, the Paris campus has a lot to offer. Paris is a large city with roughly 2.2 million people. There are many monuments, museums, theaters and a bustling nightlife. The Paris campus offers both undergraduate and graduate courses. Management Program 2A1 Students applying to this program are expected to have a basic understanding of Finance and Marketing concepts. Core courses are offered in English or French on all 3 campuses: 5 ECTS Contemporary Issues Course includes: introduction to geopolitics; institutional and political concepts as well as news analysis 5 ECTS Languages and Personal Development Course includes: French culture and language courses as well as E -reputation and professional network 5 ECTS Legal Environment for Business Course includes: Diversity of corporate contracts, criminal law and tax law 5 ECTS Marketing and Development Course includes: Marketing of services, strategic marketing and IDIC (INSEEC Digital Innovation Challenge) 5 ECTS Principles of Management and Finance Course includes: introduction to financial management, corporate finance and risk management and investment decision methods Electives (Minor) : Students may choose one elective 5 ECTS Strategic Marketing (EN) - Paris & Bordeaux Course includes: Strategic marketing, international marketing and marketing trends 5 ECTS International Trade (EN) - Paris, Bordeaux & Chambéry Course includes: International relations, purchasing & trade export 5 ECTS Préparation TOEFL (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Production écrite et production orale, La Cité Des Langues Online, Coaching Inside IBS Paris Campus Program Dates Mangement Program 2A1 Mandatory Orientation : 01 September 2015 Semester ends: 19 December 2015 Mangement Program 2A2 Mandatory Orientation : 11 September 2015 Semester ends: 19 December 2015
Chambéry For the nature lovers, the Chambéry campus is for you. The city of Chambéry is located in the southern part of the French Rhône- Alpes in the region of Alps- Savoy. Savoy is the 2nd strongest economic region in France, 6th in the European Union and brings together 15 business clusters, 3 of which have a global presence. It has the strongest national concentration of industrial leaders as well as innovative small and medium sized business in the industrial, sport and leisure sectors with an area of excellence in mountaineering and winter sports. Savoy takes it dynamism from its location, placed at the crossroads of major axes of national and international communication. 5 ECTS Préparation TOEIC (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Entraînement TOLPC en ligne, Entraînement TOLPC en ligne, Coaching + La Cité Des Langues Online 5 ECTS Introduction aux problématiques RH (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Introduction à la gestion des ressources humaines, Gestion des RH appliquées, Psychologie du travail 5 ECTS Comportement du consommateur (FR) - Paris, Bordeaux & Cham bery Contenu du cours : Psychologie de la consommation, Approches cuturelles de la consommation, Sémiologie 5 ECTS Comptabilité et contrôle (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Comptabilité approfondie, Management des coûts, Etude de cas 5 ECTS Théorie et pratiques financières (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Théorie financière, Gestion de trésorerie, Application VBA pour la finance 5 ECTS Environnement économique et financier (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Analyse de la conjoncture économique, Economie financière et Globalisation et risques pays Management Program 3A1 Students applying to this program are expected to have a good understanding of Finance, Marketing and Economic concepts as well as prior knowlege to their concentration of choice. Core courses are offered in English or French on all three campuses: 5 ECTS Management Course includes: Organizational theory, Skills management and Change management 5 ECTS Ethics and Corporate Governance Management and Finance Course includes: Strategic management, Strategy 360 and Crisis night Inside IBS Chambéry Campus City of Chambéry Chambéry Campus Electives (Major) : Students may choose one Major 20 ECTS Supply Chain & Purchasing (EN) Paris, Bordeaux, Chambéry Supply chain aims to control all the logistics flows of the company. This concept integrates all the actors in the flow chain, from suppliers to customers. The procurement function acquires goods and / or services for internal users of a company. Students will learn how to find the best price, deadlines, quality and services required for a business and its customers. 20 ECTS Luxury Brand Management (EN) Paris This major provides a divers and interdisciplinary approach to the global luxury industry. Professionals involved in the sector must learn how to adapt to an international environment as well as possess an acute knowledge of this complex and demanding market. This major is built to develop these skills in coherence and connection with the luxury sector. 20 ECTS Wine and Spirits Management (EN) Bordeaux The objective of this major is to train students in all aspects of the wine and spirit industry focusing on management, marketing, sales, finance, logistics and oenology. Students will learn to discern the different segments of the global wine market and how to define an appropriate marketing strategies for this sector. 20 ECTS Sports Management and Events (EN) Chambéry This major offers students with academic as well as professional 3
knowledge in sports management focusing on the key dimensions of management of major international sporting events. Students will learn to construct & management of complex projects and build a marketing strategy around the sporting event. 20 ECTS Tourism & Hospitality Management (EN) Chambéry Tourism accounts for 9% of global employment. This specialization is for students wanting to acquire skills related to marketing innovation, digital communication and the development of new tourism products and services for luxury tourism. 20 ECTS International Business (EN) Paris and Bordeaux This major allows students to study issues related to the globalization of the economy. Student will acquire the theoretical and practical tools essential to the understanding of emerging issues of trade, business and international relations. 20 ECTS Strategic Marketing & Innovation (EN in Paris) or (FR in Bordeaux) This major aims to train marketing professionals with strong importance on analytics and creativity. Students will obtain an in-depth understanding in digital literacy, knowledge of various tools used for decision making, understanding and anticipating market developments in order to adjust the definition and implementation of an appropriate strategy. 20 ECTS Corporate Finance (EN in Paris) or (FR in Bordeaux) Students are exposed to the problems within the field of finance as defined by companies. It aims to train future decision-makers in the functions of financial analysis, financial engineering and financial mgmt. 20 ECTS Finance Audit Contrôle (FR) Paris, Bordeaux & Chambéry Contenu: Comptabilité approfondie, Audit & contrôle interne, Contrôle de gestion & pilotage de la performance & Finance approfondie 20 ECTS Entrepreneuriat Intrapreneuriat (FR) Paris Contenu: Entreprendre dans le digital, Finance pour entrepreneurs, Modélisation-idéation entrepreneuriale & Entreprendre autrement 20 ECTS Mgmt & Métiers de la Responsabilité Sociale & Solidaire (FR) Bordeaux Contenu: Management humain, Management de l environnement, Pilotage & outils de la RSE & Acteurs & pratiques durables 20 ECTS Etudes & Conseil (FR) Paris Contenu: Gestion de projet d études, Méthodologie, Business intelligence & Diagnostic & décision 20 ECTS Distribution & E-commerce (FR) Bordeaux Contenu: Strategie & politique marketing du distributeur, E-commerce & cross canal, Promotion des ventes & merchandising & Environnement de la distribution 20 ECTS Marketing Opérationnel & CRM (FR) Paris, Bordeaux, Chambéry Contenu: CRM, Vente & négociation, Marketing sectoriel & Marketing digital 20 ECTS Ingénieur d'affaires (FR) Paris & Bordeaux Contenu: Négociation complexe, Marchés complexes, Construction d une offre commerciale & Négociation internationale 20 ECTS Marketing & Communication Business to Business (FR) Paris Contenu: Communication B to B, Négociation vente en B to B, Marketing B to B, & CRM en B to B 20 ECTS Communication & Médias Interactifs (FR) Paris Contenu: Communication digitale, Stratégie de com, Communications sectorielles & Communication 360 20 ECTS Marketing des Services & CRM (FR) Paris & Bordeaux Contenu: Marketing & management des services, Communication appliquée aux services, Datamining & CRM & service relation client 20 ECTS Communication & Stratégie Digitale (FR) Paris & Bordeaux Contenu: Management de projet, Social media management, Web data & Stratégie design & mise en situation 20 ECTS RH & Management des Talents (FR) Bordeaux Contenu: Gestion & développement des compétences, Communication RH, Gestion & développement des talents & Gestion des ressources humaines appliquée 20 ECTS Comptabilié-Contrôle-Audit (FR) Chambéry Contenu: Stratégie financière internationale, Audit financier & comptable, Modifications organisationnelles & contrôle de gestion, Gouvernance & audit des systèmes d'information & Économie internationale & globalisation Gouvernance & contrôle de gestion 4
Bordeaux Students wishing to study within a traditional French city are encouraged to take courses in Bordeaux. Bordeaux is a port city situated in the southern part of France. It is the 9th largest city in France and a one hour drive to the seaside. Regularly classed at the top of the most attractive cities, Bordeaux can be discovered by biking along the boardwalk of the Garonne river or during an evening in one of the numerous nightlife spots. Although Bordeaux intends to keep its place of choice amidst the aeronautic and technology sectors it does not mean it is any less occupied with preserving its exceptional quality of life. Nearby you will find the Atlantic Ocean and the immense natural lakes perfect for surfing and water sports as well as the Pyrenees perfect for skiing and winter sports. INSEEC Buisness School, Hangar 19 - Quai de Bacalan, 33070 Bordeaux. France Spring Semester Management Program 2A2 Students applying to this program are expected to have a basic understanding of Finance, Marketing and Economics. Core courses are offered in English or French on all three campuses: 5 ECTS Research Methodologies Course includes: quantitative and qualitative analysis along with methodologies of writing a graduate thesis dissertation methods 5 ECTS Ethics and Corporate Governance Management and Finance Course includes: Introduction to financial control, corporate finance and risk and investment decisions business ethics, norms and institutions of CSR and corporate governance 5 ECTS Principles of Economics Economy Course includes: International economics, and finance and regulations, economic growth, and sustainable development; and business intelligence 5 ECTS Information Systems Management Course includes: Setting up and managing an IT project, information systems and value creation within the company; information systems and corporate control IT and value creation within the company and IT - the driving force behind corporations Electives (Minor) : Students may choose two electives 5 ECTS Innovative Marketing (EN) - Paris & Bordeaux Course includes: Designing a marketing plan, web marketing integrating social media, marketing and campaigns
5 ECTS Purchasing and Supply Chain Management (EN) - Paris & Bordeaux Course includes: Operation and logistics management, international business planning, trade regulations and negotiations 5 ECTS Corporate and International Finance (EN) - Paris & Bordeaux Course includes: Corporate finance, banking and international finance 5 ECTS Luxury Business Management (EN) - Paris Course includes: Understanding the business challenges in the luxury industry, consumer behavior with luxury goods and strategic management of luxury businesses 5 ECTS International Business Environment (EN) - Paris, Bordeaux & Chambéry Course includes: Doing business abroad, global finance and e- marketing 5 ECTS Languages and Personal Development (EN) - Paris & Bordeaux Course includes: French culture and language courses 5 ECTS Wine and spirits management (EN) - Paris & Bordeaux Course includes: Wine and spirits markets, international wine economics and oenology 5 ECTS Fundamentals of Tourism & Hospitality MNGT (EN) - Paris, Bordeaux & Chambéry Course includes: Introduction to specifics of tourism, tourism marketing and hospitality business game 5 ECTS Marketing digital (FR) - Paris & Bordeaux Contenu du cours : E-commerce, Traffic management and Community management 5 ECTS Sports, Sportifs & Evènements (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Histoire du sport, Marketing du sport et des athlètes et Sport et gestion de projet 5 ECTS Culture de la communication (FR) - Paris & Bordeaux Contenu du cours : Conduite de campagne de A à Z, Histoire de la publicité et Analyse stratégique de campagne 5 ECTS Marketing opérationnel (FR) - Paris & Bordeaux Contenu du cours : Gestion des équipes commerciales, Merchandising et Category management 5 ECTS Comptabilité Audit Contrôle (FR) - Paris & Bordeaux Contenu du cours : Comptabilité approfondie, Audit et révision des comptes et Contrôle budgétaire 5 ECTS Gestion financière (FR) - Paris & Bordeaux Contenu du cours : Corporate finance, Mathématiques financières et Banque et marchés financiers 5 ECTS Gestion des ressources humaines appliquées (FR) - Paris & Bordeaux Contenu du cours : Recrutement et intégration, Rémunération et gestion de la paie et Contrôle de gestion social (Excel avancé appliqué aux RH) 5 ECTS Entrepreneuriat (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Accompagnement-coaching entrepreneurial, Vision et posture entrepreneuriale et Lean start up Collegiate environment Program Dates Mangement Program 2A2 Mandatory Orientation : 05 January 2016 Semester ends: 29 April 2015 Contact Us Lorena ZANELLI Head of the International Relations Office Paris-Bordeaux-Chambéry lzanelli@inseec.com Jessica CHAGNARD International Project Manager jchagnard@inseec.com Student Inquiries Paris Campus Cynthia DJOSSOU incoming@inseec.com Bordeaux Campus Noemie DUPLANTIER nduplantier@inseec.com Chambéry Campus Carole BRESCIA cbrescia@inseec.com