Portées et limites des typologies entrepreneuriales classiques appliquées à l agriculture.

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1 Portées et limites des typologies entrepreneuriales classiques appliquées à l agriculture. Vincent Lagarde To cite this version: Vincent Lagarde. Portées et limites des typologies entrepreneuriales classiques appliquées à l agriculture. : Le cas des diversifications des petites entreprises d origine agricole.. Les réalités de la TPE au XXIème siècle, Oct 2004, Montpellier, France. 17p, <hal > HAL Id: hal Submitted on 5 Aug 2013 HAL is a multi-disciplinary open access archive for the deposit and dissemination of scientific research documents, whether they are published or not. The documents may come from teaching and research institutions in France or abroad, or from public or private research centers. L archive ouverte pluridisciplinaire HAL, est destinée au dépôt et à la diffusion de documents scientifiques de niveau recherche, publiés ou non, émanant des établissements d enseignement et de recherche français ou étrangers, des laboratoires publics ou privés.

2 Association Internationale de Recherche en Entrepreneuriat et PME 7 ème Congrès International Francophone en Entrepreneuriat et PME 27, 28 et 29 Octobre 2004, Montpellier Portées et limites des typologies entrepreneuriales classiques appliquées a l agriculture Le cas des diversifications des petites entreprises d origine agricole Vincent Lagarde CREOP Faculté de Droit et Sciences Economiques de Limoges vincent.lagarde@unilim.fr En collaboration avec l U.R. Typicité Produits Alimentaires, ENITA Clermont-Ferrand. Résumé : Les sciences de gestion peuvent apporter un éclairage sur les mouvements de diversifications en agriculture ; notamment quant à expliquer comment l agriculteur opère ses choix parmi la multitude des stratégies possibles. La littérature distingue généralement deux grands profils types de dirigeants. Selon qu il est entreprenant ou suiveur, le responsable adoptera des comportements plus ou moins audacieux face à la diversification et privilégiera certaines formes plutôt que d autres. Le proactif mettra en œuvre des activités novatrices, plus complexes, affranchies des us et conventions. Alors que le réactif préférera des diversifications de proximité, conformes aux pratiques locales. La validation de ces propositions sur une quinzaine d études de cas précédemment investigués en 1991, a soulevé plusieurs contradictions. Outre que la définition de la diversification dans le secteur n est pas la même que celle qu utilise le gestionnaire, l opposition classique entre buts de croissance et de pérennité n est pas vérifiée. Au contraire, des entreprenants peuvent justifier leurs stratégies de rupture par des objectifs familiaux, et la croissance est souvent le fait de suiveurs. L existence d un modèle sectoriel conditionnant les institutions et mentalités ne parvient à expliquer que partiellement ces limites des théories de gestion en terrain agricole. Agriculture, diversification, petite entreprise, profil entrepreneurial 7 ème CIFEPME - 27, 28 et 29 Octobre 2004, Montpellier

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