Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning)

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1 Formatted: Left: 1", Right: 1", Top: 1", Bottom: 1" François DURRIEU Professor Kedge Business school PROFESSIONAL francois.durrieu@kedgebs.com Formatted Table EDUCATION 1998 Doctorat Sciences de Gestion Institut d'administration des entreprises, Université des Sciences Sociales de Toulouse 1990 Maîtrise MASS Mathématiques Appliqués et Sciences Sociales, Université Toulouse Le Mirail EXPERIENCE AT KEDGE BUSINESS SCHOOL Research Activities 2007 Reviewer for International Journal of Wine Business Research 2009 Reviewer for Supply chain 2009 Reviewer for International Journal of Wine Business Research 2010 Reviewer of The Open Geography Journal 2011 Reviewer of International Journal of Wine Business Research 2013 Reviewer of International Journal of Wine Business Research 2014 Reviewer of Recherche et applications Marketing 2014 Reviewer of International Journal of Hospitality Management Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) Member of academy of Marketing Science Member of European Marketing Association Member of French Marketing Association Member of Science Institute of vine and wine

2 François DURRIEU 2 Formatted: Font color: Black OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held Courses taught Academic Director Research coordinator of Marchés et Marketing du vin research team and wine management chair 1999 Data analysis ENCG Settat (Morocco) 1999 Data analysis ESG Casablanca (Morocco) 1999 Data Analysis Université des Sciences Sociales de Toulouse 1999 Data Analysis Université des Sciences Sociales de Toulouse 1999 Reverse Marketing IUT Tech-CO de l Université Toulouse III 2000 Reverse Marketing L'Université Bordeaux Data Analysis Université des Sciences Sociales de Toulouse 2000 Data analysis ENCG Settat (Morocco) 2001 Data Analysis Université des Sciences Sociales de Toulouse 2001 Reverse Marketing Université Bordeaux Structural equation Université des Sciences Sociales de Toulouse 2002 Modeling Data Analysis Université des Sciences Sociales de Toulouse 2002 Reverse Marketing Université Bordeaux Structural equation Université des Sciences Sociales de Toulouse 2004 Modeling Data analysis Université de N'Gaoundere (Cameroun) 2006 Industrial marketing Ensam 2006 Organizational behavior Université Bordeaux Industrial marketing Ensam 2007 Organizational behavior Université Bordeaux Industrial marketing Ensam 2008 Organizational behavior Université Bordeaux Structural Equation Université d'avignon 2008 Modeling Analyse de données UT1 (Toulouse) 2008 Analyse de données Bordeaux 1 Miage 2008 Data analysis Université de N'Gaoundere (Cameroun) 2009 Marketing du vin Faculté d'oenologie 2009 Analyse de données UT1 (Toulouse) 2009 Industrial marketing Ensam 2009 Analyse de données Bordeaux 1Miage 2010 Marketing du vin Faculté d'oenologie 2011 Méthodes d'équations Université de Douala Cameroun 2011 structurelles Marketing industriel Université du Mirail 2012 Marketing industriel Dakar 2012 Analyse de données Marketing Mix Dakar 2013 Méthodes d'équations Université de Douala Cameroun 2013 structurelles Analyse de données Université de N'gaoundere 2015 Analyse de données Université de N'gaoundere

3 François Durrieu 3 THESIS SUPERVISIONS Thèses (Doctorat) Completed Current S CO-S MB S CO-S M S=Supervisor; CO-S=Co-Supervisor; M=Member of the thesis Committee EXTERNAL/INTERNAL RESEARCH GRANTS From - To Source Project Type** Amount 2007 Côtes de Bordeaux Impact de la nouvelle appellation Côtes de Bordeaux 2008 Oeneobouchage L'impact du bouchon sur la qualité des vins Castel Wine management chair PUBLICATIONS Chapters in Books Roussel P., Durrieu F. Campoy E. et El Akremi A., Méthodes d equations structurelles et recherche en gestion, Economica Delfour E. et Durrieu F. " A propos d'un cas : marque et extension de marque, Management et cognition", Cognitiques série de sciences cognitives Bordeaux 2, juillet, 2002, pp Roussel P, Durrieu F, Campoy E. et El Akremi A "Analyse des effets lineaires par modeles d equations structurelles", éditeurs Patrice Roussel et Wacheux F. dans Management des ressources humaines : méthodes de recherche en sciences sociales DE BOEKE, Durrieu F. andt Valette-Florence P. " L analyse typologique : De l exploratoire au confirmatoire", éditeurs Patrice Roussel et Wacheux F. dans Management des ressources humaines : méthodes de recherche en sciences sociales DE BOEKE, Bressolles G. Durrieu F (2010), Wein im WebKundensegmente und deren Erwartungen an den Online-Weinhandel Editeurs Ruth Fleuchaus / René C. G. Arnol,.Weinmarketing, Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln Solberg, C.A. et Durrieu, F. (2014), The impact of globalization drivers on strategy performance relationships in international markets, in ed Julian C.C., Research Handbook on Export Marketing, Edward Elgar, Cheltenham, UK Northampton, MA, USA,

4 François DURRIEU 4 Formatted: Font color: Black Articles published in refereed journals Bonnefont, A. and Durrieu, F. (2001), "Une approche socio-cognitive du marketing de projet", Economies et Société Hiver 31 pp Durrieu, F. and Roussel, P. (2002), "L implication organisationnelle dans les réseaux de franchises : un concept pertinent pour des entreprises en réseau?, Revue Française de Gestion des Ressources Humaines, Avril Mai Juin, 44, pp PratT dit HAURET, C. and Durrieu, F (2005), "La culture organisationnelle des cabinets d'expertise comptable perçue par les experts-comptables stagiaires: échelle de mesure et analyse empirique", Comptabilité Contrôle Audit, 11(1), pp Barbe, P. et Durrieu, F. (2005), "Evaluation of the Quality of the Great Bordeaux Wines: are there Significant Differences between Critics", International Journal of Wine Marketing, 17 (3), pp Durrieu, F. et Solberg, C.A. (2006), "Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets, Management International Review, 46 (1), pp Bressolles, G., Durrieu, F. Giraud, M. (2007), "The impact of electronic service quality s dimensions on customer satisfaction and buying impulse", Journal of Customer Behaviour, 2007, 6 (1), pp Durrieu, F. ; Toth-Hofmeister, A (2008), "Market orientation of French and Hungarian small and medium-sized wineries." International Journal of Wine Business Research, 20 (2), pp Laborde, C ; Durrieu, F. (2008), "L'association parrain/parrainé dans le domaine du sport : l'influence dans le temps sur les réactions affectives à l'égard de la marque." La Revue des Sciences de Gestion, n 229, janvier-février, pp Durrieu, F. ; Solberg, C.A. (2008), "Strategy development in international markets: a two tier approach" International Marketing Review, 25 (5), pp Bressolles, G. Durrieu, F (2010), A typology of online consumers for wine websites based on electronic service quality's dimensions, International Journal of Wine Business Research 22(4) pp , Bressolles, G. et Durrieu, F. (2011), Impact des dimensions de la qualité de service électronique sur la satisfaction et les intentions de fidélité : Différences entre acheteurs et visiteurs, La Revue des Sciences de Gestion, 252. Estay C., Durrieu, F. and Diop P.M. (2011), Motivation entrepreneuriale et logique d'action du créateur, Revue internationale PME, 24, (1), pp Estay C., Durrieu, F. and Atker M. (2013), "Entrepreneurship: From motivation to startup", Journal of International Entrepreneurship, 24 (1) pp Bressolles, G., Durrieu, F. et Senecal, S. (2014), A consumer typology based on e-service quality and e-satisfaction, Journal of Retailing and Consumer Services 21 pp

5 François Durrieu 5 Communications published in conference proceedings Bonnefont A Et Durrieu F "Une Approche Socio-Cognitive de l activité Marketing de Projet dans la Grande Industrie, 14th Association Française De Marketing conference, Bordeaux, Mai, 1998 Durrieu F et Magne S Proposition d une échelle de mesure de l attitude esthétique : une application au design de couverture de livres, en cours d évaluation, 15th Association Française de Marketing Conference, mai Strasbourg Mandjak, T. and Durrieu, F. "Understanding the non economic value of business relationships", IMP conference, Bath, Septembre, Mandjak, T. et Durrieu, F. " Focal Relationship Value: A Three Levels Two Dimensions Framework (First trial), Business Marketing Faculty Consortium The Allen Center, Kellog Graduate School of Management August 3-5, 2000 Durrieu, F., Mora, P. and Lagabrielle C "Satisfaction au travail : différence de perception entre commerciaux et dirigeants", Colloque consacré aux nouvelles tendances du marketing en europe, AFM, Venise, Novembre., 2000 Bouzdine-Chameeva, T, Durrieu, F. and Mandjàk T. Application of Cognitive Mapping Methodology to Measure Business Relationship Value, GDSS, Rochelle, Juin, Bouzdine-Chameeva, T., Durrieu, F. and Mandjàk, T. Cognitive Mapping Methodology for Understanding of Business Relationship Value, IMP conference, Oslo, Septembre, Bouzdine-Chameeva, T., Mandjàk, T. and Durrieu F. Organizational Learning of Business Relationship Value by Means of Causal Mapping, The Third European Conference on Organisational Knowledge, Learning and Capabilities, 5-6 April, Athens, Greece, 2002 Mandjak, T., Bouzdine-Chameeva, T. and Durrieu F. Value-based management of suppliers network - Organizational Buying Behaviour, European Marketing association congress Braga mai, 2002 Mandjak, T., Bouzdine-Chameeva, T. and Durrieu, F. Different Perceptions of Business Relationship Value Industrial Marketing and Purchasing Conference Dijon septembre Durrieu, F., Gauzent,e C. and Roussel, P. Orientation clients perçue par les franchisés et implication organisationnelle, Une approche confirmatoire, Etienne THIL conference, septembre, Durrieu, F. and Laborde, C. Analyse du processus de parrainage sportif longitudinale, AFM conference, Saint Malo, Mai, approche Barbe, P. and Durrieu, F. Evaluation de la qualité des grands vins de Bordeaux : Existe-t-il des différences significatives entre les dégustateurs?, oenometrics, Dijon, mai, Bouzdine-Chameeva,T., Durrieu, F. and Mandják, T. Understanding relationship value applying a cognitive mapping approach: a customer perspective, Academy of marketing science annual conference, vancouver, may 26-29, 2004.

6 François DURRIEU 6 Formatted: Font color: Black Wimmer, A., Mandjak, T. and Durrieu, F. Performance and Business Relationships Some empirical findings, IMP conference Copenhague, 2004 Durrieu, F. and Solberg, C.A. "The role of networks in global marketing", IMP conference Copenhague, Durrieu F. The Buying Experience and Impact of the Expertise an Exploratory Approach (Refereed), International wine marketing symposium, sonoma Durrieu F et Toth Hofmeister A.T., "Market Orientation of the French and Hungarian Small and Medium Sized Vineries" 3rd International Wine Business & Marketing Conference Montpellier, July 6-8, Bouzdine-Chameeva, T et Durrieu F., les cartes cognitives: méthodologie pour tester le positionnement d'une winerie à Bordeaux, Oenometrics, Bordeeaux mai, Bouzdine-Chameeva T., Durrieu F. et Browne G. Stopping Rules In Information Search In Online Wine Purchasing Decisions,The "Wine in the World" Conference, Florence, juin, Bressolles G., Durrieu F. et Giraud M. The Impact Of Electronic Service Quality s Dimensions On Customer Satisfaction And Buying Impulse, 35th E.M.A.C. Conference - Athens 2006, May Bressoles G et Durrieu F. une typologie prédictive de la satisfaction en ligne par la qualité de service électronique, AFM conference, Nantes, Ma, Durrieu F et Solberg C. A. Strategy and performance in international markets: does nationality matter?, 35th E.M.A.C. Conference - Athens 2006, May Durrieu F et Solberg C. A. Impact of strategy on performance in international markets: does ability and willingness matter?, IMP conference, Milan Septembre, 2006 Bressolles G., Durrieu F. et Giraud M. L'impact des dimensions de la qualité de service électronique sur la satisfaction du consommateur et l'impulsion d'achat, Etienne Thiel conference, 2007, Durrieu F. The Winery as an Experiential Stimulation: Differences between Passage and Proximity Tourism, Proceedings of ANZMAC, Dunedin, 3-5 december, Bressolle, G. and Durrieu, F. Segmenting Online Customers Based on Electronic Service Quality Dimensions: An Application to Wine Websites4th International Conference of the Academy of Wine Business Research, Siena, July, 2008 Durrieu, F. and Bouzdine Chameeva T. Stopping Rules in Information Search Applied in Web Site by Wine Purchasers, 4th International Conference of the Academy of Wine Business Research, Siena, July, Durrieu F. Impact of brand identity on labelling: the case of regional branding, 4th International Conference of the Academy of Wine Business Research, Siena, July, Bressolle, G. and Durrieu, F. Impact of e-service Quality's Dimensions on Online Customer Satisfaction: Differences between Buyers and Visitors A Multi-Group Analysis, EMAC Conference, Nantes 2009

7 François Durrieu 7 Bouzdine Chameeva T and Durrieu F. The Winery as an Experiential Stimulation: Differences between Passage and Proximity Tourism, 5th International Conference of the Academy of Wine Business Research, Auckland, march, Bressolles G. Durrieu F. and Amraoui Leila (2010), Service quality, customer value and satisfaction relationship revisited online, Proceedings of the 39th E.M.A.C. Conference, Copenhagen, June 1-4. Solberg C.A, Durrieu F. 2010, Strategy performance relationships and the impact of globalisation drivers and firm preparedness in international markets, Cimar 2010 Solberg C.A, Durrieu F. 2011, Strategy performance relationships and the impact of globalisation drivers and firm preparedness in international markets, Cimar 2010 Bressolles G. Durrieu F. and Amraoui Leila (2010), Service quality, customer value and satisfaction relationship revisited for online wine websites, 6th International Conference of the Academy of Wine Business Research, Bordeaux june, Orth, U. R., Stöckl A., Bouzdine-Chameeva T., Brouard J., Cavicchi A., Durrieu F., Faraoni M., Larreina M., Lecat B., Olson J., Pesti A., Rodriguez-Santos C., Santini C., Veale R. and Wilson, (2011), The Role of Tourism Experiences in Attaching Consumers to Regional Brands, Proceedings of the 6th International Academy of Wine Business Research conference, Bordeaux, France June 9-11 Solberg C.A, Durrieu F. 2012, The impact of globalisation drivers on strategy-performance relationships in international markets, EMAC lisbonne Bressolles G. and Durrieu F. (2013), The moderate effect of wine knowledge and involvement on consumer self-confidence and loyalty intentions: The case of the use of a SST in supermarkets, Proceedings of Œnométrie XX, Talca - Chili septembre. Christophe FAUGERE, Tatiana BOUZDINE-CHAMEEVA, François DURRIEU, Jacques Olivier PESME "The Impact of Tourism Strategies and Regional Factors on Wine Tourism Performance: Bordeaux vs. Mendoza, Mainz, Florence, Porto and Cape Town", Proceedings of the 7th International Academy of Wine Business Research conference (AWBR), St. Catharines, Ontario (Canada), June 12-15, 2013 François DURRIEU, " The effect of packaging impressions on the impact of meal experiences on wine choices ", Proceedings of the 8th International Academy of Wine Business Research conference (AWBR), St. Catharines, Geisenheim (Germany), June 28-30, 2014 Technical Reports or major consulting reports Durrieu F with Anne Gombault le positionnement culturel de la Winerie d Arsac" SA Philippe Raoux, 2006 Durrieu, F. Impact de la nouvelle appellation Côtes de Bordeaux», Côtes de Bordeaux association, 2007 Durrieu, F., Tester le bouchon Diam d Oeneo Bouchage, 2008 Durrieu F. expériences de consommation en restauration et packaging Castel 2009

8 François DURRIEU 8 Formatted: Font color: Black Communications and/or presentations Mandjak, T., Bouzdine-Chameeva T. and Durrieu, F. Value-based management of suppliers network - Organizational Buying Behaviour, congrès Management et création de valeur, 25 et 26 avril 2002 Wimmer A., Mandjak, T. and Durrieu, F. Business Relationships management and parformance, 2nd International Value Conference, Budapest, juin, Bouzdine-Chameeva T., Durrieu F. et Browne G. Stopping Rules In Information Search In Online Wine Purchasing Decisions,The "Wine in the World" Conference, Florence, juin, Durrieu, F. "Marque régionale : différence de perception entre producteurs en marché." 2nde Journée du Marketing du vin - erm-irgo Pôle Universitaire de Sciences de Gestion, Université Bordeaux IV, Bordeaux (France), 28 mars Durrieu, F. Impact du bouchon sur la qualité des vins, Rencontre annuelle de l'isvv, 23 et 24 juin 2008 Bouzdine-Chameeva T., Durrieu F. "Stopping Rules in Information Search Applied in Web Site for Purchasing Wine." The 3rd Conference Wine in the World, BEM, Talence (France), June 5-7, 2008, 12p Durrieu, F. "Impact du bouchon sur la qualité des vins." 3nde Journée du Marketing du vin - erm-irgo Pôle Universitaire de Sciences de Gestion, Université Bordeaux IV, Bordeaux (France), Other Publications Delfour E et Durrieu F., Marque et extension de marque : A propos d'un cas Cahier de recherche LAREMA GROUPE E.S.C. BORDEAUX mars, Durrieu F, Mora P. et Lagabrielle C Satisfaction au travail : différence de perception entre commerciaux et dirigeants, Cahier de recherche LAREMA GROUPE E.S.C. BORDEAUX Juin, Bouzdine-Chameeva T, Durrieu F. et Mandjàk T. Cognitive Mapping Methodology for Understanding of Business Relationship Value, Cahier de recherche LAREMA BORDEAUX Ecole de Management Décembre, 2001 Durrieu, F. and Barbe P. Le marché primeur des grands vins de Bordeaux : une analyse comparée de leur évaluation sur les millésimes » Cahier de recherche LAREMA BORDEAUX Ecole de Management 47-02, 2002 Durrieu François Gauzente Claire (LARGO, Université d Angers) et Roussel Patrice (LIRHE - ESUG - Université Toulouse I),), «Orientation clients perçue par les franchisés et implication organisationnelle - Une approche confirmatoire», Cahier de recherche LAREMA BORDEAUX Ecole de Management, 49-02, 2002.

9 François Durrieu 9 Barbe P. and Durrieu F. Evaluation de la qualité des grands vins de Bordeaux : Existe-t-il des différences significatives entre les dégustateurs?, Marchés et Marketing du Vin, Centre de recherche de Bordeaux Ecole de Management, n Février Durrieu, F. and Laborde C. Impact du processus d'influence du parrainage sportif : analyse du processus de transfert affectif dans une approche longitudinale, cahier de recherche de Bordeaux Ecole de Management 72 04, 2004 Durrieu, F. and Valette Florence,P. L analyse typologique : De l exploratoire au confirmatoire, cahier de recherche de Bordeaux Ecole de Management 71 04, 2004 Durrieu, F. The Shopping experience and the impact of expertise : An exploratory approach, cahier de recherche de Bordeaux Ecole de Management, Bouzdine-Chameeva, T., Browne Glenn J. and Durrieu F. Stopping rules in Information Search in online Wine Purchasing decisions cahier de recherche de Bordeaux Ecole de Management, , 2006 OTHER PERSONAL INFORMATION Statistical software Data Analysis SPSS, Statistica Structural Equation Modeling: PLS, SEPATH, AMOS, LISREL, EQS, MPLUS, GLIMMIX AND STREAMS. Software : Word, Excel, Powerpoint

10 François DURRIEU 10 Formatted: Font color: Black