Introduction talk Philippe Gradt Grenoble, March 6th 2015
Introduction Invention Innovation Market validation is key. 1
Introduction Invention Innovation Market validation is key How to turn a product into a company? How to fund a Startup business?. 2
How to turn a product into a company?
How to turn a product into a company? Phase 1 : R&D / ingeniering R&D Sales & Marketing. 4
How to turn a product into a company? Phase 1 : R&D / ingeniering Phase 2 : transition R&D Sales & Marketing. 5
How to turn a product into a company? Phase 1 : R&D / ingeniering Phase 2 : transition Phase 3 : Sales & Marketing Sales & Marketing R&D. 6
How to turn a product into a company? Phase 1 : R&D / ingeniering Phase 2 : transition Phase 3 : Sales & Marketing Sales & Marketing R&D Marketing : bridge between your product and the market. Note: When developping a product, you need to think about value and validation.. 7
How to turn a product into a company? Make sure you are solving a valuable problem. 8
How to turn a product into a company? Make sure you are solving a valuable problem Do before and after scenario (with and without your product: what changes?). 9
How to turn a product into a company? Make sure you are solving a valuable problem Do before and after scenario (with and without your product: what changes?) Go out there! Best validation : prepay customers!. 10
How to turn a product into a company? Make sure you are solving a valuable problem Do before and after scenario (with and without your product: what changes?) Go out there! Best validation : prepay customers! Start with a Minimal Viable Product. 11
How to turn a product into a company? What market? How to target and segment it? Market MVP. 12
How to turn a product into a company? What market? How to target and segment it? Market MVP. 13
How to turn a product into a company? What market? How to target and segment it? Market MVP. 14
How to fund a startup business?
How to fund a startup business? Do you need to raise funds? Intense Capital low small large Potential 16
How to fund a startup business? Do you need to raise funds? Intense Capital low small large Potential 17
How to fund a startup business? Do you need to raise funds? Intense Capital low small Bootstraping, Love money and Business Angels Potential large 18
How to fund a startup business? Do you need to raise funds? Intense VC Capital low small Bootstraping, Love money and Business Angels Potential large 19
How to fund a startup business? What are the expectation of VCs? 20
How to fund a startup business? What are the expectation of VCs? Decrease risk and increase value at every step 21
How to fund a startup business? What are the expectation of VCs? Decrease risk and increase value at every step Build a relashionship 22
How to fund a startup business? What are the expectation of VCs? Decrease risk and increase value at every step Build a relashionship How much do you need? 23
How to fund a startup business? What are the expectation of VCs? Decrease risk and increase value at every step Build a relashionship How much do you need? What should be raised? 24
Contact information Philippe Gradt KPMG Equipe Innovation Bureau : +33 (0) 4 37 64 78 12 Mobile : +33 (0) 6 46 23 42 03 Email : pgradt@kpmg.fr