branding communication design pub

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1 branding communication design pub T / F / l@sismocreation.com 300, rue du Saint-Sacrement, bureau 323, Montréal (Qc) H2Y 1X4 sismocreation.com

2 SISMO Notre profil Depuis des années, Sismo Création développe une relation privilégiée et dédiée avec sa clientèle. Cette relation est basée sur le professionnalisme, une attention particulière et l'ouverture d esprit. Notre clientèle est sensible à notre créativité, à nos solutions et à notre démarche. Elle sait qu elle peut compter sur nous pour des projets de longue durée, pour des situations qui demandent souplesse et rapidité ou pour des conseils stratégiques. Pour toutes ces raisons, nous avons le privilège d'avoir des clients qui nous suivent avec enthousiasme depuis des années. Sismo Création c est 5 experts et plusieurs consultants qui viennent renforcer ses rangs au gré des projets. Laurent Lami, fondateur et directeur de création Claude Lortie, stratège de marque et rédacteur Philippe Rabasse, stratège Web Marc Locas, concepteur graphique

3 SISMO Notre approche Sismo Création est spécialisée en identité de marque et en branding. Nous créons de toutes pièces des marques. Nous leur donnons un langage visuel et rédactionnel unique en développant des actions et des outils de communications qui contribuent à les établir sur leur marché. Nous aimons les marques que nous soutenons et faisons en sorte qu'elles soient bien perçues grâce à des créations uniques. Pour nous, tous les détails sont importants. Tout doit servir à soutenir une marque : une fiche technique est tout aussi importante qu'un rapport annuel, une carte d'affaires a autant d'importance qu'un site Web. La créativité et la cohérence sont les meilleures amies de l'expérience de marque. Nos services - conseil, stratégie en communication/marketing - positionnement de marque - création rédactionnelle - création de nom - direction de création - direction artistique - conception graphique - production graphique multi-plateforme - illustration, photographie, vidéo

4 SISMO Nos champs d'action Nous aimons explorer et permettre à nos clients de profiter de nos découvertes. Nous aimons imprimer de manière responsable, nous aimons positionner clairement, nous aimons combiner des messages et des images percutants, nous aimons la beauté et la cohérence graphique, nous aimons secouer les idées. Le spectre est large, mais le but est précis, car nous faisons tout avec le sens de la marque. Pour chaque marque nous créons un langage unique, le sien. Notre clientèle - Bourse de Montréal - Bourse de Toronto - Groupe TMX - Marché climatique de Montréal - Boston Option Exchange - Valeurs Mobilières Desjardins - Disnat - Courtage Direct Banque Nationale - ESG-UQÀM - Institut national de santé publique du Québec - Centre universitaire de santé McGill - Centre de santé et services sociaux de la Montagne - Clinique Magali - Fondation Mélio - Larochelle Groupe Conseil - Tony Pappas - Afides

5 SISMO Nos principales réalisations - Bourse de Montréal - création et positionnement de la marque, identité et plateforme visuelle, conception/production graphique (imprimé et web) - Disnat - identité de marque - Valeurs mobilières Desjardins - plate-forme visuelle, conception/production graphique (imprimé et web) - Groupe TMX et filiales - création et positionnement de la marque, identité et plateforme visuelle, conception/production graphique (imprimé et web) - INSPQ - création et positionnement de la marque Qualaxia, identité et plate-forme visuelle, conception/production graphique (imprimé et web) - Larochelle Groupe Conseil - création et positionnement de la marque, identité et plate-forme visuelle, conception/production graphique (imprimé et web) - Fondation Mélio - création et positionnement de la marque, identité et plate-forme visuelle, conception/production graphique (imprimé et web) - Tony Pappas - création et positionnement de la marque, identité et plate-forme visuelle, conception/production graphique (imprimé et web)

6 Branding Groupe TMX Identité et architecture de marque, plate-forme visuelle

7 Branding Disnat Identité de marque et déclinaisons

8 Branding BOX Options Exchange Identité de marque, plate-forme visuelle

9 Branding Réseau Qualaxia - Création et positionnement de la marque, identité de marque, plate-forme visuelle et de communication - Déclinaison pour projets et publications

10 Branding Larochelle - Création et positionnement de la marque, identité de marque, plate-forme visuelle et de communication - Déclinaison pour événement corporatif

11 Branding Fondation Mélio Création et positionnement de la marque, identité de marque, plate-forme visuelle et de communication

12 Branding Tony Pappas Création et positionnement de la marque, identité de marque, plate-forme visuelle et de communication

13 37 1 CRÉATION Design Technology & Life Sciences The #1 ranked company for this sector is Sensio Technologies Inc. and the Pick of the Street is EnWave Corporation TSX Venture 50 Technology & Life Sciences Companies Ranking Ticker Company Name 1 SIO Sensio Technologies Inc. 2 MDG MedicagoInc. 3 APH ALDAPharmaceuticalsCorp. 4 ENW EnWaveCorporation 5 TNG TransGamingInc. 6 OPS OpsensInc. 7 DBO.A D-Box Technologies Inc. 8 NTB NeptuneTechnologies&BioressourcesInc. 9 ADK DIAGNOSInc. 10 QHR QHR Technologies Inc. TECHNOLOGY & LIFE SCIENCES ES TECHNOLOGY & LIFE S NOLOGY & LIFE SCIENCES CES TECHNOLOGY & LIFE SCIEN LOGY & LIFE SCIENCES CES TECHNOLOGY & LIFE SCIENCES #1 Technology & Life Sciences Focused on innovation and development Companies in the Technology & Life Sciences sector have unique needs to sustain their R&D initiatives with capital infusions that will support long-term development cycles. TSX Venture Exchange is pleased to be an incubator that supports the early development of these companies companies that have strong innovation and research capabilities, along with the management expertise required to be at the forefront of their industry TSX Venture 50 companies in these sectors have made advancements in 3D video, gaming, motion systems and fiber optic sensors they ve developed products that replace freeze drying, improve vaccination effectiveness and equipped the 2010 Winter Games with sanitizers and disinfectants. They have also made impressive contributions in medicine with contextual imaging, marine oil supplements and electronic medical record applications. TSX Venture Exchange Technology & Life Sciences Facts & Figures 149 Technology companies 67 Life Sciences companies $2.6 billion market capitalization 2.9 billion shares traded in 2009 $223 million raised in 2009 through166 financings Sensio Technologies Inc. (SIO) Listed January 5, 2006 SENSIO Technologies Inc. has its headquarters in Montreal, Canada. With its expertise in the field of 3D video, SENSIO develops and markets Stereoscopic 3Ddigitalcompression,decompressionanddisplayformattingtechnologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate additional value-added revenue streams. Its flagship technology, SENSIO 3D, allows the high-quality distribution of 3D content through conventional existing 2D Broadcast channels networks (cable, satellite and/or IPTV) and playback on any 3D display device, including plasma TVs, LED/LCD HDTV's, PC and glass-free 3D displays, as well as home theater and digital cinema projectors. For more information about SENSIO Technologies Inc., visit Congratulations to the 2010 TSX Venture 50 companies! These emerging companies have shown strong results in key measures ofmarketperformance--shareprice appreciation, trading activity, analyst coverage and market capitalization growth. Across five sectors, the #1 company overall based on the selection criteria was Romarco Minerals Inc. (R). The top companies from the five industry sectors are: Clean Technology: BioExx Specialty Proteins Ltd. (BXI) Diversified Industries: AeroMechanical Ltd. (AMA) Mining: Romarco Minerals Inc. (R) Oil & Gas: Southern Pacific Resource Corp. (STP) Technology & Life Sciences: Sensio Technologies Inc. (SIO) 2 Welcome Anintroductiontotheventuremarketplace 4 TSX Venture Exchange Access to capital for early stage companies TSX Venture 50 Arankingoftopperformersandthe PickoftheStreet across five sectors 12 Clean Technology Setting the stage for an efficient and sustainable future 18 Diversified Industries Broad range of growth companies 24 Mining Exploring and developing around the world 30 Oil & Gas Emerging leaders 36 Technology & Life Sciences Focused on innovation and development 42 Access to Capital Fueling future growth 44 Growth & Graduation A unique two-tier system 46 Deep, Liquid Markets Actively traded public venture companies 48 Contacts TSX Venture Exchange Brochure corporative (stratégie et direction artistique)

14 Design AMADE-IN-CANADASOLUTIONFORDERIVATIVESCLEARING Tour de la Bourse P.O. Box Victoria Square 3 rd Floor Montréal, Quebec H4Z 1A9 T F Exchange Tower P.O. Box King Street West, 5 th Floor Toronto, Ontario M5X 1J2 T F CDCC.CA This information is provided for information purposes only. Neither CDCC nor any of its affiliated companies guarantees the completeness of the information contained in this document and we are not responsible for any errors or omissions in or your use of, or reliance on, the information. Printed in Canada 2010,CanadianDerivativesClearingCorporation.Allrightsreserved.Donotcopyordistributethisdocumentwithout CDCC s prior written consent. CANADIAN DERIVATIVES CLEARING CORPORATION Over-the-Counter (OTC) Clearing Converge OTC Trading: Bilateral vs. Central Counterparty (CCP) Model Bilateral model: Each counterparty needs to manage as many bilateral relationships as they H have counterparties. This implies managing multiple bilateral arrangements and the related risk exposures on a continuing basis. G A B C F E D CCP model: Counterparties only need to have arelationshipwiththeccp.whenbecoming members of the CCP, counterparties are bound by the CCP rules, which serve to replace all bilaterally negociated arrangements. A H B G CDCC C F E D 21 CDCC Brochure corporative (direction artistique)

15 10 6 René Carignan Associate Executive Director Finance, Administrative and Clinical Support McGill University Health Centre Start of Construction Excavation June 2010 Dec Foundations Structure Oct March 2011 Nov March 2012 McGill University Health Centre Parking Underground: Nov April 2013 Surface: August 2010 Sept McGill University Health Centre Interiors July 2011 Sept End of construction 11 7 CRÉATION Design ANNUAL REPORT Financial Report The MUHC financial year ended March 31, 2010 and resulted in an operating deficit of $12.3Monatotalrevenueof$978M.Thisdeficitrepresentslessthan1.3 per cent ofrevenue.themuhcdeficitwaswithinthetargeteddeficitof$12.3m, approved by the Agence de la santé et de services sociaux de Montréal.Onthefollowingpages isthemuhcfinancialandoperationaldatasummary. Revenue (Thousands $) Health & Social Services Agency of Montreal 632, , ,073 Sales of services & recoveries 26,057 28,809 33,897 Patients 21,012 23,544 24,261 Research 57,493 72,922 78,851 Other 98, , ,981 Total 835, , ,063 Expenses (Thousands $) Nursing care 186, , ,994 Diagnostic & therapeutic services 309, , ,905 Technical & support services 148, , ,986 Administration 43,049 49,175 54,001 Other 160, , ,465 Total 847, , , ANNUAL REPORT ANNUAL REPORT , , ,351 (12,320) (14,032) 835, , ,063 Surplus (Deficit) (Thousands $) Revenue 835, , ,063 Expenses 847, , ,351 Surplus (Deficit) (12,320) (14,032) (12,288) (12,288) MUHC steps into the future as construction starts at the Glen Campus It was a momentous occasion and a milestone for the McGill University Health Centre. Before an audience of dignitaries,as well as MUHC officials,staff, partners,patients and friends, construction of the Glen Campus officially got underway.the event crowned more than a decade of hard work by thousands of dedicated individuals within the MUHC and its community. The Glen Campus will transform health care for generations to come. It will be the new home of The Montreal Children s Hospital, the Royal Victoria Hospital, the Montreal Chest Institute and a Cancer Centre. Also on the Campus will be the Research Institute of the MUHC, an internationally recognized centre for medical research. The McGill Health Infrastructure Group,led by SNC-Lavalin and Innisfree Ltd.,will be responsible for the construction and maintenance of the leading-edge facilities at the Glen Campus as part of one of the world s largest publicprivate partnerships. Facilities at the Mountain and Lachine campuses complete the redevelopment. All three campuses will function as centres of excellence, and will offer single-patient rooms as well as state-of-the-art imaging and operating suites. GLEN CAMPUS Design concept: April 1, 2010 CONSTRUCTION SCHEDULE ANNUAL REPORT The redevelopment project of the MUHC is made possible in part by the $300 million being raised from the community by The Best Care for Life Campaign. ANNUAL REPORT Centre universitaire de santé McGill Rapport annuel (stratégie et direction artistique)

16 Design Rapport d activités Fondation Mélio Rapport annuel (stratégie et direction artistique) Fondation Mélio Site Web (stratégie, direction artistique et intégration)

17 Design Tony Pappas Site Web (stratégie, direction artistique et intégration)

18 Design Larochelle Groupe Conseil Site Web (stratégie et direction artistique)

19 Design Réseau Qualaxia Site Web (stratégie, direction artistique et intégration)

20 Pub Where does your firm fit? The choice is simple. Where does your firm fit? The choice is simple. Black Box Trading Requirements BOX 1,500 classes available for trading No seats to buy or lease Price/time priority matching Make or take pricing for Penny Pilot classes No order cancellation fees All electronic, low latency matching engine Asynchronous messaging Highly liquid markets in SPY, QQQQ and IWM Black Box Trading Requirements BOX 1,500 classes available for trading No seats to buy or lease Price/time priority matching Make or take pricing for Penny Pilot classes No order cancellation fees All electronic, low latency matching engine Asynchronous messaging Highly liquid markets in SPY, QQQQ and IWM BOX Options Exchange Campagne Black Box (stratégie et direction artistique)

21 Pub TMX - an ETF leader since day 1 Toronto Stock Exchange Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk Risk i n ET TFs Risk Risk Risk Risk Risk ETF Style Broad-based Narrow-based Preferred Share Dividend Income Small-cap Large-cap Growth Value Management Style Passive Active Leveraged Inverse Bullish Bearish Sectors Agriculture Energy Financial Infrastructure Mining Real Estate Socially Responsible Water Fixed Income Corporate Bonds Government Bonds Long-term Short-term Money Market Currencies U.S. Dollar Derivatives Leveraged Commodities Crude Oil Gold Grains Natural Gas Oil Sands International Global Funds Japan United States Emerging Markets BRIC (Brazil, Russia, India & China) To find out more about TMX, 1 st in ETFs, contact: Listings Equity Trading Amelia Nedovich Abigail Etches Senior Manager, Business Development Director, Business Development elopment and Account Management or amelia.nedovich@tsx.com or abigail.etches@tsx.com Copyright 2009 TMX Group Inc. This is not an invitation to purchase any securities or class of securities listed on Toronto Stock Exchange and TMX Group Inc. and its affiliates do not endorse or recommend any particular securities. Please seek professional advice to evaluate specific ic securities. Toronto Stock Exchange Campagne ETF (stratégie et direction artistique)

22 Pub Canada s New Volatility Index S&P/TSX 60 VIX Canada s New Volatility Index S&P/TSX 60 VIX About the Volatility Index S&P/TSX 60 VIX The S&P/TSX 60 VIX seeks to measure the 30-day implied volatility of the Canadian stock market using S&P/TSX 60 Index options. Implied volatility indices have negative correlations to the stock market historically and are considered a useful indicator to hedge the potential downturn of the broad equity market. While the S&P/TSX 60 Index options have various expirations, the S&P/TSX 60 VIX indicates the implied volatility of the fixed 30-day period. Index Construction The S&P/TSX 60 VIX approximates the 30-day implied volatility that is derived by the near-term and next-term options. To minimize the pricing anomalies from the heavy trading on the expiring options during the last few trading days, options roll to the next-term and third-term five (5) calendar days prior to expiration. CORRA (Canadian Overnight Repo Rate), 1-, 2- and 3-month CDOR (Canadian Dealer Offered Rate) rates are used to interpolate the risk free rates of each maturity. About the S&P/TSX 60 Index The S&P/TSX 60 Index covers approximately 73% of Canada s equity market capitalization, and represents the Canadian component of the S&P Global 1200 index. The S&P/TSX 60 Index addresses the needs of investment managers who require a portfolio index of the large-cap market segment of the Canadian equity market. Adequate liquidity is a prerequisite for all constituents, allowing for efficient portfolio replication and minimal tracking error. The S&P/TSX 60 Index is part of the S&P/TSX index series, which provides the building blocks for portfolio construction. Vendor s Access Codes Vendor Code Bloomberg VIXC Reuters.GSPVIXC For more information regarding the calculation of the index, and for the complete methodology document, please visit "VIX " is the trademark of the Chicago Board Options Exchange ("CBOE"), used by Standard &Poor's Financial Services LLC ("S&P"), TSX Inc. ("TSX") and its affiliates with the permission of CBOE. "S&P" is the trademark of S&P and "TSX" is the trademark of TSX. The VIX methodology is the property of the CBOE. CBOE has granted S&P a license to use the VIX methodology to create the S&P/TSX 60 VIX index and has agreed that S&P may permit values of the S&P/TSX 60 VIX index to be disseminated. Neither CBOE nor S&P nor TSX or their respective affiliates makes any representation regarding such index or the advisability of relying on such index for any purpose. Neither CBOE nor S&P or their respective affiliates sponsors, endorses, sells or promotes any investment product that is or may be based on the S&P/TSX 60 VIX index. Neither TSX nor its affiliates sponsors, endorses or promotes any third party investment product that is or may be based on the S&P/TSX 60 VIX index. Montréal Exchange Campagne VIXC (stratégie et direction artistique)

23 POUR EN SAVOIR + Laurent Lami l@sismocreation.com