Valérie BARBAT Professor of Marketing Kedge Business School 680, cours de la Libération 33405 Talence Cedex, France PROFESSIONAL +33 (0)5 56 84 55 26 valerie.barbat@kedgebs.com EDUCATION 2004 PhD University Montesquieu of Bordeaux IV France 1993 Master 2 of Management Science University Montesquieu of Bordeaux IV France 1991 Master 2 of Business Administration University Montesquieu of Bordeaux IV France 1990 Master 1 of Political Science Institut d'etudes Politiques France EXPERIENCE AT KEDGE BUSINESS SCHOOL Courses taught From 1996 Strategic Marketing, PGE (and Dakar from 2008) From 2009 Strategic Marketing and Purchasing, MAI From 2011 Corporate Strategy & Management, MACI/MIB From 2010 Marketing decision, PGE & Executive PGE 2014-2015 Industrial Marketing, Master 1 (Bordeaux and Dakar) 1997-2010 Industrial Marketing, Bachelor 1997-2001 International Marketing, EBP Research Activities From 2014 Member of Markets and Consumption research cluster From Editorial Board Member of Logistique & Management review 2009- Member of PME et Innovation research team From Member of Marketing research team (University of Bordeaux) From 2011 Member of 'Entrepreneuriat International' research group (Académie de l Entrepreneuriat et de l Innovation) Advising Students, Directing Projects and Admission Juries -2014 Directing one PRO-ACT Project
2 Valérie BARBAT From 1994 Admission Juries, PGE and Bachelor -2014 Admission Juries, MACI/MIB -2014 Admission Juries, MAI Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) 2007- Coaching of the Kedge Team at the John Molson International MBA Case Competition / Concordia University (Montreal) / www.mbacasecomp.com 2006-2010 Head of Marketing Department (Kedge Business School) OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held From 1997 University of Bordeaux Master 2 Marketing (temporary professor) 2007-2008 ENCG Morocco (temporary professor) 1995-1999 CNAM of Bordeaux ICSV (temporary professor) 1995-1997 University of Bordeaux Master 2 CUCIP (temporary professor) Courses taught From 1997 Strategic Marketing 1995-1999 Marketing BtoB Thesis supervisions Completed Current S CO-S MB S CO-S M Post-doctorale 0 0 0 0 0 0 Thesis (Doctorat) 0 0 0 0 0 0 Thesis (Maîtrise) 14 0 0 5 0 0 Projects (Maîtrise) 0 0 0 0 0 0 S=Supervisor; CO-S=Co-Supervisor; M=Member of the thesis Committee Thesis/Projects Supervised From - To Description to Belleut, A-L (Master's Thesis), International development and 2014 collaboration : The case of Iran, Supervisor to Droit, A. (Master's Thesis), Les achats: moteur de l'innovation, Supervisor 2014 to 2014 to 2014 Lafon, C. (Master's Thesis), How does culture influence the purchasing behavior of cosmetic products of African consumers?, Supervisor Leuchart, J. (Master's Thesis), La gestion des fournisseurs monopolistiques en contexte insulaire, Supervisor
Valérie BARBAT 3 From - To Description to Rebeiz LP. (Master's Thesis), The role of a customer service on the E- 2014 reputation and trust of a SME, Supervisor to to to Bairras, C. (Master's Thesis), The internationalization would it create a common culture through the world?, Supervisor Guimaud, L. (Master's Thesis), The influence of sensorial marketing on impulsive purchase, Supervisor Sindi Alsabban S. (Master's Thesis), Cosmetics consumer s brand loyalty in Saudi Arabia, Supervisor Videira, V. (Master's Thesis), The future for French Foundations, Supervisor Deville, M. (Master's Thesis), The impact of the earthquake of March 2011 on the Japanese Luxury sector: research on the luxury sales and on the consumer s behaviour, Supervisor Hooijmans, M. (Master's Thesis), How to conduct international market research? A practical view, Supervisor Lingling L. (Master's Thesis), How to successfully enter international market for SME? Strategy for I2S to enter Chinese market, Supervisor Teuma, A. (Master's Thesis), Social Innovation: The Economy for tomorrow How social innovation impacts the entrepreneurial process, Supervisor Villavicencio Gomez V. (Master's Thesis), Does Online Social Media Research constitute a leverage advantage for market research?, Supervisor External/internal research grants From - To Source Project Type** Amount Nov 1997 to Nov 2001 G 24 400 Conseil Régional d'aquitaine BUSINESS EXPERIENCE Modalités et processus d internationalisation des PMI sous-traitantes françaises Period Name of Company, Location, Position held. Describe activities 1997-2000 SOCODIT (Consulting firm) France (Cahors), Project manager. Market study activity 2000-2014 UCD (Consulting firm) France (Bordeaux), Project manager. Retail outlets development (for Champion/Carrefour Market, Lidl, La Halle aux Vêtements, Ibis hotel, Baobab )
4 Valérie BARBAT PUBLICATIONS Books 1. Trinquecoste, J-F., Barbat, V. et Passebois, J. (2009), Stratégies Marketing pour Chefs de Produits : Conquête et fidélisation, Dareios, 240 p, ISBN : 978-2-917280-02-7. Chapters in Books 1. Crise, in Livat F. ; Mora P., L'AlphaBem du Vin, Edition BEM, 2011, 56-59, ISBN : 978-2- 9539787-0-4. 2. Le marketing international de la sous-traitance industrielle, in Hlady-Rispal M., Marketings contextuels, Edition DUNOD, 2008, 33-52, ISBN : 978-2-10-051596-7. Articles published in refereed journals 1. Barbat, V., Bousquet, F., Wilson, K. (TBD), Piloter les perturbations au sein des relations client-fournisseur d'interdépendance forte, Revue Française de Gestion, numéro spécial (accepted) 2. Wilson, K., Barbat, V. (2015), The Supply Chain Manager as Political-Entrepreneur?, Industrial Marketing Management, vol. 49, 67-79. DOI:10.1016/j.indmarman.2015.05.034. 3. Barbat, V., Haldy Rispal, M. and Randerson, K. (2014), Disentangling the Roles of International Entrepreneurial Orientation and Networking in the Internationalisation Process of SESBs, International Journal of Entrepreneurship and Small Business, 23(3), 363-384. 4. Petzold, S. and Barbat, V. (), Le potentiel informationnel du brevet : un levier d'orientation marché pour l'entreprise de haute technologie, Revue Internationale d'intelligence Economique, 5, 79-95. 5. Toften, K., Hammervoll, T., Mora, P. and Barbat, V. (), Successful niche firms in times of financial crisis An empirical study of the French wine industry, Journal of Marketing Trends, vol. 2, 73-80. 6. Barbat V. (2011), Vers une meilleure compréhension des relations client-fournisseur d'interdépendance, Logistique & Management, vol. 29, n 1, 27-39. 7. Barbat V. (2011), An Exploratory Study of Buyer-Supplier Relationships in a Context of Constrained Purchasing, Supply Chain Forum: an International Journal, vol. 12, n 2, 46-56. 8. Barbat V. et Mora P. (2010), Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole, Revue Française du Marketing, n 228, 3/5, 17-34. 9. Barbat V. (2007), Modalités et processus d'internationalisation des PMI sous-traitantes françaises, Décisions Marketing, n 47, 61-77. 10. Barbat, V. et Hlady Rispal, M. (2007), Une lecture entrepreneuriale de l'internationalisation des PMI sous-traitante, Revue Internationale PME, vol. 20, n 3-4, 219-248.
Valérie BARBAT 5 Articles published in other journals or magazines 1. Barbat, V. (2005), Le réseau d'affaires à la fois facilitateur et inhibiteur de l'exportation, Classe Export Magazine, février. 2. Barbat, V. (2001), Co-branding : A quelles conditions faut-il accepter de capitaliser sur la marque d'un partenaire?", Connaissance et Action, n 13. 3. Barbat, V. et Durrieu, F. (1999), Parcs industriels fournisseurs : variété et utilité, Connaissance et Action, n 10. 4. Barbat, V. et Estay, C. (1997), Les relations interentreprises : quels risques pour le client?, Connaissance et Action, n 2-3. 5. Barbat, V. (1996), Fédérer ses fournisseurs, Revue International de l'achat, vol. 16, n 1. Communications published in conference proceedings 1. Wilson, K. and Barbat, V. (2014), The Supply Chain Manager as Political-Entrepreneur? Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, 30 th IMP Conference, Bordeaux (France), September 2-6. 2. Randerson, K., Barbat, V. and Hlady, M. (2014), Understanding Entrepreneurship in Exporting Subcontracting Established Small Businesses, INBAM Conference, Barcelona (Spain), June 24 th to 27 th. 3. Bousquet, F., Verstraete, T. et Barbat, V. (2014), Une remise en cause du présupposé stratégique de l ancrage territorial de l entreprise, 5 èmes Journées Georges Doriot (HEC Paris, EM Normandie et ESG-UQAM, CNRST - Rabat (Maroc), 15 et 16 mai. 4. Wilson, K, Barbat, V. and Croom, S. (), The Janus Phenomenon: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities, 29 th IMP Conference, Atlanta (USA), August 30 - September 2. 5. Toften, K., Hammervoll, T., Mora, P. and Barbat, V. (), Successful niche firms in times of financial crisis An empirical study of the French wine industry, 12 th International Trends Marketing Conference, Paris (France), January 17-19. 6. Barbat, V., Hlady-Rispal, M. and Randerson, K. (), The International Entrepreneurial Orientation of Exporting SESBs: a multi-level analysis, RENT XXVI Research in Entrepreneurship and Small Business, Entrepreneurship and creation of Wealth for Economies, Organizations, and People, Lyon (France), November, 22-23. 7. Mora, P. and Barbat, V. (), New trends of the marketing policies in front of recession: a longitudinal and international survey on the wine industry, International Trends Marketing Conference, Venice (Italy), January 19-21. 8. Barbat, V. and Hlady-Rispal, M. (2011), Towards a better understanding of Internationalization of SMI: the Role of Entrepreneurial Orientation, Administrative Sciences Association of Canada ASAC, Montréal (Canada), July 2-5. 9. Barbat, V. et Mora, P. (2010), Marketing et récession : une exploration de la perception et des réponses des PME de la filière viticole, 10 ème CIFEPME, Congrès International Francophone en Entrepreneuriat et PME, Université Montesquieu Bordeaux 4 (France), 27-29 octobre.
6 Valérie BARBAT 10. Barbat, V. (2010), Une étude exploratoire de la relation client-fournisseur en contexte d achats contraints, The 8 th International Conference on Logistics and SCM Research, BEM, Bordeaux (France), September 29, 30 and October 1 st. 11. Barbat, V. and Hlady-Rispal, M. (2007), An entrepreneurial perspective of the internationalisation of the sub-contracting SME, ICSB (International Council for Small Business) World Conference on Entrepreneurship, Turku (Finland), June 12-15. 12. Barbat, V. et Hlady-Rispal, M. (2006), Une lecture entrepreneuriale de l'internationalisation des PMI sous-traitantes, 8 ème Congrès International Francophone en Entrepreneuriat et PME, Fribourg (Swiss), October 25-27. 13. Barbat, V. (1997), The internationalization of Subcontractors, 13 rd IMP Conference, Lyon (France), September 4-6. 14. Barbat, V. (1994), The internationalization of French subcontractors: theory development with an empirical base, RENT XI Conference, Manheim (Germany), November 26-29. OTHER PERSONAL INFORMATION Languages spoken Written and read: French and English