Reinventing radio for digital audience FROM HYBRID RADIO TO LIQUID AUDIO. Nicolas Moulard

Transcription

1 Reinventing radio for digital audience FROM HYBRID RADIO TO LIQUID AUDIO Nicolas Moulard

2 Agenda FROM HYBRID RADIO TO LIQUID AUDIO NEW ECOSYSTEM AUDIO DIGITAL RADIO 2.0 DIGITAL DNA MAIN CHALLENGES Global Digital Context New Contents New Channels New Economic Models New Players

3 I NEW ECOSYSTEM AUDIO DIGITAL

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5 Context Be Online Digital Audio monthly audience in France: 25,5 millions internet users Equivalent to 1 French out of 2 (+15 years) Daily Audience = 5,2 M internet users, by type of service :

6 Context Be On-demand

7 Context Be Mobile first

8 Context Be Social

9 Context Fight for attention + NEW CONTENTS NEW PLAYERS AUDIENCE NEW CHANNELS NEW BUSINESS MODELS

10 1 NEW CONTENTS

11 1. New Contents From Simulcast to Native Audio

12 1. New Contents From Radio to Audio Experience

13 1. New Contents From New Narrative to New Genre

14 1. New Contents From Native Podcast to Event Radio

15 1. New Contents From Webradio to Smart Radio

16 1. New Content From Music streaming to Playlist

17 1. New Contents From Community Radio to Branded Content

18 1. New Contents From Crossmedia to Transmedia

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22 2 NEW CHANNELS

23 2. New Channels From Simulcast to radio online Over stations on Tunein

24 2. New Channels From Live stream to On-demand / Podcast

25 2. New Channels From Website to reponsive multimedia player

26 2. New Channels From Agregators to Mobile App

27 2. New Channels From Mobile First to Connected Dashboard

28 2. New Channels From Social Networks to Messenger bots

29 2. New Channels From Enriched Notification to Audio Push

30 2. New Channels From Connected Devices to Voice Assistants

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34 3 NEW ECONOMIC MODELS

35 3. New economic models + Audio Ad Digital Ad Special Ops Native Content Crowdfunding Revenue share Fundraising Micropaiement Fremium Subscription Distrib. Platform B2B B2B2C B2C Services Directto-Fan Ecommerce Concert

36 4 NEW PLAYERS

37 New Players NEW EDITORS + PURE PLAYERS UGC SPONSORED CONTENT SOCIAL PLATEFORMS CITIZEN JOURNALISTS BRANDED CONTEND ONLINE PRESS MULTIMEDIA

38 New Players AUDIENCE EVOLUTION + PRODUCT CENTRIC MASS COMMUNICATION FRAGMENTED DIGITAL IMMIGRANTS WIDESPREAD COMMUNITY AUDIENCE CENTRIC INDIVIDUAL COMMUNICATION SEGMENTED DIGITAL NATIVES NICHE OF INTEREST

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41 ECOSYSTEME FRANCAIS RADIO Principaux acteurs v1 PRODUCTEURS EDITEURS EN LIGNE Labels musicaux Radios FM en ligne FOURNISSEURS TECHNOLOGIQUES Fournisseurs Studio Diffuseurs / Streamers Services associés Récepteurs connectés, autoradios, TV MONETISATION Régies publicitaires Plateformes gestion publicitaire Contenu parlé ARTISTES Web radios, Podcasters Services radio pro. Environnement logiciel web et mobile Agrégateurs audio, Playlister Intégrateurs, solutions Plateformes sociales Mesure d audience Services marketing Organismes pro. Organismes professionnels Organismes professionnels Organismes professionnels Evènements et supports professionnels / Influenceurs Contact : Nicolas moulard@actuonda.com AUDITEURS Agences média / Trading desk Habillage audio ANNONCEURS Plateformes streaming / hébergement

42 II RADIO 2.0 DIGITAL DNA

43 Digital DNA #HYPERDISTRIBUTED #MULTICHANNEL

44 Digital DNA #MOBILE

45 Digital DNA #LIVE #REACTIVE

46 Digital DNA #ON-DEMAND

47 Digital DNA #SMART #PERSONNAL #CONTEXTUAL

48 Digital DNA #RICH #AUGMENTED

49 Digital DNA #VISUAL #MULTIMEDIA

50 Digital DNA #SOCIAL #SHAREABLE

51 Digital DNA #INTERACTIVE #ENGAGING

52 Digital DNA #IMMERSIVE

53 Digital DNA #OPEN #INTERCONNECT

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55 Digital DNA #LIQUIDRADIO MULTI CHANNEL MOBILE + SOCIAL LIVE RICH LIQUID RADIO ON-DEMAND VISUAL ENGAGING IMMERSIVE OPEN PERSONAL

56 III MAIN CHALLENGES FOR DIGITAL AUDIO TRANSITION

57 3. Main challenges + Locate your AUDIENCE and connect with them Design your multiplaform STRATEGY with adapted content Retain your audience attention with great (audio) EXPERIENCE Design a crossmedia working ENVIRONMENT at low cost

58 x Let s reinvent AWR for digital audience Thanks for your attention Nicolas Moulard moulard@actuonda.com