May 6 th, 2015 DAILY NEWSPAPERS OF THE GROUP PRESENTATION

May 6 th, 2015 DAILY NEWSPAPERS OF THE GROUP PRESENTATION

THE ONLY QUEBEC MEDIA GROUP OPERATING DAILY NEWSPAPERS OUTSIDE MONTREAL 2

1.4 million each week (paper and internet) 3

PAPER EDITIONS

THE ONLY QUEBEC MEDIA GROUP OPERATING DAILY NEWSPAPERS OUTSIDE MONTREAL Le Nouvelliste 97,000 Le Quotidien Le Progrès- Dimanche 81,000 An average of 25% of our total newpapers circulation is not surveyed by NADbank. Le Droit 149,000 272,000 La Voix de l Est 33,000 La Tribune 97,000 Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. 5

GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Circulation and hip Le Droit La Tribune Le Nouvelliste Le Quotidien Le Progrès-Dimanche La Voix de l'est Quebec City Ottawa-Gatineau Sherbrooke Trois-Rivieres Saguenay Granby CIRCULATION (NUMBER OF COPIES DISTRIBUTED)¹ Weekdays 73,745 33,460 28,223 40,530 24,744 17,535 Saturday 95,189 29,668 32,764 43,198 23,328 13,861 Sunday 78,747 - - - 32,392 - READERSHIP² Weekdays 153,000 83,000 50,000 47,000 44,000 20,000 Saturday 189,000 72,000 53,000 52,000 29,000 20,000 Sunday 151,000 - - - 45,000 - Cume 6 7 days 272,000 149,000 97,000 79,000 81,000 33,000 ¹Source: Circulation AAM Publisher s statement, 6 months ending September 30 th, 2014. ²Source: NADbank 2015, (, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien Le Progrès-Dimanche, La Voix de l Est), 18+, paper and PDF. 6

GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS REACH 272,000 Population 655,000 42% * Le Droit 118,000 Population 291,000 41% La Tribune 97,000 Population 172,000 56% Le Nouvelliste 79,000 Population 129,000 61% Le Quotidien Le Progrès- Dimanche 81,000 Population 132,000 61% Group reach 47% La Voix de l Est 33,000 Population 60,000 55% Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 7

GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Sociodemographic profile Adults College/Technical University Average 25-54 Graduates + Graduates + HH Income Le Droit * La Tribune Le Nouvelliste Quebec City 38% 77% 49% $81,445 Population 655,000 50% 71% 36% $75,678 Ottawa-Gatineau 46% 59% 34% $85,250 Population 291,000 53% 67% 39% $85,251 Sherbrooke 42% 57% 24% $66,253 Population 172,000 48% 56% 24% $65,747 Trois-Rivieres 41% 60% 24% $64,207 Population 129,000 44% 57% 25% $63,837 Le Quotidien Saguenay 47% 54% 22% $70,797 Le Progrès-Dimanche Population 132,000 46% 51% 20% $66,026 La Voix de l'est Granby 49% 49% 21% $65,651 Population 60,000 48% 48% 20% $66,828 Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 8

GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Sociodemographic profile HH Income HH Income Home $75,000 + $100,000 + Owners Le Droit * La Tribune Le Nouvelliste Quebec City 48% 32% 75% Population 655,000 44% 27% 69% Ottawa-Gatineau 53% 34% 81% Population 291,000 55% 36% 77% Sherbrooke 35% 21% 67% Population 172,000 35% 19% 66% Trois-Rivieres 33% 19% 73% Population 129,000 30% 19% 68% Le Quotidien Saguenay 38% 22% 77% Le Progrès-Dimanche Population 132,000 35% 20% 76% La Voix de l'est Granby 36% 18% 73% Population 60,000 37% 18% 75% Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 9

TOP 3 ARGUMENTS Adults HH Income Home EACH WEEK 25-54 $75,000 + Owners reaches 32% 45% 45% * Le Droit reaches 35% 39% 42% La Tribune reaches 49% 57% 58% Le Nouvelliste reaches 59% 67% 66% Le Quotidien Le Progrès-Dimanche reaches 62% 67% 62% La Voix de l Est reaches 55% 55% 53% Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 10

QUEBEC CITY MARKET

LE SOLEIL S READERSHIP SHOWS A STRONG PROGRESSION UNLIKE ITS COMPETITOR. +30,000 +24% +46,000 +32% +35,000 +30% Journal de Québec Weekdays -15% -27,000 Source: NADbank 2015, Quebec CMA, paper + PDF. Saturday -12% -21,000 Sunday -18% -23,000 12

Journal de Québec Journal de Québec Journal de Québec EACH DAY, LE SOLEIL IS THE MOST READ DAILY NEWSPAPER IN QUEBEC CITY! + 33,000 + 3,000 29% + 46,000 23% 23% 153,000 150,000 189,000 24% 156,000 23% 151,000 16% 105,000 Weekdays Saturday Sunday Source: NADbank 2015, Quebec CMA, paper + PDF. 13

LE SOLEIL REACHES READERS WITH A STRONG PURCHASING POWER! Average hh income $87,878 $85,566 $83,253 versus Journal de Québec +$20,303 +$17,473 +$12,574 Quebec City $75,678 Journal de Québec $67,575 $68,093 $70,679 Weekdays Saturday Sunday Source: NADbank 2015, Quebec CMA, paper + PDF. 14

Journal de Qc Journal de Qc J de Qc Journal de Qc J de Qc J de Qc REACH OF QUEBEC CITY DAILIES: EDUCATION College/Technical Graduates + University Graduates + 43% 37% 38% 25% 31% 27% 21% 21% 14% 18% 17% 13% Weekdays Saturday Sunday Weekdays Saturday Sunday Source: NADbank 2015, Quebec CMA, paper and PDF. 15

Readers Exclusive Readers Exclusive Readers Exclusive LE SOLEIL: AN EXCLUSIVE READERSHIP 189,000 153,000 140,000 151,000 119,000 123,000 78% Exclusive 74% Exclusive 81% Exclusive Weekdays Saturday Sunday Source : NADbank 2015, Quebec CMA, paper and PDF. 16

READERS OF LE SOLEIL ARE INTERESTED AND INTERESTING 1 OUT OF 2 READERS has a family income over $75,000. 1 OUT OF 3 READERS has a family income over $100,000. 1 out of 2 READERS has university diploma. 3 out of 4 READERS are home owners. Source: NADbank 2015, Quebec CMA, paper and PDF. 17