colorsbyboomerang #24 - September

Transcription

1 colorsbyboomerang #24 - September

2 colorsbyboomerang #24 - September 2013 colorsbyboomerang #24 - September 2013 On attend d un support media qu il porte le message de la Marque au plus près de son public. Qu il contribue efficacement à l établissement d une relation plus étroite entre elle et lui. Qu il propose les solutions les plus efficaces pour maximiser chaque contact, pour générer davantage d interactivité. Pour répondre aux attentes des annonceurs, Boomerang se déploie. Boomerang Media, réseaux d affichage Indoor: la garantie du meilleur taux de mémorisation tous médias confondus. Boomerang Field, l expérience client: un savoir-faire éprouvé, du sur-mesure sur le terrain, au bénéfice exclusif de la marque. Boomerang Pixel, le Digital, les médias sociaux: pour amplifier la campagne, créer le buzz et susciter les échanges. We vereisen van een mediadrager dat hij de doelgroep en de boodschap van een merk dichter bij elkaar brengt. Dat er gestreeft wordt naar het bekomen van een standvastige relatie tussen beide partijen. Tevens verwachten we dat elk contact met de doelgroep maximaal wordt benut en dat interactiviteit centraal staat. Daarom engageert Boomerang zich maximaal om aan deze verwachtingen van de adverteerders te voldoen. Boomerang Media, Indoor media: garandeert het hoogste memorisatiepercentage in de mediamix. Boomerang Field, klantenbeleving: de know-how om oplossingen op maat aan te bieden, aangepast aan de noden van het merk. Boomerang Pixel, sociale media en digitale communicatie: de noodzakelijke aanvulling op een campagne, streeft ernaar buzz te creëren en de interactiviteit te bevorderen. boomerang.be 3 divisions : 1 universe - 1 brand - 1 philosophy

3 what s inside? 03. Fost Plus (face2face.aero) Put your waste where it belongs 05. Gini campaign The Ultimate Icebreaker 07. Telenet scoort met Boomerang Sporting Telenet invades the toilets 09. Cases Defining examples of our efforts in the past months boomerang media boomerang field boomerang pixel

4 colorsbyboomerang #24 - September 2013 Put your waste where it belongs Fost Plus engageert toiletgaand Zaventem! Vanaf midden juni tot midden september verwelkomden we Fost Plus gedurende deze ganse periode op ons luchthavennetwerk face2face.aero in Brussels Airport. Met de steun van de OVAM en Fost Plus wou Brussels Airport de uitdaging aangaan om de miljoenen reizigers op de luchthaven aan te zetten tot correct sorteren. Meer dan reizigers werden door deze sensibiliseringscampagne verleid. Slogans zoals Put your waste where it belongs en Your paper and cardboard can become toilet paper hebben de luchthavenpassagiers daadwerkelijk naar de juiste vuilnisbakken geleid. Resultaten Een toename van het ingezamelde quantum PMD met factor 10. Voorheen zamelde men 400 kg per maand in, nu 4.000kg/maand. Fost Plus à l aéroport Entre mi-juin et mi-septembre, nous avons eu la chance d accueillir le client Fost Plus sur notre réseau face2face.aero à Brussels Airport. Avec le soutien de l OVAM et de Fost Plus, Brussels Airport a voulu relever le défi d enseigner le bon tri des déchets aux nombreux voyageurs estivaux. Plus de de voyageurs ont été séduits par cette campagne de sensibilisation. Les slogans : Put your waste where it belongs et Your paper and cardboard can become toilet paper ont incontestablement encouragé ces passagers à jeter leurs déchets dans la bonne poubelle. Résultats Une multiplication par 10 du quantum PMD récolté. De 400 kg par mois jusque là à 4000 kg par mois aujourd hui. 03

5 face2face.aero Fost Plus Mosquito Space PTOC boomerang media 400 aero frames June - September 2013 Fost Plus goal - To motivate people recycling the right way solution - Visibility of backlit A3 frames in Brussels Airport 04

6 colorsbyboomerang #24 - September 2013 The exclusive, face2face & b-mat Gini - The Ultimate Ice Breaker Armando Testa Havas Media Posterscope boomerang media cards faces b-mats April - July 2013 Gini goal - To get people to participate in a photo contest by Facebook likes solution - Set-up of a complementary media mix during 3 different waves results online players and 1842 uploaded pictures A boost of extra Facebook fans in +/- 16 weeks time First Facebook Page for soft drinks that generates engagement 05

7 The Ultimate Icebreaker according to Gini The Ultimate Icebreaker Gini had deze zomer maar één missie : de zoektocht naar The Ultimate Ice breaker. Consumenten konden zich kandidaat stellen voor de volgende Gini-campagne door het uploaden van haar of zijn ultimate icebreaker-foto via Gini.be (of via een applicatie) of door zich te laten fotograferen door de spotters van Gini in hun meest trendy bars in België. Een jury selecteerde uiteindelijk één gelukkige winnares die publiek werd gemaakt via onze mediakanalen. Voor Gini betekende dit niet alleen een nieuw, sexy & hot gezicht, maar tevens ook een extra push voor het merk zelf wegens haar visibiliteit in het uitgebreid horecanetwerk van welgeteld touchpoints met the cards, b-mat en face2face. The Ultimate Icebreaker Cet été, Gini s était lancé à la recherche du Ultimate Ice breaker. Le but : inviter les consommateurs à se porter candidat en tant qu égérie de la prochaine campagne Gini. Pour ce faire, il suffisait d uploader sa photo sur le site de Gini (ou via une app créée pour l occasion), ou se faire photographier par les «spotters» envoyés par Gini dans les bars branchés du pays. Un jury a finalement sélectionné l heureuse élue, qui a été présentée au public sur nos supports. Pour Gini, cela signife non seulement un nouveau visage hot & sexy associé à la marque mais aussi un important push dans l univers horeca grâce à notre couverture optimale dans plus de touchpoints the cards, b-mat et face2face. 06

8 colorsbyboomerang #24 - September 2013 Telenet scoort met Boomerang Sporting Telenet Voor de actie «Sporting Telenet» transformeerde Boomerang de toiletten tot een ludiek voetbalstadium. Hiervoor werd het face2face-netwerk ingeschakeld in de mannentoiletten. Daarenboven werd dit netwerk in 25 toiletten aangevuld met speciale plasmatjes (met balletje en goal) in de urinoirs. Van de uitverkoren heren onder ons werd verwacht dat ze hun uiterste best deden om het balletje recht in de goal te mikken. Dankzij de samenwerking met These Days, Vizeum en Posterscope gaf Boomerang met deze plasmatjes een extra dimensie aan zijn netwerk. Sporting Telenet Dans le cadre de l action «Sporting Telenet», Boomerang a renforcé son dispositif face2face en intégrant dans les urinoirs un tapis urinoir avec ballon et goal ; on se serait cru au stade. Objectif : que le chanceux se retrouvant face au dispositif s en donne à cœur joie pour marquer! Grâce à la collaboration de These Days, Vizeum et Posterscope, Boomerang a proposé, avec ces tapis urinoir, une dimension extra ludique au réseau. 07

9 face2face & media extension Sporting Telenet These Days Vizeum Posterscope boomerang media & field faces & 25 urinal mats July 2013 Sporting Telenet goal - Create extra visibility linked to the Telenet face2face campaign solution - Placement of urinal mats in the urinals of male restrooms 08

10 colorsbyboomerang #24 - September 2013 WWF Ogilvy boomerang media 500 aero frames August - September 2013 WWF goal - To sign a petition against oil spill by mobile activation solution - Visiblity of backlit A3 frames in Brussels Airport & Brussels South Charleroi Airport results subscribers and website visitors in two weeks time 09

11 (x)change Tommy-Boss Chrono Diffusion boomerang media 750 frames 320 alarm covers July 2013 Tommy - Boss goal - To increase brand awareness and sales in a POS environment solution - A3 frames in women s changing rooms and visibility on the alarm covers of Galeria Inno 10

12 colorsbyboomerang #24 - September 2013 Face2Face & b-mats BNP Paribas Fortis - Hello Bank Mundocom Havas Media Posterscope boomerang media faces & b-mats July 2013 Hello Bank goal - To promote the new online banking account of BNP Paribas Fortis solution - Set-up of a face2face and b-mat campaign 11

13 Face2Face Vedett - Extra Blond! Pinkeye Space PTOC boomerang media faces August 2013 Vedett goal - To increase brand awareness of one of Vedett s products solution - A complementary face2face campaign in ladies and men s rooms 12

14 colorsbyboomerang #24 - September 2013 Tasting Nestlé Belgilux boomerang field Over tastings in more than 100 companies May - June 2013 Nescafé Dolce Gusto goal - To increase brand and product awareness towards active population solution - Product demonstration and tasting at strategic moments in companies with more than 200 employees 13

15 POS animation Haribo / Haka boomerang field samples May - July 2013 Haribo goal - To introduce the new Dragibus Bi-Cool to parents and their children solution - One-to-one sampling of Dragibus Bi-Cool samples and discount coupons to parents An animated walking Golden Bear and a photographer invite children and parents to take a picture together with the mascot and recieve this picture via 14

16 colorsbyboomerang #24 - September 2013 Tasting Tabasco - BBDO Live boomerang field 70 pizzaparties visited May 2013 Tabasco goal - To communicate towards students that pizza tastes way better with Tabasco on it solution - Imagine your usual pizza delivery boy, replace his moped by a shiny red vintage motorcycle, give him the shape and look of a lonely hero, the grin, candor and charm from Joey (Friend s TV Show), and you ll almost get our «Hot Tony». Because he is dedicated to his mission (the delivery of free pizzas around town) you should never argue with him about Tabasco: a real pizza MUST have Tabasco on it. Why? Because it tastes way better! To attract such a character in front of you and get your pizza reward, you have to convince him of your trueness. That s what was asked from students in the major Belgian cities, by organizing a pizza party and explaining through a dedicated facebook page why Tony should visit them! We must admit that Tony had a hard time choosing the elected among so many enthusiastic candidates, but eventually 70 of the purest pizza lovers did enjoy a visit of «Hot Tony» at their pizza parties, and discovered his magical Tabasco trick on pizzas! 15

17 Face2Face ipad integrated campaign Belfius MasterCard Boondoggle Initiative Outdoor Services boomerang media 300 faces 10 integrated ipad structures July 2013 Belfius goal - To inform people about the possibilities of the Belfius MasterCard abroad solution - Set-up of a face2face beach campaign with a selection of an ipad integration in 10 locations at the Belgian coast 16

18 colorsbyboomerang #24 - September 2013 Offline + Online boomerang pixel July 2013 Eurochambres goal - To develop the new visual identity of the Eurochambres Economic Forum (EEF). Creation and realisation of the Eurochambres Economic Forum website for a biennial event and to enable the client to manage the website content himself solution - Creation and realisation of the visual identity for EEF (logotype and global design). Responsive design and integration of a Content Management System (CMS) which enables the client to manage the content himself 17

19 P.O.S. animation Heinz Say it with a bottle - HAKA boomerang field More than labelled Heinz Tomato Ketchup bottles sold Belgium - Luxembourg - May, June and July 2013 Heinz goal - Give the consumer the possibility to customize his bottle by printing a personal message on the front label of the top down bottle and increase the sales of the Heinz tomato ketchup 500ml solution - In-store activation with setup of a large range of powerful visibility material including a labelling desk. Consumer is proactively approached by the Heinz crew and is offered to customize directly a Heinz top down bottle and get a discount coupon of 0,25 18

20 colorsbyboomerang #24 - September 2013 The exclusive Share a Coke Pinkeye UMWW Outdoor Services boomerang media cards pre-stamped by bpost July 2013 Share a Coke goal - To generate extra visibility and exclusivity to stimulate the right targets to play and even send the postcards for free solution - Set-up of a display branded campaign with total exclusivity on the boomerang network 19

21 Fanta Pinkeye UMWW Outdoor Services boomerang media cards June 2013 Fanta goal - To generate extra visibility and exclusivity to stimulate the right targets to play solution - Set-up of a display branded campaign with total exclusivity on the boomerang network 20

22 colorsbyboomerang #24 - September 2013 Channel marketing - media extension Storck - Vizeum - Posterscope boomerang field b-mats samples within 200 touch points May 2013 Merci goal - To promote Merci chocolate to women on the occasion of Mother s Day solution - One-to-one sampling at the counter desk within a tailor-made network of 100 hairdressing salons mostly visited by women. Visibility was generated by topcards, mirror stickers and discount vouchers One-to-one sampling with coffee/tea or bill within a b-mat network of 100 touchpoints. Visibility was generated by b-mat in 4 visuals including discount vouchers 21

23 colorsbyboomerang #24 - September 2013 Luxembourg P&T-Luxgsm goal - To inform people about the HD TV summer offer for the brand face2face Luxgsm-P&T Discovery HD boomerang media 450 faces Luxembourg July 2013 solution - Set-up of a national Face2face campaign through our networks Luxair goal - To inform people about prices for European destinations and awareness for the brand b-mat Luxair boomerang media Luxembourg June 2013 solution - Set-up of a national b-mat campaign through our networks 22

24 colorsbyboomerang boomerang media #24 - September 2013 boomerang field boomerang pixel avenue Ariane 31 Arianelaan Bruxelles 1200 Brussel tel +32 (2) fax +32 (2) corporate@boomerang.be route de Longwy 167 L-1941 Luxembourg tel Fax: imprimé sans alcool dans le respect de l environnement (énergie verte, encres végétales et vernis acrylique) gedrukt zonder alcohol, met respect voor het milieu (groene energie, plantaardige inkten en acrylvernis)