Call for papers 7th ADERSE Congress CSR & Innovation Groupe Sup de Co La Rochelle March 24-25-26, 2010



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Call for papers 7th ADERSE Congress CSR & Innovation Groupe Sup de Co La Rochelle March 24-25-26, 2010-1 -

ADERSE (Association pour le Développement et l Enseignement de la Responsabilité Sociale des Entreprises) is an academic association founded in 2002. In keeping with the association s aims, ADERSE s first six congresses fostered the development of research and teaching themes in French universities and grandes écoles, with the participation of European colleagues from the first congresses of Paris and Toulouse. The congress in Lyon, co-organized with ISEOR and the Social Issues of Management of the Academy of Management, reinforced international partnerships. This trend continued during the congresses of Bordeaux, Grenoble and Pau (with the Society for Business Ethics as well as the International Society for Economics, Business and Ethics). The 6 th congress, which took place in January 2009 and was organized by Groupe ESC-Pau and the University of Nice, sought to explore the operational consequences of ADERSE s previous work by focusing on CSR Tools and Practices To continue making CSR operational in an extremely unpredictable and complex conjectural context, the 7 th Congress of the ADERSE, organized by the Group Sup de Co La Rochelle, is aimed at studying the links between CSR and Innovation. This congress seeks to offer a space for dialogue between company representatives and researchers to explore innovation, in all of its forms (technological, managerial, organizational, cultural, etc.), as a vector of CSR. It will also provide the opportunity to identify, analyze and theorize good practices. As with previous ADERSE international congresses, papers may be proposed in three languages: English, French and Spanish. A space for exchanging information and viewpoints, the 7 th Congress of the ADERSE at La Rochelle is open to company representatives, public organization members, researchers (business, economics, sociology, law, etc.) and, more largely, to all stakeholders representatives. Presentations, round tables and workshops will allow for the expression of both academic and operational viewpoints. Suggested subjects (list is non-exhaustive): CSR, innovation and human resources : - CSR and innovative approaches to working conditions; - CSR and organizational innovation; - CSR and new principles of leadership and managing people; - CSR and innovative practices in human resource management; - CSR as a source of innovation for the firm s social policy. CSR and innovations in accounting, control and finance : - CSR and green accounting ; - CSR and auditing ; - CSR and the environmental scorecard ; - CSR and the evaluation of externalities ; - CSR and extra-financial evaluation ; - CSR and investment risks ; - CSR and loans. - 2 -

CSR and innovation in the social and solidarity economy: - Fair trade; - Financial solidarity and micro-loans; - Alternative exchanges (SEL, AMAP, etc.); - Partnerships with NGOs, social actors, institutions, etc.; - Social and solidarity entrepreneurship; - CSR and new models of local development. CSR and marketing : - CSR and product innovation ; - CSR and stakeholders communication (integrated communication, social communication, etc.) ; - CSR and the dominant service logic ; - New approaches in marketing (philanthropic marketing, cause marketing, sustainable marketing, etc.); - Contribution of CSR to branding ; - New trends in responsible consumption and marketing; - Agreement to pay and CSR ; - Eco-design, coproduction ; - New sales techniques. CSR and innovative strategies : - CSR as a new strategy for value creation (reconfiguration of the business model); - CSR, norms and new global approaches to quality; - CSR and innovation in terms of risk management; - CSR as ethics of a strategic process; - CSR and project management, integration in the project policies; - CSR and the new particularities of SME; - CSR and new norms (ISO 26000, etc.); - CSR and new forms of distribution; - CSR and economies of energy, CSR and recycling, CSR and materials reduction; - CSR and biodiversity protection. CSR and normative national and European frameworks: - CSR, innovation and labor law; - CSR, innovation and environmental law (planning, certification, green taxes, etc.); - CSR, innovation and business law (governance, etc.); - Norms and practices of CSR in other countries. - 3 -

Publications and awards Emerald best paper award: The award would be chosen by the Conference Scientific Committee and Professor Pesqueux as Editor of SBR (Society and Business Review). Emerald would award the winner a 200 prize and a certificate which will be presented at the end of the conference. NB: SBR would have the option of publishing the paper. The article must be in English. Selected presentations will be published in 6 journals according to the following guidelines : - A selection of 6 to 8 presentations will be published in a special file of the French journal «Sciences de Gestion» (Cat. 4, CNRS) (Languages : French, English, Spanish); - A selection of presentations only in english language will be published in a special file of the «Management and Marketing Journal»; - A selection of presentations only in spanish language will be publised in a special file of the journal «Revista Siglo XXI»; - A selection of presentations dealing with law, taxes and norms issues will be published in the law journal «Environnement». (This journal is open not only to lawyers but also to managers, economists, sociologists ); - Some presentations in english, French and spanish will be published in the new journal about sustainable development : «RESADDERSSE International»; - Works of Ph. D candidates will be published in «The Young Economist Journal». NB: Each author commits himself to abide with the publication norms of each journal for which he was selected. Calendar Submission of intention to communicate (abstract of 300 words) November 30, 2009 aderse2010@esc-larochelle.fr Response of pre-acceptation December 11, 2009 Submission of full papers for evaluation by the scientific committee January 11, 2010 aderse2010@esc-larochelle.fr Response from Scientific Committee for acceptation February 15, 2010 Submission of final text with requested modifications March 1, 2010 aderse2010@esc-larochelle.fr 7 th Congress of the ADERSE March 24-25-26, 2010 For practical reasons, the papers submitted by international academics or practitioners will be accepted on the basis of a review of their abstracts rather than their full papers. Final decisions on these papers will be rendered by the Review Committee no later than December 11, 2009. - 4 -

Presentation guidelines Length of communications 15 pages maximum (35,000 characters): notes, graphics, annexes and bibliography included. Formatting Text in Word format, single line spacing (text body, boxes, bibliography, annexes). Margins A4, by default Top: 2.5 cm Bottom: 2.5 cm Left: 2.5 cm Right: 2.5 cm Binding: 0 cm Header: 1.25 cm Footer: 1.25 cm Titles and sub-titles use the following hierarchy TITLE : CENTERED, BOLD, UPPER CASE, TIMES NEW ROMAN 18 1. Justified, Bold, Lower case, Times New Roman 16 1.1. Justified, Bold, Lower case, Times New Roman 14 1.1.1. Justified, Bold, Lower case, Times New Roman 12 Body of text in Times Roman, 12 Presentation of the author(s) and the communication 1 st page (not numbered): TITLE (TNR18) Author(s) last name(s), first name(s), bold, TNR 14, centered Position(s) and scientific affiliation(s) Place(s) of work and address(es) Author telephone number(s) and e-mail address(es) 2 nd page : Title (TNR18) Abstract of 6 to 12 lines + 5 keywords (in language of the text, plus in English) 3 rd page : Beginning of text The pages should be numbered in the lower right corner, using the format 1, 2, 3, etc., and starting with page 2. Notes should be in the form of footnotes. Headers and footers are to be avoided. - 5 -

Citations and bibliography Author citations in the body of the text should appear as follows: (Dauce and Rieunier, 2002, p. 55). Authors must imperatively limit their bibliography to only the referencescited in the text. Bibliographic references at the end of the paper are as follows: LEE M.D.P., (2008), A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead, International Journal of Management Reviews, Vol.10, N 1, pp. 53-73. SENGE P.M., (1992), The Fifth Discipline The Art and Practice of The Learning Organization, London, Century Business. CONTACT Papers should be sent by e-mail to the following address only: aderse2010@esc-larochelle.fr For more information : www.aderse.org www.esc-larochelle.fr COSTS AND REGISTRATION Normal fees (registration before 31/12/09) : 275 50 more after the 01/01/10 ADERSE, AGRH, IAS members : 225 50 more after the 01/01/10 Students (provide the student card) : 175 50 more after the 01/01/10-6 -

CONGRESS ORGANIZATION COMMITTEE BARET Pierre (President of the organization committee) baretp@esc-larochelle.fr BAUDOIN Emmanuel baudoine@esc-larochelle.fr BELET Daniel drbelet@wanadoo.fr DREVETON Benjamin bdreveton@iae.univ-poitiers.fr GABRIEL Patrick patrick.gabriel@univ-brest.fr LAARRAF Zouhair laarrafz@esc-larochelle.fr MILLIOT-GUINN Shawna smilliot@iae.univ-poitiers.fr OZCAGLAR-TOULOUSE Nil nil.toulouse@univ-lille2.fr PERNIN Jean-Louis jean.louis.pernin@iut-tarbes.fr RAMONJY Dimbi (Vice-President) ramonjyd@esc-larochelle.fr RAUFLET Emmanuel emmanuel.raufflet@hec.ca SCIENTIFIC COMMITTEE OF THE ADERSE ALBOUY Michel Professeur des Universités IAE de Grenoble BARET Pierre Professeur associé ESC La Rochelle BARTH Isabelle Professeur des Universités EM Strasbourg et CESAG BARTHE Nicole Professeur des Universités Nice Sophia Antipolis ; Présidente de l ADERSE BATSCH Laurent Professeur des Universités Président de l Université Paris IX Dauphine BONNET Marc Professeur des Universités Jean Moulin Lyon III ; Directeur adjoint de l ISEOR ; Président de l AGRH CASTELNAU Philippe Enseignant-Chercheur Institut National des Télécom CUEVAS Fernando Professeur ESC Pau DUBOIS Pierre-Louis Professeur Université Paris II Panthéon Assas ; Délégué Général de la FNEGE DUYCK Jean-Yves Professeur des Universités La Rochelle ECOTO François Enseignant - Chercheur IAE Lyon III GUILLON Bernard Maître de Conférences HDR IUT Bayonne Université de Pau et des Pays de l Adour HARTMAN Laura Professor of Business Ethics & Associate Vice President DePaul University Executive Office (USA) IGALENS Jacques Professeur des Universités IAE de Toulouse KIANVU Tamo Professeur des Universités Vice-Recteur de l Université d Angola - 7 -

LAMARQUE Eric Professeur des Universités Bordeaux IV LEBRATY Jean-Fabrice Professeur des Universités Nice Sophia Antipolis LÉPINEUX François Professeur et Directeur du Centre pour l Entreprise Responsable ESC Rennes School of Business ; Past-President de l ADERSE LOUART Pierre Professeur des Universités Directeur de l IAE de Lille ; Président du réseau des IAE MARCO Luc Professeur des Universités Paris XIII NEKKA Hadj Maître de Conférences IUT Angers PELLISSIER-TANON Arnaud Maître de Conférences Université Paris I Panthéon Sorbonne PERETTI Jean-Marie Professeur des Universités Université de Corse et professeur à l ESSEC ; Président de l IAS ; Président du Comité Scientifique de l ADERSE PESQUEUX Yvon Professeur des Universités Chaire de Développement des Systèmes d Organisation CNAM Paris PLANE Jean-Michel Professeur des Universités Montpellier III ROLLAND Blandine Maître de Conférences HDR Université de Haute-Alsace ROSÉ Jean-Jacques Sociologue EHESS Marseille - SHADYC Ancien chargé de cours à Paris IV Sorbonne SAVALL Henri Professeur des Universités Lyon III ; Directeur de l ISEOR TRINQUECOSTE Jean-François Professeur des Universités Bordeaux IV YANAT Zahir Professeur Bordeaux Ecole de Management ZARDET Véronique Professeur des Universités Lyon III ; Co-Directrice de l ISEOR - 8 -