M EDITERRANEAN S CHOOL OF B USINESS. Meeting the Challenges of Global Opportunities. The Manager s MBA

Transcription

1 M EDITERRANEAN S CHOOL OF B USINESS Meeting the Challenges of Global Opportunities The Manager s MBA

2 MESSAGE FROM THE DEAN In a knowledge-based economy, human capital becomes the main determinant of the level of competitiveness of companies and countries. With the rapid pace of technological breakthroughs, the continuous upgrade of the skills of managers is mandatory for companies to maintain their competitive edge at the international level. To respond to these needs, MSB has made Executive Education a pillar in the definition and development of its training and research activities. Through a network of top-ranked business schools and prominent professors, MSB offers world-class Executive Education programs focused on up-to-date business concepts, soft skills development, and the understanding of the global business environment. Beyond its international accreditation, the Manager s MBA at MSB has become a reference in the region. Dr. Mahmoud Triki, Dean & Founder, Mediterranean School of Business MAJOR ACHIEVEMENTS Internationally accredited programs A network of alumni of more than 500 managers of 22 nationalities Partnerships with HEC Montreal and other top ranked universities State-of-the-art facilities Launch of the engineering school (Med Tech) to develop the first English speaking university in Tunisia

3 MESSAGE DU DOYEN Dans une économie fondée sur le savoir, le capital humain devient le principal déterminant du niveau de compétitivité des entreprises et des pays. Avec la rapidité des changements technologiques, la mise à niveau continue des compétences managériales des dirigeants est nécessaire pour maintenir la compétitivité à l échelle internationale. Pour répondre à ces besoins, la MSB accorde aux programmes de perfectionnement de cadres (Executive Education) une importance de premier ordre dans ses activités de recherche et de formation. Grâce à un réseau de «business schools» parmi les plus prestigieuses et de professeurs de renommée internationale, la MSB offre des programmes en Executive Education d un niveau international axés sur le développement des concepts modernes de gestion, des compétences «soft» et sur l appréhension de l environnement international. Au-delà de son accréditation internationale, l Executive MBA de la MSB est devenu une référence dans les pays de la région. Dr. Mahmoud Triki, Doyen & Fondateur, Mediterranean School of Business PRINCIPALES RÉALISATIONS Programmes accrédités internationalement Un network de plus de 500 dirigeants de 22 nationalités qui s y sont inscrits. Partenariats avec HEC Montréal et d autres Business Schools de renommée mondiale Infrastructures conformes aux normes internationales Création d une école d ingénieurs (Med Tech) pour former le premier pôle universitaire anglophone en Tunisie.

4 THE MANAGER S MBA AT A GLANCE The Manager s MBA allows participants to acquire up-to-date management concepts and to develop their soft skills (leadership, communication, entrepreneurial spirit and the capacity to work in teams). Highly diversified and motivated participants, world renowned faculty, and state-of-the-art facilities made the Manager s MBA a program of reference in the Mediterranean region. THE PROGRAM The objective of the program is the training of visionary managers capable of anticipating change and mobilizing the required resources to be among the first movers. The program consists of nineteen modules and three workshops aiming at: The acquisition of analytical tools (statistics, financial accounting, managerial economics,...). The ability to apprehend strategic decisions dealing with the functional areas of business (marketing, finance, operations management, human resources management...). The development of soft skills (leadership, teamwork, and communication). The Manager s MBA at MSB is the only program in Tunisia and one of the six in Africa internationally accredited by the London-based Association of MBAs (AMBA). THE FORMAT The Manager s MBA is organized on a part-time basis. Participants can enroll in the program without interrupting their professional tracks. Classes meet four days a month (Thursday through Sunday from 9:00 AM to 6:00 PM) over a twenty month period. Four additional months are dedicated to the final project. The program starts with a team building module organized off-site. THE PARTICIPANTS Participants are selected among holders of a university degree (License / Bachelor or equivalent) with a minimum of three years of professional experience in a managerial position. Good English proficiency is required to enroll in the program. Applicants are interviewed to assess their motivation, potential and capacity to benefit form the program. Each class is composed of highly diversified participants (i.e. activity sector, age, gender, nationality, and educational background). This diversity offers a unique learning experience and opportunities for networking among the participants. With MSB s regional focus, the program has attracted participants of twenty two different nationalities.

5 LE MANAGER S MBA EN BREF L Executive MBA vise le développement des concepts modernes de gestion et les compétences «soft» (leadership, communication, entrepreneuriat, ). La diversité et le niveau élevé de motivation des participants, la notoriété du corps professoral, et l utilisation d infrastructures conformes aux normes internationales font de l Executive MBA un programme de référence en Bassin Méditerranéen. LE PROGRAMME L objectif du Manager s MBA est la formation de gestionnaires visionnaires capables d anticiper les changements et de mobiliser les ressources requises pour être parmi les «first movers». Le programme se compose de dix-neuf modules et trois workshops visant le développement des compétences suivantes : L utilisation des outils d analyse (Statistiques, Comptabilité Financière, Microeconomie ), L appréhension des décisions stratégiques en s appuyant sur les fonctions de l entreprise(marketing, Finance, Production et Ressources Humaines), Le développement des compétences «soft» (leadership, teamwork et communication). Le contenu des cours est posté sur l Intranet de la MSB, ce qui permet aux participants de se préparer avant le début de chaque module. Le Manager s MBA de la MSB est le seul programme en Tunisie et l'un des six programmes en Afrique accrédité internationalement par l'association of MBAs- AMBA, basée à Londres. LE FORMAT L Executive MBA est un programme organisé à temps partiel. Il permet à ses participants de s y inscrire sans quitter leurs emplois. Les cours sont organisés à raison de quatre jours par mois ( du Jeudi à Dimanche de 9:00h à 18:00h ) étalés sur une période de vingt mois. Quatre mois additionnels sont réservés au projet de fin d études. Le programme démarre avec un module de «team building» organisé en dehors de la MSB. LES PARTICIPANTS Les participants sont sélectionnés parmi des dirigeants d entreprises expérimentés titulaires d un diplôme universitaire ( licence / maîtrise ou équivalent ) et ayant un minimum de trois ans d expérience professionnelle. La maîtrise de la langue anglaise est exigée. Les candidats sont interviewés pour apprécier leur degré de motivation et leur capacité de suivre un programme en langue anglaise. Chaque promotion est composée de participants diversifiés (secteur d activité, âge, sexe, nationalité, éducation...). Cette diversité offre une expérience d apprentissage enrichissante et des opportunités de networking uniques. Avec le focus régional de la MSB, le programme a attiré des participants de vingt-deux nationalités différentes.

6 OUTLINE OF THE PROGRAM MBAs are among the most recognized programs in the world. The Executive MBA offered by MSB has been developed along the lines of EMBA programs of top ranked business schools. It is taught by the same prominent faculty in state of the art facilities with the participation of highly motivated executives operating in the region. When I decided last year to do the EMBA at MSB, my objective was to update and enhance my knowledge while maintaining full time employment. The EMBA at MSB brought me much more than I expected: it was an exceptional learning experience that enabled me to improve my business education, learn new tools and concepts as well as develop my management and leadership skills. It also gave me the opportunity to connect, collaborate and share experience with highly talented and ambitious professionals from different backgrounds and nationalities. Mr. Nizar Mahjoubi Operations Marketing Manager COCA-COLA Company TERM # 01 TEAM BUILDING The first module is held off-site and consists of sessions devoted to the development of soft skills (teamwork, communication, leadership). FINANCIAL ACCOUNTING Examines fundamental principles of financial accounting, reporting, and analysis. Topics discussed include understanding how financial statements are prepared, interpreting the information provided in financial statements and conducting preliminary financial analysis of a firm. TERM # 02 MODERN FINANCE II Covers techniques for evaluating corporate investments, securities, the risk-return relationship, corporate financing alternatives and the design of a company s capital structure and international finance. MANAGERIAL ACCOUNTING Provides the students with a framework to understand and productively use the accounting systems they are likely to encounter in their careers. Emphasis is placed on the problems of motivation and control in organizations and the role of accounting information in this context. TERM # 03 MARKETING MANAGEMENT Aims at understanding, developing, and evaluating brand strategies over the life of a product/market. The ultimate focus is to develop coherent marketing plans that consider issues of segmentation, targeting, and positioning. STATISTICS FOR DECISION MAKING Presents basic statistical concepts and methods for managers. Topics discussed include time series, categorical data, random variables and their distributions, variability, correlation, and simple and multiple regression models. MODERN FINANCE I Explores the strategic decisions that lead to capital spending and the process of evaluating long-term capital projects. Recent theories in corporate finance are illustrated through a series of case studies. BUSINESS ECONOMICS Highlights the usefulness of the basic principles of modern microeconomics in making business decisions. It explores the nature and determinants (including market forces) of decisions about profit-maximizing production and pricing. LEADING AND MANAGING Focuses on the effective use of information and resources to make decisions in organizations. The course provides students with the social science tools needed to solve organizational problems and influence the actions of individuals, groups, and organizations. ORGANIZATIONAL DESIGN & CHANGE MANAGEMENT Explores how organizations can design themselves in a way that facilitates positive change. It presents design as an ongoing process aiming at facilitating the adaptation to the environment and organizational renewal.

7 LES GRANDES LIGNES DU PROGRAMME Les Programmes de MBA sont parmi les programmes les plus reconnus au monde. L'Executive MBA de la MSB a été inspiré des programmes de MBA des meilleures business schools dans le monde. Il est enseigné par un corps professoral de renommé dans les locaux modernes de la MSB avec la participation de dirigeants très motivés opérant dans la région. OPERATIONS MANAGEMENT Examines the basic principles of managing the production and distribution of goods and services, from the perspective of a general manager. The course positions operations as a managerial integration function and provides frameworks and tools to target and implement improvements in business processes. BUSINESS STRATEGY Examines the principles and conceptual frameworks for evaluating and formulating business strategy. Topics discussed include the analysis of industry economics, strategic positioning, competitive advantage, the boundaries of the firm, and the role of resources and capabilities in shaping and sustaining competitive advantages. TERM # 04 INNOVATION AND TECHNOLOGY MANAGEMENT Helps to develop tools crucial for the formulation and management of a winning technology strategy. It focuses on the application of conceptual models that clarify the interactions between external competition, firm positioning, patterns of technological and market change, and the nature and development of internal firm capabilities. ENTREPRENEURSHIP Focuses on the process of venture creation from the moment that entrepreneurs identify a business opportunity until their venture becomes a viable organization. TERM # 05 SUPPLY CHAIN MANAGEMENT Shows how to use supply chain management to improve the productivity and competitiveness of manufacturing and service companies. It explains the major building blocks, functions, business processes, performance metrics, and strategic and operational decisions in supply chain networks. INTEGRATION EXERCISE Presents a simulation of a real acquisition. Pulls together core topics covered during the MBA program and gives participants the opportunity to translate many of the theories and concepts they have learned into practice in dealing with a complex real-world situation. MERGERS, ACQUISITIONS, ALLIANCES AND PARTNERSHIPS Examines different issues related to mergers and acquisitions, including target selection and valuation, deal negotiation and financing, and post-acquisition organizational integration. These issues are discussed in a logical time sequence, enabling participants to gain insights about the merger and acquisition process. CUSTOMER RELATIONSHIP MANAGEMENT Draws heavily on marketing concepts and concentrates on the topic of information technology with particular emphasis on CRM. NEGOTIATIONS FOR MANAGERIAL DECISION MAKING Applies theories developed as guides to improving negotiation (the science) and sharpens negotiating skills of participants through negotiations exercises(the art). FINAL PROJECT The Final Project is a capstone module integrating the courses included in the program. It is intended to allow each participant (individually or as a group) to use the managerial skills acquired throughout the program to study a project that is of interest to a third party (an outside company or professional organization) or a new venture. The Manager s MBA of MSB is a very exciting and interesting experience at all levels: human, professional and personal. A real lesson of life. I have now a new and different vision of the company, I have a better understanding of the functioning of companies and the ways of managing transversal projects and creating synergies between departments. I am armed and ready to meet any challenge. Mrs. Ikram Ellouze, Head of Public Relations Department TUNISIANA

8 THE FACULTY The Manager s MBA faculty consists of prominent professors teaching at top-ranked business schools. Their international experience in executive education and their use of real-life business cases made the Manager s MBA a reference in the region. Teaching the EMBA at MSB has been both enjoyable and stimulating. The participants are as good as those at any US university, and are truly interested in mastering the material. Their language and communication skills are excellent. Their class participation demonstrates their engagement with the material. I always learn something new myself from teaching here, which I consider to be the hallmark of a truly top-tier university. MSB is an outstanding example of what a business school should try to be : intellectual, practical and impactful. Dr. Rachel Croson Ph.D, Economics, Harvard University. Professor and Dean, College of Business UT Arlington Dr.Victor ARAMAN Ph.D in Operations Management, Stanford University. Associate Professor, New York University and AUB. Dr.Nancy BUCHAN Ph.D. in Marketing from the Wharton School of the University of Pennsylvania. Associate Professor at the Moore School of Business at the University of South Carolina. Dr.Kristen FRIDGEIRSDOTTIR Ph.D. in Management Science and Engineering, Stanford University. Assistant Professor at London Business School, U.K. Dr.Paulo Amaral Ph.D. in Management of Information Systems (MIS) University of Paris. Assistant professor and coordinator of information management specialization of the MBA at Católica Lisbon school of business. Dr.Michel LEBAS ABD, Stanford University. Emeritus Professor of Management Accounting at HEC, Paris. Dr.Narjess BOUBAKRI Ph.D. in Finance from Laval University. Associate Professor of Finance, HEC Montréal and American University of Sharjah (AUS). Dr.Pradeep CHINTAGUNTA Ph.D. in Marketing, Northwestern University (Kellogg). Professor of Marketing, Booth School of Business, University of Chicago. Dr.Taïeb HAFSI Ph.D. in Business Policy, Harvard University.Professor and holder of the Walter J. Somers Chair of International Strategic Management, HEC Montreal. Dr.Scott KEATING Ph.D. in Business Administration, Harvard University. Professor of Accounting, Sloan School of Management, MIT, Boston. Dr.Moez LIMAYEM Ph.D. in Management of Information Systems, University of Minnesota.Dean, School of Management, University of South Florida (USA). Dr.Limayem is a founding member of MSB.

9 LE CORPS PROFESSORAL Le corps professoral se compose de professeurs éminents enseignant dans les meilleures business schools. Leur expérience dans la formation professionnelle et leur utilisation d études de cas réels fait du Manager s MBA une référence dans la région. Dr.Robert MARX Ph.D. in Psychology, University of Illinois. Professor of management, University of Massachusetts at Amherst. Dr.Gordon PHILLIPS Ph.D. in Economics, Harvard University. Professor of Finance and Business Economics at Marshall School of Business, University of Southern California. Dr.Steven POELMANS Ph.D. in Management/Organizational Behavior, IESE, Barcelona, Spain. Professor in the Department of Managing People in Organizations at EADA, Spain. Dr.Martin ROTH Ph.D. from Katz Graduate School of Business at University of Pittsburgh. Professor of Global Marketing at Moore School of Business, University of South Carolina. Dr.Robert J. ROLFE PhD in International Business from University of Oklahoma. Professor of International Business at the University of South Carolina. Dr.Miguel PINHA CUNHA PhD. from Tilburg University. Professor of Organization Studies at Nova School of Business and Economics, in Lisboa, Portugal. Dr.Filipe SANTOS Ph.D. in Management Science and Engineering, Stanford University. Assistant Professor of Entrepreneurship at INSEAD (Fontainbleau) and Director of INSEAD s Social Entrepreneurship Program. Dr.Akram TEMIMI Ph.D. in Economics from the University of Illinois. Associate Professor of Economics at the University of Qatar. Dr.Catalina STEFANESCU Ph.D. in Operations Research from Cornell University. Associate Professor and Director of Research at ESMT European School of Management and Technology (Berlin). Dr.Adel TURKI Ph.D. in Finance, Stanford University. Senior Partner at Cornerstone, a Consulting Firm in Finance and Economics. Dr. Turki is a founding member of MSB. It is a pleasure to lecture at MSB. The students are highly engaged and bring significant and varied work experience examples into the classroom from many parts of Africa and Europe. The facilities are excellent and well managed, providing and excellent space in which to conduct lively and well informed discussions. Dr. Duncan ANGWIN Ph.D. in Marketing and Strategic Management, Warwick Business School, Professor in Business Strategy, Warwick Business School.

10 OTHER EXECUTIVE PROGRAMS EXECUTIVE SEMINARS Two types of seminars are offered: Highly specialized seminars of two to three days in duration, dealing with the development of specific skills Seminars leading to an MSB certification: These seminars are offered either in Tunisia or in other countries of the region. Certification programs relate to a functional area of business such as Marketing, Finance, Operations Management, Human Resources Management, training of Board Members, among other topics. THE LANGUAGE CENTER Responding to the needs of our partners among corporations and candidates in our programs, the Language Center at MSB offers training programs in Business English. These programs are organized in state-of-the art language labs and up-to-date modern software that allows for an interactive learning environment.

11 AUTRES PROGRAMMES ÉXECUTIFS DE LA MSB SÉMINAIRES Deux types de séminaires de perfectionnement de cadres sont offerts: Séminaires de courte durée (deux à trois jours), visant le développement de compétences spécifiques Des séminaires de plus longue durée (une à deux semaines), menant à une certification MSB dans des domaines fonctionnels comme le marketing, la finance, la gestion des ressources humaines, la gestion des opérations, la formation de membres des conseils d administration, entre autres. Ces séminaires peuvent être organisés en Tunisie ou dans d autres pays de la région CENTRE DE LANGUES Afin de répondre aux besoins de ses étudiants et de ses partenaires, la MSB a développé un Centre de Langue qui offre une formation en anglais, en français et en arabe. Le centre utilise des laboratoires de langue modernes et des logiciels permettant un environnement d apprentissage interactif, stimulant et efficace. Je n ai pas hésité une seule seconde à inscrire plusieurs cadres de OneTech Group au Séminaire Administrateurs et Gestionnaires d Entreprises (P.A.G.E) proposé par la MSB. L effet est immédiat: cela leur a permis de voir et approcher leurs entreprises de manière différente et beaucoup plus globale. Mr. Hedi Sellami, Directeur Général, OneTech Group

12 MEMBERSHIPS & PARTNERSHIPS Campus Lac II Les jardins du Lac II Phone : Fax : info@msb.tn Web Site : Program Manager : Ms. Maha Chaieb maha.chaieb@msb.tn Join us on : Conception edirect Tunisie