HECTOR activities. Summer Seminar 2015 Bad Iburg, 02 June Maria GRAVARI-BARBAS IREST - Université Paris 1 maria.gravari-barbas@wanadoo.

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1 Summer Seminar 2015 Bad Iburg, 02 June 2015 HECTOR activities Maria GRAVARI-BARBAS IREST - Université Paris 1 maria.gravari-barbas@wanadoo.fr

2 Workshop DIGITAL TECHNOLOGIES AND TOURISM WORKSHOP ON CULTURAL ROUTES May 7th 2015 Paris, CitéInternationale Universitaire de Paris

3 Workshop Participating Routes: -Itinéraire des Chemins de Saint-Olav; -Sites clunisiens en Europe; -Transromanica; -Itinéraire européen des villes thermales historiques ; -Chemins de Saint-Jacques de Compostelle ; -Via Francigena

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6 Workshop TWO major themes: Digital technologies at the service of the experience of the tourist in Cultural Routes. The workshop explored what is / could be the role of ICTs (Information and Communication Technologies) in order to enrich the travellers experience through the whole travel cycle (before, during, and after). Before, tourists use internet to collect information about the destination, they make reservations and buy services. How to generate useful content focused on the demands and needs of visitors? How to get a relevant position on search engines, relevant online communities and social networks? How to improve the online presence? Duringthe trip ICTs can improve the travel experience and even exceedprevious expectations of tourists. How to access information quickly and comfortably? Which applications can be used for the visits to the monuments that are part of cultural routes? How augmented reality, virtual environments and 3D animations can help the user to enjoy the visit in a different way? Afterthe trip, tourists use new technologies (social networks, blogs, etc.) to share their experiences, recommend and evaluate the destination. How to knowthe degree of satisfaction of visitors, and how to improve accordingly? Shouldlistening be accompanied by answers (especially in case of negative comments)?

7 Workshop The issue of webanalytics and so-called Big Data From the context of cultural routes, webanalyticsand Big Data become a key resource to obtain information of visitors through the analysis of large volumes of information that come from very different sources such as logfiles, social networks, mobile devices, apps, official databases, etc. Analyses of this data are based on real user actions and not on surveys, opening many possibilities to cultural tourism, which can improve its services, management, and decision process. Where and how to obtain this volume of data? How to analyse them? How to know which data can be most useful? How to know what data are freely available? Where are the limits of privacy? How the managers of cultural routes can monitor the movement of visitor flows? How through Big Data can be analysed the tastes and preferences of tourists?

8 Summer Seminar 2015 Bad Iburg, 02 June 2015 Atlas on innovative training Montserrat CRIVILLERS IREST Université Paris 1 mcrivi@gmail.com

9 Training needs cultural routes

10 GRID OF INNOVATIVE TRAINING SCHEMES

11 New technologies and Cultural Heritage Title of the training scheme Where? For whom? Language/s Links Digital Technologies Cultural Heritage & Tourism Master in Tecnologie Integrate per I Beni Culturali University of the Aegean. Summer Schools Palazzo Spinelli Associazione Professionals and students Studenti English Italiano e inglese 879/digital-technologies-in-cultural-heritage-- tourism master&idn=118

12 Interpretation of Heritage Title of the training scheme Where? For whom? Language/s Links Técnico superior en recursos patrimoniales y turísticos Divulgación dinámica Profesionales e estudiantes Castellano amica.es/patrimoniocultural/tecnicosuperior-en-recursospatrimoniales-yturisticos/espana

13 Heritage Development Title of the training scheme Where? For whom? Language/ s Links Mastère tourisme culturel et valorisation du patrimoine IESA, formation Marché de l Art et Métiers de la Culture Étudiants Français Master professionnel valorisation touristique des sites culturels IREST UniversitéParis 1 Panthéon Sorbonne Étudiants et professionnels Français Agent de Développement du Patrimoine Culturel Agence européenne du management culturel Étudiants et professionnels Français _nr_c=aeb764a6a854dd20beb97ec048c 4ac14&l_idpa=73

14 Tourism management Title of the training scheme Where? For whom? Language/s Links Máster en Dirección y Planificación del Turismo Universitat de Girona Profesionales e investigadores Inglés e castellano es-es&ide=201 Erasmus Mundus Master s in Tourism Management (EMTM) Universitat de Girona Professionals and researchers English es-es&ide=191 Máster universitario en gestión turística de recursos culturales y naturales. Universidad Carlos III de Madrid Profesionales e estudiantes Castellano / /Master_Universitario_en_Gestion_Turistica_de_ Recursos_Culturales_y_Naturales Master 2 Professionnel. Management Stratégique des Équipements Touristiques et Culturels Université de Bordeaux Professionnels Français professionnel-management-strategique-des-equipements-touristiques-etculturels-m2-metc Master management de projets touristiques et e-tourisme Universitéd Avignon Professionnels et étudiants Français Master en Dirección International del Turismo Universidad Rey Juan Carlos Estudiantes Castellano Programa de doctorado en turismo (interuniversitario) Universidad Rey Juan Carlos Estudiantes Castellano Master in International Tourism (MT) Universitàdella Svizzera italiana (Lugano, Switzerland) Students English

15 Culture management Title of the training scheme Where? For whom? Language/s Links Máster en Gestión de Instituciones y Empresas Culturales Postgrado en Cooperación y Gestión Cultural Internacional Master of Arts in World Heritage and Cultural Projects for Development Universidad de Barcelona IL3 Universidad de Barcelona IL3 University of Barcelona, university of Torino Profesionales Castellano e inglés Profesionales Castellano Professionals English Master 2 Management de l Art et Tourisme Culturel Université Nice Professionnels Français Management d un patrimoine touristique historique et culturel Conservatoire Nationale des arts et métiers Étudiants Français Master 1 Tourismes, Loisirs, Patrimoines Master 2 professionnel: Tourisme Culturel et Territoires: Ingénierie de projets Université Lumière Lyon 2 Étudiants Français Université Paris 3 Étudiants Français tourisme-culturel-et-territoires-ingenierie-de-projets kjsp?RH= MA in Cultural Heritage Management University of York Students English

16 Cultural tourism (1) Title of the training scheme Postgrado en Turismo Cultural Máster en Turismo Cultural Técnico en Gestión de Turismo Cultural y Patrimonio Where? For whom? Language/s Links Universidad de Barcelona IL3 Universitat de Girona Universidad Europea Miguel de Cervantes Profesionale s Profesionale s e investigador es Profesionale s Castellano Castellano 08M0810&language=es-ES&IDE=59 Castellano e ingés Curso on-line Turismo Cultural Accesible Almagre Profesionale s Castellano Máster online en Gestión de equipamientos patrimoniales de uso turístico CETT Profesionale s e estudiantes Castellano _pres_intr.html

17 Cultural tourism (2) Title of the training scheme Where? For whom? Language/s Links Master Identités, Patrimoines, Histoire. SpécialitéDéveloppement de projets en tourisme culturel Universitéde Bretagne Occidentale Professionnels Français ROG7757/FR_RNE_ U_PROG 18980/presentation LP: métiers du tourisme: commercialisation de produits touristiques, commercialisation des infrastructures touristiques, d hébergement, culturelles et sportives IUT Lens Étudiants et professionnels Français Parcours culture. Patrimoine. Tourisme Université Angers Professionnels et étudiants Français 850/mpapc-1.html ICTs to Promote Sustainable Tourism. Tangible and Intangible Heritage between Cultural, Leisure, and Gastronomic Tourism (Summer School) Università degli Studi di Milano- Bicocca (Milan Italy) Researchers and practitioners English ities-2/summer-school-2015

18 Cultural routes Title of the training scheme Where? For whom? Language/s Links Experto propio en itinerarios culturales: desarrollo internacional/desarrollo local Universidad de Granada Profesiones e estudiantes Castellano o.ugr.es/pages/titulos _propios/oferta_forma tiva/experto-propioen-itinerariosculturales-desarrollointernacionaldesarroll o-local-semipresencial

19 Fundraising Title of the training scheme Where? For whom? Language/s Links Postgrado en Captación de Fondos Universidad de Barcelona IL3 Profesionales Castellano o/postgradocaptacion-fondosfundraising.html

20 Communication Title of the training scheme Where? For whom? Language/s Links Máster en Comunicación y Estudios Culturales Universitat de Girona Profesionales e investigadores Catalán, castellano, inglés abid/8439/default.asp x?id=3102m0510&lan guage=es-es&ide=159

21 THANK YOU FOR YOU ATTENTION