Mohammed MICHRAFY. Professor KEDGE BUSINESS SCHOOL PROFESSIONAL +33 (0) EDUCATION Ph.D in Management, University of Bordeaux IV

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1 Mohammed MICHRAFY Professor KEDGE BUSINESS SCHOOL PROFESSIONAL +33 (0) mohamed.michrafy@kedgebs.com EDUCATION 2013 Ph.D in Management, University of Bordeaux IV 1981 D.E.A in Management, University of Bordeaux I 1980 Master in economics, business economics option, University of Bordeaux I EXPERIENCE AT KEDGE BUSINESS SCHOOL Teaching experience [ ] [ ] ²Professor of quantitative methods and operations management Head of quantitative methods and industrial management departments Courses taught Processing of information for managers The strategic management of the purchasing function Forecast to business objectives Risk Mapping Quantitative methods in SCM Measuring, evaluating and modeling the quality of service

2 2 Mohammed MICHRAFY OTHER PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Professional Experience Record / Consulting [2000- ] [2006- ] [2010- ] Expert FNEGE : Various training missions in Morocco, Rep. of the Congo, Senegal, Cameroon... : educational project, teacher training... Expert APM : Training of leaders Trainer and marketing consultant at ARCH CONSULTING Teaching experience [200 - ] [ ] [ ] [ ] [ ] [ ] [ ] Professor of Research Methodology - Graduate School of the University of Bordeaux IV-PhD Professor Master in Marketing & Strategy, University of Bordeaux, IAE Bordeaux Associate Professor, University Hassan I and University Ibn Tofail, Morocco Associate Professor in Marketing at the National Business School of Settat-Hassan 1 University Management (Morocco) : Bachelor, Master, continuous training Several teaching assignments in different countries such as Morocco, Rep. of the Congo, Senegal, Cameroon... Associate professor at the Institute of economic and accounting techniques, University of Bordeaux Associate Professor, University of Bordeaux I. Research fields Socially responsible consumption Supply Chain Performance Customer satisfaction and loyalty, quality of service Modelling PUBLICATIONS LIST Articles and books Articles 1. Processing fine powders by roll press. V. Esnault, A. Michrafy, D. Heitzmann, M. Michrafy, D. Oulahna. International Journal "Powder Technology", Volume 270, 201, pp V. Esnaulta, D. Heitzmannb, M. Michrafy, D. Oulahnad, A. Michrafy, Numerical simulation of roll compaction of aerated powders Chemical Engineering Science, vol. 104, 2013, p , Chemical Engineering Science, International, Académique. 3. H. Diarra, A. Michrafy, J.A. Dodds, M. Michrafy, Experimental and numerical analysis of homogeneity over strip width in roll compaction, International Journal Powder Technology, vol. 206, 2011, p , International Journal Powder Technology, International Académique.

3 Mohammed MICHRAFY 3 4. A. Michrafy, H. Diarra, J.A. Dodds, M. Michrafy, L. Penazzi, Analysis of strain stress state in roller compaction process International Journal Powder Technology, vol. 208, 2011, p , International Journal Powder Technology, Académique.. A. Michrafy, M. Michrafy, M.S. Kadiri a, J.A. Dodds, Predictions of tensile strength of binary tablets using linear and power law mixing rules, International Journal of Pharmaceutics, Volume 333, 2007, pp , International Journal of Pharmaceutics, Académique. 6. M. Michrafy, D. Estampe, «Les liens entre les indicateurs financiers, commerciaux et de la chaine logistique : une analyse sectorielle européenne», Revue Internationale de Gestion. vol. 31, n 3, automne Revue Internationale de Gestion, Académique. 7. T. Roques, M. Michrafy, Logistics Service Providers in France-2002 survey: Actors Perceptions and Changes in Practices, Supply Chain Forum: an International Journal vol. 4 n , p , Supply Chain Forum, International, Académique. 8. M. Michrafy, T. Bouzdine-Chameeva, «Vision partagée d'un groupe à travers la cartographie pour la prise de décision collective», Management & Cognition, Cognitique série de sciences cognitives Bordeaux 2, p Publié en Management & Cognition, National, Académique. 9. T. Roques, M. Michrafy, «La prestation de service logistique en France en 2002: perception des acteurs et évolution des pratiques», Logistique & Management, vol. 11, n 2, 2003, p , Logistique & Management, National, Académique. 10. M. Michrafy, «Comprendre, satisfaire et fidéliser ses clients à l aide du datamining», Connaissance & action n 14 février Connaissance & action, National, Académique. 11. M. Michrafy, «Logistique hospitalière et qualité de service», Logistique & Management, vol. 10, n 1, 2002, p , Logistique & Management, National, Académique. 12. M. Michrafy, «Principes de base du Customer relationship management», Connaissance & action, , Connaissance & action, National, Académique. 13. M. Michrafy, «CRM : de quoi parle-t-on?», Connaissance & action n 14, Connaissance & action, National, Académique. Books or chapters in books 1. Michrafy M, Bouzdine-Chameeva, «Management et Cognition», Bernard Claverie (éd.), 2002, p , 2002, National, Académique. 2. T. Bouzdine-Chameeva, M. Michrafy, «Management et cognition-pilotage des organisations», Ed. L'Harmattan, 2009, p , National, Académique. Conferences Conference Proceedings 3. H. Diarra, A&M. Michrafy, J.A. Dodds, Experimental and numerical analysis of homogeneity over strip width in roll compaction, 9 th International Symposium on Agglomeration and 4 th International Granulation Workshop du 24 au 26 juin 2009, Sheffield-Angleterre. 4. A&M Michrafy, H. Diarra, J.A. Dodds, l. Penazzi, Analysis of strain stress state in roller compaction process, Congrès : Sciences et Technologie des Poudres & Matériaux Frittés, mai 2009 à Montpellier.

4 4 Mohammed MICHRAFY. D. Estampe, M. Michrafy, P. Genin, S. Lamouri, «Modélisation statistique des performances stratégiques supply chain, financières et commerciales et leur corrélation», Actes du colloque 7 ème Conférence Internationale de MOdélisation et SIMulation - MOSIM 08, du 31 mars au 2 avril 2008, Paris, France. 6. D. Estampe, M. Michrafy, Analysing the correlations between financial and commercial versus supply chain performance, colloque 14 th International Annual Euroma Conference June 2007, Ankara, Turkey 7. M. Michrafy, Performance Supply Chain des entreprises européennes», Actes du colloque international, 4 ème université de ressort des économies méditerranéennes, 2 et 3 juin 200, Casablanca. 8. M. Michrafy,D. Estampe, «7 indicateurs de mesure de performance supply chain, finance et commerciale», Colloque, Décision : mesures et évaluations, Association Internationale Interdisciplinaire de la Décision (A2ID), Bordeaux,17 et 18 mai, M. Michrafy, «Mesure des préférences par l'analyse conjointe», Colloque Décision : mesures et évaluations, Association Internationale Interdisciplinaire de la Décision (A2ID), Bordeaux, 17 et 18 mai, M. Michrafy, «Management de la satisfaction des patients dans un processus d hospitalisation», colloque international 7 ème université de printemps de l Audit Social : Performances économiques et performances sociales à l heure de la RSE,, 6 et 7 mai 200, Marrakech. 11. M. Michrafy, «Quelle place pour l'ethique dans la gouvernance des entreprises», Actes du colloque international sur la bonne gouvernance des organisations, 2 et 3 décembre, 2004, Settat, Maroc. 12. M. Michrafy, Processus d'analyse des attentes des consommateurs et de segmentation par le Trade-off, Actes du colloque international 3 ème université de ressort des économies méditerranéennes, May, 2004, Ifrane, Moroc. 13. M. Michrafy, «Satisfaction des patients dans les hôpitaux», Actes du colloque international, 2 ème université de ressort des économies méditerranéennes, 3 et 4 juin, 2003, Fès, Maroc. 14. M. Michrafy, «Modélisation du processus de décision du patient en matière de satisfaction», Actes du Colloque La décision entre son amont et son aval, 19 et 20 mars 2003, Paris. 1. M. Michrafy, «Une échelle de mesure de la qualité de service dans les hôpitaux», Actes du Colloque International Management et création de Valeur, 2-26 avril, 2002 Bordeaux. 16. M. Michrafy, «L'analyse conjointe comme processus d'analyse des attentes des consommateurs et de segmentation par avantages recherchés», Actes du colloque Apports des nouvelles théories de gestion à la compétitivité des entreprises, 7 et 8 février 2002, Tunis, Tunisie. 17. M. Michrafy & T. Bouzdine-Chameeva, La cartographie cognitive comme outil effectif d'aide à la décision collective d'un groupe, Actes du colloque Interactions entre décisions individuelles et décisions collectives, 3 et 4 juin 2001, La Rochelle.

5 Mohammed MICHRAFY ASSOCIATIONS MEMBERSHIP Administrative/Executive board member of associations [200 - ] APM APM : Progress Management Association International Professionnal (700 Business leaders) [ ] AFM French Marketing Association International Academic PEDAGOGICAL ACTIVITIES [2014- ] Teaching material ENCG Course and case study: "Forecast to business objectives". KEDGE Continuous training, Master in Marketing at the National Business School of Settat, Morocco. [ ] ENCG and BEM Course and case study: "Practice of market research by SPSS." ESC Continuous training, Master in Marketing at the National Business School of Settat, Morocco. [ ] BEM Course and case study: "Risk Management and Forecasts." IMR Performance Risk Management of ONA, Morocco. [ ] BEM Course and case study: "Surveys with the Sphinx software." ESC Continuous training, marketing department at the CCIB, France. [ ] IFD "Quantitative Methods: course, cases and solutions." Training of trainers of the Institute of Development Financing Maghreb, 3rd banking and finance cycle, Tunisia. [ ] RAMEGE and FNEGE Course and case study: "Capacity building and skills of management science of trainers.". RAMEGE, FNEGE, Teacher training, Rep. of the Congo [ ] CNCE Course and case study: "Applied Mathematics and Statistics". Continuous training, CNCE.

6 6 Mohammed MICHRAFY PROFESSIONAL ACTIVITIES Technical or consultancy reports [2010- ] Trainer and consultant in marketing, ARCH CONSULTING, Toulouse [1990- ] Director of a consulting firm in business, M&M, Bègles [ ] Auditor in an accounting firm, RIVES, Bordeaux Language skills (Mark 1 to for competence, being the highest). Language Reading Speaking Writing French Arabic Spanish English 3 2 3