PROSPECTUS
WHAT INTÉRIEURS : Design architecture une culture Since 1996, INTÉRIEURS is a bilingual magazine (French/English) published 3 times per year, which covers the culture of design and architecture. This magazine presents the multidisciplinary views associated with this world in a perpetual state of flux, to a readership community composed of designers and architects as well as design enthusiasts and connoisseurs. In order to fulfill its mission, INTÉRIEURS positions itself at the forefront of all national and international trends, always on the lookout for designers and their work, and, with an ear to the ground, listening to the goings-on of a burgeoning, energetic and creative industry. 3 ISSUES PER YEAR AWARD-WINNING BILINGUAL PUBLICATION HIGH QUALITY STANDARDS MAGAZINE TO COLLECT With it s new high-impact visual identity, INTÉRIEURS has received several prestigious international awards. In addition, for the past seven years, INTÉRIEURS has initiated the GRANDS PRIX DU DESIGN awards, rewarding excellence in interior and product design within the context of this contest open to all Quebec-based design professionals and architects. INTÉRIEURS high level and renowned staff and contributors, its editorial choices, the defense of its values and missions as well as its commitment to maintain high aesthetic standards, allow the magazine to join the ranks of publications of international caliber and to aspire to remain a reference in the design and architectural industry. WHEN DISTRIBUTION INT # 64 November, 2014 INT # 65 Grands Prix du Design January, 2015 INT # 66 Spring/Summer May, 2015 INT # 67 November, 2015 INT # 68 Grands Prix du Design January, 2016 INT # 69 Spring/Summer May 2016 * Visit our website www.magazineinterieurs.com
FOR WHO INTÉRIEURS magazine is open to all advertisers wishing to reach the designers, architects, contractors and others design related professionals as well as pre-qualified consumers. Our readers have great purchasing power and are always on the lookout for the latest trends. Our advertisers are industry leaders and innovative businesses chosen with care for the quality of their services and their presentation. COMMERCIAL OFFICE INSTITUTIONAL RESIDENTIAL ART AND FASHION HOTEL AND RECREATIONAL AREAS WHY RESTAURANTS AND BARS Reach the industries professionals, both designers and architects. Reach key industry players and decision makers such as associations and organizations, contractors, manufacturers, agents, retailers, corporate buyers, business people, etc. Reach pre-qualified consumers, design connoisseurs and enthusiasts. Maintain a regular relationship with your customers. Promote your business and increase your brand awareness. Promote your products and services. Promote a new product or service. Promote a new business or a new brand. 75 % OF THE READERS ARE DESIGN PROFESSIONALS, ARCHITECTS AND BUSINESSMEN 25% OF READERSHIP ARE CONSUMERS PROMOTIONAL ARTICLE AWARD-WINNING PUBLICATION HIGH QUALITY ADVERTISING ENVIRONMENT Position yourself as an industry leader. Benefit from the standing, the creativity and the quality of one of the most prestigious magazines in Canada.
READER PROFILE Age Age average : 47,1 years old Women : 57 % Men : 43 % Distribution 10,000 3,3 readers per copy 33,000 readers Distribution and circulation Qualified controlled circulation 65 % Targeted consumers 20 % Newsstand 15 % 18 à 30 19 % 31 à 44 27 % 45 à 54 34 % Over 55 29 % 99% of INTÉRIEURS readers have university and/or college education. Professional profile Executive and industry decision makers 54 % Employees 41 % Other (retired, students, unemployed, etc.) 5 % Consumption profile 94 % own at least one car. (Average value of the car: $ 46,000) 35 % go to high-end restaurants many times a month. 50% of readers went to a spa in the last year. Financial profile Over $ 200,000 14 % $ 100,000 to $ 199,000 42 % $ 50,000 to $ 99,000 38 % Less than $ 50,000 9 % 20% of readers share their magazine with at least 6 people. Purchases by sector Residential sector 45 % Retailers-hotel-restaurants 21 % Office products 19 % Institutional (schools, hospitals) 15 % 75% of readers are design professionals and businessmen and users. 71 %of our readers have recommended purchases in furnishings, interior design and decoration over the past 12 months. INTÉRIEURS readers average household income: $ 118,000. 80 % of households surveyed own real estate valued over $ 200,000, and have a budget dedicated to interior design and decoration.
UPCOMING CONTENT 2014-2015 INT # 64 Fall/ Winter INT # 65 Grands Prix du Design November 6, 2014 DOSSIER 1 : SURFACES DOSSIER 2 : WATER & FIRE (kitchens, bathrooms, fireplaces) January 28, 2015 Design tourism : TORONTO China International Furniture Fair (CIFF) EuroCucina - the International Kitchen Furniture Exhibition The best of quebec s design The laureates projects of the 8 th edition of GRANDS PRIX DU DESIG Our colums In brief a look at latest design news. International shows presents leading figures, trends and exceptional works from here and abroad. Design tourism to discover design attraction. INT # 66 Spring/ Summer INT # 67 Fall/ Winter INT # 68 Grands Prix du Design May 15, 2015 DOSSIER 1 : RENOVATIONS AND DOSSIER 2 : OFFICE AND CONTRACT November, 2015 DOSSIER 1 : SURFACES DOSSIER 2 : WATER & FIRE (kitchens, bathrooms, fireplaces) January 27, 2016 SIDIM - Montréal International Design Show Design tourism The best of quebec s design The laureates projects of the 9 th edition of GRANDS PRIX DU DESIGN Smoked Meat draws a portrait of an established design personality, career and work in a very casual manner. Our international columnists Claude Bérubé, President of Nanocore Technology (Malaysia) and specialist in nanotechnology, member Emeritus of IFI (International Federation of Interior Architects / Designers), honorary member of APDIQ (Association of professional interior designers of Quebec) and president of the APDC council (Asia Pacific Design Center). Gérard Laizé, Executive director of VIA association (Valorization of Innovation in Furnishing) in France He çaptures the major trends in design around the world and share his findings with us. INT # 69 Spring/ Summer May 13, 2016 DOSSIER 1 : RENOVATIONS AND SIDIM - Montréal International Design Show Hans Fonk, Content and photography editor and director of the internationally known OBJEKT magazine. He shares with us his unique thoughts on today s habitat. DOSSIER 2 : OFFICE AND CONTRACT
Non-binding example of INTÉRIEURS magazine layout a silent revolution is happening in the professional world with the advent of the Y generation and the burst of new technologies. the office construction segment is as affected by this phenomenon as culture and the organisational structure of companies. Article Une révolution silencieuse se trame dans l Univers du travail, provoquée par l avènement de la génération Y et l essor des nouvelles technologies. le secteur de l aménagement de bureau est tout aussi affecté par ce phénomène que la culture et la structure organisationnelles des entreprises. 01. Joanne Imperatori et Suzie Silveri sont designers et co-fondatrices de l entreprise ID+S Design Solutions. Leurs récents projets d aménagement sont empreints de ces notions de mobilité et de collaboration qui transforment actuellement l univers du travail. Dans les nouveaux bureaux de l entreprise de relations publiques Edelman par exemple, une vaste pièce multifonctionnelle de style loft tient lieu d aire commune. La cafétéria est dotée d une longue table bistro électrifiée permettant de brancher les ordinateurs tandis que les murs des salles de consultation s ouvrent de toutes parts lorsque qu une formation de groupes nécessite plus d espace. Comme la direction désirait des bureaux ouverts pour tous, les postes de travail sont complémentés par des zones de rencontres informelles qui peuvent elles-mêmes être réaménagées en espace de travail advenant la croissance de l entreprise. Young people from the Y generation (born between 1980 and 2000) grew up facing home computers and with a joystick in their hands. They feed themselves from novelties and their lifestyle is characterized by mobility, facilitated by laptops; the free flow of information via the Internet and the immediacy of relationships with the outbreak of social media and Smartphones. Even as adults, video games are still a part of their live and they would rather work or study in trendy cafés than in libraries. Contacts, conversations and ambient noises are the fuel of their creativity. des espaces communs ouverts, facilitant ainsi la circulation des personnes et des idées. Dans la salle multitâche, on a voulu reproduire l esprit d une aire de pique-nique moderne. Cet endroit sert à la fois de cafétéria et de lieu de réunion. Délimité par la lumière de l immense suspension, le coin Camp Fire* est doté d un mobilier très léger qui peut être déplacé selon les besoins. Enfin, chez Normandin Beaudry, firme d actuaires, on recherchait un environnement peu formel qui favoriserait l ouverture d esprit et la collégialité. Ici encore, la cafétéria devient un lieu de travail et de rencontre. Une corbeille de fruits est placée tous les jours sur la table bistro, invitant ainsi les gens à se restaurer en toute convivialité. Dans cette même pièce, un mur est constitué de banquettes en escalier, maximisant ainsi l espace lors de présentations ou de formations. Johanne Imperatori and Suzie Silveri are designers and co-founders of ID+S Design Solutions. Their recent renovation projects are loaded with notions of mobility and teamwork which are currently transforming the workplace. For example, in the new offices of the public relations company Edelman, a large multifunctional room arranged as a loft serves as common area. The cafeteria is equipped with a long electrified bistro table enabling to plug laptops while the consulting rooms walls disassemble when a group s formation needs more space. The executive committee wanting open offices for everyone, workstations include meeting spaces that can be arranged according to the company s growth. Les murs et les cloisons disparaissent donc et cette absence de barrières physiques permet la libre circulation des idées, stimule la créativité et favorise la démocratisation des relations de travail. La mobilité, les rencontres informelles et la recherche du plaisir au travail sont des notions qui bousculent les approches traditionnelles, mais elles sont aussi une étonnante source d inspiration pour les designers. La table de conférence de THQ en fait foi. Au grand bonheur des jeunes créateurs, elle se transforme en table de pingpong aux moments opportuns! Cover The walls and partitions disappear and this lack of physical barriers enables the ideas circulation, stimulates the creativity and encourages democratization of work relations. Mobility, informal meeting and search for enjoyment at work are notions that shake up traditional approaches, but they also are a surprising inspiration for designers. The THQ conference table confirms it. Much to the delight of these young creators, it transforms into a Ping Pong table at the appropriate moment! * Concept by Steelcase www.ids-design.com For THQ, a video game company, the ID+S team chose a long tunnel along two distinct work sections. This tunnel surrounds open common areas, facilitating employees and ideas circulation. In the multitask room, they wanted to capture the spirit of a modern picnic area. The place serves as a cafeteria as well as a conference room. Bounded by a large suspension s light, the Camp Fire* corner has lightweight furniture that can be displaced if needed. * Concept ainsi nommé par Steelcase Pour THQ, entreprise de jeux vidéo, l équipe d ID+S a opté pour un long tunnel qui court le long de deux zones de travail distinctes. Ce tunnel encercle Finally, at Normandin Beaudry, an actuary firm, they were looking for a less formal environment that would foster open-mindedness and collegiality. There again, the cafeteria becomes a work and meeting station. A basket of fruit is placed everyday on the bistro table, inviting people to eat in a convivial atmosphere. In this same room, a wall is constituted of staircase benches, maximizing the space during presentations or formation sessions. 71 70 Les jeunes de la génération Y (nés entre 1980 et 2000) ont grandi devant l ordinateur domestique et avec une manette de jeu à la main. Ils carburent à la nouveauté et leur style de vie est caractérisé par : la mobilité, facilitée par l ordinateur portable ; la libre circulation de l information avec internet ; et l instantanéité des relations depuis l arrivée des médias sociaux et du téléphone intelligent. Bien qu adultes, les jeux vidéo font toujours partie de leur vie et ils préfèrent travailler dans les cafés branchés plutôt qu en bibliothèque. Contacts, discussions et bruits ambiants sont le moteur de leur créativité. www.ids-design.com 02. 01. 02. Normandin Beaudry THQ Prix cuisine Prix cuisine Intérieurs # 62 Intérieurs # 62 Design : Design : Projet : Projet : La SHED architecture La SHED architecture Maison BlueMaison Hills Blue Hills Nature Nature tableau blanc sur sur tableau blanc 0 0 54 54 Articlle Nature on a white canvas Nature on a white canvas TEXTE TEXTE Marie-Charles Nadeau Marie-Charles Nadeau PHOTOS OTOS Maxime Brouillet MaximeP HBrouillet À peine perceptible au milieu d undeversant boisé de de la municipalité de Blue Hills House is located onthe a slope, the forest of Morin-Heights. À peine perceptible au milieu d un versant boisé la municipalité Blue Hills House is located on a slope, amidst forestamidst of Morin-Heights. 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DOSSIERS INTÉRIEURS FALL/WINTER SURFACES The INTÉRIEURS Fall / winter issue will reveal the best regarding surfaces. It will explore murals and floors in their many available materials. Ceramics, wood, concrete, linoleum and many others will be presented. WATER AND FIRE A special dossier will be dedicated to fire and water in commercial buildings in the Fall/ winter issue of INTÉRIEURS. Indeed, kitchens, bathrooms and bathing spaces are displayed. Kitchens accessories and appliances; showers and spas, fireplaces, etc. are described and studied. A wide range of products, services and technologies will be presented taking into account new challenges of the industry, go green. Promotion article By choosing this option, our journalistic and creative teams entirely write and illustrate an article based on the information (description, flyers, photographs, etc.) you will provide. The preset template (see example) includes a 300 DPI photograph, 5 x 7 inches, or more. RATES 1 page $3,800 2/3 page $2,800 1/3 page $1,800 1/3 2/3 1 page PROMOTIONAL ARTICLE TRADITIONAL AD ISSUE DISTRIBUTION INT # 64 INT # 67 October, 1 st October, 3 October, 9 October, 10 November 7, 2014 September, 30 October, 2 October, 8 October, 9 November 6, 2015
DOSSIERS INTÉRIEURS SPRING/SUMMER RENOVATION AND The spring/summer issue of INTÉRIEURS will introduce different, innovative and surprising materials, their advantages and characteristics. Exterior as much as interior products will be covered. INTÉRIEURS will state as the referee in terms of renovation. OFFICES AND CONTRACTS A special feature will be dedicated to an exhaustive overview of the world of office outfitting and contracts in the spring/summer INTÉRIEURS issue. This feature will explore the different commercial outfitting products and services available on the market. It highlights the practical advantages just as the positive effect on the staff, business partners and the clientele. Promotion article By choosing this option, our journalistic and creative teams entirely write and illustrate an article based on the information (description, flyers, photographs, etc.) you will provide. The preset template (see example) includes a 300 DPI photograph, 5 x 7 inches, or more. RATES 1 page $3,800 2/3 page $2,800 1/3 page $1,800 1/3 2/3 1 page PROMOTIONAL ARTICLE TRADITIONAL AD ISSUE DISTRIBUTION INT # 66 Spring/Summer INT # 69 Spring/Summer April, 1 st April, 3 April, 13 April, 15 May 15, 2015 April, 6 April, 8 April, 18 April, 20 May 20, 2016
CALENDAR & RATES INTÉRIEURS offers you two options to benefit from this unique opportunity to promote your products and/or services: 1. Traditional ad 1 X 2 X 3 X Double page $ 8,000 $ 7,900 $ 7,500 Full page $ 4,400 $ 4,200 $ 3,900 C4 $ 6,000 $ 6,000 $ 6,000 C2 or C3 $ 4,800 $ 4,800 $ 4,800 1/2 page - horizontal $ 3,000 $ 2,900 $ 2,800 1/2 page - vertical $ 3,000 $ 2,900 $ 2,800 1/4 page $ 1,800 $ 1,700 $ 1,600 2. Promotional article Present your company, its products and/or services as its best, by choosing this option. Our journalistic and creative teams entirely write and illustrate an article based on the information you will provide. DOSSIER 1 page $ 3,800 2/3 page $ 2,800 1/3 page $ 1,800 Accredited agencies: 15% discount. Guaranteed positioning: +20%. Rates are expressed in Canadian dollars and do not include applicable taxes. Note To reserve ad space special contest issue, add a mandatory $1000 to the abovementioned rates. * See the GRANDS PRIX DU DESIGN awards prospectus for details. Publishing calendar PROMOTIONAL ARTICLE TRADITIONAL AD ISSUE DISTRIBUTION INT # 64-2014 INT # 65-2015 Grands Prix du Design INT # 66-2015 Spring/Summer INT # 67-2015 INT # 68-2016 Grands Prix du Design INT # 69-2016 Printemps / été October, 1 st October, 3 October, 9 October, 10 November 7, 2014 December, 15 December, 17 January 28, 2015 April, 1 st April, 3 April, 13 April, 15 May 15, 2015 September, 30 October, 2 October, 8 October, 9 November 6, 2015 December, 14 December, 16 January 27, 2016 April, 6 April, 8 April, 18 April, 20 Mai 20, 2016
SPECIFICATIONS Formats double page full page 1/2 page horizontal 1/2 page vertical 1/4 page Format : 18 x 11 7/8 Format : 9 x 11 7/8 Format : 7 1/2 x 5 1/8 Format : 3 5/8 x 10 1/2 Format : 3 5/8 x 5 1/8 Bleed Critical Margin 1/8 (double and full page) 1/4 (double and full page) Files High resolution CYMK PDF with crop marks for any simgle or double page ad. Delivery of Materials Via our FTP site*: server: ftp.agencepid.com username: interieurs@agencepid.com password: pid4398 *Requires an FTP Client software (ex. : cuteftp, FileZilla, Fetch, Transmit, etc.) Creative Services Creative services including design, graphic design, creative writing and translation are available to PID Agency clients upon request and at an additionnal cost. In order to conceive the ad, delivery time is 7 working days following the receipt of the client s material. The ad will be delivered to the client as a PDF file. Required Material A single file or compressed document with all materials to be included in the ad is required : vector logo lone or more high resolution images lmac compatible font (TTF, OTF) in case of specific font choice Important Please make sure that your documents are clearly identified with the advertiser s name. We recommend that you confirm the document transfer with our graphic design team by email at: graphistes@agencepid.com All ads deposited must be final versions ready for print only. PID Agency cannot be held responsible for choosing between different versions.. As to make sure the colors are spot-on, please include the PANTONE code for all flat colors.