Tatiana Henrique ez Marketing Department Contact details : 217 avenue Pierre Brossolette 10000 Troyes 00 33 3 25 71 22 22 tatiana.henriquez@get mail.fr A / BIOGRAPHY Since 09/10 2013 2004 2006 2002 2003 2002 2003 1995 1999 1994 1995 CURRENT POSITIONN GROUPE ESC TROYES Troyes France Assistant Professorr in Marketing EDUCATION PhD in Manageme nt Sciences, IAE Dijon. Chairman: Professor Marc Filser. Title : «Le rôle dee la socialisation organisationnelle du client dans la fidélité client aux enseignes de la grande distributionn» Distinction: the highest honours with unanimous congratulations from the jury. Dissertation proposed for a prize Qualified Maître de conférence in Management Science DEA Organisation Appliquée (MSc), IAE Paris HEC Paris. Distinction : Assezz bien. DESS Pratiques Commerciales et Marketing (MA), IAE Paris. Licence de Lettres Modernes (Bachelor in Literature), Panthéon La Sorbonne University (Paris IV) Double diploma in International Management: Diploma Empresariales Internacionales, Universidad Pontificia of Comillas ICADE Madrid, Spain Diploma Etudes Supérieures Européennes de Management, ESC Reims CESEM, France Classe préparatoire HEC option Economics, Lycée Hector Berlioz, Vincennes Francee
ACADEMIC POSITIONS HELD 09/06 08/10 REIMS MANAGEMENT SCHOOL CHAIRE AUCHAN (4 years) Reims France Research and Teaching Assistant Teaching and students coaching Coaching of the study Les Seniors et l hypermarché (presented to the AUCHAN Marketing Committee). Chaire AUCHAN Challenge Coordination Coaching the RMS teams participating to the Chaire AUCHAN Challenge (Sup T G, arrived 2nd in May 2008), Research on Customers Organizational Socialization toward a new retail format, Human Resources, sales promotion Consulting for a retailer. 03/05 06/10 Lecturer for the EDUCATION NATIONALE, IPAG, GROUPE RMS, ESC LILLE, ESC AMIENS, CNAM REIMS, ESG, ISC OTHER POSITIONS 07/04 02/05 SFERE (Société Française d Exportation de Ressources Educatives) (7 months) Vincennes France Project Manager Projects Engineering Department Organization, coordination (internal and external participants) and projects progress supervision. Follow up, quality control, costs monitoring of the project. Results: 10 projects managed simultaneously. 04/01 10/01 CARLSON WAGONLIT TRAVEL, Business to Business Travel Agency (6 months) Paris France Corporate Auditor Results : Evaluation of subsidiaries and branches in France and abroad 10/99 04/01 PRICEWATERHOUSECOOPERS, Accounting and Financial Consulting Firm (1,5 years) Marseille France Auditor Results: 44 missions in the industry, the services and the investment trusts. Certification and audits of procedure Reports. PROFESSIONAL AFFILIATION Member of the CERMAB and the CMAC RMS Member of the AFM, the AGRH and the AMS LANGUAGES French: native English: fluent, TOEIC 925/990 points, professional practice environment Spanish: bilingual, Spanish degree from a business school (ICADE, Spain), professional practice environment
B / RESEARCH ACTIVITIES RESEARCH AREAS Marketing and Retail Management, Consumer Behavior, link between Marketing and Human Resources. CURRENT RESEARCH PROJECTS Customers Organizational Socialization within retailing innovations PUBLICATIONS o Journal articles Rouquet A., Goudarzi K., Henriquez T. (2010), Le transfert d activités logistiques entrepriseconsommateur : une comparaison des cas Auchan Drive et IKEA, Logistique et Management, volume 18, n 2, 2010. Goudey A., Henriquez T. (2010), Analyse des pratiques promotionnelles entre industriels et distributeurs : 2009, année charnière?, Gestion 2000, n 4/10, Juillet Août 2010. o Refereed conferences Henriquez T. (2014), When employees retailers create value against competition from e commerce, 17th AMS World Marketing Congress, August 5 8, 2014. ESAN Graduate School of Business Lima, Peru. Henriquez T. (2011), What makes the consumer learn and adopt a format innovation for grocery? An approach by the cognitive script and the organizational socialization of the customer, 15th AMS World Marketing Congress, July 20 23 2011, Reims France. Rouquet A., Goudarzi K., Henriquez T. (2011), The transfert of logistics services between a company and its consumers, 23rd NOFOMA conference, June 9 10 2011, Harstad University College Norway. Henriquez T. (2010), Du processus de transmission de la stratégie : l apport de la socialisation organisationnelle de l employé au contact avec les clients au sein d un click & Carry en cours de stabilisation, Actes du 21 ème Congrès de l AGRH, November 17 th 19 th, Saint Malo. Rouquet A., Goudarzi K., Henriquez T. (2010), Le transfert d activités logistiques entrepriseconsommateur : quelle gestion du processus?, Actes des 8èmes Rencontres Internationales de la Recherche en Logistique, September 29 th 30 th and October 1 st, BEM Bordeaux Management School. Goudey A., Henriquez T. (2010), Image prix et analyse des pratiques promotionnelles entre industriels et distributeurs : 2009, année charnière?, Actes du 26 ème Congrès International de l AFM, May 6 th 7 th, Le Mans.
Henriquez T. (2009), De l importance du script cognitif dans la non adoption d un nouveau format électronique de courses alimentaires : cas d achats sur Internet, Actes des 14èmes Journées de Recherche en Marketing de Bourgogne, November 12 th 13 th, Dijon. Henriquez T., Rôle du script cognitif et de la Socialisation Organisationnelle du Client: entre freins et apprentissage d un nouveau format de courses alimentaires en ligne, Actes du 12 ème Colloque Etienne THIL, October 8 th 9 th, 2009, La Rochelle. Henriquez T. (2009), Pourquoi les consommateurs insatisfaits ne changent pas toujours d enseigne? Le rôle modérateur de la socialisation organisationnelle du client entre satisfaction et fidélité à une enseigne de distribution alimentaire, Actes du 25 ème Congrès International de l AFM, May 14 th 15 th, London England. OTHERS o Visiting Marketing Department Visiting Scholar at Louisiana Tech College of Business and Administration, From July to August 2010, Ruston, LA USA. Henriquez T. (2010), Key factors driving the adoption of an innovative format in grocery retailing, July 8 th, Louisiana Tech University, Ruston USA. o Doctoral seminars CEFAG seminar 2: "... à sa mise en oeuvre", coordinated by Professor Cédric LESAGE (Groupe HEC), from September 5 th to September 10 th, Villa Finally in Florence Italy. CEFAG seminar 1: "Du design de la recherche...", coordinated by Professor Pierre VOLLE, (Paris Dauphine University), from June 20 th to June 26 th, Noyon France. Henriquez T. (2009), Le rôle de la Socialisation Organisationnelle du Client (SOC) dans la fidélité client aux enseignes de la grande distribution, 9 th AFM s Doctoral Consortium, May 12 th 13 th, London England. Seminar Méthodes qualitatives et perspectives culturelles de la consommation, coordinated by Nil Ozcalgar Toulouse, from November 23 th to November 25 th 2009, Lille University. o Reviewing 2013 Reviewer for the 13th EURAM Annual Colloquium Democratising Management, from June 26th through June 29th, Istanbul Turkey. 2012 Reviewer for the 41th AMS Colloquium Cultural Perspectives in Marketing, from May 16 th through May 19 th, 2012, New Orleans United States.
2009 Reviewer for the 14 th AIMS Colloquium Pratiques des SI au service des entreprises? Réalités et Perspectives, from June 10 th through June 12 th, 2009, Marrakech Morocco. o Communications to professionals Henriquez T., Jara M. (2010), Synthèse des recherches en marketing. Apports pour les praticiens de la distribution, PICOM, April 21st, 2010, Lille. Goudey A., Henriquez T. (2009), Observatoire des promotions des ventes, IFLS, May 12 th, Paris. o Software used for research purposes Nvivo SPSS & AMOS C / TEACHING ACTIVITIES TEACHING AREAS (in French, Spanish and English) Fondements du marketing (40h); Mix Marketing (40h); Etudes de marché (18h); Etudes qualitatives (18h); Lancement de produit (18h); Comportement du consommateur (15h); Introduction à la grande distribution (18h); Techniques de vente (30h); TD de Distribution et Logistique (15h); Stratégie (30h); Marketing de la marca (30h); Consumer Behavior (24h); International Marketing (24h); Applied marketing studies (24h) TEACHING EXPERIENCE 03/05 06/10 Lecturer for the EDUCATION NATIONALE, IPAG, GROUPE RMS, ESC LILLE, ESC AMIENS, CNAM REIMS, ESG, ISC