To: Lisa Grantham Contacts Press OXYGEN : Sandrine Mahoux/ Emmanuelle Touzard
1. Editorial tools 2. Interviews 3. Articles analysis 4. Articles to come 2
Editorial Tools Title of PR Date of sending Number of articles Customers are shouting but is anyone listening? 12/03/12 25 3
Interviews Magazine / Journalist Subject Speakers Format Date of the interview Date of the article L Usine Nouvelle Christophe Guillemin Study with social medias focus Eric Dadian (AFRC) Phone 13/03 13/03 L Agefi Hebdo Alexandra Oubrier Study and customer relation evolution in banks Claire Richardson (Verint) and Eric Dadian (AFRC) Phone 03/04 TBC 4
Articles Date Publication Title Tier 12/03/12 ACTION.FR Are clients listened to enough? 1 12/03/12 RELATIONCLIENTMAG.FR Are clients listened to enough? 1 12/03/12 INFO DSI Common study of AFRC and Verint: do companies listen to their 1 clients? 12/03/12 TENDANCESIT.COM Common study of AFRC and Verint - do companies listen to their 2 clients? 12/03/12 ELECTRONIQUE INNOVATION.FR Common study of AFRC and Verint - do companies listen to their 2 clients? 13/03/12 01NET.COM Customers are sceptical about social medias in customer relation 1 management 13/03/12 L'USINE NOUVELLE Customer relation: companies overlook social medias 1 13/03/12 LE MONDE INFORMATIQUE Companies deaf from customers complaints on social medias 1 13/03/12 CIO ON LINE companies deaf from customers complaints on social medias 1 13/03/12 SCOOP IT Common study of AFRC and Verint - do companies listen to their clients? 2 5
Articles Date Publication Title Tier 13/03/12 COMBOURSE.COM Customer relations, companies overlook social medias 2 14/03/12 MARKETING MEDIAS Do companies listen enough to customers? 1 15/03/12 SMARTER LINKS Social medias and companies 1 20/03/12 ITR NEWS The importance of social medias in customer relation strategy 1 20/03/12 ITR MOBILES.COM The importance of social medias in customer relation strategy 2 20/03/12 INFO DSI The importance of social medias in customer relation strategy 1 20/03/12 ANIMASOFT.COM The importance of social medias in customer relation strategy 2 20/03/12 ELECTRONIQUE INNOVATION.FR The importance of social medias in customer relation strategy 2 20/03/12 ITCHANNEL.INFO The importance of social medias in customer relation strategy 2 20/03/12 ITR MANAGER The importance of social medias in customer relation strategy 2 6
Articles Date Publication Title Tier 21/03/12 RESPONSABLE-COMMUNICATION.NET E-reputation, customer relations evolve 1 21/03/12 BLOG BEEZ&CO When will we consider the customer for what he 1 is: a customer! 23/03/12 NEOMAG Customers, is their dissatisfaction heard by brands? 1 01/04/12 COMMERCE INTERNATIONAL Customer relations - be alert with social media 1 02/04/12 COMMENTCAMARCHE.NET 50% of consumers elect social media into customer relations 1 Moreover 2 articles are planned in: - L Agefi Hebdo following interview with C. Richardson and E.Dadian on customer relation in banks - Sensduclient.fr: the blogger requested to receive the detailled study in order to write a post 7
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