François DURRIEU. Professor Kedge Business school ' PROFESSIONAL

François DURRIEU Professor Kedge Business school ' PROFESSIONAL +33 5 56 85 22 54 francois.durrieu@kedgebs.com EDUCATION 1998 Doctorat Sciences de Gestion Institut d'administration des entreprises, Université des Sciences Sociales de 1990 Maîtrise MASS Mathématiques Appliqués et Sciences Sociales, Université Le Mirail EXPERIENCE AT KEDGE BUSINESS SCHOOL Research Activities 2007 Reviewer for International Journal of Wine Business Research 2009 Reviewer for International Journal of Wine Business Research Reviewer for International Journal of Wine Business Research 2010 Reviewer of The Open Geography Journal 2011 Reviewer of International Journal of Wine Business Research 2013 Reviewer of International Journal of Wine Business Research 2014 Reviewer of Recherche et applications Marketing Reviewer of International Journal of Hospitality Management Other Academic Activities (Program Committees, Links with the Business Community and Institutions of Higher Learning) Member of French Marketing Association Member of Science Institute of vine and wine OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held 2009-2011 Academic Director 2004-2009 Research coordinator of Marchés et Marketing du vin research team and wine management chair

2 François Durrieu Courses taught 2015 Université de N'gaoundere 2013 Méthodes d équations Université de Douala Cameroun 2012 Marketing industriel Marketing Mix 2011 Méthodes d'équations structurelles Marketing industriel Université de N'gaoundere Dakar Dakar Université de Douala Cameroun Université du Mirail 2010 Marketing du vin Faculté d œnologie 2009 Marketing du vin Faculté d œnologie Industrial marketing UT1 () Ensam 2008 Industrial marketing Ensam Bordeaux 1Miage Organizational behavior Université Bordeaux 1 Structural Equation Modeling Data analysis 2007 Industrial marketing Ensam Université d'avignon UT1 () Bordeaux 1 Miage Université de N'Gaoundere (Cameroun) Organizational behavior Université Bordeaux 1 2006 Industrial marketing Ensam Organizational behavior Université Bordeaux 1 2004 Data analysis Université de N'Gaoundere (Cameroun) 2002 Structural equation Modeling Université des Sciences Sociales de Reverse Marketing Université Bordeaux 1 Data Analysis Université des Sciences Sociales de 2001 Structural equation Modeling Université des Sciences Sociales de Reverse Marketing Université Bordeaux 1 Data Analysis Université des Sciences Sociales de 2000 Data Analysis ENCG Settat (Morocco)

François Durrieu 3 Data Analysis Université des Sciences Sociales de Reverse Marketing L'Université Bordeaux 1 1999 Reverse Marketing IUT Tech-CO de l Université III Data Analysis Data Analysis THESIS SUPERVISIONS Completed Université des Sciences Sociales de ESG Casablanca (Morocco) Current S CO-S MB S CO-S M Thèses (Doctorat) 0 0 3 0 0 1 S=Supervisor; CO-S=Co-Supervisor; M=Member of the thesis Committee EXTERNAL/INTERNAL RESEARCH GRANTS From - To Source Project Type** Amount 2007 Côtes de Bordeaux Impact de la nouvelle appellation Côtes de Bordeaux 2008 Œneobouchage L impact du bouchon sur la qualité des vins 2006-2009 Castel Wine management chair PUBLICATIONS Chapters in Books 3500 6500 15000 1. Roussel P., Durrieu F. Campoy E. et El Akremi A., Méthodes d équations structurelles et recherche en gestion, Economica 2002. 2. Delfour E. et Durrieu F. «A propos d'un cas : marque et extension de marque, Management et cognition», Cognitiques série de sciences cognitives Bordeaux 2, juillet, 2002, pp.61-74. 3. Roussel P, Durrieu F, Campoy E. et El Akremi A «Analyse des effets lineaires par modeles d equations structurelles», éditeurs Patrice Roussel et Wacheux F. dans Management des ressources humaines : méthodes de recherche en sciences sociales DE BOEKE, 2005. 4. Durrieu F. and Valette-Florence P. «L analyse typologique : De l exploratoire au confirmatoire», éditeurs Patrice Roussel et Wacheux F. dans Management des ressources humaines : méthodes de recherche en sciences sociales DE BOEKE, 2005.

4 François Durrieu 5. Bressolles G. Durrieu F (2010), Wein im WebKundensegmente und deren Erwartungen an den Online-Weinhandel Editeurs Ruth Fleuchaus/René C. G. Arnol,.Weinmarketing, Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln. 6. Solberg, C.A. et Durrieu, F. (2014), The impact of globalization drivers on strategy performance relationships in international markets, in ed Julian C.C., Research Handbook on Export Marketing, Edward Elgar, Cheltenham, UK Northampton, MA, USA, 163-184. 7. Solberg, C.A. et Durrieu, F. (2015), Internationalization Strategies and Industry Structure, in ed Chowdhury, J., International Marketing in the Fast Changing World, Advances in International Marketing, Volume 26, 33 58. Articles published in refereed journals 1. Bonnefont, A. and Durrieu, F. (2001), Une approche socio-cognitive du marketing de projet, Economies et Société Hiver 31 p.59-90. 2. Durrieu, F. and Roussel, P. (2002), L implication organisationnelle dans les réseaux de franchises : un concept pertinent pour des entreprises en réseau?, Revue Française de Gestion des Ressources Humaines, avril-mai-juin, 44, p.2-19. 3. PratT dit HAURET, C. and Durrieu, F (2005), La culture organisationnelle des cabinets d'expertise comptable perçue par les experts-comptables stagiaires : échelle de mesure et analyse empirique, Comptabilité Contrôle Audit, 11(1), p. 39-54. 4. Barbe, P. et Durrieu, F. (2005), Evaluation of the Quality of the Great Bordeaux Wines: are there Significant Differences between Critics, International Journal of Wine Marketing, 17 (3), p.55-66. 5. Durrieu, F. et Solberg, C.A. (2006), Access to networks and commitment to internationalisation as precursors to marketing strategies in international markets, Management International Review, 46 (1), p.1-27. 6. Bressolles, G., Durrieu, F. Giraud, M. (2007), The impact of electronic service quality s dimensions on customer satisfaction and buying impulse, Journal of Customer Behaviour, 2007, 6 (1), pp. 37-56. 7. Durrieu, F.; Toth-Hofmeister, A (2008), Market orientation of French and Hungarian small and medium-sized wineries International Journal of Wine Business Research, 20 (2), pp.124-137. 8. Laborde, C; Durrieu, F. (2008), "L'association parrain/parrainé dans le domaine du sport : l'influence dans le temps sur les réactions affectives à l'égard de la marque." La Revue des Sciences de Gestion, n 229, janvier-février, p.85-94. 9. Durrieu, F.; Solberg, C.A. (2008), Strategy development in international markets: a two tier approach International Marketing Review, 25 (5), p. 520-543. 10. Bressolles, G. Durrieu, F (2010), A typology of online consumers for wine websites based on electronic service quality's dimensions, International Journal of Wine Business Research 22(4) pp.335-348. 11. Bressolles, G. et Durrieu, F. (2011), Impact des dimensions de la qualité de service électronique sur la satisfaction et les intentions de fidélité : Différences entre acheteurs et visiteurs, La Revue des Sciences de Gestion, 252. 12. Estay C., Durrieu, F. and Diop P.M. (2011), Motivation entrepreneuriale et logique d'action du créateur, Revue internationale PME, 24, (1), p.135-165.

François Durrieu 5 13. Estay C., Durrieu, F. and Atker M. (2013), Entrepreneurship: From motivation to startup, Journal of International Entrepreneurship, 24 (1) pp135-165. 14. Bressolles, G., Durrieu, F. et Senecal, S. (2014), A consumer typology based on e-service quality and e-satisfaction, Journal of Retailing and Consumer Services 21 p.889 896. 15. Bressolles, G., Dean, K. et Durrieu, F. (2015) An Examination of the Online Service-Profit Chain, International Journal of Retail & Distribution Management, 43 (8), pp. 1-26. 16. Lunardo, R, Bressoless, G. et Durrieu (2016), The interacting effect of virtual agents gender and dressing style on attractiveness and subsequent consumer online behavior, Journal of Retailing and Consumer Services, 30 pp.59-66. 17. Kraak, J.M., Lunardo R., Herrbach O., Durrieu F. (2016), Promises to employees matter, self-identity too: Effects of psychological contract breach and older worker identity on violation and turnover intentions, Journal of Business research, paper accepted. 18. Tchakoute, H., Durrieu, F. et Kouao G-S. (2017), Funding strategy and performance of microfinance institutions: An exploratory study, Journal of strategic change, paper accepted. Communications published in conference proceedings 1. Bonnefont A Et Durrieu F «Une Approche Socio-Cognitive de l activité Marketing de Projet dans la Grande Industrie», 14 th Association Française De Marketing conference, Bordeaux, mai, 1998. 2. Durrieu F et Magne S Proposition d une échelle de mesure de l attitude esthétique : une application au design de couverture de livres, en cours d évaluation, 15 th Association Française de Marketing Conference, mai, Strasbourg. 3. Mandjak, T. and Durrieu, F. Understanding the non economic value of business relationships, IMP conference, Bath, Septembre, 2000. 4. Mandjak, T. et Durrieu, F. Focal Relationship Value: A Three Levels Two Dimensions Framework (First trial), Business Marketing Faculty Consortium The Allen Center, Kellog Graduate School of Management August 3-5, 2000. 5. Durrieu, F., Mora, P. and Lagabrielle C «Satisfaction au travail : différence de perception entre commerciaux et dirigeants», Colloque consacré aux nouvelles tendances du marketing en europe, AFM, Venise, novembre, 2000. 6. Bouzdine-Chameeva, T, Durrieu, F. and Mandjàk T. Application of Cognitive Mapping Methodology to Measure Business Relationship Value, GDSS, Rochelle, juin, 2001. 7. Bouzdine-Chameeva, T., Durrieu, F. and Mandjàk, T. Cognitive Mapping Methodology for Understanding of Business Relationship Value, IMP conference, Oslo, septembre, 2001. 8. Bouzdine-Chameeva, T., Mandjàk, T. and Durrieu F. Organizational Learning of Business Relationship Value by Means of Causal Mapping, The Third European Conference on Organisational Knowledge, Learning and Capabilities, 5-6 April, Athens, Greece, 2002. 9. Mandjak, T., Bouzdine-Chameeva, T. and Durrieu F. Value-based management of suppliers network - Organizational Buying Behaviour, European Marketing association congress Braga 28-31 mai, 2002. 10. Mandjak, T., Bouzdine-Chameeva, T. and Durrieu, F. Different Perceptions of Business Relationship Value Industrial Marketing and Purchasing Conference Dijon septembre 2002.

6 François Durrieu 11. Durrieu, F., Gauzent,e C. and Roussel, P. Orientation clients perçue par les franchisés et implication organisationnelle, Une approche confirmatoire, Etienne THIL conference, septembre, 2003. 12. Durrieu, F. and Laborde, C. Analyse du processus de parrainage sportif approche longitudinale, AFM conference, Saint Malo, mai, 2004. 13. Barbe, P. and Durrieu, F. Evaluation de la qualité des grands vins de Bordeaux : Existe-t-il des différences significatives entre les dégustateurs?, oenometrics, Dijon, mai, 2004. 14. Bouzdine-Chameeva,T., Durrieu, F. and Mandják, T. Understanding relationship value applying a cognitive mapping approach: a customer perspective, Academy of marketing science annual conference, vancouver, may 26-29, 2004. 15. Wimmer, A., Mandjak, T. and Durrieu, F. Performance and Business Relationships Some empirical findings, IMP conference Copenhague, 2004. 16. Durrieu, F. and Solberg, C.A. The role of networks in global marketing, IMP conference Copenhague, 2004. 17. Durrieu F. The Buying Experience and Impact of the Expertise an Exploratory Approach (Refereed), International wine marketing symposium, sonoma 2005. 18. Durrieu F et Toth Hofmeister A.T., Market Orientation of the French and Hungarian Small and Medium Sized Vineries, 3rd International Wine Business & Marketing Conference Montpellier, July 6-8, 2006. 19. Bouzdine-Chameeva, T et Durrieu F., les cartes cognitives: méthodologie pour tester le positionnement d'une winerie à Bordeaux, Oenometrics, Bordeeaux mai, 2006. 20. Bouzdine-Chameeva T., Durrieu F. et Browne G. Stopping Rules In Information Search In Online Wine Purchasing Decisions,The Wine in the World Conference, Florence, juin, 2006. 21. Bressolles G., Durrieu F. et Giraud M. The Impact Of Electronic Service Quality s Dimensions On Customer Satisfaction And Buying Impulse, 35 th E.M.A.C. Conference - Athens 2006, May 23-26. 22. Bressoles G et Durrieu F. une typologie prédictive de la satisfaction en ligne par la qualité de service électronique, AFM conference, Nantes, mai, 2006. 23. Durrieu F et Solberg C. A. Strategy and performance in international markets: does nationality matter?, 35 th E.M.A.C. Conference - Athens 2006, May 23-26. 24. Durrieu F et Solberg C. A. Impact of strategy on performance in international markets: does ability and willingness matter?, IMP conference, Milan, septembre, 2006. 25. Bressolles G., Durrieu F. et Giraud M. L'impact des dimensions de la qualité de service électronique sur la satisfaction du consommateur et l'impulsion d'achat, Etienne Thiel conference, 2007. 26. Durrieu F. The Winery as an Experiential Stimulation: Differences between Passage and Proximity Tourism, Proceedings of ANZMAC, Dunedin, 3-5 December, 2007. 27. Bressolle, G. and Durrieu, F. Segmenting Online Customers Based on Electronic Service Quality Dimensions: An Application to Wine Websites 4 th International Conference of the Academy of Wine Business Research, Siena, July, 2008.

François Durrieu 7 28. Durrieu, F. and Bouzdine Chameeva T. Stopping Rules in Information Search Applied in Web Site by Wine Purchasers, 4 th International Conference of the Academy of Wine Business Research, Siena, July, 2008. 29. Durrieu F. Impact of brand identity on labelling: the case of regional branding, 4th International Conference of the Academy of Wine Business Research, Siena, July, 2008. 30. Bressolle, G. and Durrieu, F. Impact of e-service Quality's Dimensions on Online Customer Satisfaction: Differences between Buyers and Visitors A Multi-Group Analysis, EMAC Conference, Nantes 2009. 31. Bouzdine Chameeva T and Durrieu F. The Winery as an Experiential Stimulation: Differences between Passage and Proximity Tourism, 5th International Conference of the Academy of Wine Business Research, Auckland, March, 2010. 32. Bressolles G. Durrieu F. and Amraoui Leila (2010), Service quality, customer value and satisfaction relationship revisited online, Proceedings of the 39 th E.M.A.C. Conference, Copenhagen, June 1-4. 33. Solberg C.A, Durrieu F. 2010, Strategy performance relationships and the impact of globalisation drivers and firm preparedness in international markets, Cimar 2010. 34. Solberg C.A, Durrieu F. 2011, Strategy performance relationships and the impact of globalisation drivers and firm preparedness in international markets, Cimar 2010. 35. Bressolles G. Durrieu F. and Amraoui Leila (2010), Service quality, customer value and satisfaction relationship revisited for online wine websites, 6 th International Conference of the Academy of Wine Business Research, Bordeaux june, 2011. 36. Orth, U. R., Stöckl A., Bouzdine-Chameeva T., Brouard J., Cavicchi A., Durrieu F., Faraoni M., Larreina M., Lecat B., Olson J., Pesti A., Rodriguez-Santos C., Santini C., Veale R. and Wilson, (2011), The Role of Tourism Experiences in Attaching Consumers to Regional Brands, Proceedings of the 6th International Academy of Wine Business Research conference, Bordeaux, France June 9-11. 37. Solberg C.A, Durrieu F. 2012, The impact of globalisation drivers on strategy-performance relationships in international markets, EMAC Lisbonne. 38. Bressolles G. and Durrieu F. (2013), The moderate effect of wine knowledge and involvement on consumer self-confidence and loyalty intentions: The case of the use of a SST in supermarkets, Proceedings of Œnométrie XX, Talca - Chili - 4-7 septembre. 39. Christophe FAUGERE, Tatiana BOUZDINE-CHAMEEVA, François DURRIEU, Jacques Olivier PESME The Impact of Tourism Strategies and Regional Factors on Wine Tourism Performance: Bordeaux vs. Mendoza, Mainz, Florence, Porto and Cape Town, Proceedings of the 7 th International Academy of Wine Business Research conference (AWBR), St. Catharines, Ontario (Canada), June 12-15, 2013. 40. François DURRIEU, The effect of packaging impressions on the impact of meal experiences on wine choices, Proceedings of the 8 th International Academy of Wine Business Research conference (AWBR), St. Catharines, Geisenheim (Germany), June 28-30, 2014. 41. Mandjak, T, Wimmer, A. et Durrieu, F (2014), Influence of the crises on the mobilisation in business networks, IMP 30th septembre, Bordeaux.

8 François Durrieu 42. Durrieu, F. et Lunardo (2015), How to differentiate fun and exploration labels from typical labels?, 2nd KEDGE Wine Business and Economics Workshop, KEDGE Business School, Bordeaux (France), May 11, 43. Mandjak, T, Wimmer, A. et Durrieu, F (2015), Relationship value: an impact on relationship strategy a longitudinal perspective, 31st IMP Conference, Kolding (Denmark), August 25-29. 44. Solberg C.A, Durrieu F. 2015, Internationalisation strategies and industry structure, CIMAR 2015, 24th Annual Consortium for International Marketing Research Conference, Vienna (Austria), May 13-15. 45. Lunardo R. et Durrieu, F. (2016), How to discriminate fun and exploratory labels from typical labels?, the 9th AWBR Conference, Adelaide (Australia), February 17-19. 46. Lunardo R. et Durrieu, F. (2016), "Designing Labels to Make Consumers Willing to Pay More for Wines: The Effects of Typical, Fun and Local Front Labels on Consumers' Willingness to Pay for Bordeaux Wines", the 9th AWBR Conference, Adelaide (Australia), February 17-19?. 47. Lunardo R. et Durrieu, F. (2016), "Designing Labels to Make Consumers Willing to Pay More for Wines: The Effects of Typical, Fun and Local Front Labels on Consumers' Willingness to Pay for Bordeaux Wines", 10th Annual Conference of AAWE, June 21-25, Bordeaux (France). 48. Lunardo R. et Durrieu, F. (2016), A risk avoidance versus typicality account of front labels fluency effects on consumer s willingness to pay, the 2016 Academy of Marketing Science Annual Conference, Walt Disney World in Lake Buena Vista (Florida USA).May 18 20. 49. Lunardo, R.; Bressolles, G. et Durrieu, F. (2016), "The interacting effect of virtual agents gender and dressing style on attractiveness and subsequent consumer online behavior", Emac, Oslo (Norway), May 24-27. 50. Renaud LUNARDO ; François DURRIEU, A risk avoidance versus typicality account of front labels fluency effects on consumer s willingness to pay, the 2016 Academy of Marketing Science Annual Conference, Walt Disney World in Lake Buena Vista (Florida USA).May 18 20, 2016 51. Renaud LUNARDO ; Gregory BRESSOLLES ; François DURRIEU, "The interacting effect of virtual agents gender and dressing style on attractiveness and subsequent consumer online behavior", EMAC 2016, Oslo (Norway), May 24-27, 2016 52. Lunardo R. et Durrieu, F. (2016), "Designing Labels to Make Consumers Willing to Pay More for Wines: The Effects of Typical, Fun and Local Front Labels on Consumers' Willingness to Pay for Bordeaux Wines", the 10th AAWE Conference, Bordeaux, June, 21-25. Technical Reports or major consulting reports 1. Durrieu F with Anne Gombault le positionnement culturel de la Winerie d Arsac" SA Philippe Raoux, 2006. 2. Durrieu, F. Impact de la nouvelle appellation Côtes de Bordeaux», Côtes de Bordeaux association, 2007. 3. Durrieu, F., Tester le bouchon Diam d Œneo Bouchage, 2008.

François Durrieu 9 4. Durrieu F. expériences de consommation en restauration et packaging Castel 2009. Communications and/or presentations 1. Mandjak, T., Bouzdine-Chameeva T. and Durrieu, F. Value-based management of suppliers network - Organizational Buying Behaviour, congrès Management et création de valeur, 25 et 26 avril 2002. 2. Wimmer A., Mandjak, T. and Durrieu, F. Business Relationships management and parformance, 2 nd International Value Conference, Budapest, juin, 2004. 3. Bouzdine-Chameeva T., Durrieu F. et Browne G. Stopping Rules In Information Search In Online Wine Purchasing Decisions, The Wine in the World Conference, Florence, juin, 2006. 4. Durrieu, F. «Marque régionale : différence de perception entre producteurs en marché». 2 nde Journée du Marketing du vin - erm-irgo Pôle Universitaire de Sciences de Gestion, Université Bordeaux IV, Bordeaux (France), 28 mars 2008. 5. Durrieu, F. Impact du bouchon sur la qualité des vins, Rencontre annuelle de l'isvv, 23 et 24 juin 2008. 6. Bouzdine-Chameeva T., Durrieu F. «Stopping Rules in Information Search Applied in Web Site for Purchasing Wine. The 3 rd Conference Wine in the World, BEM, Talence (France), June 5-7, 2008, 12p. 7. Durrieu, F. «Impact du bouchon sur la qualité des vins.» 3 ème Journée du Marketing du vin - erm-irgo Pôle Universitaire de Sciences de Gestion, Université Bordeaux IV, Bordeaux (France), 2010. 8. Durrieu, F, Lunardo R (2016), Combien le consommateur est prêt à payer: l impact du packaging, matin innovation, inno vin bordeaux aquitaine, octobre. Other Publications 1. Delfour E et Durrieu F., Marque et extension de marque : A propos d'un cas Cahier de recherche LAREMA GROUPE E.S.C. BORDEAUX mars, 2000. 2. Durrieu F, Mora P. et Lagabrielle C Satisfaction au travail : différence de perception entre commerciaux et dirigeants, Cahier de recherche LAREMA GROUPE E.S.C. BORDEAUX juin, 2001. 3. Bouzdine-Chameeva T, Durrieu F. et Mandjàk T. Cognitive Mapping Methodology for Understanding of Business Relationship Value, Cahier de recherche LAREMA BORDEAUX Ecole de Management Décembre, 2001. 4. Durrieu, F. and Barbe P. Le marché primeur des grands vins de Bordeaux : une analyse comparée de leur évaluation sur les millésimes 1999-2000» Cahier de recherche LAREMA BORDEAUX Ecole de Management 47-02, 2002. 5. Durrieu François Gauzente Claire (LARGO, Université d Angers) et Roussel Patrice (LIRHE - ESUG - Université I),), «Orientation clients perçue par les franchisés et implication organisationnelle - Une approche confirmatoire», Cahier de recherche LAREMA BORDEAUX Ecole de Management, 49-02, 2002. 6. Barbe P. and Durrieu F. Evaluation de la qualité des grands vins de Bordeaux : Existe-t-il des différences significatives entre les dégustateurs?, Marchés et Marketing du Vin, Centre de recherche de Bordeaux Ecole de Management, n 66-04 février 2004.Durrieu, F. and

10 François Durrieu Laborde C. Impact du processus d'influence du parrainage sportif : analyse du processus de transfert affectif dans une approche longitudinale, cahier de recherche de Bordeaux Ecole de Management 72 04, 2004. 7. Durrieu, F. and Valette Florence, P. L analyse typologique : De l exploratoire au confirmatoire, cahier de recherche de Bordeaux Ecole de Management 71 04, 2004. 8. Durrieu, F. The Shopping experience and the impact of expertise: An exploratory approach, cahier de recherche de Bordeaux Ecole de Management, 83-05 2005. 9. Bouzdine-Chameeva, T., Browne Glenn J. and Durrieu F. Stopping rules in Information Search in online Wine Purchasing decisions cahier de recherche de Bordeaux Ecole de Management, 112-06, 2006. OTHER PERSONAL INFORMATION Statistical software Data Analysis SPSS, Statistica Structural Equation Modeling: PLS, SEPATH, AMOS, LISREL, EQS, MPLUS, GLIMMIX and STREAMS. Software: Word, Excel, Powerpoint