Career Opportunity. Web Content & Marketing Specialist

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1 Career Opportunity Web Content & Marketing Specialist By distributing power, each person at Hydro Ottawa plays a part in empowering the lives of our customers. Our work means all the actions that make up our lives at home, at work, at play are there when we need them. That purpose unites us and fuels our work. And if joining us in this essential work energizes you too, we may have the opportunity for you. You are an experienced web specialist with a minimum of 5 years relevant experience in a similar role with a background in communications, marketing, journalism or computer science. You have experience delivering strategic digital, mobile, social and video e-business, e-communications and marketing content to multiple stakeholders. You possess a sound understanding of both graphic and technical web production processes and software. Your hands on experience with web design, usability, analytics, web programming tools and ECM will make you a valuable contributor to this team. What would I be responsible for? As a Web Content & Marketing Specialist your primary responsibility would be the day to day operation and performance of Hydro Ottawa s public websites. This would include partnering with IM & IT to integrate Information Management and ebusiness projects through conceptualizing, implementing and optimizing innovative web techniques and technologies. Reporting to the Manager, Communications you would provide oversight of content management protocols and processes, influence content and functional elements, liaise with and provide support to internal stakeholders, monitor and analyze website performance metrics and assist in the planning and development of new web-based projects. Your ability to provide timely and strategic advice and counsel to clients and senior management make you an asset to this team. You have a focus on excellence, striving for quality and continuous improvement. You are strategic, results oriented, creative, innovative and work well with a team and providing excellent customer service to your clients. This is a full time position that is part of the Communications & Public Affairs Division. Salary will be commensurate with qualifications. If you are looking for challenging work and this profile meets your skills and abilities, please forward your cover letter and resume (merged into one document), quoting Competition Number M in the subject line of your to: using Microsoft compatible format by June 22, Hydro Ottawa is committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to contact us with questions about accessibility or accommodation. Selected candidates must be legally eligible to work in Canada.

2 Occasion d emploi Spécialiste du contenu Web et du marketing À Hydro Ottawa, chaque employé joue un rôle dans l électrification de la vie de chaque abonné lors de la distribution de l énergie. Nous nous exerçons sans relâche pour que toutes les activités que nous menons dans notre quotidien à la maison, au travail et dans les loisirs soient rendues possibles. Voilà ce qui nous unit et ce qui nous fait carburer. Et si vous joindre à nous dans le cadre de ce travail indispensable vous énergise, nous avons peut-être un poste pour vous. Vous êtes un(e) spécialiste Web chevronné(e) ayant un son actif au moins cinq (5) années d expérience pertinente dans un rôle similaire et possédant des compétences en communications, en marketing, en journalisme ou en informatique. Vous possédez de l expérience en fourniture de contenu stratégique numérique, mobile, social et vidéo dans les domaines du commerce électronique, des communications électroniques et du marketing à plusieurs parties prenantes. Vous comprenez bien les processus et logiciels graphiques et techniques de production Web. Grâce à votre expérience directe en conception Web, en convivialité, en analytique, en programmation Web et en gestion de contenu, vous pourrez apporter une précieuse contribution à cette équipe. En quoi consisteraient mes responsabilités? En tant que spécialiste du contenu Web et du marketing, vous serez notamment responsable de l exploitation et de la performance au quotidien des sites Web publics d Hydro Ottawa. Vous serez entre autres appelé(e) à faire équipe avec GI et TI aux fins d incorporer les projets de gestion de l information et de commerce électronique en conceptant, en mettant en œuvre et en optimisant des techniques et technologies Web novatrices. Relevant du(de la) gestionnaire, Communications, vous assurerez la surveillance des protocoles et des processus de gestion du contenu, influerez sur le contenu et les éléments fonctionnels, assurerez la liaison avec les parties prenantes internes et leur offrirez du soutien, surveillerez et analyserez les mesures de performance des sites Web et contribuerez à la planification et à l élaboration de nouveaux produits Web. Grâce à votre capacité de donner des conseils stratégiques en temps opportun aux clients et aux cadres supérieurs, vous serez un atout pour cette équipe. Viser la qualité et l amélioration continue en misant sur l excellence est dans votre nature. On vous qualifie de personne créative et novatrice qui mise sur les résultats et les stratégies, qui travaille bien en équipe et qui donne un excellent service à la clientèle. Ce poste à temps plein fait partie de la division des Communications et des Affaires publiques. Le salaire sera à la mesure des compétences. Si vous êtes à la recherche d un emploi stimulant et que ce profil correspond à vos compétences et à vos aptitudes, veuillez nous faire parvenir, d ici le 22 juin 2015, une lettre de présentation et votre curriculum vitæ (dans un seul document) dans un format compatible avec Microsoft et citer comme objet le concours n o M à Hydro Ottawa s engage à établir un effectif compétent qui reflète la diversité de la population que nous desservons. Nous encourageons donc toute personne qualifiée à poser sa candidature. Nous sommes également déterminés à supprimer les obstacles existants à l emploi et à éviter d'en créer de nouveaux. Pour toute question relative à l'accessibilité ou à l adaptation, n hésitez pas à communiquer avec nous. Les candidats sélectionnés doivent être légalement admissibles à travailler au Canada.

3 POSITION DESCRIPTION TITLE: REPORTS TO: SUMMARY: Web Content and Marketing Specialist Manager, Communications Reporting to the Manager, Communications, the Web Content and Marketing Specialist is responsible for the day to day operation and performance of Hydro Ottawa s public websites; the corporation s primary customer experience and marketing channel. This includes partnering with IM&IT technical staff to integrate Information Management and ebusiness projects through conceptualizing, implementing and optimizing innovative web techniques and technologies and championing the continuous improvement of an audience-centric web experience. ACCOUNTABILITIES/RESPONSIBILITIES: The essential responsibilities of the job include, but are not necessarily restricted to the following: Support and maintain content, performance and multimedia development Maintenance and oversight of content management protocols and processes on behalf of the company Influence content and functional elements using UX and mobile first standards and design principles, ensuring brand alignment and a rich user experience Liaise with and support internal stakeholders and team members to maximize the effectiveness of web and digital communications Monitor and analyze website performance metrics, user preferences and marketing outcomes and prepare reports for management Provide technical support, specifications and documentation Assist in planning and development of new web-based projects Identify, assess and recommend emerging communications, business and technological trends and best practices in regards to website navigation, electronic publishing, service delivery, analytics and marketing Ensure content and functionality comply with legal and regulatory requirements such as accessibility and privacy Participate in the company s Crisis Communications Team as required Other related duties as required 1

4 WEB CONTENT AND MARKETING SPECIALIST REQUIRED QUALIFICATIONS EDUCATION/EXPERIENCE: A post-secondary education in an appropriate field such as communications, marketing, journalism or computer science or an equivalent combination of experience and training in a related field A minimum of five years relevant experience championing and delivering strategic digital, mobile, social and video e-business, e-communications and marketing content and capabilities Hands-on experience applying web design, usability, analytics and search engine optimization (SEO) best practices including responsive web design (RWD), user interface (UI) and user experience (UX) Experience with current web programming tools and software including: HTML, CSS and working knowledge of JavaScript Experience with ECM (Enterprise Content Management Software) COMPETENCIES/SKILLS: Sound understanding of both graphic and technical web production processes and software including advanced knowledge of the Adobe Design Suite and Microsoft office products Able to judge visual and editorial quality and appropriateness of web content Knowledge of and the ability to implement the requirements of Accessibility for Ontarians with Disabilities Act (AODA) and the World Wide Web Consortium (W3C) Adept at providing timely, strategic advice and counsel to clients and senior management on the appropriate and effective development and use of web technologies and their role within business communications, customer engagement and marketing Is strategic, proactive, results oriented, creative and innovative Is focused on excellence with an emphasis on quality, continuous improvement and learning Exceptional client services skills Strong analytical and problem solving skills Is detail oriented and timeline driven Excellent time management skills Is a team player LANGUAGE: English essential, both oral and written Bilingual (English/French) considered an asset 2

5 WEB CONTENT AND MARKETING SPECIALIST JOB SPECIFICATIONS EFFORT: Sensory attention includes frequent periods of concentrated effort reading and proofreading volumes of communications materials and web content (primarily on a computer monitor) Studying web performance and composing and interpreting metrics and trend analyses Mental stress includes completing multiple projects and/or tasks with tight deadlines in an environment with frequent and unpredictable interruptions and requests which must addressed on an expedited basis Occasionally required to work outside of regular office hours WORKING CONDITIONS: Normal office working environment May

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