course catalogue For International Exchange Students
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Table of Contents PAGE Courses for International Exchange Students 4 > 13 Course Descriptions 14 > 260 How to Apply for an Exchange Program at ISC Paris 260 3
Courses for International Exchange Students ISC Paris offers courses in English, French and Spanish for students from our international partner institutions. More than 120 courses are offered in English. A general overview of the courses open to international exchange students is given below. Per semester, students can choose courses from all years combined. ECTS is based on a full student workload and not limited to contact hours only. The basic allocation of academic credits in ECTS is 60 credits for a full year of study, 30 credits for a semester. A full and updated course description is available online: http://www.myisc.com/myiscects.nsf Login: Student ISCPAR IS Password: miny546 Depending on the term some courses may not be offered. 1 st Year Fall Semester in English ECTS PAGE Accounting / Economics / Finance / Management / Marketing Business Organization and Systems...4...14 Employment communication and career planning...4...15 Financial accounting...4...15 Financial Mathematics...4...16 Macro Economics...4...16 Principles of Marketing Management...4...17 Elective Courses Human Resource Management...4...18 Creative Communication Skills...4...18 1 st Year Fall Semester in French ECTS PAGE Comptabilité Financière / Économie / Informatique / Management / Marketing Comptabilite générale...4...19 Entreprise management et systèmes...4...19 Macroéconomie...4...20 Marketing...4...20 Mathématiques financieres...4...21 Organisation judiciaire et droit civil...4...21 Électifs Organisations internationales et institutions européennes...4...22 4
1 st Year - Spring Semester in English ECTS PAGE Economics Business Statistics...4...23 Microeconomics...4...23 Marketing Marketing II...4...24 Merchandising and Retail Logistics...4...24 Sales Negotiation...4...25 Elective Courses Eco Tourism...4...26 Fashion and Ecology...4...26 Journalism and Communication for Business People...4...27 Life and Business in Asia...4...28 The Culture of Wine...4...28 Understanding Business Through Films...4...29 Financial Management and Accounting Cost Accounting...4...30 Financial Analysis...4...30 1 st Year - Spring Semester in French ECTS PAGE Droit / Économie / Management Distribution, merchandising, logistique...4...32 Droit commercial...4...32 Microéconomie...4...33 Électifs Intelligence économique...4...34 Économie des médias...4...34 Intelligence économique...4...35 Italie, le luxe d hier à aujourd hui, un état d esprit...4...36 L art et le marché de l art...4...37 La culture du vin...4...38 La sociologie du travail...4...38 Le business du cinéma...4...39 Les diverses potentialités du Brésil...4...39 Management et comptabilité financière Analyse des données...4...42 Comptabilité analytique...4... 42 5
2 nd Year Fall Semester in English ECTS PAGE Finance / Management / Marketing Advertising...4...44 Corporate communication...4...44 Corporate finance...4...46 Management and Information Systems...4...47 Management control...4...48 Marketing Studies Research Methods...4...49 Operational Management...4...49 Organisational Behaviour...4...50 Project Management...4...51 Strategic Managerial Accounting...4...53 Strategy...4...54 Elective Courses American versus European Entrepreneurship...4...56 Art, Vehicle of Marketing...4...56 Branding: Beyond Marketing...4...57 Business Writing...4...57 Communicative Course for the Toeic Test...4...58 Digital Revolution...4...58 Doing Business in Asia Special Case of Vietnam...4...60 English for the Media...4...60 Intensive Grammar Skills...4...61 Intercultural Management...4...61 Introduction to Business Ethics...4...62 Managing across Cultures...4...63 Media & Democracy in a Time of Turmoil...4...65 New Luxury Values...4...65 Oral Communications...4...68 Public Speaking...4...68 Sensory Marketing...4...69 Sustainability of Luxury & Fashion...4...69 The Art of Presentation...4...70 The Business of Art and Auctions...4...71 The Business of Sport...4...71 The Wine Industry...4...72 World News Online...4...72 2 nd Year Fall Semester in French ECTS PAGE Droit / Management / Marketing / Comptabilite Financière Analyse et controle des coûts...4...74 Controle de gestion...4...74 Droit des sociétés...4...76 Etudes et Recherche Marketing...4...76 Finance d entreprise...4...78 Gestion de projet...4...79 Management stratégique et opérationnel...4...79 Responsabilite globale et performance durable...4...80 Strategie...4...83 6
2 nd Year Spring Semester in English ECTS PAGE Management / Marketing Consumer Behaviour...4...85 Sustainable Development & Business Ethics...4...85 Strategic Management...4...86 Elective Courses Advertising...4...88 Creativity at Work...4...88 Credit Risk Management & Best Lending Practices...4...89 Cross-Cultural Issues & the Media...4...89 English for Jobs in Entrepreneurship...4...90 English for Jobs in European Business and Management...4...91 English for Jobs in Fashion...4...91 English for Jobs in Finance & Management Control...4...92 English for Jobs in Human Resources...4...93 English for Jobs in International Business and Management...4...93 English for Jobs in International Corporate Finance...4...94 English for Jobs in it Projects...4...94 English for Jobs in Law & Taxation...4...95 English for Jobs in Luxury...4...95 English for Jobs in Marketing Communication...4...96 English for Jobs in Purchasing & Logistics...4...96 English for Jobs in Sales and Marketing...4...97 English for Jobs in Sport...4...98 English for Jobs in Tourism...4...98 Event Investment: Strategies to Effective Exhib. & Sponsoring...4...99 Export Management...4...99 Human Resources Marketing - Employer Branding...4...100 Innovation Management: Industrial Organization and Design...4...101 International Business...4...101 International Leadership...4...102 International Negotiation...4...102 International Treasury Management...4...103 Investment & Portfolio Management...4...103 Luxury Brand...4...104 Managing Across Border...4...104 Organizational Behavior...4...105 Preparation mba-gmat...4...106 Social Media Marketing...4...106 Strategic Selling...4...107 2 nd Year Spring Semester in French ECTS PAGE Management / Marketing Management éthique et développement durable...4...108 Marketing - comportement du consommateur...4...108 7
8 Électifs Achats...4...110 Achats industriels / Négociation...4...110 Achats responsables...4...111 Bureautique avancée PCIE...4...111 Business model et économie numérique...4...112 Business plans et levées de fonds...4...112 Category Management...4...113 Communication et management des ressources humaines...4...113 Communication publicitaire...4...114 Comportement du touriste...4...114 Conception de sites web...4...115 Conduite managériale de projet...4...115 Consolidations...4...116 Contrôle de gestion...4...116 Décision et diagnostic stratégique : analyser les clés des success stories..4...119 Découvrir les métiers des ressources humaines...4...120 Diagnostic financier approfondi et analyse boursière...4...120 Droit bancaire...4...121 Droit communautaire...4...121 Droit des nouvelles technologies...4...122 Droit et fiscalité de la culture...4...122 Économie et métiers du cinéma et de l audiovisuel...4...123 Écriture créative pour la création publicitaire...4...123 Entreprendre avant 30 ans : identifier l opportunité...4...124 Éthique des Affaires et de la Décision...4...124 Excel financier...4...125 Finance d entreprise et bancaire...4...125 Finance islamique...4...126 Financement des flux commerciaux à l international...4...126 Fiscalité des entreprises...4...127 Fiscalité des entreprises approfondie...4...127 Fusions acquisitions OPA et évaluation d entreprise...4...128 Gestion de projet & technologies d information...4...128 Gestion de trésorerie internationale...4...129 Gestion des conflits sociaux et négociations...4...129 Gestion des flux internationaux...4...130 Gestion des risques...4...130 Gestion financière sur Excel...4...131 Gestion fiscale du développement durable...4...131 Gestion immobilière...4...132 Gestion opérationnelle de l environnement...4...132 Informatique décisionnelle...4...133 Ingénierie de la création d entreprise...4...133 Institutions et relations internationales...4...134 Intelligence économique (dans les systèmes d information)...4...134 Intelligence économique / Logistique et développement durable...4...135 Intelligence économique en Europe...4...135 L industrie du voyage...4...136 La conduite des affaires internationales...4...136 Législation du travail...4...137 Les métiers de la gestion de patrimoine...4...138 Les métiers du marketing...4...138 Les métiers du sport : débouchés et stratégie de professionnalisation...4...139 Les nouveaux métiers de la Distribution...4...139 Logistique...4...140
Management communautaire...4...140 Management de l énergie...4...141 Management de l innovation...4...141 Management des relations commerciales / Danone...4...142 Management des ressources humaines II...4...142 Management et technologies de l information...4...143 Management interculturel des ressources humaines...4...143 Marketing de mode / Sociologie des tendances...4...144 Marketing des destinations...4...144 Marketing des industries créatives...4...145 Marketing du bien-être et de la santé...4...145 Marketing du luxe...4...146 Marketing du sport I (produits et distribution)...4...147 Marketing du sport II (sponsoring et événementiel)...4...147 Marketing et technologies de l information...4...148 Marketing ethnique...4...148 Marketing management des activités culturelles et artistiques : industries TV radio édition...4...149 Marketing management des activités culturelles et artistiques : industries musique et cinéma...4...149 Marketing responsable...4...150 Média planning...4...150 Merchandising et vente directe...4...150 Métiers de la finance...4...151 Métiers du tourisme...4...151 Négociation commerciale grands comptes / Industries et services...4...152 Négociation comptes clés en GMS...4...153 Négociations et solutions industrielles...4...153 Outil d optimisation de la performance de l entreprise...4...154 Outils d aide à la décision...4...155 Procédures collectives...4...155 Publicité...4...156 Recrutement...4...156 Stratégie contractuelle...4...157 Stratégie d influence et communication de Crise...4...157 Stratégie entrepreneuriale des start-up : bâtir un modèle de croissance..4...158 Théories pour la pratique des sciences de gestion en systèmes d information...4...158 2 nd Year Spring Semester in Spanish ECTS PAGE Civilizacion, potencial y mercados de america latina...4...160 Communicacion y analysis transaccional...4...162 La España de hoy...4...162 Marketing turistico...4...164 Marketing de marcas...4...165 9
3 rd Year Fall Semester in English ECTS PAGE International Business and Management (fall & spring semester) Brands and Owner Brands...2...166 Career planning in an international environment...1...166 International Innovation... 3.5...167 International Strategy of Business...2...168 International Finance...4...169 International Human Resource Management...2...169 International Law Taxation...2...170 International Leadership...2...170 International Marketing: Essentials of intellectual property rights, licensing & franchising...2...172 International Negotiation...4...174 International Transport Management...2...174 Introduction to Project Finance: Conception, structuring and illustration...2...178 Learning Business by doing Business... 3.5...180 International Operations Management...2...180 Strategic Decisions in International Trade... 6.5...184 The business environment in Korea and Japan...1...188 Human Resources Management Understanding cultural differences: Human Resources Management approaches in Germany, France and UK... 1.5...193 Finance Equity Research...4...195 Financial Market...4...195 International Cash Management...3...196 International Treasury Management...3...197 Structured Finance Project Finance...4...198 Marketing Management of Luxury Goods International Distribution/ Retailing & Merchandising...4...199 International Negotiation/ Cross Cultural Management...2...199 Marketing Management of Sports Industry Brand Strategies in Sport...3...201 Economics of Sport...4...202 Sport Business...4...202 10
Strategy in European Affairs now called Information Management and E-Communication 3 rd Year Fall Semester in French ECTS PAGE Management responsable des hommes et des organisations Audit et ingenierie des organisations... 1.5...204 Audit et management strategique de la ressource humaine...6...204 Comportement organisationnel...2...205 Ethique et management des hommes...2...206 Ethique et pratique de grh...6...206 Fondements theoriques du management des organisations...2...207 Méthodes de l audit social...2...207 Plans - restructurations et negociations sociales... 1.5...208 Pratique de l audit d entreprise... 1.5...208 Psychologie du travail et strategie des acteurs... 1.5...209 Recrutement et gestion de carrieres coaching... 2.5...209 Techniques de negociations et d entretien... 1.5...210 Union europeenne et europe sociale...1...211 Expertise audit et contrôle Gestion comptable et financière approfondie...3...212 Gestion fiscale approfondie...4...212 Expertise juridique et fiscale Contrôle pénal fiscal...1...213 Fiscalité internationale...3...213 Mobilité international des salariés...2...214 Finance Gestion financière des banques / relations banques - entreprises...3...215 Marchés internationaux de capitaux...4...215 Options et produits dérivés...2...216 Analyse financière en normes IFRS...2...216 Fiscalité...2...217 Marketing management des industries créatives Brand management des industries créatives... 2.5...218 Industrie du goût...1...218 Gestions des industires créatives...4...219 Marketing Management des industries créatives...2...219 11
Marketing management des industries du luxe Droit des entreprises du luxe...4...221 Marketing du luxe...6...221 Supply Chain Management dans le luxe...2...222 Marketing et management du sport Economie du sport...4...223 Marketing du sport...4...224 Marketing de la distribution dans le sport...3...225 Organisation des événements sportifs...2...225 Sociologie du sport...2...227 Management des relations commerciales Aspects contractuels de la relation commerciale...2...229 Conduite interpersonnelle...2...230 Multicanalisme...3...230 Psychologie et management...2...231 Strategy in European affairs now called information management and e-communication 3 rd Year Spring Semester in English ECTS PAGE Procurement and Supply Chain Management International Purchasing - Logistics Distribution... 1.5...232 Production Logistics... 1.5...233 Supply Chain Integrity...2...233 Supply Chain Safety And Security...4...234 Marketing Communication Customer Relationship Management...3...235 Management In Hospitality Management Hospitality Management and Marketing Strategies...2...235 Revenue Management / CRM...4...236 Marketing Strategy Marketing B to B...2...237 Master of Business Studies in Innovation in European Business (Double Degree) Innovation Management: Industrial Organization and Design...5...238 Marketing and Innovation...5...239 Strategy and Innovation...5...241 12
3 rd Year Spring Semester in French ECTS PAGE Achat logistique et distribution Achats et échanges internationaux...4...243 Rse & achats responsables à l international...3...243 Systèmes de production...1...244 Logistique et échanges internationaux/visite, plateforme logistique...6...245 Management de projet logistique...4...245 Management qualité...3...246 Méthodes, outils et techniques logistiques...1...246 Marketing communication Communication externe...2...247 Communications ciblées...2...247 E-marketing...2...248 Evénementiel...2...248 Marketing des services...1...249 Média...1...250 Planning stratégique et tendances...2...250 Publicité...2...251 Stratégie de marque...2...251 Marketing et management du tourisme Droit du tourisme...2...253 Industrie du voyage et des loisirs...4...253 Jeu stratégies e-tourisme...2...255 Recherche en matière touristique...4...257 Marketing stratégie Etudes de marches quantitatives...3...258 Marketing B to B...2...259 Outils d optimisation de la force de vente... 2.5...259 13
1 st year - fall semester - in english Courses DESCRIPTIONS ACCOUNTING / ECONOMICS / FINANCE / MANAGEMENT / MARKETING Business Organization and Systems Lecturer: David MORIEZ ECTS Credits: 4 Year of Study: 1 Semester: Fall Pre-Requisites This course is for Year 1 students with undergraduate general knowledge from L1 to L3. Course Summary In an increasingly difficult environment with adaptability and reactivity being both essential to a company s survival, we can no longer consider the organization from the exclusive economic perspective. We need to identify and know the concrete interactions between the actors and their environment. The company is multidimensional, it is a system. Thus, all its dimensions should be considered at the same time. We need to develop a comprehensive approach of the business (the macroscope of Joel de Rosnay) and a sound understanding of the company as a whole ( the whole is higher than the sum of the parts, Edgar Morin). In the 40s to meet these new imperatives scientists and researchers started to use systemic analysis. Course Objectives Business organization is one of the essential conditions to the survival of the system: structure, task distribution, setting objectives, defining and choosing resources are only a few of the essential aspects that every future manager must be aware of and take into consideration. A company must adopt a modus operandi which will make it possible for everyone to be better aligned with its strategy and to contribute to the overall success of the activity. Consequently, the objectives of our course are to: Know the external and internal environments of the firm Understand global and sub systems Identify the principal functions and their interactions Diagnose the fundamental causes of dysfunction Develop capacities of critical analysis and formulate solutions. Assessment Examination (50%): 1) MCQs 10 points (good answer = 1 point, no answer = 0 point, wrong answer = -1 point) 2) Question 10 points. Class participation (50%): based on case study oral presentations. Class attendance (bonus up to 10% added to examination mark): based on register. Reading Materials Robbins; De Cenzo, 2008, Fundamentals of management: Essential concepts and applications, 6 th Ed, Prentice Hall. 14
Employment communication and career planning Lecturer: Pascale Debuire ECTS Credits: 4 Year of Study: 1 Semester: Fall Course Summary This course is designed for students who wish to plan their career on a long-term basis. It helps them to think about their career strategy and build effective employment communication tools. Course Objectives Self-assessment analysis: personality check, values and motivations at work. Career plan strategy and balancing with social/personal life. Employment communication tools: résumés, covering letters and interviewing techniques. Follow-up and networking. Exploration of New Technology job searching tools. Assessment CV and cover letter exercises (40%). Interview role-playing (40%). Self-assessment analysis (20%). 1 st year - fall semester - in english Reading Materials Cambridge English Job-hunting/ Colm Downes/Cambridge. Financial accounting Lecturer: André Cabannes ECTS Credits: 4 Year of Study: 1 Semester: Fall Course Summary Basic course in general accounting Course Objectives Understand the rationale and techniques of double entry accounting Know how to read and interpret Income statements and Balance sheets Assessment Continuous assessment and Final exam (50% - 50%). Reading Materials Textbook: John R. Dyson, Accounting for non-accounting students, FT Prentice Hall, 7 th edition, 2007 15
1 st year - fall semester - in english Financial Maths ECTS Credits: 4 Year of Study: 1 Semester: Fall Pre-Requisites None. The course does not require specific prior knowledge and uses a lecture format with numerous examples to reinforce the concepts and formulas. Course Summary This course explores the core financial maths tools and techniques that help you out understand business applications in Finance and Accounting, Management, Marketing and Operations. Also, the focus is on understanding the qualitative issues before performing the quantitative analysis. The module provides practical tips and techniques. Problems, exercices are employed to illustrate key formulas and principles. Course Objectives Financial Maths, introduces the participants to the basics of applied financial maths to business, starting with the general principles of interest rates and time value in finance, the use of computational tools, and the basic patterns of cash flow.it also covers the basics of bond and stock valuation, including the yield to maturity (YTM), the impact of required return and time to maturity on bond values and the procedure used to value bonds that pay interest semiannually. Assessment Mid-Term during Session # 7 for 40% and Final for 60%. Reading Materials Fundamentals of investing 9 th edition lawrence j. Gitman and michael d. Joehnk addisson-wesley. Principles of managerial finance 12 th edition lawrence j. Gitman pearson international edition Financial maths notes from instructor. Macroeconomics Lecturer: Dr Josse ROUSSEL ECTS Credits: 4 Year of Study: 1 Semester: Fall Pre-Requisites An introductory course in economics is required. Students should also understand basic notions of calculus. Course Summary After defining the specificities of macroeconomics, the first part deals with the contributions to today s macroeconomics of Adam Smith and John Maynard Keynes. The second part explores and analyses economic growth. The third and last part focuses on technology and its impact on growth. 16 Course Objectives The objective is to provide students with a comprehensive approach of the main macroeconomics topics with a special focus on growth as well as a sound understanding of the different school of
thought in macroeconomics and of the ensuing controversies with regard to policy making. Assessment The assessment is individual only and is made of one mid-term (30%) and one final exam (70%). Both exams are structured on questions requiring students to display their analytical skills. Reading Materials Blanchard O., Amighini A., Giavazzi F., Macroeconomics, a European Perspective, Prentice Hall, 2010 Principles of Marketing Management Lecturer: Ronny RUBIN ECTS Credits: 4 Year of Study: 1 Semester: Fall Course Summary This course is designed to provide students with an understanding of the fundamental principles of marketing, the marketing process, the marketplace and factors which influence consumer behavior. From this base, students will then learn how to develop as well as to PRESENT strategic marketing plans. 1 st year - fall semester - in english Course Objectives Acquire the basic techniques of defining and segmenting a target market for goods or services; understand the marketing mix and how positioning, product, price, promotion and distribution interplay to build a winning & enduring brand strategy - resulting in long-term competitive advantage. Assessment Accomplished Selling and Presentation skills are a critical component of the Marketing function, along with the ability and temperament to work effectively within GROUPS or TEAMS. Therefore, in addition to Individual Evaluation criteria, Professor has allocated small chunks of class time for the FINAL GROUP PRESENTATIONS. Grades to be Allocated as follows 40% Individual Class Participation (including homework, quizzes ) 25% Individual Final Written Exam 35% Final Group Presentation Reading Materials Principles of Marketing with MyMarketingLab Global Edition, 14/E, Philip Kotler, Gary Armstrong 17
1 st year - fall semester - in english ELECTIVE COURSES Human Resource Management Lecturer: Sabine Bacouël-Jentjens ECTS Credits: 4 Year of Study: 1 Semester: Fall Pre-Requisites This course is for Year 1 students (Bachelor Level) within the framework of our international track (IT) curriculum. It is primarily aimed at students who consider specializing in Human Resources in Year 3 (Master Level). Course Summary A general study of HR functions to cover all the essential HR activities: Staffing, Development, Compensation & Benefits, Safety & Health, Employee Discipline & Labor Relations. Course Objectives Analyze the role and interrelationship of the different HR functions to determine their effective integration with organizational strategy. Assessment Examination (50%) : 60 MCQs (good answer = 1 point, no answer = 0 point, wrong answer = -1 point) Class participation (40%): based on group presentations. Class attendance (10%): based on register Reading Materials Moriez, D. ( 2011), Human Resources & Management : A step by step approach to HR fundamental functions, ISC Paris School of Management (TEXTBOOK). Creative Communication Skills Lecturer: Dr Sandrine Villers ECTS Credits: 4 Year of Study: 1 Semester: Fall Course Summary The objective of this course is to help students communicate in English in a creative way. Based on illustrations to analyze, written texts from specialized books, comprehension exercises, role-playing, oral and written presentations, this course divided into five main themes explores different steps in the business world such as travelling, building a career, entrepreneurship, finance, marketing and media. For this class, an intermediate level in English is required. 18 Course Objectives The objective of this course is to provide students with tools of business communication. Through their oral presentations and written essays as well as a dynamic interaction in class, students shall use their sense of creativity and their art of convincing. Through text reading and the listening of their classmates presentations, students will also develop their understanding skills. Reading Materials Brochure provided by the teacher.
COMPTABILITÉ FINANCIèRE / ÉCONOMIE / INFORMATIQUE / MANAGEMENT / MARKETING Comptabilité générale Professeurs : Laurent BAILLY & Gérard DORVEAUX Crédits ECTS : 4 Année d études : 1 Semestre : Automne Ce cours initie les étudiants à la Comptabilité générale et leur donne ainsi les fondamentaux de la Gestion. Objectif pédagogique Les étudiants doivent connaître les mécanismes comptables concernant la notation des opérations essentielles de la vie économique des entreprises en vue des prolongements vers la Comptabilité analytique et l analyse financière. 1 st year - fall semester - in french Évaluation Un examen comptant pour 100 % de la note finale. Comptabilité financière de Jacques RICHARD, Christine COLLETTE, Didier BENSADON et Nadine JAUDET, Edition Dunod. 9e édition. Comptabilité Générale (enseignement supérieur) de LANGLOIS et FRIEDERICH, Edition Foucher. Entreprise management et systèmes Professeur : Miguel LIOTTIER Crédits ECTS : 4 Année d études : 1 Semestre : Automne Dans un environnement difficile, où la capacité d adaptation et de réaction est essentielle à la survie de l entreprise, il convient de connaître les interactions concrètes entre les acteurs, en liaison avec un environnement. Motivation des employés, leadership des encadrant et théorie des organisations concourent à générer l avantage concurrentiel. Ce cours participe à la préparation à l épreuve numéro 5 du DSCG. Objectif pédagogique Permettre aux étudiants de comprendre comment et pourquoi se structure une entreprise. Quels sont ses interactions avec son environnement et quel est l impact du management et de la prise de décision. L étudiant apprendra des méthodes de diagnostic des dysfonctionnements. Évaluation Examen (50%) composé d un QCM (mauvaise réponse ou non réponse : -1) et d un exercice reprenant les thèmes et cas pratiques du cours. Note de participation (50%) basée sur la présentation orale de cas pratiques traités en cours. http://www.ul.edu.lb/files/announcements/annonce_21_146_436.pdf 19
1 st year - fall semester - in english MACROÉCONOMIE Professeurs : N. Coutinet, P. Vincente, C. Diridollou, J. Roussel, I. Belkous Crédits ECTS : 4 Année d études : 1 Semestre : Automne Enseignement général sur les grandes problématiques macroéconomiques. Objectif pédagogique Proposer aux étudiants une analyse introductive des mécanismes et enjeux macroéconomiques actuels en articulant de manière étroite considérations théoriques et analyse des phénomènes actuels. Évaluation Examen final (70%) : dissertation en français et questions de cours. Interrogation écrite en séance (30%) : questions de cours. Dossiers thématiques remis aux étudiants, composés d extraits de manuels, de documents académiques et statistiques, et d articles d actualité. MARKETING Professeur : Charles BERGER Crédits ECTS: 4 Année d études : 1 Semestre : Automne Acquisition des principes de base des concepts marketing et illustration de chaque cas par des mises en situation concrètes. Objectif pédagogique Faire le lien entre la théorie et la mise en perspective d une utilisation opérationnelle dans la fonction. Évaluation Contrôle continu, 5 cas notés. Groupes fixes. Prise en compte des 4 meilleures notes. 50% de la note totale. Contrôle écrit final individuel. 50% de la note totale. 20
MATHEMATIQUES FINANCIèRES Professeur : Olivier LEVYNE Crédits ECTS: 4 Année d études : 1 Semestre : Automne Etude de l intérêt simple, de l intérêt composé, du remboursement des emprunts indivis et obligataires Objectif pédagogique Pratique de la construction des échéanciers de remboursement. Maîtrise de la sensibilité de la valeur des titres à taux fixe à l évolution des taux d intérêt Évaluation Plusieurs exercices couvrant la totalité du programme (épreuve sans document, avec calculatrice) La totalité du cours fait l objet de polycopiés récupérables sur le site du professeur : http://levyne. free.fr, rubrique «Mathématiques financières» 1 st year - fall semester - in english ORGANISATION JUDICIAIRE ET DROIT CIVIL Professeur : Jean-Pierre BROUILLAUD Crédits ECTS: 4 Année d études : 1 Semestre : Automne Pré-requis Ce cours constituant une sorte d introduction au droit, aucun pré requis particulier n est nécessaire. Le cours présente les notions fondamentales du droit civil, et les sources du droit. Il approfondit également deux branches importantes du droit civil, à savoir le droit des personnes et le droit des biens. Objectif pédagogique L objectif est la maîtrise par les étudiants des notions juridiques fondamentales, qui sont issues du droit civil, et qu ils retrouveront ultérieurement dans d autres matières, comme le droit des affaires ou le droit du travail. Évaluation Examen terminal constitué de cas pratiques. J-L. Aubert, Introduction au droit, PUF. Code civil. 21